MEET TODAY'S STUDENT BANKERS
SHARON
ALESSANDRA ●
3rd year Business student
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She is looking to get a credit card that will allow her to build a credit score for upcoming investments such as purchasing a home
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She is seeking advice on which type of credit card offered by Bank of America is best suited for her
NICHOLAS
DEVON
MEGAN
KIMBERLEY
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Mature student who recently came back to school
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1st year Graphic Design student
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He is seeking professional advice for investing in a Retirement Savings Plan
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She is seeking to speak with an advisor about applying for a savings account after starting her first job
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His finances are important to him and is hoping the Bank of America at his school can help him reach his goals
MISSION MISSION STATEMENT STATEMENT
Bank of America prides itself on providing customers with the power to achieve their goals. The design of the pop-up retail bank will offer a dynamic and welcoming experience which allows students to engage in a variety of conversations and meaningful interactions through the power of every connection - on campus and within the community at large. The space will deliver an omni-banking experience to empower college students on every step of their ďŹ nancial journey. The bank will feature a exible seminar space that welcomes Bank of America's charitable foundation, to help the surrounding communities raise awareness and provide students on campus with additional opportunities to give back to these communities. The space will encourage connection with people, technology, and the community. The decision to include a live teller instead of a virtual teller reinforces the omni-channel experience and provides a mediator between digital and physical platforms. Tablets, touch screens, and customizable video conference rooms allow users to connect to modern technology for all of their banking needs. The Bank of America brand will be enhanced by incorporating graphics of their history to illustrate their expertise and reliability amongst banking communities.
MOOD BOARD
COMMUNITY
ENERGETIC
TECHNOLOGY
FLEXIBILITY
CONVERSATION
CONNECTION
FLOOR PLAN
SOCIAL CONNECTION SOCIAL CONNECTION
PHYSICAL CONNECTION
COMMUNITY CONNECTION
TECHNOLOGY CONNECTION
ONLINE CONNECTION
TECHNOLOGY CONNECTION
SOCIAL & PRIVATE CONNECTION
LVT FLOORING
CARPET
WHITE PAINT
ACCENT MARBLE
RED LEATHER VINYL
ACOUSTIC TILES
EXPERIENCE DIAGRAM
Socialize and connect with other students. Or choose to do online banking on your own.
Help yourself to a complimentary coffee as you make important ďŹ nancial decisions.
Acoustic material lines the walls of the booth to allow for private conversations.
Enhancing the brand with article clippings about the ďŹ rst Bank of America credit card.
Connect with members and businesses of the community and offer volunteer opportunities.
Flexible furniture to adapt to seminars, charity events and more being held in this space.
View of the adjacent bank space for visual connection. The physical separation differentiates social and more private spaces.
Interactive screens used for seminars and searching Bank of America social media accounts.
Connect through a digital channel for quick services such as virtual assistance, scheduling appointments and more.
LED panels accent the space and create an energetic atmosphere through Bank of America’s bold colors.
The tablet station is designed to be accessible for wheelchair users.
The brand is enhanced through the use of the logo in the ceiling and on the glass partitions.
Digital screen allows for quick services and questions answered for those who do not want to speak with a teller
Acoustic semi-permanent walls create visual and audio privacy for the teller space.
Flexible furniture in meeting room to accommodate 2-4+ people with plug-in technology.
The brand is enhanced through the projection of the logo onto the oor. Bank of America's ďŹ rst bank to open up in disney world is also featured on the meeting room glass partition.
Touch screens for video conference calls with Financial Advisors. Built-in tablets allows for room customizations such as lighting color, and temperature.
The rooms are designed for the accessibility of a wheelchair with a full turning radius.
The brand is enhanced through felt panels that mimic the bank’s logo while also providing sound absorption and a tactile experience.
Located close to the main thoroughfare of the school so that it is easily recognized.
ATM machines located on either entrance points to be easily accessible and to also allow for use outside of regular banking hours.
The brand is enhanced by utilizing the bold and bright colors that distinguish the Bank of America brand from the rest of the school campus.
WHAT WOULD YOU LIKE THE POWER TO DO?