2018 Portfolio

[MARCUS MITCH]

Assorted works

NEVER WAIT TO BE PERFECT, IF YOU HAVE FEAR OF IT THEN THINK EVERYONE IS IMPERFECT AND YOU ARE NO EXCEPTION. IMPERFECTION IS BEAUTY, IT MEANS YOU HAVE SOMETHING TO IMPROVE ON.

― Ritesh Shrivastav

(IM) PERFEC

[MARCUS MITCH]

Assorted works

NEVER WAIT TO BE PERFECT, IF YOU HAVE FEAR OF IT THEN THINK EVERYONE IS IMPERFECT AND YOU ARE NO EXCEPTION. IMPERFECTION IS BEAUTY, IT MEANS YOU HAVE SOMETHING TO IMPROVE ON.

― Ritesh Shrivastav

TION

[NOTICE OF RIGHTS] Copyright Š 2018 Marcus Mitch Schutzenhofer

All rights reserved. No part of this publication may be reproduced, stored, in retrieval system, or transmitted in any form by any means electronic, mechanical, photocopying, recording or otherwise without permission of the copyright holder. This book was produced as part of a student portfolio and other projects developed through the program.

Publisher contact information: Marcus Mitch Schutzenhofer

m.schutzenhofer@gmail.com

(IM) PERFEC

(IM) PERFEC

CHAPTERS

CONTENTS

not ch

OPENING STATEMENT

CH / 01

CONCEPTUAL SCIENCE BOOK

01

CH / 02

TOUR GUIDE BOOKLET

29

CH / 03

DESIGN PROCESS BOOK

49

CH / 04

PHONE APPLICATION

81

CH / 05

CONCEPTUAL POSTER SET

97

CH / 06

COMPANY REBRAND

111

ACKNOWLEDGMENTS

143

*This table of contents was carefully considered. Each project throughout the MA in graphic design at The Academy of Art had SIDENOTE

potential to be included in this portfolio representation. After some time and thought about the overall pacing and flow of this book, some projects had to be left out. Lots of backand-forth went into considering which project would precede the next. After a semesters worth of student and teacher consultations a cohesive arrangement was finalized.

i

(IM) PERFEC Assorted works

[MARCUS MITCH]

Imperfections arise when there are limitations in the design and construction of things. I embrace these quirks and anomalies which present themselves during this learning process.

OPENING STATEMENT

A great example of this philosophy comes from architecture in the brutalist style where concrete is used for its raw and unpretentious characteristics. Brutalism exposes a building’s functions and imperfections.

This method best describes my design approach.

I want the audience to understand that they are experiencing something that is designed. Rather than concealing the hand of the designer, I prefer the honest exposure of formal structure and intent.

*Portfolio opening statement constructed from research on topics relating to the keyword, IMPERFECT. Philosophies of imperfection SIDENOTE

can be found in Buddhism and the traditional Japanese aesthetic known as “wabi-sabi”, a world view of the acceptance of transience and imperfection. Also looking into the traditions found in brutalist architecture, I found that buildings in this style, cast in concrete and made to expose the basic nature of their construction, reveal the texture of the wooden planks used for the in-situ casting forms.

i

IMPERFECTIONS / MARCUS M SCHUTZENHOFER

Conceptual Science Book [COURSE]

GR 601 (Type Systems) [SEMESTER]

Spring 2017 [INSTRUCTOR]

Ariel Grey [FORMAT]

Perfect Bound book (7x10) Website (Four Screens) [TOOLS]

InDesign, Photoshop, Illustrator

[OBJECTIVE]

Design a conceptual book about a scientific field of interest using the grid, typography, photography, illustration, and composition.

[APPROACH]

Forensic science was an instant choice, as it was a subject with a large built-in audience that absorbs its numerous pop-culture references in literature, TV, games, and film.

With this vernacular established, I developed a visual standard that fit within the many examples the science had through its representation in today's popular culture.

[TYPE FACE]

Andale Mono Courier New Sabon

ONE OF THE BASIC RULES OF THE UNIVERSE IS THAT NOTHING IS PERFECT. PERFECTION SIMPLY DOESN’T EXIST...WITHOUT IMPERFECTION, NEITHER YOU NOR I WOULD EXIST.

[PROJECT]

― Stephen Hawking

PROJECT 01/06 / FINDING TRACE EVIDENCE

01

IMPERFECTIONS / MARCUS M SCHUTZENHOFER

02

CHAPTERS 01 02 03 04 05 06

PROJECT 01/06 / FINDING TRACE EVIDENCE

SEMESTER / FALL 2017

03

IMPERFECTIONS / MARCUS M SCHUTZENHOFER

04

CHAPTERS 01 02 03 04 05 06

PROJECT 01/06 / FINDING TRACE EVIDENCE

SEMESTER / FALL 2017

05

IMPERFECTIONS / MARCUS M SCHUTZENHOFER

06

CHAPTERS 01 02 03 04 05 06

PROJECT 01/06 / FINDING TRACE EVIDENCE

SEMESTER / FALL 2017

07

IMPERFECTIONS / MARCUS M SCHUTZENHOFER

08

CHAPTERS 01 02 03 04 05 06

PROJECT 01/06 / FINDING TRACE EVIDENCE

SEMESTER / FALL 2017

09

IMPERFECTIONS / MARCUS M SCHUTZENHOFER

12

CHAPTERS 01 02 03 04 05 06

PROJECT 01/06 / FINDING TRACE EVIDENCE

SEMESTER / FALL 2017

13

IMPERFECTIONS / MARCUS M SCHUTZENHOFER

14

CHAPTERS 01 02 03 04 05 06

PROJECT 01/06 / FINDING TRACE EVIDENCE

SEMESTER / FALL 2017

15

IMPERFECTIONS / MARCUS M SCHUTZENHOFER

16

CHAPTERS 01 02 03 04 05 06

PROJECT 01/06 / FINDING TRACE EVIDENCE

SEMESTER / FALL 2017

17

IMPERFECTIONS / MARCUS M SCHUTZENHOFER

18

CHAPTERS 01 02 03 04 05 06

PROJECT 01/06 / FINDING TRACE EVIDENCE

SEMESTER / FALL 2017

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IMPERFECTIONS / MARCUS M SCHUTZENHOFER

20

CHAPTERS 01 02 03 04 05 06

PROJECT 01/06 / FINDING TRACE EVIDENCE

SEMESTER / FALL 2017

21

IMPERFECTIONS / MARCUS M SCHUTZENHOFER

22

CHAPTERS 01 02 03 04 05 06

PROJECT 01/06 / FINDING TRACE EVIDENCE

SEMESTER / FALL 2017

23

IMPERFECTIONS / MARCUS M SCHUTZENHOFER

24

CHAPTERS 01 02 03 04 05 06

PROJECT 01/06 / FINDING TRACE EVIDENCE

SEMESTER / FALL 2017

25

IMPERFECTIONS / MARCUS M SCHUTZENHOFER

26

CHAPTERS 01 02 03 04 05 06

PROJECT 01/06 / FINDING TRACE EVIDENCE

SEMESTER / FALL 2017

27

IMPERFECTIONS / MARCUS M SCHUTZENHOFER

28

San Francisco Tour Guide Booklet [COURSE]

GR 613 (Type Experiments) [SEMESTER]

Spring 2018 [INSTRUCTOR]

Stan Zienka [FORMAT]

Saddle-Stitch Booklet Library Card Envelope [TOOLS]

InDesign, Photoshop, Illustrator

[OBJECTIVE]

Using a journal entry approach, create a visual guide that illustrates the passing of time. The document allows the viewer to experience the event from start to end.

[APPROACH]

I chose to document a walking tour of San Francisco depicted in the crime novels from American writer, Dashiell Hammett.

[TYPE FACE]

Courier New Stempel Schneidler LT

I LIKE PEOPLE WHO HAVE A SENSE OF INDIVIDUALITY. I LOVE EXPRESSION AND ANYTHING AWKWARD AND IMPERFECT, BECAUSE THAT’S NATURAL AND THAT’S REAL.

[PROJECT]

― Marc Jacobs

PROJECT 02/06 / DASHIELL HAMMETT TOUR

29

IMPERFECTIONS / MARCUS M SCHUTZENHOFER

30

CHAPTERS 01 02 03 04 05 06

PROJECT 02/06 / DASHIELL HAMMETT TOUR

SEMESTER / SPRING 2018

31

IMPERFECTIONS / MARCUS M SCHUTZENHOFER

32

CHAPTERS 01 02 03 04 05 06

33

IMPERFECTIONS / MARCUS M SCHUTZENHOFER

34

CHAPTERS 01 02 03 04 05 06

PROJECT 02/06 / DASHIELL HAMMETT TOUR

SEMESTER / SPRING 2018

35

IMPERFECTIONS / MARCUS M SCHUTZENHOFER

36

PROJECT 02/06 / DASHIELL HAMMETT TOUR

SEMESTER / SPRING 2018

37

IMPERFECTIONS / MARCUS M SCHUTZENHOFER

38

CHAPTERS 01 02 03 04 05 06

PROJECT 02/06 / DASHIELL HAMMETT TOUR

SEMESTER / SPRING 2018

39

IMPERFECTIONS / MARCUS M SCHUTZENHOFER

40

CHAPTERS 01 02 03 04 05 06

PROJECT 02/06 / DASHIELL HAMMETT TOUR

SEMESTER / SPRING 2018

41

IMPERFECTIONS / MARCUS M SCHUTZENHOFER

42

CHAPTERS 01 02 03 04 05 06

PROJECT 02/06 / DASHIELL HAMMETT TOUR

SEMESTER / SPRING 2018

43

IMPERFECTIONS / MARCUS M SCHUTZENHOFER

44

CHAPTERS 01 02 03 04 05 06

45

IMPERFECTIONS / MARCUS M SCHUTZENHOFER

48

Process development book [COURSE]

GR 620 (Visual Thinking) [SEMESTER]

Fall 2017 [INSTRUCTOR]

Sandra Isla [FORMAT]

Hardcover book (8x10) Deliverable 1 (Poster and Card Set) Deliverable 2 (Website) Deliverable 3 (Environment) [TOOLS]

InDesign, Photoshop, Illustrator

[OBJECTIVE]

Remedy a social problem by developing a brand that addresses the issues through conceptual design solutions.

[APPROACH]

Children today rely on technological devices to play. Playwise encourages children and their families to consider more traditional and healthy ways of playing. With a bright color palette and bold imagery to capture a child's attention, I set out to promote healthy and fun activities that benefit a child's development.

[TYPE FACE]

Avenir Between 1

HAVE NO FEAR OF PERFECTION YOU’LL NEVER REACH IT.

[PROJECT]

― Salvador Dali

PROJECT 03/06 / PLAYWISE PROCESS

49

IMPERFECTIONS / MARCUS M SCHUTZENHOFER

50

CHAPTERS 01 02 03 04 05 06

PROJECT 03/06 / PLAYWISE PROCESS

SEMESTER / FALL 2017

51

IMPERFECTIONS / MARCUS M SCHUTZENHOFER

52

CHAPTERS 01 02 03 04 05 06

PROJECT 03/06 / PLAYWISE PROCESS

SEMESTER / FALL 2017

53

IMPERFECTIONS / MARCUS M SCHUTZENHOFER

CHAPTERS 01 02 03 04 05 06

PROJECT 03/06 / PLAYWISE PROCESS

SEMESTER / FALL 2017

57

IMPERFECTIONS / MARCUS M SCHUTZENHOFER

58

CHAPTERS 01 02 03 04 05 06

PROJECT 03/06 / PLAYWISE PROCESS

SEMESTER / FALL 2017

59

IMPERFECTIONS / MARCUS M SCHUTZENHOFER

60

CHAPTERS 01 02 03 04 05 06

PROJECT 03/06 / PLAYWISE PROCESS

SEMESTER / FALL 2017

61

IMPERFECTIONS / MARCUS M SCHUTZENHOFER

62

CHAPTERS 01 02 03 04 05 06

PROJECT 03/06 / PLAYWISE PROCESS

SEMESTER / FALL 2017

63

IMPERFECTIONS / MARCUS M SCHUTZENHOFER

64

CHAPTERS 01 02 03 04 05 06

65

IMPERFECTIONS / MARCUS M SCHUTZENHOFER

66

CHAPTERS 01 02 03 04 05 06

PROJECT 03/06 / PLAYWISE PROCESS

SEMESTER / FALL 2017

67

PROJECT 03/06 / PLAYWISE PROCESS

69

IMPERFECTIONS / MARCUS M SCHUTZENHOFER

70

CHAPTERS 01 02 03 04 05 06

PROJECT 03/06 / PLAYWISE PROCESS

SEMESTER / FALL 2017

71

IMPERFECTIONS / MARCUS M SCHUTZENHOFER

72

CHAPTERS 01 02 03 04 05 06

PROJECT 03/06 / PLAYWISE PROCESS

SEMESTER / FALL 2017

73

74

75

IMPERFECTIONS / MARCUS M SCHUTZENHOFER

CHAPTERS 01 02 03 04 05 06

PROJECT 03/06 / PLAYWISE PROCESS

SEMESTER / FALL 2017

77

IMPERFECTIONS / MARCUS M SCHUTZENHOFER

78

CHAPTERS 01 02 03 04 05 06

PROJECT 03/06 / PLAYWISE PROCESS

SEMESTER / FALL 2017

79

IMPERFECTIONS / MARCUS M SCHUTZENHOFER

80

Vinyl Toy Phone App [COURSE]

GR 605 (Digital Design Studio 1) [SEMESTER]

Fall 2017 [INSTRUCTOR]

Bob Slote [FORMAT]

Phone App [TOOLS]

Balsamiq, XD, Illustrator

[OBJECTIVE]

Develop a functional application that solves a problem directly effecting the way I go about my day-to-day life.

[APPROACH]

As an avid collector of vinyl toys, I chose to solve the cataloging and categorizing pain points when collecting vinyl toys.

[TYPE FACE]

DIN Next Slab Pro DIN Next OCR-A

IMPERFECTION INSPIRES INVENTION, IMAGINATION, CREATIVITY. IT STIMULATES. THE MORE I FEEL IMPERFECT, THE MORE I FEEL ALIVE.

[PROJECT]

― Jhumpa Lahiri

PROJECT 04/06 / VINYL TOY APP

81

IMPERFECTIONS / MARCUS M SCHUTZENHOFER

82

CHAPTERS 01 02 03 04 05 06

PROJECT 04/06 / VINYL TOY APP

SEMESTER / FALL 2017

83

IMPERFECTIONS / MARCUS M SCHUTZENHOFER

SEMESTER / FALL 2017

IMPERFECTIONS / MARCUS M SCHUTZENHOFER

86

CHAPTERS 01 02 03 04 05 06

PROJECT 04/06 / VINYL TOY APP

SEMESTER / FALL 2017

87

IMPERFECTIONS / MARCUS M SCHUTZENHOFER

88

CHAPTERS 01 02 03 04 05 06

PROJECT 04/06 / VINYL TOY APP

SEMESTER / FALL 2017

89

IMPERFECTIONS / MARCUS M SCHUTZENHOFER

90

CHAPTERS 01 02 03 04 05 06

PROJECT 04/06 / VINYL TOY APP

SEMESTER / FALL 2017

91

IMPERFECTIONS / MARCUS M SCHUTZENHOFER

92

CHAPTERS 01 02 03 04 05 06

PROJECT 04/06 / VINYL TOY APP

SEMESTER / FALL 2017

93

IMPERFECTIONS / MARCUS M SCHUTZENHOFER

94

CHAPTERS 01 02 03 04 05 06

PROJECT 04/06 / VINYL TOY APP

SEMESTER / FALL 2017

95

IMPERFECTIONS / MARCUS M SCHUTZENHOFER

96

Conceptual Song Poster Set [COURSE]

GR 613 (Type Experiments) [SEMESTER]

Spring 2018 [INSTRUCTOR]

Stan Zienka [FORMAT]

3 Posters (11x17) 3 Posters (18x24) [TOOLS]

InDesign, Photoshop, Illustrator

[OBJECTIVE]

Conceptualize a listening experience for a song of my choice by creating a visual solution through the use of a film projector, a television screen, and typography and graphic elements printed on celluloid. Photographing these in a way that reveals interesting type treatments.

[APPROACH]

I chose a song that was sonically loud and that had a direct message through its lyrics and song title. As the song title “I've seen footage” states, the listener gets an impression of viewing recorded film and video footage. With this in mind, I approached it with a vernacular of video and audio recording techniques to convey the song's poetic message.

[TYPE FACE]

Helvetica Neue Stempel Schneidler LT

EXISTENCE REALLY IS AN IMPERFECT TENSE THAT NEVER BECOMES A PRESENT.

[PROJECT]

― Friedrich Nietzsche

PROJECT 05/06 / SONG POSTER SET

97

PROJECT 05/06 / SONG POSTER SET

SEMESTER 01 / SPRING 2018 CHAPTERS 02 03 04 05 06

PROJECT 05/06 / SONG POSTER SET

SEMESTER / SPRING 2018

99

IMPERFECTIONS / MARCUS M SCHUTZENHOFER

100

SEMESTER 01 / SPRING 2018 CHAPTERS 02 03 04 05 06

PROJECT 05/06 / SONG POSTER SET

SEMESTER / SPRING 2018

101

CHAPTERS 01 02 03 04 05 06

102

PROJECT 05/06 / SONG POSTER SET

SEMESTER / SPRING 2018

103

IMPERFECTIONS / MARCUS M SCHUTZENHOFER

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CHAPTERS 01 02 03 04 05 06

IMPERFECTIONS / MARCUS M SCHUTZENHOFER

106

CHAPTERS 01 02 03 04 05 06

IMPERFECTIONS / MARCUS M SCHUTZENHOFER

CHAPTERS 01 02 03 04 05 06

PROJECT 05/06 / SONG POSTER SET

SEMESTER / SPRING 2018

109

IMPERFECTIONS / MARCUS M SCHUTZENHOFER

110

Company Rebrand [COURSE]

GR 604 (The Nature of Identity) [SEMESTER]

Spring 2018 [INSTRUCTOR]

Hunter Wimmer [FORMAT]

x3 Hardcover book (8x10) Project Website [TOOLS]

InDesign, Photoshop, Illustrator

[OBJECTIVE]

Choose a dead brand and redesign its brand identity to fit a future vision.

Through research, identify the company's soul and ensure that it transitions into the businesses re-brand.

[APPROACH]

I chose to re-brand TSR inc. as it was a company that I was familiar with growing up. With the businesses soul identified, I took its essence in a new direction while keeping the company's ideals and values of providing an immersive, cooperative, and imaginative experience.

[TYPE FACE]

Courier New Stempel Schneidler LT

DON’T POINTLESS THINGS HAVE A PLACE, TOO, IN THIS FAR-FROMPERFECT WORLD? REMOVE EVERYTHING POINTLESS FROM AN IMPERFECT LIFE, AND IT’D LOSE EVEN ITS IMPERFECTION.

[PROJECT]

― Haruki Murakami

PROJECT 06/06 / TSR COMPANY REBRAND

111

IMPERFECTIONS / MARCUS M SCHUTZENHOFER

112

CHAPTERS 01 02 03 04 05 06

PROJECT 05/06 / TSR COMPANY REBRAND

SEMESTER / SPRING 2018

113

IMPERFECTIONS / MARCUS M SCHUTZENHOFER

114

CHAPTERS 01 02 03 04 05 06

PROJECT 06/06 / TSR COMPANY REBRAND

SEMESTER / SPRING 2018

115

IMPERFECTIONS / MARCUS M SCHUTZENHOFER

116

CHAPTERS 01 02 03 04 05 06

PROJECT 06/06 / TSR COMPANY REBRAND

SEMESTER / SPRING 2018

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IMPERFECTIONS / MARCUS M SCHUTZENHOFER

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CHAPTERS 01 02 03 04 05 06

PROJECT 06/06 / TSR COMPANY REBRAND

SEMESTER / SPRING 2018

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IMPERFECTIONS / MARCUS M SCHUTZENHOFER

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CHAPTERS 01 02 03 04 05 06

PROJECT 06/06 / TSR COMPANY REBRAND

SEMESTER / SPRING 2018

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IMPERFECTIONS / MARCUS M SCHUTZENHOFER

130

CHAPTERS 01 02 03 04 05 06

PROJECT 06/06 / TSR COMPANY REBRAND

SEMESTER / SPRING 2018

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IMPERFECTIONS / MARCUS M SCHUTZENHOFER

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CHAPTERS 01 02 03 04 05 06

PROJECT 06/06 / TSR COMPANY REBRAND

SEMESTER / SPRING 2018

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IMPERFECTIONS / MARCUS M SCHUTZENHOFER

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CHAPTERS 01 02 03 04 05 06

PROJECT 06/06 / TSR COMPANY REBRAND

SEMESTER / SPRING 2018

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IMPERFECTIONS / MARCUS M SCHUTZENHOFER

128

CHAPTERS 01 02 03 04 05 06

PROJECT 06/06 / TSR COMPANY REBRAND

IMPERFECTIONS / MARCUS M SCHUTZENHOFER

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CHAPTERS 01 02 03 04 05 06

PROJECT 06/06 / TSR COMPANY REBRAND

SEMESTER / SPRING 2018

133

IMPERFECTIONS / MARCUS M SCHUTZENHOFER

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CHAPTERS 01 02 03 04 05 06

PROJECT 06/06 / TSR COMPANY REBRAND

SEMESTER / SPRING 2018

135

IMPERFECTIONS / MARCUS M SCHUTZENHOFER

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CHAPTERS 01 02 03 04 05 06

137

138

PROJECT 06/06 / TSR COMPANY REBRAND

SEMESTER / SPRING 2018

139

IMPERFECTIONS / MARCUS M SCHUTZENHOFER

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BETTER THAN A THOUSAND DAYS OF DILIGENT STUDY IS ONE DAY WITH A GREAT TEACHER.

― Unknown

THANK YOU / MUCH APPRECIATION

141

IMPERFECTIONS / MARCUS M SCHUTZENHOFER

142 06

THANK YOU / MUCH APPRECIATION

THANK YOU.

I would like to thank all of my instructors and APPRECIATION

classmates at The Academy of Art University.

A special big thank you to my family who supported me through this very challenging chapter in my life.

[FAMILY]

Miho, August, Desmond, AL, POLO, Anna, Edward, Josef, Janice, Miyako, and Atsushi.

ADDITIONAL CREDIT

[FRIENDS]

Cameron, Karen, Bodin, Sarah, Markus, Sean, and Maggie.

[INSTRUCTORS]

David Hake, Amber Xu, Sandra Isla, Carolina de Bartolo, Ariel Grey, Hunter Wimmer, Bob Slote, Stan Zienka and Mary Scott.

[LOCATIONS]

San Francisco, Los Angeles, New York City, Tokyo Japan, Kyoto Japan, Matsumoto Japan. Navajo Nation, Death Valley, Yellowstone National Park, and Yosemite National Park.

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IMPERFECTIONS / MARCUS M SCHUTZENHOFER

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[DESIGN]

Marcus Mitch Schutzenhofer [SCHOOL]

Academy of Art University School of Graphic Design [INSTRUCTOR]

WHAT IT TOOK

Mary Scott [PRINTING]

Graphic Imagery Mohawk 100# Uncoated Text [BINDING]

The Key Printing & Binding [FONTS]

Helvetica Neue LT, Stempel Schneidler LT [CONTACT]

Marcusmitch.com (917) 617-8562

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