www.englandgolf.org
RESULTS BOOK Golf Club Membership Questionnaire
2014
2
3
Contents Background & Introduction
04
Current Situation
05
Key Recommendations
06
Strategic Plan
07
Club Membership
08
11
Recruitment and Retention
12
14
Joining a Club
15
16
Facilities and Playing Opportunities
17
19
Voluntary and Paid Staff
20 21
England Golf Support
22 23
Key Trends
24 26
4
Background This biennial study completed by SPORTS MARKETING SURVEYS INC. on behalf of England Golf is designed to help England Golf understand the membership situation nationwide and within each county. Paper copies of the questionnaire were distributed to every affiliated golf club in the country in February 2014. In addition, an online version of the
questionnaire was made available for Secretaries/Managers and other appropriate club personnel to fill in. Responses were received between March and July 2014. 709 clubs responded to the survey. 65% of clubs in the sample are private members’ clubs, whilst 26% are proprietary clubs. Artisan (3%) and municipal (6%) courses are also represented.
The commentary included within this results booklet has been provided by SPORTS MARKETING SURVEYS INC. Further detailed commentary can be found on the full Membership Questionnaire 2014 Results presentation available from www.englandgolf.org
Introduction We are delighted to provide you with the key findings from the 2014 Golf Club Membership Questionnaire. Thank you to the 709 clubs who took part and I hope that this number will continue to grow in future years, as this survey provides unique and important management information about the current trends within golf clubs throughout England. England Golf is very grateful to SPORTS MARKETING SURVEYS
INC. who have supported this research and who have provided the very informative and insightful commentary within this publication. We hope that golf clubs and other organisations will use this information, along with the recommendations for action within Raising Our Game, to inform their own plans over the next few years as we work together to increase the number of people playing golf regularly,
to halt the decline in club membership and to strengthen our talent pathways. My colleagues and I within England Golf look forward to supporting you in these shared ambitions and we wish you every success in 2015.
David Joy Chief Executive England Golf
5
Current Situation Club memberships are in a precarious position, with a combination of fewer players taking up the game and a greater number of golfers reverting to independent, unaffiliated, play.
This is in response to constrictions in financial circumstances and to the amount of time available for recreation, which has resulted in a decline in the number of club members over the last two years. The widespread availability of discounted tee times and the desire to play a range of courses rather than one course regularly are other potential influences on this pattern. Golf clubs continue to be dominated by men either approaching late middle age or
already embracing retirement. Whilst such golfers must be accommodated and enticed by clubs, forming as they do, the single key demographic for clubs, it is essential that Secretaries/ Managers be careful to ensure that they are also offering competitive packages and appropriate offers for younger men and particularly for women and juniors. To survive and thrive in this climate, clubs must review both their membership structure, and the activities and benefits
which they offer as part of the golf membership experience. Offering a holistic experience that encompasses both golfing and social benefits over independent play, whilst recognising the financial and time restrictions placed on players is essential.
6
Key Recommendations FOR NON-MEMBERS > The key challenge is to break down the barriers to entry so that those new to the game will feel comfortable engaging with a golf club environment as well as being happy that they can afford membership. > Interestingly, cost in itself does not appear to be the most insurmountable barrier. Instead, the research suggests, it is the perception of a complex, long
winded or non-transparent joining system that deters golfers from joining. Thus joining fees appear to be a much bigger obstacle to greater membership than high membership fees. > Removing, or at least significantly reducing joining fees, as opposed to membership fees, could be a positive step for most clubs.
> Clubs who have lowered membership fees in an attempt to attract more members are less likely to have increased their membership over the last two years than those who have provided additional benefits or processes to ease the joining process, such as hosting induction days, structured coaching taster sessions or working with County Golf Partnerships.
FOR CURRENT MEMBERS > Ensuring the quality and value of not only the golf course, but the whole club environment is a key way of encouraging golfers to renew membership. > Increasing the number of different types of membership is a clear way to insulate the club against at least some of the impact of reduced overall participation in the game. Clubs can make a greater effort to offer flexible packages. With less than two thirds of current members playing once a week, clubs must be ready to react to requests for
membership packages tailored for those playing less frequently, but who still want the benefits of joining. > Intermediate memberships are among the most beneficial types of membership for clubs to introduce, where appropriate. Courses should also consider increasing the maximum age of these memberships, to include golfers up to the age of 35.
facilities in terms of their social offering. Cultivating an atmosphere in which golfers of all generations can feel comfortable, and which defies the old, often inaccurate, stereotypes is key to increasing rates of membership. > Whilst cash and time rich senior golfers account for a higher proportion of members than ever, golf clubs should make sure that they are not excluding younger players to cater for this group.
> Golf clubs must also ensure that they are differentiating themselves from other sports
FOR JUNIORS > In an era where courses are struggling to attract young people to take up golf, they should be encouraged to remove archaic regulations and overly formal application processes. > The average club has less than five junior girl members, perpetuating a vicious circle whereby young girls are less likely to want to join an environment in which they form a clear minority.
> Clubs which can demonstrate a commitment to junior play, either by offering regular individual or group lessons, or by offering the services of a dedicated junior organiser, can appeal more easily to junior players and, crucially to their parents. Clubs are significantly more likely to have increased the size of their junior membership over the last two years if they deploy at least one junior organiser.
> Clubs that offer a dynamic junior section are more likely to see higher rates of retention among their junior members and to encourage current members to recommend their club to others. > Juniors are more likely to be energised and continue with golf, and with membership, into adulthood if they have a positive experience of junior golf.
7
Strategic Plan 2014-2017 I MORE PLAYERS
www.englandgolf.org
RAISING OUR GAME The Strategic Plan for England Golf 2014-2017
Increasing the number of players who play golf regularly
IMPROVED IMAGE
Changing the perception of golf and improving communications within the sport
MORE MEMBERS
Increasing the number of players in club membership STRONGER CLUBS
Supporting clubs to attract and retain members and to achieve a sustainable business model WINNING GOLFERS
England Golf has developed the Strategic Plan 2014-2017 which aims to tackle golf’s challenges and create an even brighter future for the sport. The strategy is built around the seven key themes or priorities which require coordinated action at club, county and national levels:
Identifying and developing talented golfers at every level, leading to international amateur success
OUTSTANDING CHAMPIONSHIPS
Providing excellent championships and competitions for golfers of all levels
EXCELLENT GOVERNANCE
Improving the governance, building the infrastructure and strengthening the partnerships to develop golf in England
These seven key themes are referenced throughout the results booklet with each question indicating how it relates to the England Golf Strategic Plan, some questions may target more than one priority area.
8
Club Membership AVERAGE NUMBER OF MEMBERS PER CLUB STRONGER CLUBS
4
> 499 is the average number of golf club members.
31
> Adult males continue to account for the vast majority of golf club memberships (77%), whilst adult females account for 15% of members. Junior boys (7%) also significantly outnumber junior girls (1%).
70
361
Junior Girls
Adult Females
Junior Boys
Adult Males
> Clubs reported that 96% of their members are white (among the English population as a whole, 80% are white)
AVERAGE NUMBER OF MEMBERS IN EACH AGE GROUP PER CLUB 160
148
140
> Each club has an average of 148 members aged over 65, and 109 aged between 55 and 64 years. This compares to just 16 members aged 20 to 25 and 13 aged 26 to 29.
120 109 100 85 80
> In total the average club has 84 members aged under 35. Clubs have less than half as many members aged under 35 as between 45 and 64 and less than a quarter of members aged under 35 as aged 35 and over.
60 41
40 21
20
19
16
15
13
65
an
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s ye ar
s
4
ye ar
-5 4
ye a 45
4 35 -4
55 -6
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s ye ar
s
-3 4
ye ar 30
rs
29 26 -
-2 5
ye a
ye a 20
-1 9 16
-1 5
ye ar s
rs
0
0
STRONGER CLUBS
9
Where a clubs membership has increased the average increase is 46 people
CURRENT MEMBERSHIP TOTAL
Where a clubs membership has decreased the average decrease is 42 people
MEMBERSHIP CHANGES OVER THE LAST 2 YEARS
MORE MEMBERS
21%
55%
100%
> On average, 77 golfers have joined each club in the last 2 years.
34% net decrease
24%
MORE MEMBERS
90%
27%
21%
22%
20%
19%
24%
23%
42%
54%
55%
55%
38%
Adult Males
Adult Females
Junior Boys
Junior Girls
80%
> On average 85 golfers have left each club in the last 2 years.
70% 60%
> This equates to an average decrease of 8 golfers per club.
50% 40% 30% 20%
Increased
10%
Unchanged
0%
Decreased
Increased
CLUBS WITH A WAITING LIST
Unchanged
Decreased
CATEGORIES WITH A WAITING LIST 94%
100%
MORE MEMBERS
> For the minority of clubs which have a waiting list, the vast majority is for adult males (94%). Where applicable, the average number of golfers on a waiting list is 27.
75%
50% 32% 25%
16%
S YE
A du
lt
lt
M
al
es Fe m al es Ju ni or B oy s Ju ni or G irl s
0%
A du
%
10
NO 90%
6%
10
MEMBERSHIP VACANCIES MORE MEMBERS NO
5%
> Clubs tend to have the most vacancies for adult men (an average of 64), whilst there are 50 vacancies on average for adult women. There are 35 and 37 vacancies respectively for junior boys and junior girls.
YES 95%
TYPE OF MEMBERSHIP OFFERED 100%
94%
MORE MEMBERS
90%
> Despite being offered by relatively few clubs (25%), flexible memberships are arguably the most powerful way of attracting new members. 34% of clubs which offer flexible packages have increased their membership in the last two years, significantly higher than any other type. This is compared to only 16% of those clubs which don’t offer flexible packages.
80% 69%
69%
70%
65% 58%
60% 50%
44%
43%
40% 30% 25%
22%
20%
20% 15%
10%
da y 6
ily
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Fa m
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C or
5
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In
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St u
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7
da y
0%
MINIMUM AND MAXIMUM AGES FOR MEMBERSHIP CATEGORIES 70
66
63
60
> The existence of intermediate and/or student membership categories is influential in convincing golfers in their 20s and 30s to join clubs and/or to retain the memberships they had when younger.
50 40 30
28
24
20 10
MORE MEMBERS
18
18
> In clubs with intermediate memberships, there are 50 members aged 20 to 34, which is significantly higher than the total of 36 among clubs without. With 14 more members on average per club, it becomes evident that offering intermediate memberships is an initiative that can be hugely beneficial to a golf club.
26
20
8
0 Junior
Student
Minimum Age (excluding n/a) Maximum Age (excluding n/a)
Intermediate
Adult
Senior
> To a lesser extent the existence of student memberships is also an inducement to membership. Those clubs that offer student rates have on average one more member aged between 20 and 24.
11
April (31%)
January (26%)
are the most common months for a golf club’s subscription year to begin.
AVERAGE MEMBERSHIP FEES £900
£845
£848
£800 £700
£612
£605
£600 £500
£439
£423
£400 £300 £200
£121
£117
£100 £0 Junior fee
Intermediate fee
Full Adult fee
Senior fee
Male Female
STRONGER CLUBS
> Clubs who have reduced membership fees in an attempt to generate new members are less likely to have succeeded than clubs which have provided other, more holistic benefits or worked with external bodies to appeal to new demographics.
> Clubs that have experienced increases in their membership numbers, charged full adult members an average of £861.09, compared to £761.53 that was charged by those clubs that have experienced a decrease in adult members. It was also higher than the average price (£826.97) charged by clubs whose membership has remained unchanged in the last two years.
> The same holds true of junior fees (£135.07 among clubs which increased junior membership over the last two years compared to £113.13 among those which have lost junior members in the same period). The same is also true of intermediate and senior fees.
12
Recruitment and Retention WHAT INITIATIVES ARE CLUBS USING TO ATTRACT NEW MEMBERS? 100% 80%
MORE PLAYERS 72%
MORE MEMBERS
60% 50% 40%
52% 45% 35%
34%
33%
30% 20% 10%
10%
10%
e N on
er th O
M In em ce b nt er i s St ves hip ta ru O st ct ff er u er s/ se red ss c io oa ns c hi ng O pe n D R ay ed s uc tio In n du in ct fe io es n Pr W og G or ra ol k m f P in g m ar w e tn it er h C sh o ip u nt y
0%
> Working with a County Golf Partnership (CGP) can be an effective way for clubs to increase their number of members. 26% of those clubs which are working in tandem with CGPs report increasing their memberships, suggesting that this yields more tangible results than offering incentives (22% have increased) or a reduction in fees (22%).
13
TARGET GROUPS FOR MEMBERSHIP
MORE MEMBERS
70% 63% 57%
60%
55% 50%
50%
41%
39%
40%
37% 31%
30% 18%
20%
7%
10%
rs O th e
Fa m
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ar
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Pe o
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Fr
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M lt A du
Ju
Ju
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ni
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es al Fe m lt A du
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0%
HOW DO CLUBS MARKET THEMSELVES?
MORE PLAYERS
MORE MEMBERS
88%
90% 80% 70%
65% 60%
60% 51%
50%
50% 40%
26%
30%
25%
25%
24%
22% 17%
20%
17% 12%
10%
> County Sports Partnerships (CSPs) are a successful marketing tool for those clubs that do use them. 35% of clubs who market through CSPs have increased their membership over the last two years, higher than the overall average.
s nk Li
er th O
ca lf ac lo
ith w
nk Li
> Whatever medium clubs prefer to use, it is clear that developing a network of contacts, either through visitor registration or through external advertising, is beneficial to promote offers such as a membership package with additional benefits.
L gr ink ili ou s tie ps wit s h C co ou m nt m y un Sp ity or tP ar tn er V sh ia ip lo s ca lb Li ed nk us uc s w in es at it se io h s n fu p r Li ro th nk vi er de /h s w rs igh ith er dr iv i ng J ot oin ra he t ng r c pro es lu m bs o tio ns w ith
ns ic bl
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Pr om
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W eb s
ite
0%
> Clubs that have links with local facilities are also more likely than average to have increased their membership.
14
FACTORS CONTRIBUTING TO MEMBERSHIP RETENTION 25%
MORE MEMBERS
23%
> Continual investment in facilities, particularly to weatherproof courses to make playing golf possible all year round, is credited as being the key factor underlying member retention.
20%
15% 13%
> For many golf clubs, it was the holistic experience and offering of value for money rather than any particular initiative that was credited.
11% 11% 10%
10% 7%
7% 6%
5%
6%
5%
4%
ci ic e al efi ev t e s/ er nt di al R sc s ec et ou ho ip ro nt s/ ca s w el la co rr an m e ge m C e om nt s pe tit Fl io ex G ns oo ib le d m s em taf f G b ro er up sh ip C oa ch in g
Pr
G
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B
en
So
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G
w
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rs
0%
> Offering members the chance to play other courses through reciprocal memberships has been influential for a number of clubs, as it can help to entice independent golfers who are reluctant to join a club out of fear of limiting the breadth of courses that they play. > Flexible memberships, or at the very least, flexibility with payment, was also noted as a key method of retaining members who would otherwise drift from the club as a result of playing less frequently. Intermediate memberships and other measures to promote affordability for golfers in their twenties, were also recognised as being of particular value.
PERCENTAGE OF CLUBS THAT CONDUCT AN EXIT SURVEY STRONGER CLUBS 7% NO 4
YES
53%
> Clubs communicate much more regularly with their members than with visitors. Only three quarters of clubs record contact information for visitors, whilst only four out of five of those who do then use the details.
15
Joining a Club DO CLUBS HAVE JOINING FEES FOR? 100%
MORE MEMBERS
90% 80% 70%
63%
65%
60% 50%
94%
94%
6%
6%
Junior Boys
Junior Girls
40% 30% 20%
37%
35%
10% 0% Adult Males
Adult Females
Yes No
Average Amount Adult Males
£931
Adult Females
£935
Junior Boys
£ 137
Junior Girls
£126
> The research suggests that joining fees provide a deterrent to new members, particularly adult males. 23% of clubs without a joining fee have increased their number of adult male members over the last two years compared to 17% of those with a joining fee. Among women too, clubs with a joining fee are less likely to have increased their number of adult female members in the last two years (17%) than those without (23%). > Among juniors the impact of joining fees is even more pronounced. The majority (94%) do not charge joining fees, however those that do are significantly less likely to have increased their number of either junior boy (4%) or junior girl (3%) members. Joining fees appear to put parents off, perhaps understanding that other commitments and the ever changing passions of young people mean that juniors often flit in and out of clubs and that therefore a joining fee potentially represents wasted money.
16
TRANSITION FEES Entry fees for transition from junior to adult
MORE MEMBERS 11%
89%
> Only a minority of clubs charge transition fees from junior to adult membership.
Are entry fees staggered? 68%
0%
Yes
10%
32%
20% 30% 40% 50% 60% 70% 80% 90% 100%
No
PR 46 OPO % S
WRITTEN APPLICATION 67%
PRO 33% POSE D
ED
Adult members
IN 37 TE % R V IE W
IN 46 TE % RV
IE
P HA ROO ND F IC OF A 5% P
ER OTH % 20
ER OTH % 17
F O P F O CA % O DI 14 PR AN H WRITTEN APPLICATION 70%
W
HOW ARE MEMBERS ACCEPTED?
Junior members
MORE MEMBERS
> Having a formal process in place for accepting new members can potentially present a problem for juniors who may not know an existing member or may be intimidated by the prospect of a formal interview.
> Only 19% of clubs requesting that juniors be proposed and 17% of those wanting an interview have increased their overall membership total in the last two years. 32% of those taking other measures have increased their membership.
Similarly only 16% of those who interview adults and 17% who require proposals have increased membership.
17
Facilities and Playing Opportunities PERCENTAGE OF CLUBS WITH ADDITIONAL FACILITIES 100%
95%
STRONGER CLUBS
90%
> The small minority of clubs that have children’s play areas, and the quarter that have coffee shops are more likely to have increased their number of members in the last two years than clubs that do not have such facilities.
78%
80%
72%
70% 60% 50% 40% 30%
26%
20% 11%
10%
9% 2%
G O ot ym th he /H er rs e al p th C o r / hi ld t Sp re a/ n’ s pl ay ar ea
sh
R oo
C of fe e
n tio
op
m
t ur an nc
Fu
R es ta
B
ar
0%
DO YOU ACCEPT GREEN FEES? 80%
71%
MORE PLAYERS
> Green fees account for an average of 18% of revenue, with 24% of clubs saying that green fees account for a greater proportion of revenue than in 2012.
60%
40% 22% 20% 7% 0% Yes, Variable
Yes, flat rate
No
> For 40% of clubs, the proportion of revenue accounted for by green fees has been driven down over the last two years, a result perhaps of the increased availability of reduced green fees online as well as the impact of golfers leaving the sport altogether.
18
59%
62%
of men
of women
play golf once a week
TYPE OF COMPETITION ORGANISED
PERCENTAGE OF GOLFERS WHO PLAY
100%
100%
100%
99%
90%
85%
80%
84%
80%
70% 60%
93%
65%
62%
66%
61%
59%
56% 50%
50%
60% 45%
44%
40%
40% 25%
30% 20%
20% 10%
% who play once a month
MORE PLAYERS
> Adult female members are slightly more likely to play on average once a week (62%) than adult men (59%).
OUTSTANDING CHAMPIONSHIPS
> An average of 73% of members have taken part in at least 3 competitions in the last year.
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Sh
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fo r
Ju
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ra m bl
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Sc
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Te xa s
% who play once a week
B
Junior Girls
ed a
Junior Boys
M
Adult Females
St ab l
Adult Males
ef or d
0%
0%
19
JUNIOR COMPETITIONS
PERCENTAGE OF CLUBS OFFERING GROUP COACHING TO 87%
90%
7% 25%
80%
76%
70%
87%
84%
84%
71%
62%
62%
60% 93%
75%
50% 40% 30% 20% 10%
> The average handicap required for junior boys to compete in adult competitions is 22 > The average handicap required for junior girls to compete in adult competitions is 32
be rs ) em or G Ju be irl ni rs s or ) (m B e oy m Ju be s (n ni rs on or ) -m G irl e s m (n be on rs -m ) em be rs ) oy s
ni
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Ju
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(m
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M
MORE PLAYERS
m em
m em be
n-
(m es al
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lt A du
OUTSTANDING CHAMPIONSHIPS
A du
A du
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Fe m
M
al es
(m
No
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em be
Yes
be rs )
rs )
0%
A du
Can juniors play in Do juniors need a adult certain handicap to play competitions? in adult competitons?
MORE MEMBERS
20
Voluntary and Paid Staff COACHING STAFF 2
2
2
EXCELLENT GOVERNANCE
1 1
> There are a further 1,200 volunteers in England who have qualified as Level 1 Coaches (Source: The Professional Golfer’s Association)
0 PGA Professional - Level 3 or ASQ Level 2 per club
PGA Assistant Professional ASQ Level 1 or ASQ Level 2 per club
Other
CLUBS WITH A SECRETARY/MANAGER 60%
60%
EXCELLENT GOVERNANCE
> 93% of clubs employ a secretary in some form. However, only 60% of clubs employ a full time secretary.
40%
22% 20% 11%
7%
o N
tT im e Ye s, Pa r
y or ar Ye s, H on
Ye s,
Fu
ll
Ti m
e
0%
21
93% of
clubs which have seen an increase in junior membership
deploy at least one junior organiser
VOLUNTEER BREAKDOWN 25
24
EXCELLENT GOVERNANCE
> Clubs have an average of 24 volunteers, the majority of which serve on the club committee. The majority of volunteers are male (69%) and are aged over 55.
20 16 15
9
10
9 7 5
5
3
To t
al
vo l
un te C er vo lub s lu C nt o ee m rs mi tt O ee th er vo lu nt ee G rs en er al A E ct vo ve iv n lu ts ity nt / ee to u rs rn am en Te ts he am lp er Ma s n vo ag lu e nt rs ee / Ju rs ni or se ct io n
0
SUPPORT FOR THE JUNIOR SECTION EXCELLENT GOVERNANCE 15%
> 85% of clubs have one or more junior organisers. However, 86% of these clubs do not deploy a separate organiser for girls.
35% 26% 6%
59%
> Clubs which do deploy a junior organiser are significantly more likely to have increased their number of members in the last two years. 59%
Yes Yes. more than one No Child welfare officer
Junior Organiser
> Around two thirds of clubs have at least one child welfare officer
22
England Golf Support HOW ENGLAND GOLF CAN HELP 70% 63% 59%
60%
48%
50%
44%
44%
40% 30%
27%
20%
24%
23%
21% 16%
15%
10%
14%
12%
12%
9%
9% 5%
M
>The majority of clubs want help from England Golf in recruiting new members (63%) and accessing funding (59%). A good number of clubs would also be interested in help retaining existing members, developing links with schools and
the community and in help with marketing and communications. Only 9% of clubs say that they need no assistance from England Golf.
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0%
23
Clubs encourage
England Golf to advertise the game as welcoming to a broader cross-section of society
WHAT COULD ENGLAND GOLF DO TO GROW THE GAME IN ENGLAND? 10%
9%
9%
9% 8%
8%
8%
7% 6%
6%
6% 5%
5%
5%
5%
4%
4%
4%
4%
4% 3%
3% 2% 1%
Co un
G re E at pr qua er op l V te m rin ed rie AT g ia ta b th ry et vi e sib cl we im ub e ilit ag s nm y e em of go be lf rs Fo as M an cu or an d s e on “e co lit m re i st m gu ”s un la po ic rg a rt tio ol fe n rs w ra ith th cl er ub Fo th s M cu a n or sin el e ite g di on re pl ct ay ju fu ni er nd or s s i ng /r G ed re fo G at uc re rc er in at lu co g er bs f l e l tra ab es or ns fo at pa rj io un re n nc io w rs y i t h on ot En ho he c o w di rb sc ura af od ou fli gi ie at n nt s io ed g c n fe of lub e s fe to is rs sp st op en t of Ta fe rg rin et g co he m av m ily un M iti or e e s/ fu sc nd ho in ol g s f Si or m En ne p co lif w y ur go th ag lfe e e h rs gr an ea di te ca ri p nt sy er st em cl ub co lla bo ra tio n
0%
> Respondents identified a wide range of potential avenues for England Golf to grow the game and naturally there was some disagreement on key issues.
> Many clubs agreed on the fact that England Golf needs to improve golf’s visibility in the media and there was also support for greater communication with clubs and for fostering greater communication between clubs.
> There was also much support for simplifying the handicap system, providing greater transparency on how golfers’ affiliation fees are spent, for focusing more on the average club member than on elite players, and for promoting the game more clearly to women and juniors.
24
Key Trends GOLF CLUBS THAT EMPLOY A SECRETARY/MANAGER
HOW MEMBERSHIP HAS CHANGED
95%
60%
90% 40% 85% 20% 80%
Increased
Decreased
20 14
20 12
20 10
8 20
20
20
Employ a secretary/manager
0
0
4 0
20 14
20 12
20 10
8 20
0 20
20
0
6
4 0
02 20
6
0%
75%
Unchanged
NATIONAL BREAKDOWN JUNIOR MEMBERSHIP
NATIONAL BREAKDOWN MALES TO FEMALES
11%
100% 80%
10%
60% 9% 40% 8%
20%
7%
Junior % of total membership
Male
Female
20 14
20 12
20 10
8 0 20
6 0 20
4 0 20
02 20
20 14
20 12
20 10
8 20 0
6 0 20
4 0 20
02 20
20
0
0
0%
25
PERCENTAGE OF GOLF CLUBS OFFERING STUDENT & INTERMEDIATE MEMBERSHIP CATEGORIES
PERCENTAGE OF CLUBS OFFERING A FLEXIBLE MEMBERSHIP CATERGORY
80%
30% 25%
60%
20% 40%
15% 10%
20% 5%
20 12
20 10
20 14
20 12
20 10
0
8
6
20
20
0
4 20
0
02 20
Student
Intermediate
20 14
0%
0%
Flexible
PERCENTAGE OF GOLF CLUBS WITH MEMBERSHIP VACANCIES
PERCENTAGE OF GOLF CLUBS WITH A WAITING LIST
96%
40%
94% 30%
92% 90%
20%
88% 86%
10%
84%
Clubs with a waiting list
20 14
20 12
20 10
0 8 20
0 6 20
4 20 0
20 14
20 12
20 10
0 8 20
0 6 20
4 0 20
02 20
Golf clubs with vacancies
20 02
0%
82%
26
PERCENTAGE OF GOLF CLUBS CHARGING ADULTS A JOINING FEE
PERCENTAGE OF GOLF CLUBS CHARGING JUNIORS A JOINING FEE
80%
30% 25%
60% 20% 15%
40%
10% 20%
5%
Adult joining fee charged
20 12 20 14
20 10
8 0
6
20
0
4 0
20
02
20
20
20
0
20 14
20 12
8 0 20
0 20
0
20 10
6
4
02
20
20
0
0%
0%
Junior joining fee charged
PERCENTAGE OF GOLF CLUBS WITH A JUNIOR ORGANISER
PERCENTAGE OF GOLF CLUBS WITH A CHILD WELFARE OFFICER
95%
80% 60%
90%
40% 85%
20%
Clubs with a welfare officer
20 14
20 12
20 10
8 0 20
20
20 14
20 12
20 10
6
4
0 8 20
0 20
0 20
02 20
Clubs with a Junior Organiser
0 6
0%
80%
27
Further detailed commentary can be found on the full
Membership Questionnaire 2014 results presentation available from www.englandgolf.org
Contact us Tel 01526 354500 | Fax 01526 354020 info@englandgolf.org | www.englandgolf.org
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