Foreword
CoolTravel™ A worldwide platform for countries, cities, companies from the travel
The best place to find inspiration…. CoolTravel, the most exceptional travel spots…
industry and cool travellers. It all starts with an online survey of the most exceptional travel spots. The travel destinations are described and photographed with their main brand values. A selection of the stories is
When we started working on this second edition of the book, we had of
included in the CoolTravel book, which is distributed in France, Germany,
course hoped – though we could never have known – that it would be as
the UK, the Benelux, Scandinavia, Russia, Dubai and India. Five-star hotels
beautiful as it has now become. We have chosen for a different look: some
also use the book for their guests, airlines use it for their frequent flyers and
new features, while other aspects included in the first edition have been left
holiday fairs distribute it among their visitors.
out, all in a bid to improve the final result. In 2010, CoolTravel will be used by all the major players in the travel industry The book’s philosophy is to offer destinations, countries and travel-related
and will be distributed in Europe, Asia and North America. CoolTravel will
companies an alternative platform to present and brand themselves.
launch the virtual World Expo in Shanghai.
The destinations have been picked by CoolScene travellers and travel professionals.
CoolScene™
Foreword
Over 100,000 consumers in 14 countries participated in the CoolBrands The stories that you are about to read have been written by CoolTravel,
and CoolTravel elections. Innovators and early adopters were invited to
travel journalists and specialised travel guides. The goal has been to look for
participate in CoolScene™, a worldwide platform of people who share views
authenticity in all places and write an inspirational story that offers a glimpse
on cool subjects such as brands, travel and lifestyle. By 2010, the scene will
of the destination.
consist of cool students and cool travellers from all over the world.
Beside the destinations, some countries are featured with facts, figures and
CoolTravel enables us to see very special parts of the world, places where we
some of the native brands that form part of the country’s identity.
would otherwise not come and people we would otherwise not meet.
CoolTravel is a source of inspiration for all those who love travel and are
During our search for cool, we noticed that the coolest people are those who
ready to discover something else: off the beaten track, out of the ordinary
trust their intuition and have a bird’s-eye view. We have translated that into
destinations and experiences.
love and vision, which is reflected in the heart and eye in our logo.
5
Love and Vision, Maarten and Anouk