MARKET LEADER WITH A REPUTATION
FOR EXCELLENCE
Why Should You Consider Becoming a Lyon Agent? Lyon Real Estate is the leading independent real estate brokerage company in Greater Sacramento. We are proud to be home grown, privately owned and internationally known. We offer a powerful value proposition and are focused on helping you grow your business. Our Vision To be acknowledged by the community as the finest real estate company in the Sacramento Region through superior customer satisfaction. Our Mission We at Lyon Real Estate work together to promote teamwork and to build long-term relationship with our clients, co-workers and community.
THE LEADING INDEPENDENT REAL ESTATE COMPANY IN GREATER SACRAMENTO
ACHIEVED A 97% CUSTOMER SATISFACTION RATING (Based on post-transaction surveys)
GLOBAL MEMBER OF LEADING REAL ESTATE COMPANIES OF THE WORLD®
LYON CARES FOUNDATION: DONATED $1,368,365 SINCE 2015
Local Company. Global Reach. Our relationship with Leading Real Estate Companies of the World® offers you additional tools and resources. It also provides exceptional recognition across the country via the largest network of premier, independent real estate firms. Also exclusive to Lyon Real Estate in our region is our affiliation with Luxury Portfolio International, a global marketing platform for homes priced at or above $1,000,000. You instantly have luxury listing presentation tools, personal and property marketing materials, and client relationship-building resources at your fingertips.
MARKETING & TECHNOLOGY Stay in Touch. Stay on Track. Mobile Responsive Agent Websites With over 60% of real estate traffic occurring on mobile devices, Lyon provides mobile responsive websites to all agents which include local neighborhood information, photos, and school information to help you convert your visitors to leads. CRM (Client Relationship Manager) Our CRM will change the way you do business by enabling you to stay in close contact with your database until they are ready to buy or sell.
Automated eCards & eNewsletter It’s easy to sign clients up to receive automated eCards for any occasion and our automated newsletter includes content, testimonials, and featured listings. Property Websites Direct Mail Postcards with Subsidy Lyon believes in the power of personal branding and offers you a generous subsidy for your Just Listed/Just Sold direct mailer postcards.
These beautifully designed sites generate powerful marketing for standard and luxury listings. Include unlimited photos, floorplans, disclosures or other documentation, and showcase your listing at full size. Sites are responsive to all mobile devices.
Powerful Presentations: Moxi Present Create and send polished and branded interactive seller and buyer presentations in minutes. Update data on the spot based on the needs of your client or prospect. Connect using any mobile device.
Testimonial Tree Reviews from your customers are featured online, improving your ranking on Google and positioning you as a verified source. Google Extensive Exposure of Your Listings Our aggressive syndication of your listings to all of the top real estate consumer websites including Zillow and Realtor.com, gives your listings the maximum exposure to potential buyers.
YOUR PROPERTY
Lyon uses the Google platform which means you can access your email, files, calendar and contacts anywhere, anytime.
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TrendGraphix Market Data Position yourself as a market expert with TrendSend, your personalized, automated email campaign with local market statistics.
TRAINING & COACHING
We Train You to Sell More Homes. We offer 350+ training classes every year to help our agents grow their business. Institute 2.0 A top-notch online education platform offered through our partnership with LeadingRE Companies of the World®.
In-office Technology Training Live training on Lyon’s tools and technology is available to you right in your office.
Lyon Launch Coaching Program This Program is specifically designed to help our agents build long-lasting professional real estate careers. Our commitment to each associate enrolled is to partner and guide them through a comprehensive 6-week education, coaching, and accouptability program to help them achieve their goals.
Ninja Selling Throughout the year, NINJA Selling Installations are incorporated into our training program, enhancing the way our agents not only conduct their business, but enhancing their lives.
Self-paced Online Video Training Choose from a library of current and relevant topics including legal updates, timely topics, tech tools and more.
One-on-One New Agent Mentors You will be guided through your first transactions, gaining the confidence you need. You’ll attend weekly classes held by the Mentors in your office.
Marketing Coordinators Our Marketing Coordinators are a terrific resource and can help you create a marketing plan and stay on track. Customize your website, upload your database, create your marketing campaigns and more.
Annual Marketing & Technology Forum (MarTech)
Your Risk is Minimized at Lyon At Lyon, you have a number of legal resources at your fingertips to educate you and minimize your personal exposure: • Bill Jansen & Debra Samuels legal counsel • Weekly risk management insights • Errors and Omissions Insurance • Access to legal practice tips on Broker Risk Management website • Live risk management seminars • Manager oversight; legal advice is just a phone call away • Escrow review
Transaction Management Support Our licensed Transaction Coordinators offer full transaction management services, ensuring your documentation is complete, resulting in reduced potential for claims. We provide DocuSign e-signature technology for convenience and store your documents for seven years. We invest in your business.
WHY AGENTS LOVE LYON “There is not another company that can match the quality and quantity of Lyon’s training. They teach new agents how to be great agents. For new and seasoned agents, Lyon provides really great tools and resources.” - Marilyn Goff, El Dorado Hills
“As a Top Producing Realtor for Lyon, I highly recommend Lyon Real Estate to work for. Lyon provides the most superior training for new & experienced agents. You will be equipped with all of the support, tools and training that you need to succeed as you professionally represent and serve clients.” - Tanya Curry, Sierra Oaks
“I love Lyon’s consistency in the marketplace as a leading edge company and trend setter.” Kim Eichorn, Davis
“There are many things I value about my partnership with Lyon Real Estate that to pick one would be difficult. I have a great deal of respect for our leadership and how they have positioned us for success. The drive to improve our brand through superior customer service shines through; it energizes me.” - Bruce Reddick, Land Park
“I am so proud to work for a company that is committed to giving back. Our culture is one of cooperation where we join together to fund raise and support our community.” Sally Dunbar, Fair Oaks
#WEARELYON
2023
LYON ACHIEVEMENTS 3,191
2,005
Over $1.85 Billion
Total Homes Sold
Total Listings
• Grants given in 2023: $159,000 • Total grants given since 2015: $1,368,365.
Sales Volume
13TH ANNUAL COAT DRIVE 105,413 10,039 coats collected and given to 25+ charities
coats collected since 2011
Over 50 hours of community service were given at Lyon’s 3rd Annual Community Service Day.
$515, 215 Paid to Lyon agents for placing out-ofarea referrals
POWERED BY LEADING REAL ESTATE COMPANIES OF THE WORLD®
• $11,937,604 in sales volume • 220 Certified Lyon Agents
87
2,252,511
Lyon Launch Graduates
27
Lyon Mentor Graduates
158
eCards sent to clients via Lyon Connect
New Agents
2,054
Lyon U live webinars and videos
100,759
Gifts sent to clients supporting local businesses
323,383
Marketing items mailed out directly
4.97
Out of 5 Star Rating for Testimonials
$88,439 Paid to Lyon agents for Share the Pride
4.96
Out of 5 Star Rating for Surveys