Behavioural interventions for Alert Levels 1 & 2 Covid-19 challenge
REDUCING AMBIGUITY AND UNCERTAINTY
PREPARING FOR LOST PT COMMUTER HABITS
PROTECTING COMMUNITY GROUPS ACROSS AUCKLAND
Intervention title
Table below summarises the prioritised interventions to consider when managing challenges at Alert Level 2 and 1. In section VII the interventions and suggested actions are described in more depth including execution details. The prioritisation has been allocated based on expected ease, cost and impact but will require internal validation.
Suggested action
Priority to be validated internally
Install physical prompts
Floor markings on the ground of the bus, train, or in stations to depict where passengers should stand.
Install physical prompts
Bus driver partition to protect drivers.
Medium priority
Leverage Travelwise Choices relationships
Provide organisations and their employees key tips for new working arrangements and transport options.
Quick win
Encourage sustainable travel
Highlight the improvements on the environment with visuals to highlight the improvements to New Zealand’s pollution levels.
Quick win
Identify and target new customer segments
Track customer sentiment. Distribute fortnightly customer surveys, cut by location and demographics
High priority
Leverage Travelwise Choices relationships
Provide commitment plans for employees of organisations returning to work to plan their trip in advance.
High priority
Identify and target new customer segments
AT mobile nudge asking one or two poll questions to track confidence and safety using PT.
Medium priority
Gamify sustainable transport options
Encourage uptake of Auckland Council’s FutureFit app to encourage reducing carbon footprints.
Medium priority
Travelwise Choices working from home campaign
Reinvigorate the Travelwise Choices Working From Home campaign
Support commitment to active modes
Encourage people to set-up effective active mode goal-setting. Identifying their objectives, why they’re important, and any barriers.
Medium priority
Leverage Travelwise Choices relationships
Increase the size of bike paths or closing roads to cars to provide more space for walking and biking.
Medium priority
Community Transport Schools Campaign
Provide guidance about staying safe while coming back to school.
High priority
Community Transport Schools Campaign
Get children excited about returning to their walking habits by creating fun walking / cycling competitions.
Make things easy for those with limited resources
Remove/reduce penalties for the financially vulnerable.
High priority
Medium priority
Medium priority
Medium priority
Confidential, not for external distribution
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