Mabel Collection: The History

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MABEL collection


DEDICATED TO Our team, all the people who have made this project possible and love. Love is always the key. You know who you are.

www.mabelcollection.com


MABEL collection

"We don't sell clothes. We provide experiences. We help write stories. We perpetuate memories. We create unbreakable bonds. We use the best materials, to produce the best pieces for the best clients. Nothing but the best.

www.mabelcollection.com




CONTACTS www.mabelcollection.com @mabel_collection

Press Inquiries press@mabelcollection.com Wholesale wholesale@mabelcollection.com Customer Service customercare@mabelcollection.com Orders orders@mabelcollection.com

Founder & Creative Director Maria JoĂŁo Parreira Photography

Filipe Lopes


DEAR YOU This is a testimony. A testimony of love, wisdom and effort. A tribute to the savoir faire, to creative freedom and to the authenticity and excellence. This is us. Our essence, our dream, our journey. This is the end and the beginning of everything. This is everything we do, everything we want, everything we love. And this is also you. Your aspirations and inspirations. The first seed of many stories. The end and the beginning of lots of memories. The excellence you need and deserve. I open my heart, my doors and my mind. I open them for you. Please, be welcome.



MY CONFESSIONS "Fashion is more than style, trends, clothes, accessories. Fashion is a state of mind, an experience, a love story"

I seek for what's inside you. Your passions, your desires, your needs. I don't want your body, I want your soul. I seek for your emotions. I want to trigger and stimulate them. I want you to feel something, to feel you.

The woman is my muse and her body is my canvas. I create with her in my mind, her routines, her dreams, her passions. I give her the confidence to be the woman that she always wanted to be.

I honor and represent the best of craftsmanship. Each hand is a tool of wisdom able to create true pieces of art. With an outstanding attention to detail, I can continue to grow and amaze.

I promise that I will continue to combine the elegance of the classic aesthetics with the irreverence of the modern spirit. And I will never forget to live up to any occasion.

I don't follow trends, I don't change with seasons, I don't come and go. I'm timeless. I'm your legacy. Because fashion is more than style, trends, clothes, accessories. Fashion is a state of mind, an experience, a love story.

My secret is my passion. And I want to share it with you all. Fashion as an art should be celebrated. My goal is to never lose the essential and the glamour.



ART "the quality, production, expression, or realm, according to aesthetic principles, of what is beautiful, appealing, or of more than ordinary significance."


MAY THE ART BE WITH US "art is long, life is short"

S

ome call it insignificant, others imperative. Details can be the difference between ordinary and remarkable. A piece of art is full of details and sometimes what is visible to the heart is invisible to the eyes. All art begins with an inspiration. Ours is the woman and her versatility. Like a sculpture, each piece is molded to the woman's body. The perfect fit is the foundation for a solid piece of art. it's not a detail, it's crucial. And then everything comes alive at the hands of the wise seamstresses. It takes hours of work, lots of technique and a genuine passion.

The painting joins the sculpture and the craftsmanship through the handpainted hang tags. The love that moves us is symbolized by the roses. The beauty of the art that we bring to fashion, translates into unique and exclusive pieces. Complexity is not in the design that should always be timeless. Complexity is in the process and in the emotions it involves and awakens. Fashion is a supreme art. The designer that imagines a piece, the seamstresses that produce it and the artist that paints the hang tags, they all have one purpose when it comes to fashion: honor it!





EXPERIENCE "something that happens to you that affects how you feel. Something personally encountered, undergone, or lived through"



THE LUXURY OF ENJOYING "When you live, you learn. When you learn you grow "

U

nforgettable. Remarkable. Captivating. In a world saturated and accelerated, we allow you to breathe and enjoy. More than anything, that's a luxury.

This fashion experience is being part of something bigger and meaningful. It is embracing all the senses, honoring the craftsmanship and celebrating emotions.

When you take the time to actually see, to smell, to touch, to feel, you discover emotions you will never forget. Emotions able to build memories. Memories that will remain with you forever.

In this true fashion experience, you will find understanding, joy and purpose. And when you wear that garment, you'll feel embraced.

Excellence comes with experience. Clothes can be disposable, fashion can not. The concept of fashion experience is our motto. We promote a meeting with the emotions and a possibility to write a story.

That unmistakable scent, the soft touch, the exuberance of the sequins, the taste of champagne, the intoxicating melody in the air. Unforgettable. Remarkable. Captivating.




UNIQUENESS "The quality of being the only one of its kind. Particularly remarkable, special, or unusual. The embodiment of unique characteristics."



ONE OF A KIND "In the difference you find perfection "

B

e equal to yourself, not to others. When you express who you are, you create something unique. Something that others would love to discover and enjoy. As our main source of inspiration, woman has different needs and aspirations. We understand and satisfy them. The wardrobe of our dreams is not disposable. It prevails along with our memories and reinvents itself. A set of senses creates an unforgettable experience. The secret is in the details that you can discover.

A mixture of must have sober pieces with statement luxurious garments, are everything a woman needs and deserves, today and always. Wonderful materials and ancestral techniques come together in a beautiful symbiosis between classic and modern. The result is a wonderful and unique piece of art. With an impeccable taste for elegance, the Mabel woman is refined, stylish and passionate.She is equal to herself, not to others.



ORIGIN "The first stage of existence; Beginning. The place where something was made or came from. Used to describe the particular way in which something started to exist or someone started their life."


Maria JoĂŁo Parreira Founder & Creative Director

The beginning of something is always in the restless spirit of a person, in the soul of those who want to do, to conquer, to create. A new beginning means new opportunities and new ways to live your life. When you come from humble beginnings, the journey is longer and painful, but the outcome is even more special and sweet. It all started with passion, with many barriers and few resources, but with an immense desire to make a difference and create emotions.

When you give others the best, you receive the best. The best love, the best happiness, the greatest satisfaction. Mabel means "my beautiful one" and that says it all. The beauty of what we do translates into the fullness of who receives us. From us to you, nothing but the best. It all started with a dream and as we say it in portuguese: "Quando um homem sonha, o mundo pula e avança".



MABEL collection

Let your style be kissed by eternity


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