OUR CULTURE: A JOURNEY TO CREATE THE AMAZING
DEDICATION
TO YOU, OUR LYON LIVING FAMILY, AND THE EXTRAORDINARY THINGS WE CAN ACHIEVE TOGETHER.
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FOREWORD
Welcome,
I am very proud of the company Lyon Living has become and excited for the road ahead. Our people are our greatest asset, and we are committed to maintaining a company culture that encourages creativity, rewards teamwork, and fosters professional development for all employees.
This culture book is intended to paint a clear picture of our history, what we do, who we are as a company, and what differentiates us from others. My hope is that after reading this book, you too will understand how special this place is.
Building and maintaining the unique culture described in this book is not something that can be accomplished from the top down. The task is shared by all of us. Each of us must, on a daily basis, strive to create an incomparable work environment in which every team member can succeed, flourish, and find fulfillment.
Cheers to the exciting things to come,
Frank T. Suryan Jr. Chairman and CEO, Lyon Living
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PART I AN OVERVIEW
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WHAT WE DO
We started as a property management company in 1989, and since then, we’ve grown into a pioneering real estate enterprise with an extensive portfolio including multi-family & mixeduse developments, hotels, resorts, retail, corporate housing, custom homes, and golf course developments. With an integrated value chain in design, construction management, asset/ property management, and building material supplies, we strive to challenge industry standards with bold and innovative ideas. Additionally, we have holdings in energy, apparel, quick-service restaurants, and technology sectors, making us one of the most diversified real estate enterprises in the country– we truly do it all! With over $5 billion in assets, you can find us across the country in California, Colorado, Florida, Idaho, Montana, and Nevada.
COMPANY MISSION
TO BE BOLD IN OUR DECISIONS AND FEARLESS IN OUR EXECUTION. TO CREATE PROJECTS AND PRODUCTS THAT ARE THOUGHTFUL, INNOVATIVE, AND TIMELESS.
COMPANY VISION CREATE THE AMAZING.
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PART I: AN OVERVIEW
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“Our people are our x-factor at Lyon. We’re so lucky to have such a dynamic team that can seamlessly work together on any project.”
-Kyle Suryan, Managing Partner
LYON LIVING PORTFOLI O OVERVIEW
We do a lot of things at Lyon Living. Below is a snapshot of our various branches and portfolios that fall under the Lyon Living brand umbrella.
SINGLE-FAMILY HOMES
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MIXED-USE
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MULTI-FAMILY MASTER-PLANNED
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CORPORATE HOUSING
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HOTELS
RETAIL
PRIVATE COUNTRY CLUBS
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INNOVATION PORTFOLIO
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MASTER-PLANNED COMMUNITIES
What’s more impactful than building an apartment community? Creating an entire neighborhood! Complete with public parks, pedestrian-friendly streets, retail, office spaces, apartments, hotels, and community events to tie everything together, our master-planned communities are thoughtfully designed from every imaginable angle.
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MIXED-USE COMMUNITIES
Our mixed-use communities feature beautiful apartments with retail space typically on the ground floor. Retail tenants love the built-in customer base living above them, along with the customizable footprint for their brick and mortar store. We consider our retail concepts an extension of the Lyon Living experience and strive to keep the residents’ needs in mind.
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MULTI-FAMILY COMMUNITIES
Developing, constructing, and managing multi-family communities is a large part of what we do. We specialize in wrap, podium, and garden-style apartment structures, as well as larger master-planned projects. We are known for our experience-driven customer service and innovative designs.
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CORPORATE HOUSING
Our private corporate housing brand, Archive, is a concept based on creating unforgettable memories that will be archived for a lifetime. We also partner with various third-party agencies that provide turnkey, tech-enabled solutions for reservation bookings.
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PART I: AN OVERVIEW
HOTELS
Our journey into developing, renovating, and constructing hotels began in 2017. Lyon Living is known for creatively elevating brand standards for well-known hotel operators and producing best-in-class projects in the hospitality space. Our first hotel, VEA Newport Beach, was completely reimagined and transformed in 2022 and is now a luxury resort destination.
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SINGLE-FAMILY HOMES | FOR SALE
Starting in 2020, Lyon Living began building luxury single-family homes in Idaho, Nevada, and Montana. In addition to these projects, Lyon Living is developing the RitzCarlton Residences in Newport Beach, CA, an ultra-luxury condominium building that overlooks the Pacific Ocean.
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PART I: AN OVERVIEW RETAIL
Placemaking is key with all Lyon Living development projects, and one element that sets our communities apart is our retail programming. We take the time to curate each location and prioritize local retailers to ensure our projects are in tune with community needs.
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INNOVATION PORTFOLIO
In case you thought we didn’t do enough, there are some additional ventures Lyon Living is involved with in the energy, technology, apparel, quick-service restaurant, non-profit, and building supply industries. While our main focus is certainly real estate, you can sometimes catch a team member working on something exciting and out of the ordinary!
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PRIVATE COUNTRY CLUBS
In 2021, Lyon Living acquired and renovated a luxury golf club and resort in Coeur d’Alene, ID, demonstrating our prowess in expanding our portfolio offerings. Club members enjoy curated dining experiences in our new 20,000+ sq ft clubhouse and exclusive access to our stunning Lakehouse, hillside hunt club, and expansive wellness center, complete with a two-story fitness center, pool, spa, tennis and pickleball courts. Rebranded as CDA National Reserve, the club also boasts a new private hangar for its members, located at the StanCraft Jet Center in Coeur d’Alene.
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PART II OUR HISTORY & LEADERS
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PART II: HISTORY & LEADERS
General Lyon and Frank Suryan establish Lyon Management Group, Inc. and The William Lyon Property Management Company.
1989
The Palmer Residences, formerly known as Capistrano Pointe, becomes the first property purchased.
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Doors open at the first lifestyle property, The Marke, located in Santa Ana, CA.
2014
Lyon Communities rebrands to Lyon Living, driving focus towards an experience-based philosophy.
2015
2017
Lyon Living and NCA Real Estate form a partnership and create Lyon Living Development Company. In the same year, we introduce our first rooftop beer garden at The George in Anaheim, CA.
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2004
Lyon Management Group, Inc. and The William Lyon Property Management Company merge to create Lyon Communities.
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Lyon Living and Rockwood Construction come together to form a joint venture partnership.
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2019
Kasey & Kyle Suryan along with David & Pete Zak transition to Managing Partners for Lyon Living. Construction begins for the redevelopment of VEA Newport Beach.
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2021
2018
The Den, the first company intranet, is launched to provide internal resources and encourage engagement.
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2020
New Edge Living, Lyon Living’s home building affiliate, is formed.
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2022
CDA National Reserve in Coeur d’Alene, ID rebrands and opens as our first private golf course and resort.
LYON LIVING MANAGED ASSETS THROUGHOUT THE YEARS
1900 Ocean Beach Club
Apex
Alder Park
Arbor Court
Arbor Ridge
Atwater
Aviare
Bascom Square
Basecamp
Bay Crest
Bay Hill
Bay Tree
Breve Park
Canyons
Casa Madrid
Cielo
Commons at Briargate
Corona Pointe
Country Club Villas
Crossings at Otay Ranch
Cypress Creek
Cypress Village
Delamar
Emerald Court
Emory
Esplanade Village
Forest Glen
Gallery 421
Gideon
Graham
Haver Hill
Hillpointe
Hollister Village
Huntington Continental
Huntington Reef
Jasmine at Clearwater
Jasmine at Holcomb Bridge
Jasmine at Maitland
Jasmine at Orlando East
Jasmine at Peachtree Corners
Jasmine at Pleasantdale
Jasmine at Powers Ferry
Jasmine at Sandy Springs
Jasmine at Tamarac
Jasmine at Tampa
Jasmine at the Lake & Alderwood Trails
Jasmine at Winters Chapel
Jasmine Creek
Jasmine Lakeview
Jasmine Park
Jasmine Pines
Jasmine Trails
Jasmine Village
Jasmine Waterscape
Jasmine Woodlands
Kendallwood
Kimberly Place
Kimberly Woods
La Serena & Parc Claremont
Las Palmas
Latitude 33 - Towns
Latitude33 - Midrise
Levanto
Lofts at Promenade
M Collection Madrid
Maplewood
Marea
Marietta Crossing
McLellan Plaza
Mile Square
Monaco South
Mountain Springs
Mountainside Village
North Park
Oak Brook
Oak Creek
Ocean Club
Olympiad
Orange Grove
Pacific Park
Pacific Pointe
Paloma
Palomar Station
Parkview
Pebble Creek
Promenade
Provence
Pruneyard West
Renaissance Condominiums
Riverbend
Sage at Cupertino
Sandpointe
Sedona Serrano
Shadowcreek
Siena
Solera
Somerfield
Spring Lakes
St. Claire
Stoneridge
Summer Glen
The Arbors
The Brooke
The Bryant
The Commons
The George
The Gramercy Residences
The Highlands
The Lennox
The Marke
The Palmer Residences
The Parker
Terra Vista
Trails
Turing
Tuscany
Verona Gardens
Villa Tierra
Villa Venetia
Villas at Rancho Palos Verdes
Vintage Woods
Westridge
MEET OUR FOUNDERS
Over 60 years ago, General William Lyon started building homes for returning military personnel and grew his company into one of the largest home building companies in the nation. After constructing over 75,000 homes in Arizona, California, Colorado, Nevada, Oregon, and Washington, William Lyon Homes sold in 2020 for $2.5 billion.
In 1989, General Lyon partnered with Frank T. Suryan, Jr. to establish a multi-family real estate company, now known as Lyon Living. While General Lyon passed in May 2020 at the age of 97, we proudly carry on our founder’s legacy by bearing the Lyon name.
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GENERAL WILLIAM LYON
USAF (1923 - 2020)
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PART II: HISTORY & LEADERS
FRANK T. SURYAN, JR.
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Frank T. Suryan, Jr. is Chairman and Chief Executive Officer of Lyon Living and Lyon Living Development Company. Under Frank’s leadership, Lyon has acquired properties in California, Colorado, Florida, Georgia, Idaho, Montana, and Nevada with $5 billion in assets. The companies have developed more than 15,000 units and currently have various projects in the pipeline, including mixed-use developments with high-end retail, boutique hotels and resorts, single-family homes, luxury high-rise condominiums, and corporate housing. Lyon continues to push the envelope with unparalleled design, innovation, and unique guest experiences.
Frank’s community and philanthropic involvement includes a commitment to education and working with underprivileged children. He is an emeritus board member with Orangewood Foundation and President of the recently formed General William Lyon Workforce Academy. He serves on the board of National Realty Trust, Inc., and is a board member with the Boys and Girls Club of Los Angeles Harbor, where he is actively involved with their capital/endowment campaign. He is also Chairman of the Mater Dei Monarch Foundation as well as a Board member at Mater Dei High School, where he plays a major role in the school’s long-range planning and capital campaign. He has been inducted into the Mater Dei Ring of Honor.
Prior to his partnership in 1989 with General William Lyon and the formation of what is now known as Lyon Living, Frank began his career as a Certified Public Accountant. He is a former Chairman of the Board of Directors for the California Housing Council, and was actively involved in the formation of the South Coast Apartment Association, where he also served on the Board of Directors. He is a graduate of the Marshall School of Business at the University of Southern California, where he serves on the Board of Leaders. He is a recipient of the prestigious USC Leventhal School of Accounting Distinguished Alumnus Award.
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MEET OUR MANAGING PARTNERS
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KASEY SURYAN MANAGING PARTNER
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Kasey Suryan serves as Managing Partner at Lyon Living and oversees Asset Management, Investor Relations, Capital & Renovations, and Property Management. Additionally, Kasey introduced a new net-leased retail business line into Lyon Living, which he also manages.
Prior to joining Lyon, Kasey owned and operated numerous quick-service restaurants and netleased retail businesses. He also spent several years in debt and equity lending with Lehman Brothers, followed by a brief career in office/industrial development and acquisitions. Kasey received a Bachelor of Science in Business Administration with an emphasis in Accounting and Valuation from the University of Southern California, and has earned an MBA with an emphasis in Finance and Entrepreneurship from the University of Notre Dame. He is a graduate of the Young Professionals Group through the National Association of Industrial and Office Properties (NAIOP) and is on the board of both Orangewood Foundation and axeALS Foundation.
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KYLE SURYAN MANAGING PARTNER
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Kyle Suryan serves as Managing Partner and oversees all internal Corporate Operations, as well as Retail, Office, and Hospitality efforts for Lyon Living. Additionally, Kyle works closely with the Asset Management team to review acquisition opportunities as well as evaluate disposition strategies for Lyon’s existing portfolio.
Prior to joining Lyon, Kyle worked as Vice President for ARA in their Northern California office. While at ARA, Kyle was involved in the sale of over $2 billion in multi-family assets. He specialized in the sale of large institutional multi-family assets as well as land for development of new multi-family projects. The Bay Area, Sacramento, and the Central Valley comprised his geographic market expertise. Kyle received a Bachelor of Science in Business Administration with an emphasis in Accounting and Finance from the University of Southern California, and has earned an MBA in Real Estate and Finance from the University of San Francisco. He is a member of the Urban Land Institute (ULI) and is a licensed Real Estate Salesperson (CA BRE #01924167) in the state of California.
DAVID ZAK MANAGING PARTNER
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David Zak has over 35 years of real estate experience in the areas of real estate development, finance and acquisitions, asset and portfolio management and project and corporate operations. He is currently a partner and a member of the executive team at Lyon Living providing support to various disciplines within the organization.
In October of 2002, David formed Newport Capital Advisors and in 2003-2004 he directed the company’s efforts in the $70MM acquisition and repositioning of State Farm’s office portfolio in the State of California– approximately 45 assets all of which have now been sold or developed. Beginning in 2005, David negotiated the purchase of four major properties in Hollywood, CA, one of them containing the world-famous Hollywood Palladium where he directed the efforts of a $20MM historic restoration of the Palladium’s exterior and re-established its iconic 1940’s facade. The redevelopment was done in coordination with LiveNation (the Palladium’s tenant) which revitalized and updated the building’s interior space. All four properties were planned mixed-use developments incorporating multifamily and hotel elements.
In 2016 under David leadership, NCA completed the entitlement of a 110,000sf medical office building in Mission Viejo, CA where it had previously negotiated and executed a 75yr ground lease with Simon Property Group– owner of The Shops at Mission Viejo, a super regional mall. The new building is fully leased to Mission Hospital and construction was completed in 2019. NCA leased the property and sold a ½ interest to Mission Hospital. NCA capitalized and sold its remaining interest in the project to Welltower, the nation’s largest healthcare REIT. Prior to forming NCA and its related entities, David was COO of Koll Bren Schreiber Realty Advisors (“KBS”) in Newport Beach, California having helped form the company in June of 1993.
PETER ZAK MANAGING PARTNER
Peter Zak is a Managing Partner of Lyon Living. Prior to his current role, Peter was the President and COO of Lyon Development Company, where he formed partnerships with Rockwood Construction Group and created a new home building company with New Edge Living.
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Throughout his career, Peter has held executive positions with Lyon and Newport Capital Advisors where he managed entitlement, development and acquisitions groups, in addition to providing key contributions in the areas of project capitalization. Prior to joining Lyon, Peter was Director of Development with the Irvine Company, responsible for several projects for the Irvine Community Development Company. He was involved with masterplan design, entitlements, and builder land sales in land and infrastructure developments for some of The Irvine Ranch’s most prestigious communities including Shady Canyon, Quail Hill, Pacific Ridge, and Woodbury.
During his career, Peter has overseen the design, entitlement, construction, and renovation of nearly 25,000 multi-family and single family residential units, over 500,000 sq. ft. of retail, various hotels, Shady Canyon’s 18-hole private golf course and club facilities, and special purpose projects such as an advanced petroleum field assessment and recovery in Long Beach, CA. Peter began his career as an auditor for Ernst & Young Kenneth Levanthal, where he provided audit and financial services to a number of real estate companies including Irvine Apartment Communities, William Lyon Homes, Sunstone Hotels, and Institutional Housing Partners. Peter was previously Chairman of the Newport Beach Planning Commission where he served for four years. He is a graduate of Villanova University.
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PART III OUR X-FACTORS
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CULTURE IS EVERYTHING
At Lyon Living, we used our core beliefs as the foundation to create our own unique way of doing things. The resulting culture is our “x-factor” that differentiates us from our competitors and allows us to create products, experiences, and spaces unlike anyone else. It drives fierce loyalty and inspires our people to be the best. While culture is easily overlooked at other companies, we believe it is one of the most important elements that defines us as an organization. And with all the different projects and initiatives happening at the same time, it is the one common thread that ties our entire Lyon family together.
WE DREAM TOGETHER WE BUILD TOGETHER WE ACHIEVE TOGETHER
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CULTURE STATEMENT
WHO WE ARE
We are committed to delivering the best customer service and experience with every interaction with our residents, guests, investors, partners, vendors, and most importantly, EACH OTHER.
WHAT WE BELIEVE
We build genuine connections with one another because we believe in making people feel appreciated and valued.
HOW WE SUCCEED
We are passionate about what we do and understand that we are greater than the sum of our parts. Think, 1+1=3
“Everyone at Lyon, regardless of their role, should consider themselves a Culture Champion. It’s everyone’s responsibility to maintain a positive, motivating, and creative work environment. A positive culture should be considered our fundamental DNA at Lyon…critical to our uniqueness as a company.”
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CHALLENGE THE EXPECTED EMBRACE THE UNEXPECTED SEIZE THE MOMENT LEAD WITH KINDNESS
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LYON LIVING TEAMS
Part of being a good teammate is understanding the roles and responsibilities of the people around you and figuring out how your expertise and talents fit into the grand scheme of things. Mastering your role is certainly important, but you will never reach your full potential unless you contribute to the synergy of your team. The following pages will give you an overview of the various roles at Lyon Living.
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At Lyon Living, we refer to our corporate team as XQ– a hybrid of the words relating to our experience-driven mentality, our x-factor differentiating us from other companies, and our teams exchanging ideas and collaborating together.
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“A symbiotic relationship exists between XQ and the properties– neither XQ nor the on-site teams could be successful without the support of each other. When both teams work together, our chances for success are exponentially greater.”
—Nicole Ingalls, Chief Accounting OfficerACCOUNTING
Accounting manages accounts payable, vendor relations, financial statement preparation, lender reporting, cash management, and payroll, as well as tax reporting for the Lyon Living entities and properties.
ASSET MANAGEMENT
The Asset Management team has the responsibility of managing and optimizing the performance of the existing Lyon Living portfolio with the goal of maximizing returns to our investors. By working to implement each individual asset’s nuanced business plan, the Asset Management team must navigate an economic climate and market conditions that are continuously changing.
CULTURE & ENGAGEMENT
The Culture and Engagement team is made up of passionate team members who focus on making Lyon Living a great place to work. As culture champions, they solicit employee feedback, partner with the Leadership team, and implement initiatives & programs to continuously nurture our culture.
DEVELOPMENT & CONSTRUCTION
Development is the growth engine of the company. With a focus on entitlements, design, deal structure, city coordination, construction management, and execution, this team works closely with all other groups at Lyon Living to ensure a collaborative process leads to a successful project.
INVESTMENTS
The Investments team is responsible for all capital markets transactions, new development and acquisition underwriting, and disposition analysis. They are also responsible for maintaining relationships with lenders, preferred equity providers, and any other third parties involved in the closing process.
INVESTOR RELATIONS
The Investor Relations team is responsible for communication with Lyon Living investors, which includes reporting, distribution notifications, upcoming sales, and pending acquisitions. Lyon Living has a robust pipeline of new development and potential new acquisitions, and a major role of the Investor Relations team is to raise equity for these various projects.
IT
The IT team is primarily responsible for, but not limited to, answering all technical inquiries ranging from simple password resets and building laptops, to maintaining and securing our infrastructure systems to ensure our systems are functioning efficiently.
LEGAL
The Legal team is responsible for all legal matters such as litigation, compliance, contracts, financing, and acquisitions. They are tasked with protecting the company from potential risk and should always be consulted when legal issues arise.
PART III: OUR X-FACTOR / OUR PEOPLE MARKETING & DESIGN
The Marketing and Design team at XQ is responsible for all creative requests from our new development projects and properties. Services include interior design, digital marketing and reporting, graphic design, branding, and signage creation.
NEW EDGE LIVING
New Edge Living is an affiliate company of Lyon Living that specializes in land development and home building. New Edge Living has expertise in acquisition, entitlement, design, development, sales, and customer service. The company’s goal is to design and build innovative projects that provide customers with an exceptional experience.
PEOPLE OPERATIONS
The People Operations team is responsible for all human resources-related initiatives at Lyon Living. Functions include recruiting, new hire onboarding and orientation, employee engagement and retention, benefits, performance evaluations, and disciplinary action.
PROPERTY OPERATIONS
The Property Operations team is dedicated to directly supporting the on-site team and overseeing the overall success of the properties. They manage operational finances, vendor relations, renovation projects, and most importantly, the overall experience of our residents and guests.
RISK MANAGEMENT
The Risk Management team reduces, prevents, and mitigates risk to our organization and its assets. To accomplish this, they manage company insurance policies, negotiate settlements, obtain releases, verify internal procedures are followed, review legislative changes, manage evictions, oversee debt collection, and resolve resident issues. They work hand in hand with the Property Operations team.
SERVICE TEAM
The Service Team Department at XQ is responsible for the overall success of on-site Service Teams and oversees annual budgets and renovations. They also ensure proper systems and processes are in place, ongoing compliance training is fulfilled, and support team members with day-to-day maintenance operations to help ensure residents are provided with exceptional customer service.
TRAINING & DEVELOPMENT
The Training and Development team creates, promotes, and fosters individual and organizational effectiveness by offering various programs supporting Lyon Living’s commitment to employee development & experience, service excellence, and a culture of lifelong learning.
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ON-SITE TEAMS
ONE OF THE LARGEST DIVISIONS AT LYON LIVING IS OUR PROPERTY OPERATIONS TEAM (OPS), WHICH IS RESPONSIBLE FOR OPERATING OUR COMMUNITIES ON A DAYTO-DAY BASIS. THESE SITE TEAMS ARE CRITICAL TO THE SUCCESS OF LYON LIVING, AND XQ TEAM MEMBERS ARE THERE TO SUPPORT THEM IN ANY WAY POSSIBLE.
LEASING TEAM
Not only are they everyone’s first impression of the community, but they are also responsible for all aspects of community operations, including leasing apartment units, collecting rent, budgeting, and maintaining records for corporate and governmental compliance, inspections, and recertification. From the moment a guest or resident enters the Leasing Center, we count on the Ops Team to create an environment that is unique and memorable. By hosting community events, building strong relationships, and always being a reliable resource for residents, the Ops Team has the ability to transform a property into a true community that is rooted in connectivity and fellowship.
LEASING POSITIONS INCLUDE: REGIONAL DIRECTOR, REGIONAL ACCOUNT MANAGER (BASED AT XQ), PROPERTY DIRECTOR, ASSISTANT MANAGER, LEASING MANAGER, LEASING ASSOCIATE, RESIDENT EXPERIENCE SPECIALIST.
“The Leasing Team and Service Team work in unison to create amazing living experiences for our residents. Without their extraordinary teamwork, Lyon wouldn’t be where it is today.”
—Heather Heartt, Sr. Vice President, Property Operations
SERVICE TEAM
Led by the Service Team Supervisor, members of the Service Team are considered our Brand Ambassadors because they interact with our residents and guests on a daily basis—they are truly on the front line every day! Service Team members have the power to create memorable experiences for our residents and leave lasting impressions. Equipped with contagious smiles and technical expertise to fix anything, Service Team members reinforce the brand at all our properties and ensure our product is always in pristine condition. Typical projects include coordinating service providers and repairing or replacing appliances, HVAC, plumbing, and electrical equipment. They are also responsible for conducting apartment turnovers, managing and executing resident service requests, and orchestrating inspections.
SERVICE TEAM POSITIONS INCLUDE: DIRECTOR OF SERVICE TEAM (BASED AT XQ), SERVICE TEAM SUPERVISOR, SERVICE TEAM TECHNICIAN, HOUSEKEEPER, AND GROUNDSKEEPER.
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“We take pride in providing quality service and workmanship to ensure our guests and residents receive the best customer experience in the business. ”
—Jim Harrison, Sr. Vice President, Service Team
ENGAGEMENT INITIATIVES
Even during our busy, chaotic workdays, we must make an effort to connect and communicate with one another. Consistent employee engagement is critical to our success, and it is important that we never lose sight of this. It promotes wellbeing and fosters an environment of purpose and belonging. The following are some employee touch points we encourage at Lyon Living.
LYON SHARE
One of our key communication platforms at XQ is Lyon Share, our own version of a town hall meeting. While typically used to update corporate employees on portfoliowide happenings, Lyon Shares are sometimes streamed to all properties. Participation is encouraged, and all questions are welcome.
THOUGHTFUL ENGAGEMENT
Making an effort to be thoughtful towards your teammates builds camaraderie and is a fundamental principle we practice every day at Lyon Living. We believe that thoughtful gestures are contagious and that one act of kindness can have a ripple effect on others. We encourage teams to warmly acknowledge work anniversaries, new team members, and other special occasions.
THE DEN
The Den is our intranet and is set as everyone’s home page. Log in to engage with your team members, see company updates, photos, or find helpful documents.
TEAM HUDDLES
At Lyon Living, many managers choose to hold short 10-15 minute huddle-ups to catch up with their team. Team members typically share what’s on their plate that day to keep the whole team in the loop. Non-work related conversation is encouraged so team members can get to know one another.
“Our engagement initiatives were created to ensure our team members feel appreciated, valued, and connected. With such different job functions and roles under the Lyon Living umbrella, it’s important for us to create commonalities that can unite us.”
–Terisa Kretzmann, Sr. Vice President, Brand, People, and Experience
MID-YEAR & YEAR-END CHECK-INS
To set all employees up for success, managers conduct two check-ins a year to make sure everyone is on track with their goals and to get an overall pulse on how people are feeling. This is an opportunity to share feedback, brainstorm ideas, review performance, and recalibrate goals for the remainder of the year.
LYON LOOKOUT
Circulated roughly 4 times a year, Lyon Lookout is our internal newsletter that features development highlights, departmental updates, featured employees, and more!
TEAM EVENTS
It’s important to have fun at work! We host monthly events for our teams to engage with one another and to promote team building.
BLUEBOARD AWARDS
Our people are our greatest asset and we acknowledge their commitment to Lyon Living. Our Blueboard Anniversary Award Program awards team members with unique experiences when they reach an anniversary milestone. These awards allow team members to indulge in their passions and explore something new. Recognized milestones include 1, 3, and 5 year anniversaries, and all 5-year increments thereafter.
SHOUT-OUT RECOGNITION PROGRAM
Recognizing team members for all that they do drives motivation and engagement. Our ShoutOut Recognition Program allows team members to give virtual shoutouts to those who are reaching performance goals and displaying behaviors of a Lyon Living role model. Earned shout out points can be redeemed for prizes. We strive to keep the workplace fun!
LYON LIVING AWARDS
Every year we hold the Lyon Living Awards to celebrate extraordinary team members and look back on amazing experiences they’ve created for their teams and residents. Awards include Top Performers, Property of the Year, and Experience Awards.
SURVEYS
Feedback is a gift! It is vital our people feel heard, so we provide different pulse and annual surveys to gain insight into how we can better highlight strengths, improve how we operate, and address challenges. With honest feedback, we can adapt and move forward.
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PART III: OUR X-FACTOR / OUR PEOPLE
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“I get to learn something new each day and I get to pass all that knowledge to my team to become stronger together. Lyon has helped me succeed and become a better worker.”
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“Everyone in the leasing office is welcoming, nice, and can answer any question or help with any problem. Maintenance is also super amazing. They are always around the property doing work and will stop to talk and say hi. It really feels like a community.”
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“I’ve learned and grown so much that it almost seems too good to be true! BUT IT IS! I enjoy showing up to work and feeling appreciated by everyone in the company.”
- Geo Rodriguez“We evolve, truly take risks, and constantly look how to be more advanced in everything we do. No task is too challenging.”
- Michelle Tahminjian“The entire staff is always so sweet and helpful. We love that everyone is dog friendly and accommodating. The maintenance team especially is quick and reliable and super friendly. Best move decision ever. The amenities are great and clean which is a huge plus. It’s been a month and I couldn’t be happier with the building.”
- 1900 Ocean Beach Clu b Resident“I am surrounded by people who pick each other up and keep each other moving. Being surrounded by passionate people motivates me”
- Heather Huynh“I have to give my sincere praise to the whole on-site leasing team. They are so welcoming, hardworking, and enthusiastic, not only about their jobs, but also their true care for the residents whether or not you’re prospective or current. Maintenance service requests are responsive and professional.”
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- The Arbors Resident
“The first initial word is WOW!! To add a Public Park in the Middle with LED TV’s, Sound & Lighting was brilliant. They throw amazing resident and community & events and are constantly investing more into our city. It’s called Reno Experience District for a reason, lots of Experiences already and even more coming. Thank you to the team and staff for going above and beyond to elevate our Biggest Little City!”
- RED Resident“The people I work with are awesome. It is nice to be able to work with people that become your friends as well.”
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“Feels like I’m home. As we strive for better, we push ourselves to the limit.”
- Octavio Bustamante
OUR X-FACTOR: OUR BRAND BRAND BEHAVIORS
Branding isn’t just about colors and logos on products. Great brands have set brand behaviors that apply to employees as well. These brand behaviors are important to maintain so we can provide consistent and reliable services to our clients, but also so we can sustain an intentional, positive culture internally. In order to reinforce our commitment to creating a positive culture, all employees, regardless of their position, are encouraged to be mindful of the following tips when working at Lyon Living. Some of these suggestions are common sense, while others are common pet peeves we’ve heard around the office. Regardless, they are good reminders on how to keep the peace in an office environment.
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BE A GOOD HOST
First impressions count. Always maintain a warm and welcoming demeanor. If you’re hosting a scheduled meeting, prepare ahead of time to ensure you have everything you need. If applicable, ensure all technical requirements are handled beforehand.
ALWAYS BE PRESENT
Stay off your phone or laptop during meetings so you can make eye contact with other attendees. No one likes to feel ignored, so try your best to be engaged and to look engaged as well.
BE THE BRAND
There are many set standards that contribute to the success of our brand. From in-person interactions in the Leasing Center or XQ, to after hours social media postings, Lyon Living team members should consider themselves Brand Ambassadors and act accordingly.
COMMUNICATE WITH CLASS
Use appropriate language and consider your audience when communicating. Avoid gossip and do not share sensitive or confidential information with others.
THE POWER OF A HANDSHAKE
Set the perfect professional tone with a good handshake. Be sure to make eye contact, smile, and use a firm grip. Avoid offering a limp “fish hand” or a sweaty hand.
SMILE!
Always greet team members and guests with an upbeat “Good morning!” or “Hello!” Whether you’re heading into a meeting or walking by the front desk, always greet your fellow team members.
HELP KEEP THE OFFICE CLEAN
Always clean up after yourself. If you see something out of place, take it upon yourself to help out and clean up.
BEST FOOT FORWARD
When visiting a Lyon property, always keep an eye out for ways to help. Even our CEO has been known to pick up litter while on walks. It is everyone’s job to help put our best foot forward.
RESPECT PEOPLE’S TIME
If you need to reschedule a meeting, don’t wait until the last minute. It is polite to free up your teammates’ calendars as soon as possible so they can manage their time better. Don’t be late to meetings, especially if you’re the host. Send an email to notify attendees when you’re running late or to ask them to start without you.
–Sharon Ruttenbur, Vice President, Training & Development
“Emotional Intelligence (EQ) is so important in creating and sustaining a positive and productive culture. Being aware of how your actions impact others and understanding how to process your own emotions is imperative in keeping harmony in the workplace. ”
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THE WAY WE DO THINGS
The particular way we do things ultimately defines our brand and creates a unique, unreplicable product. Our ideas are innovative, bold, thoughtful, playful, and continue to push the envelope in every industry we step into. In this section, we have highlighted some fun and interesting ways we’ve set ourselves apart from the rest.
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PART III: OUR BRAND / THE WAY WE DO THINGS
RESORT-STYLE LIVING
If there is one thing Lyon is known for, it is our resort-style amenities and luxury pool decks. Starting with The Marke in 2014 with one of the first rooftop amenity decks in Orange County, CA, Lyon Living has since led the industry in pool deck design. Our signature feature is a jumbo LED screen, perfect for movie nights and larger-than-life sports.
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PART III: OUR BRAND / THE WAY WE DO THINGS
FITNESS CENTERS
We take fitness, specifically fitness facilities, seriously at Lyon Living. So much so that our gyms are highly sought after by professional athletes and elite trainers looking for private facilities. NFL, PGA, MLS, and MLB are among the notable organizations we work with.
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RESIDENT APPS
Our custom Lyon Living resident apps make it easy for anyone to submit a service request, check the status of their packages, make payments, chat with a staff member, or stay up to date with community news. Available at most Lyon Living properties and CDA National Reserve, our Apps were designed with convenience in mind.
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PART III: OUR BRAND / THE WAY WE DO THINGS
PUBLIC ART
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Many of our new developments feature commissioned sculptures or murals by local artists. Most recently, we installed two Burning Man sculptures in RED Park in Reno, NV, and commissioned a custom playground set by local artist Michael Christian as well. At The Marke and The George, we commissioned murals to add pops of color to our amenity decks.
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PART III: OUR BRAND / THE WAY WE DO THINGS
BEER GARDENS
A resident favorite, our beer (sometimes kombucha) gardens located within our properties have gained a following. With local brews on tap, residents can enjoy a cold beer while hanging out by the pool.
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LANDSCAPING
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As a California-based company, we know the importance of conserving water and consuming it responsibly. That’s why we take extra effort to select not only indigenous plants, but also drought-resistant species when possible.
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PART III: OUR BRAND / THE WAY WE DO THINGS
INTERIOR DESIGN
We strive to design spaces that are timeless, universally appealing, thoughtful, and interesting to even the most discerning eye. Every detail is orchestrated in our interiors–outlet placement, lighting temperature, acoustics, number of writing surfaces and drink holders, playlists, and even the scent. Stepping into our amenity spaces should feel like an extension of your own home.
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PART III: OUR BRAND / THE WAY WE DO THINGS
PET FRIENDLY
All of our Lyon Living properties are pet friendly, and we make sure our furry friends are comfortable. Many of our properties feature dog parks, pet washing stations, and water bowls and treats in our leasing offices. We also participate in adoption events and pet supply drives throughout the year.
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PHILANTHROPY
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All full-time employees at Lyon Living receive 8 hours of Volunteer Time Off (VTO) to encourage community outreach and engagement. We also arrange food and clothing drives, pet adoption events, blood drives, and other events throughout the year. In recent years, we have also offered our expertise in renovation and interior design to help makeover teachers’ lounges in schools and local recreation centers.
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PART III: OUR BRAND / THE WAY WE DO THINGS
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BRANDING
Unique to Lyon is our ability to create holistically executed brands in every portfolio. From brand vision, name selection, and color palettes, to architectural, graphic, and interior designs, all our brands are intentionally cohesive to maximize our market positioning and to build brand recognition. Multiple teams—Marketing, Development, Interior Design to name a few—work closely together to ensure all design elements are aligned.
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PART III: OUR BRAND / THE WAY WE DO THINGS
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SIGNATURE CUSTOMER SERVICE
Since 1989, our success has been rooted in the extraordinary service we provide our residents and guests. We listen, anticipate needs, and create amazing experiences for everyone we serve by encouraging and empowering our team members to make a positive impact every day. We read every review, answer every request, and always appreciate feedback so we can constantly improve. From greeting every guest with a drink and snack from our Wow Fridge, to responding to every service request, we go the extra mile to create a sense of community at our properties.
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IN CLOSING
Congratulations! You made it through our culture book! We know it was a long read, but we hope this material helped paint a better picture of what we do and the dynamic culture we have at Lyon Living. Although we are constantly growing and evolving, our culture should serve as the common thread that binds us together regardless of our job titles or roles. Our culture is the “x-factor” that makes us unique and is essential in creating a work environment that brings out the best in everyone. Remember to make an effort to CREATE THE AMAZING and be a positive force because it will have a ripple effect on others around you.
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