“India Is The Outsourcing Hub” Animation

"India is The Outsourcing Hub� Animation India’s animation sector is developing at a rapid pace. So as the market of good animator.

Indian animation companies and studios are moving up the value chain function to create and enhance their own intellectual property rights.

Global giants such as Walt Disney, Warner brothers and Sony of late have been seen outsourcing animation characters and special effects from Indian firms.

According to many analysist the animation industry has often been clubbed under the technology sector, according to the entrepreneurs the saying is as follows that in Animation business is 70 percent is art and only 30 percent technology.

Exactly that is the reason why small enterprises driven by the passion of art-loving are getting notable good deals.

With the emerging of the animation industry and huge outsourcing demands, various animation companies have emerged all across India to meet up the said demand.

Metro Cities such as Mumbai, Chennai, Bangalore, Hyderabad, Kolkata and Trivandrum are becoming the country’s major animation hubs.

These companies own high-tech studios, employ high-quality and highlyskilled animator and visual effect artist and are backed by huge state-ofthe-art equipment.

These companies offer a whole range of services starting from 2D animation, 3D animation, storyboards, medical animation and animatics to product demos, viral videos, illustrations, logos, banners, portraits and caricatures etc anything you asked for in the said field.

They also provide special services completely customized as per their client’s requirement and taste.

Lets discuss the reasons behind why global entertainment firms are flocking to India are as follows: a) The best part is the production cost, cost of animation production in India is actually one fourth that of North America and is about 35 per cent lower than that of countries such as Korea and the Philippines. Reason is availability of cheap manpower.

The list of countries outsourcing animation production work to India include the US, the UK, France, Italy and Spain, etc. b) India holds the position of second largest entertainment industry in the world.

Animation studios in the country provide a large pool of low-cost, highquality professional animator and visual effect artist.

That is the reason to meet the demand we can see the presence of a number of Indian animation companies having set up of hi-tech studios (equipped with state-of-the-art hardware and software) to execute overseas projects. c) Large English speaking manpower which effectively overcomes the language barrier understanding clients need is very important to deliver best result.

d) Numerous training programs are held at leading advertising and media institutes in the country.

These institutes offer various programs in animation and digital production.

India’s animation entertainment sector has experienced a major boom over the last few years.

Demand for animation production services from India is growing with the emergence of an organized animation production sector the need of skilled labour is in demand, with growing requirement for international TV program production, at very lower costs.

Growth in the sector will be further achieved on the back of increased outsourcing contract work, higher content in movies, more 2D/3D conversion projects, demand for animated TV serials, licensing and merchandising of popular characters.

The trend also intrigues the establishment of numerous new animation companies and animation-related training courses in reputed institute.

Gaining correct knowledge and skills is helping aspirant to build a career in animation industry.

All these developments will drive significant growth, both in terms of revenue and participation in the value chain and will position India as a leading country in animation production and outsourcing in coming years.

This means opening of jobs will also increase at the same time.

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