PROFILE I’m Lyra. I’m 30 years old Graphic Artist and Freelance Designer currently based in Pasay Manila. I love everything that has to do with Design, Arts, Branding, Marketing, Social Media, and Digital. I have more than 8 years of experience working as a Full-time and Freelance
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TAB A L O NG GRAPHIC ARTIST DIGITAL DESIGNER C O N TA C T leetabalong@gmail.com +63 915 354 7114 behance.net/leetabalong Pasay City, 1004
SKILLS Adobe Photoshop
Designer. I love working with people, especially if they have the same passion i have for what they do. So, if you are like me. Why don’t we work together? Go further down to see why I am the right person you need to hire! WORK EXPERIENCE August 2019 - Present Digital Designer Rhipe Philippines • Collaborate with Marketing team to execute designs • Expand and build on seasonal campaign execution, while also participating in the initial creative process • Concept and design layouts for conversion optimised web pages across mobile and desktop user flows collaborating with external developers to translate designs into user-friendly website and blog imagery and graphics • Generate high-quality graphics and computer animations • Design and create prototypes and mock-ups • Make necessary improvements to existing graphics • Test designs for usability and quality • Ensure designs are consistent across all of our online communications
Oct 2015 - August 2019 Graphic Artist Watsco Inc. / Baker Distributing Company (Microsourcing)
Adobe Illustrator
Adobe Indesign
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Social Media
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Branding
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Coming up with design concepts that fit the client's needs Create hiring advertisements for Baker HR Department Create and produce designs to help promote and sell the products Edit and design existing Powerpoint presentations/content to improve overall look and feel, including animated content Design social media images for Baker's Facebook, Instagram, Youtube and Twitter Prepares marketing collaterals and promotional materials such as catalogs, brochures, posters, newsletters, flyers, banners and invitations Amending designs according to the client's final comments Proofreading and preparing designs to sent to print Work as a team player in fast-paced environment, working with tight deadlines and heavy workload Ensure that all materials adhere to Baker Distributing's corporate brand guidelines
Aug 2014 - Aug 2015 Senior Graphic and Web Designer Digital Marketing
Deals Direct (Teletech)
Adobe Premiere/After Effects
• Work directly with the lead art director/creative directors collaboratively to create consistent graphic solutions for all web and print needs • Stay up-to-date with industry trends, developments, and tools • Maintain and evolve the brand visual indentity and assure it's consistently implemented in all the projects • Work together with the marketing team in the creation of publications from start to finish including corporate collaterals, HTML newsletters, web banners (print and online) and preparing print-ready final artwork
WORK EXPERIENCE April 2014 - Aug 2014 Senior & Web Designer, Photographer Boracay Wallstreet Inc. / Boracay Sun
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TAB A L O NG GRAPHIC ARTIST DIGITAL DESIGNER
• Responsible in updating the official website that uses wordpress as the domain format • Uploads ALL pictures, news articles and events from the newspaper to the wordpress every month • Create and conceptualize the logo, branding and the rest of the marketing collaterals for the Boracay Sun's sister company, The Boracay Sun Travel • Responsible in updating all of the social media accounts of Boracay Sun and Boracay Sun Travel (Facebook, Instagram, Pinterest, Twitter and etc.) • Create and update Facebook covers, twitter covers, banners and graphics based on the newspaper front page every month • Responsible in creating the branding of Boracay Sun Travel, Boracay Sun and I-flyboard Extreme • Create, Conceputalize and Design for the newspaper print ads of the Boracay Sun's clients • Create Google Ad banners for Boracay Sun • Attend events and do Photoshoots for the newspaper articles (event photoshoots, food photoshoots, etc.) • Work together with the Editor-In-Chief, Writers, and Marketing Manager in proofing and finishing the Boracay Sun's monthly newspaper on time • Work together with the Marketing Manager in creating promotions on Facebook to market Boracay Sun in Manila and Cebu • Create Print materials such as brochures, tarpolines, and posters for the company's other sister companies
June 2013 - Feb 2014 Graphic Designer KGB Philippines • Brainstorm and create mock-up design ideas with the design team. • Effectively communicate ideas and coordinate with the stakeholders to ensure that visual designs communicate the desired message, and function successfully for varying technical and performance specifications. • Managed a multiple projects simultaneously in a fast paced environment with tight deadlines. • Work with others, such as printers, programmers, developers or other technicians, to complete the final product. • Create full page newsletters, Design a monthly magazine covers, Edit and manipulate multiple images for daily newsletters
Dec 2012 - 2013 Senior Graphic and Web Designer Summit Media Publishing Dec 2011 - Dec 2012 Graphic, Web and UX/UI Designer Orenj BPO formerly Metrixa Inc. Sep 2010 - Nov 2011 Graphic and Web Designer Multisoftware Asia Inc. E D U C AT I O N 2015 Master Degree - Master in Marketing Communications De La Salle University 2006-2010 Bachelor Degree - Bachelor of Arts in Multimedia Arts De La Salle - College of Saint Benilde