avoidance area cover design V. 2.0
Logo area M A A S T R I C H T D I P L O M AT
Helvetica Neue 75 Bold, 300 pt.
Action area 90°
Sub-action area
10 years 90°
Helvetica Neue 75 Bold, 150 pt.
Title section
stretch margin main title
Maastricht and the MD Helvetica Neue 75 Bold, 60 pt., leading 48 pt.
Action area (bleed section) avoidance area
Circle right: first eye-catching point (place large items there) Circle left: Second eye-catching point (place action/sub-action here) 1 2 3 reading pattern: from logo to 1 (main point of interest), to 2 (second point of interest), to 3 (title), reads like a strip.