CoolTravel book

Page 1

Foreword

CoolTravel™ A worldwide platform for countries, cities, companies from the travel

The best place to find inspiration…. CoolTravel, the most exceptional travel spots…

industry and cool travellers. It all starts with an online survey of the most exceptional travel spots. The travel destinations are described and photographed with their main brand values. A selection of the stories is

When we started working on this second edition of the book, we had of

included in the CoolTravel book, which is distributed in France, Germany,

course hoped – though we could never have known – that it would be as

the UK, the Benelux, Scandinavia, Russia, Dubai and India. Five-star hotels

beautiful as it has now become. We have chosen for a different look: some

also use the book for their guests, airlines use it for their frequent flyers and

new features, while other aspects included in the first edition have been left

holiday fairs distribute it among their visitors.

out, all in a bid to improve the final result. In 2010, CoolTravel will be used by all the major players in the travel industry The book’s philosophy is to offer destinations, countries and travel-related

and will be distributed in Europe, Asia and North America. CoolTravel will

companies an alternative platform to present and brand themselves.

launch the virtual World Expo in Shanghai.

The destinations have been picked by CoolScene travellers and travel professionals.

CoolScene™

Foreword

Over 100,000 consumers in 14 countries participated in the CoolBrands The stories that you are about to read have been written by CoolTravel,

and CoolTravel elections. Innovators and early adopters were invited to

travel journalists and specialised travel guides. The goal has been to look for

participate in CoolScene™, a worldwide platform of people who share views

authenticity in all places and write an inspirational story that offers a glimpse

on cool subjects such as brands, travel and lifestyle. By 2010, the scene will

of the destination.

consist of cool students and cool travellers from all over the world.

Beside the destinations, some countries are featured with facts, figures and

CoolTravel enables us to see very special parts of the world, places where we

some of the native brands that form part of the country’s identity.

would otherwise not come and people we would otherwise not meet.

CoolTravel is a source of inspiration for all those who love travel and are

During our search for cool, we noticed that the coolest people are those who

ready to discover something else: off the beaten track, out of the ordinary

trust their intuition and have a bird’s-eye view. We have translated that into

destinations and experiences.

love and vision, which is reflected in the heart and eye in our logo.

5

Love and Vision, Maarten and Anouk


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.