_DESIGN PORTFOLIO
_ T HINK L IKE A GU Y _OVERVIEW Giuliana DePandi’s 2006 publication of Think Like a Guy: How to get a Guy by Thinking Like Once, was redesigned and applied as an iPad application. My concept brings out the playful, illustrative side of women dating men.
_MEDIUM Book Re-Design
_STYLE Vintage
_PROJECT
Think Like a Guy
_MEDIUM
Book Re-design, iPad App
_ B LO OM’S TAXO NOMY _OVERVIEW Map charting the progression of my visual communication projects throughout my design career. Each project was based on a color system. The concept is founded on Bloom’s Taxonomy of Learning and also the AIGA | NASAD Competencies.
_MEDIUM Infographic
_STYLE Intergalactic
_ UNDER THE W EATHER _OVERVIEW Each day we unconsciously interact with countless applications of typography in public arenas. Weather is the chemical and physical process that changes the characteristics of natural and manmade materials over time. My documented book investigates how the weather affects our public typography. _MEDIUM Photo Essay
_STYLE Weathered
_PROJECT
Under the Weather
_MEDIUM
Photo Essay
_ VAR IO U S LO GOS _OVERVIEW Various logos from a variety of clients: Prime Insurance Agency, KansasSports. com, Kansas Dept. of Ag, Icon Health and Performance, Kansas Dept. of Wildlife, Parks, and Tourism, and Straub International.
_MEDIUM Logo
_STYLE Various
est. 2012
_ FA RM TO FO RK _OVERVIEW The American Farmland Trust organization advocates to help protect farmers and rachers’ land, produce a healthier environment and to help build successful communities. Through the “Dine out for Farms” initiative, educating diners on the importance of farms is paramount to fund the land that sustains us. _MEDIUM Advocacy Campaign
_STYLE Illustrative
_PROJECT
Farm to Fork
_MEDIUM
Advocacy Campaign
_ 1 3:1 Lost i n Trans l ati o n _OVERVIEW Text was selected from Exercises in Style by Raymond Queneau, translated by Barbara Wright. Hand-set & printed at the Tipoteca Italiana Fondazione in Cornuda, Italy. Limited edition, pulled on an 1844 Stanhope and an 1861 Albion, cast by Amos dell’ Orto of Monza. Garamond type & Hanemuehle paper—collaborative effort. _MEDIUM Hand-set chapbook
_STYLE Simplistic
_PROJECT
13:1 Lost in Translation
_MEDIUM
Hand-set Chapbook
_ G ET O U T T HE VOTE _OVERVIEW Initiative to encourage designers to engage in social issues as well as show the public the value of design. The initiative invites designers to create non-partisan posters that will inspire the American public to exercise their right to vote in the 2012 Presidential Election. My poster focused on America’s favorite pastime, baseball. _MEDIUM Poster
_STYLE Bold, American
_ D ESTINATIO N M AGAZINE _OVERVIEW When it comes to travel, DestiNation is your go-to source for the quick weekend getaway. With only 2-3 days for adventure, DestiNation will show you the hidden gems and out-of-the-ordinary places to go that normally may have been overlooked. So get through your hectic week, and go galavanting off to a new DestiNation. _MEDIUM Collaborative Mag
_STYLE Contemporary
_PROJECT
DestiNation Magazine
_MEDIUM
Collaborative Mag
_ WAR PED WORLDS S ERIES _OVERVIEW The never ending paradox of pattern is exemplified through my series of “warped” images. There are three different projects in which I encompass the manipulation of the mind within bold, outstanding colors and enigman thoughts.
_MEDIUM Digital Composition
_STYLE Warped Paradox
_ T HE COMMO NS R E- BRANDING _OVERVIEW The Commons is both a physical and intellectual space where people come together to establish common ground with uncommon ideas. Located in Spooner Hall at the University, this entity was in need of a re-brand. I was inspired by the rich, brown wooden floors that encompassed the space and simplicity. _MEDIUM Brand kit
_STYLE Reflective Boldness
_PROJECT
The Commons
_MEDIUM
Identity Re-Brand
_THANK YOU
_MICHELLE GERSTNER michelle.gerstner@icloud.com 785.713.1758 cargocollective.com/michellegerstner