Brand Extension FRA 130 Brand Management
Brand extension
Student Number: 40088248
Tallulah Lingerie is situated in the lively neighborhood of Islington, with its quirky & vibrant streets and a kind of a small town feel, despite of being in the middle of London. An upmarket boutique selling luxury designer and handmade lingerie that has been opened for 15 years.
Andres Sarda Aubade
Dominique Basques Eberjey
Julianne London Lascivious
Mariejo Marjolaine Mimi Holliday
B’tempted Bracli Pearls Chantelle
Ell & Cee Empreinte Falke Ginia Gossard VIP
Laurence Tavernier Le Bourget Lelo Loveday London Luna di Seta Maison Lejaby
Miss Mandalay RaRa Room Shell Belle Couture Simone Perele Stella McCartney
Chantal Thomass Christine Silks Clara Rossi Silks Commando
Hanro of Switzerland Holt Harrison
Trasparenze Hoisery Verry Kerry Vivis Silks
Social Media: Instagram, Facebook, Twitter & Blog
Reviews
High Quality
COMPETITORS
Low Price
High Price
Low Quality
Consumer Board Nathalie, a 35 years old professional that lives in the neighborhood of Islington, a vibrant area in the North of London with trendy shops, cool restaurants and quirky streets where one can walk around. She is a sociable person with a busy life, either going out with friends or with her partner. She takes care of herself, on the inside and the outside. She likes to eat healthy, organic food, cares about recycling and natural products. She likes to exercise outdoors, whenever possible. She enjoys going on holidays to exotic places to relax and get away from the hustle & bustle of a busy city as London; which she basically enjoys, but also likes to take time away to reconnect with nature.
She likes shopping, she enjoys buying clothes, make up and also loves lingerie. She likes to feel sexy and playful. Not only in an intimate encounter, but in life in general. She wants to enjoy life to the max, be it professionally or personally.
Healthy Lifestyle Eat well, feel great!
Where she buys You are what you eat is basically her motto in regards to eating. She cares about what she eats. She is interested in organic food and detox plans, as she likes to lead a healthy life style. She usually has her food delivered home and she is more likely to buy in places such as Whole Foods & Planet Organic or use the home delivery service of Hello Fresh.
Beauty & Body Care As well as being keen on healthy eating, she is also interested in organic, natural products for her body and beauty care. Although she also buys other common brands such as L'OrĂŠal or Channel. Enjoys sensual moments either having a bath on her own or with the pleasant company of her partner. She is also interested in alternative medicine such as acupuncture or the ancient method of Feng Shui.
Holidays She likes to enjoy holidays either with friends, family or her partner; holidays are made to enjoy, relax & connect with nature and yourself.
Apps, books, magazines She enjoys reading and likes to be informed about the news and has an inquisitive mind. She is technologically savvy and is used to browsing through different apps in her mobile or tablet.
Brand Extension Concept LUXURY SOY CANDLES Hand Poured in England A scented candle and warm massage oil all in one! Pour or spoon it into your hand and apply it as a massage oil and enjoy...
Ethical luxury candles made with love. We believe in sustainability and being kind to the environment. Vegan free products, no use of paraffin or any other petrochemical ingredients. No artificial perfume used, only essential oils for a in depth but soft smell that will transport you to whatever the side of your imagination that you want to be. ➢ Candles made from a natural soy wax ➢ Organic, sustainable and ethically sourced products ➢ No artificial perfume. Only essential oils made from organic crops ➢ Vegan friendly ➢ No petrochemical paraffin or mineral wax ➢ Ecofriendly wicks
Why soy candles? Natural Soy candles are made from soybeans, a natural, renewable source grown in many regions by local farmers, so we are supporting local agriculture and farmers.
Cleaner Burning A candle made from soy wax burns cleaner with little soot released as the candle burns. Soy candles are also non-toxic, so they won't release toxins into the air as they burn. Longer Lasting Soy candles typically last longer than a paraffin candle of the same size due to the slower burning time and cooler burning temperature of the soybeanbased wax. Soy wax is also biodegradable, making it an investment that benefits the environment. Better Scent A soy candle works well for holding onto the scent from essential oils, which are often used to scent candles. Because they burn more slowly, the scent is gradually released, creating a more pleasant atmosphere.
Eco Friendly
Low Price
COMPETITORS
High Price
Not Eco Friendly
Tallulah wants to relax... For those moments where you want to relax and forget about the world, just you and your thoughts, fears, aspirations and dreams. When you only want the pleasant company of yourself, Tallulah candles are there to help you destress and be yourself.
Formulated with natural fragrances such as the essential oils of lavender, Frankincense & Ylang Ylang, which not only smell wonderful, but also have a calming effect on the mind and the body. Hand poured using 100% natural, organic soy wax.
Price: ÂŁ35
Tallulah goes wild... For those sensuous, intimate moments shared with your partner. Moments built with the aroma of the untold but said with the eyes... Tallulah candles are there to help you enjoy life and the precious moments it gives to us.
Notes of amber, heady patchouli, and rich vanilla for a warm, seductive, and perfectly sexy scent. Hand poured using 100% natural, organic soy wax.
Price: ÂŁ35
Green Cart Farm Candle Workshops
THE CANDLE FACTORY Green Cart Farm has been making hand poured candles in Cornwall for 14 years. The workshops are on the company farm where the plant waxes and essential oils are grown and harvested, blended & boiled, coloured & moulded into natural candles. Soya was is melted in giant boilers. Pure essential oils are added to the molten mix before hand, pouring into a variety of molds. Pillars, squares, triangles, tapers globes and floaties are just a few of our shapes from tea light size to 5 feet tall. Dipping, pouring, rolling and carving are skills acquired over the past ten years. Pouring pots, candle wick, molds, wooden benches and floor are splashed with layer upon layer of scented wax. The company's heart and soul, skill and know how, first, foremost and best product line is and will always be candles.
Organic, natural ingredients harvested from the fields of the farm. All ingredients are blended and tested at the farm's laboratory.
Vintage labels, authentic glass stoppers, green glass globes and secret potion books complete the alchemist atmosphere of our Apothecary giving our product lines a medieval, mystical and magical quality. In 2004 Green Cart expanded onto a 26 acre farm in Cornwall in order to expand into growing and processing organic essential oils, floral waters, plant wax and dried herbs.
Make your own candle Made with love
PERSONALISED CANDLES MADE BY YOU Spend a weekend relaxing at the Green Cart Farm and create your own candle, for you to use or to give as a very special present for your friends or guests.
What can be personalised? ➢ Scent: create your own scent, combining the essential oils you like the most ➢ Make it your own and choose the colour, size & shape of the candle ➢ Packaging: choose the style of the packaging you would like for your special candle ➢ Personalise it with any text you would like to add, from your wedding date, a loving message or the name of the receiver of the gift.
Wedding Favours A gift from the bottom of your heart
Floral Vibrant, cheerful, festive mood. Spring scented candles.
White Pure, clean, neat feel. Simple lines. Remembrance of fresh linen scent.
Industrial, Rugged, rustic feel. Rough, untreated materials. Typewriting font. Vintage style.
Copper Copper, silver & gold. A vibrant colour palette that has been trendy for a while.
Luxury Elegant & sophisticated style with a strong, deep scent.
Full Brand Extension
BRAND EXTENSION PRODUCTS Massage oils Incense sticks Home fragrances Bath bombs & salts
Bibliography http://www.greencartfarm.co.uk/our_story http://www.familymadecompany.com/ https://theforestrystudio.com/ https://www.tandjscents.co.uk/aboutus http://www.mj-london.com/about.php http://www.tallulah-lingerie.co.uk/ https://www.pinterest.co.uk/maite_bautista/brand-extension/ https://www.refinery29.com/best-aromatherapy-candles-sleep-betterscents?bucketed=true https://theenglishsoapcompany.com/soy-candles-the-benefits-of-soycandle/ https://flairflair.com/2013/01/31/le-labo-the-nose-needs-educationtaste-needs-education/ https://www.candlescience.com/learning/how-to-make-a-soy-candle https://www.neomorganics.com/?gclid=EAIaIQobChMIhOf4l6y2gIVr7vtCh3x4whZEAAYASAAEgLSD_D_BwE https://howtospendit.ft.com/womens-style/89331-tallulah-london-lingerie