Working Together Rising Tide Raises All Ships

DAN MURPHY, ALC

2021 COLORADO CHAPTER PRESIDENT

M4 RANCH GROUP | 970 - 209 - 1514

DAN@M4RANCHGROUP.COM

In today’s ranch and land sales industry, one of the most beneficial aspects is understanding when to reach outside your comfort zone to be the source of the source. This is one of the strongest aspects and benefits of being an active member of the Colorado and National RLI.

As our market is continually assaulted by what I call the box-on-box marketing companies, the companies scraping MLS systems Nationwide, the companies that can formulate comp data from like properties in like neighborhoods in like communities, formulating a value, and propagate that data to outside buyers, without ever understanding the market, the region, or the client. These companies are a direct and real threat to the typical realtor selling homes in such communities in similar neighborhoods etc.

Ranch brokerage has been a somewhat protected type of brokerage from these scrape and propagates industry disrupters. We who serve the ranch and land brokerage work daily with such a diverse set of data points that no box-on-box comparable data will ever represent what ranch and land has to offer. The individuality of our profession is what protects our industry, and it is also what demands such a true level of professionalism. To protect and service this industry and these types of properties, the knowledge we put forth is crucial. Knowing and understanding just the basics in the ranch and land industry is typically enough to get you into real trouble. That is why knowing when you are out of your level of understanding is truly one of the biggest obstacles to being successful in the ranch and land sales industry. We are confronted by issues such as minerals, water rights, wetlands, zonings, weather patterns, moisture levels, historic water calls, migration routes, conservation easements, soil types, plant species, ingress and egress, accretion and evulsion, and today, new to our market, is the simplest of nightmares: septic inspections.

Both National and Colorado RLI truly drive pursuit of education and drive to raise the level of knowledge, understanding and concepts of land sales. These entities are part of the very few places as land professionals we can search out others in our industry who either have the knowledge or have the pathway to the person or entity that can help us better resolve a host of issues on every deal we do.

Basically, Colorado and National RLI are a direct pathway to a “rising tide raises all ships.” Each of us has a great deal to learn and knowing where to go for help is by far our strongest asset. To me it is simple, and I believe what makes RLI the strongest in the industry is a personal push from our members to be ethical, to work hard, to learn more, to drive to be better, and most of all, being willing to check your ego at the door and help when possible and ask for help when needed.

Sincerely,

Dan Murphy, ALC President Colorado RLI