The concept of my brands’ COLLABORATION ‘ ios the body’s of reaction to inspirational military vibes. I chose to work with Christopher Raeburn, who used various sustainable materials. Some of these included organic cotton and recycled polyester.
I want to create designs made from sustainable materials, which is very important for the development of the industry and f people to become more conscious of their impact on the environment. I also looked into various publications and social media platforms for inspiration.
I will check their website to ensure that my collection will work seamlessly with both offerings. My primary target audience is men and women aged over 25., This group tends to spend more on high-end products and is more likely to be more concerned with their appearance and style
Christopher Raeburn aims to make the world a better place through his company's circular design. He takes responsibility for his actions and is dedicated to raising awareness about the fashion industry's environmental impact. He is committed to increasing the environment. The brand uses both biodegradable and recyclable materials. It also o ers free repairs.
Many of Christopher Raeburn's products are made from sustainable materials, such as organic cotton, recycled textiles, and regenerated nylon. His fabrics are certi ed by leading organisations that provide standards for responsible practices and the environment. Some of Christopher Raeburn's collections are made in China and Portugal.
However, the company doesn't publicise the details of its processing facilities and manufacturing operations on its website. It also provides little information about its suppliers. The company doesn't disclose the number of audits it conducts to ensure its suppliers follow ethical and sustainable practices. Although he doesn't use exotic animal skin or fur, Christopher Raeburn still relies on silk, wool, and leather materials to make his clothes. These materials are cruel and harmful to the environment, contributing to the greenhouse gases generated by their products' production.
As part of the Zero emission network, Christopher Raeburn aims to improve air quality and reduce emissions.
Unfortunately, he doesn't consider the various actors that a ect its supply chain, such as water usage and pollution. He also has no science-based targets or timelines for implementing sustainable practices. He can o set the carbon footprint of his customers' orders through a partnership with Freight Brokers. Free lifetime repairs are o ered at Raeburn's London design studio and store, the Raeburn Lab, in Hackney. All orders are wrapped in full locations, including its agship store on Carnaby Street and the Raeburn Lab, which are powered by Renewable energy. Its stationery is also made from recycled materials.
Christopher Raeburn aims to improve the world through his company's circular design. He takes responsibility for his actions and is dedicated to raising awareness about the fashion industry's environmental impact. He is committed to increasing the environment. The brand uses both environmental and recyclable materials. It also o ers free repairs.
Many of Christopher Raeburn's products are made from sustainable materials, such as organic cotton and recycled textiles. His fabrics are certi ed by leading organisations that provide standards for responsible practices and the environment. Some of Christopher Raeburn's collections are made in China and Portugal. However, the company needs to publicise the details of its processing facilities and manufacturing operations on its website. It also inspects little information about its suppliers. The company doesn't disclose the number of audits it conducts to ensure its suppliers follow ethical and sustainable practices. Although he doesn't use exotic animal skin or fur, Christopher Raeburn still relies on silk, wool, and leather materials to make his clothes. These materials are cruel and harmful to the environment, contributing to the greenhouse gases generated by their products' production. As part of the Zero emission network, Christopher Raeburn aims to improve air quality and reduce emissions.
Unfortunately, he doesn't consider the various factors that a ect its supply chain, such as water usage and pollution. He also has no science-based targets or timelines for implementing sustainable practices. He can o set the carbon footprint of his customers' orders through a partnership with Freight Brokers. Free lifetime repairs are o ered at Raeburn's London design studio and store, the Raeburn Lab, in Hackney. All orders are wrapped in full locations, including its agship store on Carnaby Street and the Raeburn Lab, powered by Renewable energy. Its stationery is also made from recycled materials. Due to increasing environmental concerns, the scope and sustainability of fashion weeks have come under increasing scrutiny. For instance, Raeburn, retiring as a fashion show host, noted that designers must think di erently when presenting their collections. For emerging designers, fashion shows are integral to their sales and communication strategy. They also have various opportunities to expand their showcasing concept by organising symposiums that allow participants to exchange ideas and network.
Christopher Raeburn aims to improve the world through his company’s circular design. He takes responsibility for his actions and is dedicated to raising awareness about the fashion industry’s environmental impact. He is committed to increasing the environment. The brand uses both environmental and recyclable materials. It also offers free repairs.
Many of Christopher Raeburn’s products are made from sustainable materials, such as organic cotton and recycled textiles. His fabrics are certified by leading organisations that provide standards for responsible practices and the environment. Some of Christopher Raeburn’s collections are made in China and Portugal.
However, the company needs to publicise the details of its processing facilities and manufacturing operations on its website. It also inspects little information about its suppliers. The company doesn’t disclose the number of audits it conducts to ensure its suppliers follow ethical and sustainable practices. Although he doesn’t use exotic animal skin or fur, Christopher Raeburn still relies on silk, wool, and leather materials to make his clothes. These materials are cruel and harmful to the environment, contributing to the greenhouse gases generated by their products’ production. As part of the Zero emission network, Christopher Raeburn aims to improve air quality and reduce emissions.
Unfortunately, he doesn’t consider the various factors that affect its supply chain, such as water usage and pollution. He also has no science-based targets or timelines for implementing sustainable practices.
He can offset the carbon footprint of his customers’ orders through a partnership with Freight Brokers. Free lifetime repairs are offered at Raeburn’s London design studio and store, the Raeburn Lab, in Hackney. All orders are wrapped in full locations, including its flagship store on Carnaby Street and the Raeburn Lab, powered by Renewable energy. Its stationery is also made from recycled materials. Due to increasing environmental concerns, the scope and sustainability of fashion weeks have come under increasing scrutiny. For instance, Raeburn, retiring as a fashion show host, noted that designers must think differently when presenting their collections. For emerging designers, fashion shows are integral to their sales and communication strategy. They also have various opportunities to expand their showcasing concept by organising symposiums that allow participants to exchange ideas and network. Christopher Raeburn is a London-based fashion brand that uses excessive military materials to create unique and sustainable products. His clothes are made from silk maps, seat pack, umbrella, and blankets. Having a studio in the US would benefit Christopher as the increasing environmental awareness has prompted more people to buy into ethical brands. The demand for fast fashion has also changed to premium products. Christopher Raeburn’s products are affordable and range with modern consumers’ tastes. His current studio in London is used to transform excess military materials into fashionable accessories and clothes. The studio will host a free workshop every weekend, where the locals can create a mascot and learn how to recycle old materials. Advanced classes will also be available to help people make practice accessories. The Raeburn lab will be open during weekends to show people how the brand’s innovations and processes are contained in its products.
The poppy is associated with Remembrance Day; its Origins can be traced back to the first world War landscape. It is a famous symbol of remembering those who died during the conflict. It is often placed on graves as a symbol of everlasting life. The flower’s circular shape, represented by the circle of life, also symbolised rebirth and the fragility of life. The appearance of these flowers on the battlefields was a symbol of hope and renewal. Planned Gear values the sacrifices made by all military employees around the world.
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The goal of this project was to create a collection that would complement the brand of Raeburn. The aim was to create a group representing the brand and the owner’s identity. I conducted a lot of research before I started working on this project. Through this project, I was able to explore the various options of brands and get a feel for their characteristics. It was also beneficial to develop a deep understanding of their brand identity. I carried out further research through the Internet to get more precise information. I attempted to encapsulate this notion by utilising numerous images from my concept board and research pages. Even though I could have quickly done more, I tried my best to satisfy the project’s requirements in a brief amount of time, while also working towards developing designs that would appeal to the target market.
I also looked into sustainable practices, although I was able to catch up with some of what I had missed due to my absence from class. I could have improved my crochet design and prints design. This would allow me to develop more compelling and unique strategies. I recommend keeping myself occupied to plan my future project and ask for help whenever possible. i will ttend all of the classes next yer as long as i can. i will not make the same mistakes again. in order to imporve my skills, i will need to take more practice sessions during th esummer. these sessions will help me become more confidenrt in my abilities.
Reference list
Assoune, A. (2020a). Christopher Raeburn. [online] Panaprium. Available at: https://www.panaprium.com/blogs/i/raeburn.
British GQ. (n.d.). Christopher Raeburn is taking sustainability to new heights. [online] Available at: https://www.gq-magazine.co.uk/fashion/article/ christopher-raeburn-raestart.
ISTITUTOMARANGONI. (n.d.). Christopher Raeburn | sustainable fashion | ISTITUTO MARANGONI. [online] Available at: https://www.istitutomarangoni.com/en/maze35/christopher-raeburn-sustainable-fashion.
Raeburndesign.co.uk. (2019a). RAEBURN – Innovative & Responsible Fashion Design. [online] Available at: https://www.raeburndesign.co.uk/. Rogers, C. (2016a). The Textiles Interview: Christopher Raeburn. [online] Drapers. Available at: https://www.drapersonline.com/people/the-textiles-interview-christopher-raeburn.
Scott, H.F. and S. (n.d.). Christopher Raeburn’s new collection is entirely circular. [online] Retail | LS:N Global. Available at: https://www.lsnglobal.com/ retail/article/25694/christopher-raeburn-s-new-collection-is-entirely-circular [Accessed 10 May 2023].
Victoria and Albert Museum. (2016a). V&A · Fashion in Motion: Christopher Raeburn. [online] Available at: https://www.vam.ac.uk/articles/fashion-in-motion-christopher-raeburn.
Wikipedia. (2021a). Christopher Raeburn (designer). [online] Available at: https://en.wikipedia.org/wiki/Christopher_Raeburn_(designer).
