FOCUS. Its amazing what one can accomplish with adding just a little bit of focus to the routine. This year, we’ve honed in on what it is that we do best, and did a lot of it. Electric was founded by craftsman Kip Arnette and friends with “100% focus on eyewear and goggles.” Today our vision remains the same. We’ve learned a lot and are doing things differently, with a higher sense of purpose and quality than ever before, but some things should never change. We want to be the best at what we do. We choose to make our eyewear in Italy. Italy has more collective eyewear experience, quality materials and skilled human craftsman than anywhere in the world, period. Cut the chatter, put on the music and deep dive in to what we consider to be the most focused, dynamic and innovative sunglass collection ever, from the world’s greatest independent eyewear brand. Electric 3.0, fuck yeah.
CONTENTS CO-LABS
pg.06
COLOR STORIES
pg.08
KNOXVILLE FAMILY
pg.18
SWINGARM FAMILY
pg.24
ZOMBIE S DUDE
pg.28
pg.30
BLACK TOP LA TXOKO
pg.32 pg.33
TECH ONE FAMILY
pg.36
CHARGE + XL
pg.40
MUDSLINGER
pg.41
BACKBONE S
pg.42
FADE
pg.46
STACKER
pg.48
ROAD GLACIER TECH
pg.50
pg.52
DISPLAYS + FIXTURES
pg.58
FLOAT C OLLECTIVE The Float Collective is a surf industry initiative centered around unique products, produced by the industry’s best brands, and distributed by the industry’s most premium specialty retailers with the goal of giving back to those in need.
PHILANTHROPY
THE
THE
SURFRIDER F OUNDATION The Surfrider Foundation is dedicated to the protection and enjoyment of the world’s ocean, waves and beaches through a powerful activist network. It is a community of everyday people We live in tumultuous times. What ever your cause, we say, “fight!” The way of life we live is constantly being threatened by man’s greed and carelessness. The oceans we play in, the places we seek our adventure and the people who live in them are all constantly affected by the byproducts of industrialism, capitalism, and what some falsely deem as the only way
who passionately protect our playground - the ocean, waves, and beaches that provide us so much enjoyment. They ensure clean water, healthy ocean and coastlines and accessible beaches for all to enjoy by finding lasting solutions to the threats our ocean faces.
towards progression. We have chosen two partners to focus our efforts both environmentally and humanitarian, supporting their fight to reverse wrongs and to slow the extinction of all that we hold dear. By purchasing these products, you will be helping us to help these organizations mobilize to protect what we believe in.
SWINGARM FC OHMGREY POLAR Nº EE12963742
KNOXVILLE XL MATTE BLACK
KNOXVILLE MATTE BLACK
SWINGARM XL MATTE BLACK
SWINGARM MATTE BLACK
OHM GREY BLUE CHROME
OHM GREY BLUE CHROME
OHM GREY BLUE CHROME
OHM GREY BLUE CHROME
XL Nº EE11201062
Nº EE09001062
XL Nº EE15901062
Nº EE12901062
KNOXVILLE XLS MATTE BLACK
KNOXVILLE PRO MATTE BLACK
STACKER MATTE BLACK
BACKBONE S MATTE BLACK
OHM+ POLARIZED BLUE
OHM+ POLARIZED BLUE
OHM+ POLARIZED BLUE
OHM+ POLARIZED BLUE
XLS Nº EE16001065
Nº EE16101065
Nº EE15001065
Nº EE14701065 *MORE OPTIONS AVAILABLE, THIS IS JUST A SAMPLE.
7
KNOXVILLE + XL STONE TORT
SWINGARM + XL STONE TORT
OHM GREY
OHM GREY
Nº EE09062920 XL Nº EE11262920
Nº EE12962920 XL Nº EE15962920
STONE TORT
MUDSLINGER STONE TORT
STACKER STONE TORT
OHM GREY
OHM+ GREY
Nº EE13762920
Nº EE15062971
The large havana tortoise pattern of the 50’s and 60’s is a staple in any discerning man’s eyewear kit. We put a monochromatic spin on the classic to toughen it up a bit. Rock solid.
8
9
KNOXVILLE + XL SMOKESCREEN
KNOXVILLE S + XLS SMOKESCREEN
OHM PL ASMA CHROME
OHM PL ASMA CHROME
Nº EE09062863 XL Nº EE11262863
Nº EE15162863 XLS Nº EE16062863
SMOKESCREEN SWINGARM + XL SMOKESCREEN
SWINGARM S SMOKESCREEN
OHM PL ASMA CHROME
OHM PL ASMA CHROME
Nº EE12962863 XL Nº EE15962863
Nº EE15262863
Space age materials and a flair for the unexpected combine to keep your followers in the rearview. Look ahead through advanced melanin infused plasma mirror lenses anchored in smooth smokey grey injected frames.
10
11
DARKSIDE TORT Sophistication doesn’t have to be soft. Smooth whiskey, a comfortable chair, the feel of woodgrain, and some heavy fucking metal combine as inspiration for this modern classic. KNOXVILLE + XL DARKSIDE TORT
12
SWINGARM + XL DARKSIDE TORT
BLACK TOP DARKSIDE TORT
OHM GREY
OHM GREY
OHM GREY
Nº EE09062320 XL Nº EE11262320
Nº EE12962320 XL Nº EE15962320
Nº EE12862320
13
POLARIZED. Glare = Bad. Amplified light reflections on water and snow can be blinding and dangerous. If fishing, they can mean the difference between seeing your catch hook up or swim away. For a day on the beach, they can mean headaches and fatigue. While we don’t recommend polarized lenses for low glare situations like playing golf, or playing on your phone, we do recommend them for any activity that finds you out in the sun for an extended period of time. Our polarized lenses are better than most. Like most polarized lenses, ours will reduce glare so that you can see clearly through the water surface, or across the glacier. Unlike most polarized lenses, ours use an injection
NON-POLAR
POLAR
process instead of a laminated layer. This means that our lenses will never delaminate, the most common failure of cheap polarized glasses. We also infuse synthetic melanin in our lenses, bringing you the same relaxed sensation and high level harmful blue light protection found across our entire range. We call it OHM polar. And for those of you that want the full monty, we have found that adding an additional glare reducing layer of color coating to the exterior as well as hydrophobic and oleophobic coatings to the interior can provide one of the worlds best lens experiences available. We call it OHM+ Polar. Yes, we find that polarizing too.
14
15
LIFESTYLE
S/LINE
PRO
APEX
Style isn’t fashion. Style can be in fashion from time to time,
We live at the intersection of style and performance.
Electric’s PRO line encapsulates all of the features a modern
The top of our line includes our most innovative designs,
but make no mistake, style is timeless. We blend timeless style
ELECTRIC’s S-Line is a mash-up of our most popular styles
day super hero would need to conquer life’s extreme
techniques and construction methods to create ultra
with progressive design to create innovative pieces that look
with performance enhancing features. We’ve done this in
opportunities, without the costume. Frameless vision to see
specialized equipment for your eyes that just happens
great, are lightweight, and made of the highest possible
response to lack of good-looking performance products
all that is being thrown at you, lightweight mold injection,
to look amazing.
quality. With highly flexible mold injected frames and
out there.We want to keep you looking good doing
anit-slip features and timeless style combine to create the
Melanin infused lenses, why settle for just fashion?
what you love.
most unique and best looking technical frames available. Spandex not required.
LINE OVERVIEW MSRP STARTING AT
$80.00 USA / $90.00 CAD
$100.00 USA / $115.00 CAD
$120.00 USA / $140.00 CAD
$160.00 USA / $180.00 CAD
POLARIZED LENSES AVAIL ABLE
Yes
Yes
Yes
Yes
FRAME MATERIAL OPTIONS
- 4 base mold injected Grilamid
- 6 base mold injected Grilamid frame in
- 6 base mold injected Grilamid
- 6 base mold injected Grilamid
- 6 base mold injected Grilamid
feather weight construction with performance
- 8 base mold injected Grilamid
- 8 base mold injected Grilamid
grip nose bridge and temple tips
(Both in feather weight construction with performance grip nose bridge and temple tips)
( feather weight construction with performance grip nose bridge and temple tips) - 6 base mold injected Grilamid (With removable eye shields)
LENS MATERIAL OPTIONS
- 4 base Melanin infused Polycarbonate
- 6 base Melanin infused Polycarbonate (Available
- 6 base Melanin infused Polycarbonate
- 6 base Melanin infused Polycarbonate
- 6 base Melanin infused Polycarbonate
with performance coatings)
- 8 base Melanin infused Polycarbonate
- 8 base Melanin infused Polycarbonate
- 8 base Melanin infused Polycarbonate
(Both available with performance coatings)
(Both available with performance coatings)
ANSI CERTIFIED FRAME/LENSES
n/a
n/a
n/a
Yes: Fade, Stacker
ST YLES
- Knoxville + XL
- Knoxville S + XLS
- Knoxville Pro
- Fade
- Knoxville Union
- Swingarm S
- Tech One Pro
- Stacker
- Swingarm + XL
- Zombie S
- Dude
- Backbone S
- Road Glacier
- Black Top - La Txoko - Tech One - Charge + XL - Mudslinger 16
17
THE
KNOXVILLE 18
19
THE
THE
KNOXVILLE XL
KNOXVILLE UNION
+
While many choose to look back, we continue pushing forward. A wire rim lens topped by the sharp details of the Knoxville frame, create a perfect union of form, function & style. The result is a balanced design that is clearly ahead of its time.
Raised right. Born and bred with hard lines, timeless design traits and Italian quality.
MATTE BLACK OHM GREY Nº EE09001020 XL Nº EE11201020
20
MATTE BLACK
MATTE BLACK
MATTE BLACK
GLOSS BLACK
GLOSS BLACK
GLOSS BLACK
GLOSS BLACK
GLOSS TORT
MATTE BLACK
OHM POLARIZED GREY
OHM GREY FIRE CHROME
OHM GREY BLUE CHROME
OHM GREY
OHM POLARIZED GREY
GLASS POLARIZED GREY
OHM+ POLARIZED BLUE
OHM BRONZE
OHM GREY
GLOSS BLACK OHM GREY
Nº EE09001042 XL Nº EE11201042
Nº EE09001058 XL Nº EE11201058
Nº EE09001062 XL Nº EE11201062
Nº EE09001620 XL Nº EE11201620
Nº EE09001642 XL Nº EE11201642
Nº EE09001623 XL Nº EE11201623
Nº EE09001665 XL Nº EE11201665
Nº EE09010639 XL Nº EE11210639
Nº EE11501020
Nº EE11501620
GLOSS TORT
GLOSS TORT
GLOSS TORT
MATTE TORT
MATTE TORT
DARKSIDE TORT
SMOKESCREEN
STONE TORT
GLOSS BLACK
VINTAGE TORT
OHM POL ARIZED BRONZE
GL ASS POL ARIZED BRONZE
OHM+ POL ARIZED BRONZE
OHM BRONZE
OHM POL ARIZED BRONZE
OHM GREY
OHM PL ASMA CHROME
OHM GREY
OHM POLARIZED GREY
OHM BRONZE
Nº EE09010643 XL Nº EE11210643
Nº EE09010624 XL Nº EE11210624
Nº EE09010666 XL Nº EE11210666
Nº EE09013939 XL Nº EE11213939
Nº EE09013943 XL Nº EE11213943
Nº EE09062320 XL Nº EE11262320
Nº EE09062863 XL Nº EE11262863
Nº EE09062920 XL Nº EE11262920
Nº EE11501642
Nº EE11547139
21
THE
KNOXVILLE S XLS +
THE
KNOXVILLE PRO The Knoxville Pro offers an uncompromising sense of style with an unprecedented level of performance. We’ve expanded our most popular franchise to add the protection, clarity, and comfort features you desire in a high performance sunglass.
Few things are truly classic. Our bestselling Knoxville frame has been given a sport upgrade. Bringing you a lightweight frame you will barely feel but is sure to get you noticed.
22
NEW
MATTE BLACK
MATTE BLACK
MATTE BLACK
MATTE BLACK
MATTE BLACK
MATTE BLACK
MATTE BLACK
MATTE BLACK
OHM GREY
OHM POLARIZED GREY
OHM+ POLARIZED BLUE
OHM+ ROSE
OHM GREY
OHM POLARIZED GREY
OHM+ POLARIZED BLUE
OHM+ ROSE
Nº EE15101020 XLS Nº EE16001020
Nº EE15101042 XLS Nº EE16001042
Nº EE15101065 XLS Nº EE16001065
Nº EE15101084 XLS Nº EE16001084
Nº EE16101020
Nº EE16101042
Nº EE16101065
Nº EE16101084
MATTE TORT
MATTE TORT
MATTE TORT
SMOKESCREEN
MATTE TORT
MATTE TORT
MATTE TORT
OHM BRONZE
OHM POL ARIZED BRONZE
OHM+ POL ARIZED BRONZE
OHM PL ASMA CHROME
OHM BRONZE
OHM POL ARIZED BRONZE
OHM+ POL ARIZED BRONZE
Nº EE15113939 XLS Nº EE16013939
Nº EE15113934 XLS Nº EE16013943
Nº EE15113966 XLS Nº EE16013966
Nº EE15162863 XLS Nº EE16062863
Nº EE16113939
Nº EE16113943
Nº EE16113966
23
THE
SWINGARM 24
25
THE
THE
SWINGARM XL
SWINGARM S
+
Purpose built and foundational. The Swingarm S expands the iconic model while maintaining uncompromised fit and function.
The Swingarm and Swingarm XL are lightweight and heavy duty. Purpose built around the innovative double action hinge system, offering uncompromising fit and function.
26
MATTE BLACK
MATTE BLACK
MATTE BLACK
MATTE BLACK
MATTE TORT
MATTE BLACK
MATTE BLACK
MATTE BLACK
MATTE BLACK
OHM GREY
OHM POLARIZED GREY
OHM GREY FIRE CHROME
OHM GREY BLUE CHROME
OHM BRONZE
OHM GREY
OHM POLARIZED GREY
OHM+ POLARIZED BLUE
OHM+ ROSE
Nº EE12901020 XL Nº EE15901020
Nº EE12901042 XL Nº EE15901042
Nº EE12901058 XL Nº EE15901058
Nº EE12901062 XL Nº EE15901062
Nº EE12913939 XL Nº EE15913939
Nº EE15201020
Nº EE15201042
Nº EE15201065
Nº EE15201084
MATTE TORT
DARKSIDE TORT
SMOKESCREEN
STONE TORT
MATTE TORT
MATTE TORT
MATTE TORT
SMOKESCREEN
OHM POL ARIZED BRONZE
OHM GREY
OHM PL ASMA CHROME
OHM GREY
OHM BRONZE
OHM POL ARIZED BRONZE
OHM+ POL ARIZED BRONZE
OHM PL ASMA CHROME
Nº EE12913943 XL Nº EE15913943
Nº EE12962320 XL Nº EE15962320
Nº EE12962863 XL Nº EE15962863
Nº EE12962920 XL Nº EE15962920
Nº EE15213939
Nº EE15213943
Nº EE15213966
Nº EE15262863
27
THE
ZOMBIE S
NEW
The newest addition to our hybrid sport line, the Zombie S carries all of the classic 1960’s styling found in our premium acetate models like the Cycle Zombie favorites, the Forty-Five and the Detroit, but combines the durability, flexibility and lightweight performance features that have made the active S-Line a success in and out of action. Scotty Stopnik and The Cycle Zombies inspired this new staple in our kit.
28
MATTE BLACK
MATTE BLACK
MATTE BLACK
OHM GREY
OHM POLARIZED GREY
OHM+ ROSE
Nº EE16801020
Nº EE16801042
Nº EE16801084
MATTE TORT
MATTE TORT
OHM BRONZE
OHM POL ARIZED BRONZE
Nº EE16813939
Nº EE16813943
THE
DUDE
NEW
Meet the Dude, so that’s what you call it. That or, uh The Dudeness, or uh Duder, or El Duderino, if you’re not into the whole brevity thing. Iconic style and Melanin enhanced vision help you to see what others never will.
30
MATTE BLACK
MATTE BLACK
MATTE BLACK
OHM GREY
OHM POLARIZED GREY
OHM GREY BLUE CHROME
GLOSS BLACK OHM GREY
Nº EE16701020
Nº EE16701042
Nº EE16701062
Nº EE16701620
MATTE TORT
MATTE TORT
GLOSS TORT
OHM BRONZE
OHM POL ARIZED BRONZE
OHM BRONZE
Nº EE16713939
Nº EE16701043
Nº EE16710639
THE
32
THE
BLACK TOP
LA TXOKO
Big on first impression, perfect on fit and comfort, the Black Top was born from the streets and raised in the concrete jungle.
Much like its collaborative creator, La Txoko stands unassisted through style. Craig Anderson’s elegance on water welds seamlessly through La Txoko’s timeless lines and curves.
MATTE BLACK
MATTE BLACK
MATTE TORT
MATTE BLACK
MATTE BLACK
OHM GREY
OHM POLARIZED GREY
OHM BRONZE
OHM GREY
OHM POLARIZED GREY
Nº EE12801020
Nº EE12801042
Nº EE12813939
Nº EE13501020
Nº EE13501042
MATTE TORT
DARKSIDE TORT
MATTE SPOTTED TORT
MATTE SPOTTED TORT
OHM POL ARIZED BRONZE
OHM GREY
OHM POL ARIZED BRONZE
OHM BRONZE
Nº EE12813943
Nº EE12862320
Nº EE13553443
Nº EE13553439
33
WRAPS
34
THE
TECH ONE
THE
38
THE
TECH ONE
TECH ONE PRO
The Tech One was purpose-built for all day adventures. The re-engineered wrap-around design, with its smooth, angular features provides crucial glare reduction in sun, snow, and surf alike.
This is sport performance, with attitude. The Tech One Pro offers a full 8-base wrap, our most comfortable fit, and Melanin enhanced rimless peripheral vision. We’ve expanded our most popular 8-base sunglass style to add the protection, clarity, and comfort features you desire in a high performance sunglass.
MATTE BLACK
MATTE BLACK
MATTE BLACK
MATTE BLACK
GLOSS BLACK
GLOSS BLACK
GLOSS BLACK
MATTE BLACK
MATTE BLACK
MATTE BLACK
MATTE BLACK
OHM GREY
OHM POLARIZED GREY
OHM GREY FIRE CHROME
OHM GREY BLUE CHROME
OHM GREY
OHM POLARIZED GREY
OHM+ POLARIZED BLUE
OHM GREY
OHM POLARIZED GREY
OHM+ POLARIZED BLUE
OHM+ ROSE
Nº EE11601020
Nº EE11601042
Nº EE11601058
Nº EE11601062
Nº EE11601620
Nº EE11601642
Nº EE11601665
Nº EE16201020
Nº EE16201042
Nº EE16201065
Nº EE16201084
GLOSS BLACK
MATTE TORT
MATTE TORT
GLOSS TORT
GLOSS TORT
GLOSS TORT
GLOSS TORT
MATTE TORT
MATTE TORT
MATTE TORT
OHM+ ROSE
OHM BRONZE
OHM POL ARIZED BRONZE
OHM BRONZE
OHM POL ARIZED BRONZE
GL ASS POL ARIZED BRONZE
OHM+ POL ARIZED BRONZE
OHM BRONZE
OHM POL ARIZED BRONZE
OHM+ POL ARIZED BRONZE
Nº EE11601684
Nº EE11613939
Nº EE11613943
Nº EE11610639
Nº EE11610643
Nº EE11610624
Nº EE11610666
Nº EE16213939
Nº EE16213943
Nº EE16213966
NEW
39
THE
CHARGE XL +
THE
MUDSLINGER Leave the streets behind in the Mudslinger. This supercharged 8 base wrap has superior coverage with lightweight construction that gives you the protection you need. Made to keep up with anything your day throws at it, on the water, in the snow, or along the trails.
Classic styling & wrap fit, the Charge and Charge XL is a no non-sense, universal shade that will make any entrance amazing.
40
MATTE BLACK
MATTE BLACK
MATTE BLACK
MATTE BLACK
MATTE TORT
OHM GREY
OHM POLARIZED GREY
OHM GREY
OHM POLARIZED GREY
OHM BRONZE
Nº EE04101020 XL Nº EE10401020
Nº EE04101042 XL Nº EE10401042
Nº EE13701020
Nº EE13701042
Nº EE13713939
GLOSS TORT
GLOSS TORT
MATTE TORT
OHM BRONZE
OHM POL ARIZED BRONZE
OHM POL ARIZED BRONZE
STONE TORT OHM GREY
Nº EE04110639 XL Nº EE10410639
Nº EE04110643 XL Nº EE10410643
Nº EE13713943
Nº EE13762920
41
THE
BACKBONE S Built for adventure. The Backbone S takes a frame built for those battling the elements and turns into the ultimate line of defense for any condition.
MATTE BLACK
MATTE BLACK
MATTE BLACK
OHM GREY
OHM POLARIZED GREY
OHM+ POLARIZED BLUE
Nº EE14701020
Nº EE14701042
Nº EE14701065
MATTE TORT
MATTE TORT
MATTE TORT
OHM BRONZE
OHM POL ARIZED BRONZE
Nº EE14713939
Nº EE14713943
OHM+ POLARIZED BRONZE Nº EE14713966
42
APEX The Electric innovation labs have been busy producing the most progressive and dynamic eyewear we’ve ever made. Products that showcase what could be done, not what has been, these pieces push our thinking, our manufacturing capabilities and design achievements forward. We take what we learn producing these award winning products and improve what we do across the entire line. 30 years of eyewear experience and expertise helps to pave the road, but where we’re going, we don’t need roads.
THE
FADE
NEW
Optimal coverage, minimum weight. The Fade is a streamlined frame allowing you to go faster and harder on the most demanding paths you take.
46
MATTE BLACK
MATTE BLACK
MATTE BLACK
OHM+ GREY
OHM+ POLARIZED BLUE
OHM+ ROSE
Nยบ EE14601071
Nยบ EE14601065
Nยบ EE14601084
MATTE TORT
MATTE TORT
OHM+ BRONZE
OHM+ POL ARIZED BRONZE
Nยบ EE14613981
Nยบ EE14613966
THE
STACKER Tough as nails and built to protect, the Stacker features a removable eye mask and our exclusive hidden directional air flow system. Stealth technology for the most demanding conditions you face.
NATIONAL GEOGRAPHIC ADVENTURE
48
MATTE BLACK
MATTE BLACK
MATTE BLACK
MATTE BLACK
OHM+ GREY
OHM+ POLARIZED BLUE
OHM+ ROSE
OHM+ POL ARIZED ROSE
Nº EE15001071
Nº EE15001065
Nº EE15001084
Nº EE15001091
MATTE TORT
MATTE TORT
STONE TORT
TRANS BLACK
OHM+ BRONZE
OHM+ POL ARIZED BRONZE
OHM+ GREY
OHM+ ORANGE
Nº EE15013981
Nº EE15013966
Nº EE15062971
Nº EE15063083
OUTSIDE MAGAZINE
THE
ROAD GLACIER A design collaboration with @chris_christenson73 is our most innovative sunglass ever. With interchangeable/removable eye shields and arms the Road Glacier is set to rip down the highway and hike backcountry lines
MATTE BLACK OHM GREY Nยบ EE14401020
MATTE BLACK OHM+ POLARIZED GREY Nยบ EE14401069 KIT ONLY Nยบ EE14461700
MATTE BLACK OHM POLARIZED GREY Nยบ EE14401042
50
MELANIN INFUSED LENSES ELECTRIC’s Melanin infused lenses block harmful UV and HEV Blue Light; relaxing your eyes and providing vivid, crisp, clear and haze-free vision.
P R O T E CT I O N
TECH
VISIB LE LIGHT SP ECT RUM
S TA N D A R D L E N S
E L E CT R I C M E L A N I N L E N S
RED ORANGE YELLOW GREEN
BLUE ULTRA VIOLET
C O M F O RT
ENHANCED VISION
- Acts like spf 140 for your eyes protecting against crows feet
With comfort for your eyes like you’ve never experienced,
Not to be confused with a “color enhancing tint”, our
- Prolongs retinal health
we encourage you to feel the difference our lenses provide.
standard issue Melanin lenses provide vibrant images with
- Improves visual clarity & contrast (relaxing your eyes)
PRESERVE YOUR V I S U A L H E A LT H
clarity, contrast & depth like you’ve never seen before.
W I T H M E L A N I N L E N S F I LT R AT I O N - Up to 98% protection against harmful Blue Light, helping preserve your visual health - Enhanced visual clarity - True color perception, relaxed feeling of the eye
Light and is the best natural defense against
is the protection they afford your eyesight and retina.
W I T H O U T M E L A N I N L E N S F I LT R AT I O N
the sensitive skin around the eye from damaging HEV rays and helping battle crows feet.
Melanin is a natural pigment found throughout the human body. Its role is to protect us against sunlight damage by filtering UV and Blue
The greatest benefit of ELECTRIC’s Melanin infused lenses However, their benefits go beyond the eye itself, protecting
W H AT I S M E L A N I N ?
the harmful effects of the Sun / Blue Light. Every pair of ELECTRIC lenses are infused with Melanin, blocking up to 98% of Blue Light.
- Increased exposure to harmful Blue Light which has been linked to retinal damage and crows feet - Decreased visual clarity - Eye strain
52
53
OHM MELANIN LENSES ELECTRIC’s Optics of OHM focus primarily on clarity and
PREMIUM POLARIZED LENSES
protection of the eye. However, their benefits go beyond the eye itself, protecting the sensitive skin around the eye from damaging HEV rays and can help to prevent crow’s-feet.
WITH POLARIZED LENS
WITHOUT POLARIZED LENS
ELECTRIC’S Polarized lenses eliminate 99.9% of glare, offer 100% UV protection, and provide true color perception.
BASE COLORS
POLARIZED & COATINGS
MIRRORS & TINTS
High color contrast and superior glare reduction, fueled with the finest degree of craftsmanship, brings you the highest quality Polarized lenses. No gimmicks, no distortion, no glare.
OHM GREY
OHM+ GREY
OHM+ POLARIZED BLUE
OHM GREY FIRE CHROME
OHM BL ACK GRADIENT
W H E N L I G H T I S R E F L E CT E D O F F A S U R FAC E , IT BECOMES CONDENSED, CREATING GL ARE. OHM BRONZE
OHM POL ARIZED GREY
OHM+ BRONZE
OHM GREY BLUE CHROME
OHM CHAMPAGNE CHROME
OHM+ ROSE
OHM POL ARIZED BRONZE
OHM PL ASMA CHROME
OHM SKY BLUE CHROME
OHM+ POLARIZED BRONZE
OHM GREEN CHROME
OHM+ POLARIZED ROSE
100% ITALIAN MADE. Italian craftsmanship has set the global standard for luxury product engineering. Meticulous attention to detail, first choice materials & high standard processes have placed Italian craftsmanship at the pinnacle of sunglass manufacturing.
54
55
LENS C OATINGS + MATERIALS
I N J E CT E D P O L A R I Z E D F I LT E R
FRAME MATERIAL
A N T I R E F L E C T I V E C OAT I N G
M E L A N I N – P O LY CA R B O N AT E
Reduces reflections off the back surface
ELECTRIC exclusively uses Bayer® brand
Polarized film is encapsulated by the lens.
of the lens which increases contrast.
Makrolon® raw Polycarbonate material. All of
No glue. Available on polarized levels I & II.
Available on polarized levels II & III,
our Polycarbonate lenses are infused with health
S Models and select Performance tints.
preserving Melanin.
WITHOUT
L I G H T W E I G H T, I M PACT R E S I S TA N T
G RY L A M I D F R A M E
BI-MIRROR GRADIENT
M I R R O R C OAT I N G
A C E TAT E F R A M E
WIRE FRAME Each of ELECTRIC’S wire frames utilize a high
High tensile strength and heat resistant
ELECTRIC exclusively uses Mazzucchelli®
Mirror coating applied to the top and
grylamid retains shape for optimal fit. This
raw acetate for all of our hand made Italian
quality surgical grade stainless steel. This
Cosmetic treatment applied to the exterior
bottom of lens only. This provides optimal
material is extremely impact resistant while
acetate frames. This material is aesthetically
material is non corrosive, hypo allergenic,
of the lens. Available on polarized level II
protection in high solar environments,
still being flexible, light weight and durable.
pleasing, ideal for custom fitting & pliable
lightweight and durable.
and select sku’s.
while enabling the central vision to be unaffected.
when heated.
MEL ANIN – CR39 ELECTRIC is proud to offer, Melanin infused CR-39 lenses. An industry first that we have developed,
BA SE CURVATURE
exclusively with our lens supplier.
O L E O P H O B I C C OAT I N G
H A R D C OAT I N G WITHOUT
A double-sided coating that reduces minor
WITHOUT
scratching. Offered as standard treatment
LIKE A BALANCE OF GLASS AND PC
A double-side treatment coating that repels
Our lens offering ranges from 4 to 8 base, with the majority of our styles falling in 6 base,
oils and dust. Smudges and smears wipe off easily. Available on polarized level II,
applied on all ELECTRIC PC & CR39 lenses.
S Models and select Performance tints.
HAND POLISHED MINERAL GLASS H Y D R O P H O B I C C OAT I N G WITHOUT
A double-sided lens treatment that repels water, sweat and condensation. Available on polarized level II, S Models and select Performance tints.
56
Base curvature references the amount of curve in the lenses, and as a result how flat or curved the frame will be to support the lens. The higher the number the more wrap or curve the frame will have.
WITHOUT
4 BASE CURVE
6 BASE CURVE
8 BASE CURVE 8 BASE frames are more wrapped and
A N T I - F O G C OAT I N G
ELECTRIC’s glass lenses offer superior optical
4 BASE is starting to make a
6 BASE offers great coverage for
clarity, are the most scratch-resistant and have
comeback in the market, found
active lifestyles as well as being flat
are ideal for active settings where
Reduces fogging on the inside of lens. This
been manufactured as light weight as possible.
mostly in optical and fashion frames,
enough to capture the spirit of classic
light can cause fatique. This is our
this is our flattest lens offering.
styling. Our most popular styles
most extreme lens curve.
coating is applied to all Winter Lenses. Cold weather, no fog, no problem.
THIS & LIGHT WEIGHT AS POSSIBLE, E XC E L L E N T O P T I CA L C L A R I T Y
carry a 6 base curve.
57
DISPL AYS + FIXTURES
6
2
3
5 1
4
7
X L D I S P L AY CA S E
S T R E A M L I N E D I S P L AY CA S E
S T E E L S T R E A M L I N E D I S P L AY CA S E
LED lighting
LED lighting
LED lighting
On/Off switch
On/Off switch
On/Off switch
Walnut w/tung oil
Walnut w/tung oil
Hot rolled steel
Canvas/cork backer
Canvas/cork backer
Walnut w/tung oil
Glass shelving
Glass shelving
Glass shelving
Cast badging
Cast badging
Cast badging
Swivel wheels
Swivel wheels
Locking back-stock
Locking back-stock
Locking back-stock
24 in(W) x 68 in(H) x 18 in(D)
48 in(W) x 75 in(H) x 24 in(D)
30 in(W) x 75 in(H) x 24 in(D)
WA L N U T D I S P L AY B LO C K S 1 E P 50213008 5 in(H) x 5 in(W) x 0.75 in(D)
2 E P 50213009 5 in(H) x 5 in(W) x 2.25 in(D)
3 E P 50214021 4 in(w) x 11.5 in(h) x 0.75 in(D)
5 EP50213010 3 in(w) x 11.5 in(h) x 1.5 in(D)
6 EP50216205 3.875 in(H) x 6 in(W) x 4.5 in(D)
7 EP50216099 6 in(H) x 6 in(W) x 4.5 in(D)
4 E P 50213011 4 in(w) x 11.5 in(h) x 0.75 in(D)
58
59
KNOXVILLE + XL
SWING ARM + XL FRAME:
FRAME:
6 base mold injected Grilamid frame. 3 barrel hinge.
MATTE BLACK
MATTE BLACK
MATTE BLACK
MATTE BLACK
GLOSS BLACK
GLOSS BLACK
GLOSS BLACK
GLOSS BLACK
GLOSS TORT
OHM GREY
OHM POLARIZED GREY
OHM GREY FIRE CHROME
OHM GREY BLUE CHROME
OHM GREY
OHM POLARIZED GREY
GLASS POLARIZED GREY
OHM+ POLARIZED BLUE
OHM BRONZE
Nº EE09001020 XL Nº EE11201020
Nº EE09001042 XL Nº EE11201042
Nº EE09001058 XL Nº EE11201058
Nº EE09001062 XL Nº EE11201062
Nº EE09001620 XL Nº EE11201620
Nº EE09001642 XL Nº EE11201642
Nº EE09001623 XL Nº EE11201623
Nº EE09001665 XL Nº EE11201665
Nº EE09010639 XL Nº EE11210639
OPTICS: 6 base Melanin infused Polycarbonate lens. 100% UV protection. Up to 98% Blue Light protection.
6 base mold injected Grilamid frame. Innovative double action hinge system.
MATTE BLACK
MATTE BLACK
MATTE BLACK
MATTE BLACK
MATTE TORT
MATTE TORT
DARKSIDE TORT
SMOKESCREEN
STONE TORT
OHM GREY
OHM POLARIZED GREY
OHM GREY FIRE CHROME
OHM GREY BLUE CHROME
OHM BRONZE
OHM POL ARIZED BRONZE
OHM GREY
OHM PL ASMA CHROME
OHM GREY
Nº EE12901020 XL Nº EE15901020
Nº EE12901042 XL Nº EE15901042
Nº EE12901058 XL Nº EE15901058
Nº EE12901062 XL Nº EE15901062
Nº EE12913939 XL Nº EE15913939
Nº EE12913943 XL Nº EE15913943
Nº EE12962320 XL Nº EE15962320
Nº EE12962863 XL Nº EE15962863
Nº EE12962920 XL Nº EE15962920
MEASUREMENT/WEIGHT: 47h-139w-129l, 30grams 50h-144w-130l, 33grams XL
GLOSS TORT
GLOSS TORT
GLOSS TORT
MATTE TORT
MATTE TORT
OHM POL ARIZED BRONZE
GL ASS POL ARIZED BRONZE
Nº EE09010643 XL Nº EE11210643
Nº EE09010624 XL Nº EE11210624
DARKSIDE TORT
SMOKESCREEN
OHM+ POL ARIZED BRONZE
OHM BRONZE
Nº EE09010666 XL Nº EE11210666
Nº EE09013939 XL Nº EE11213939
STONE TORT
OHM POL ARIZED BRONZE
OHM GREY
OHM PL ASMA CHROME
OHM GREY
Nº EE09013943 XL Nº EE11213943
Nº EE09062320 XL Nº EE11262320
Nº EE09062863 XL Nº EE11262863
Nº EE09062920 XL Nº EE11262920
MEASUREMENT/WEIGHT: 49h-140w-135l, 29grams 52h-145w-162l, 30grams XL
SWING ARM S MATTE BLACK
MATTE BLACK
MATTE BLACK
MATTE BLACK
MATTE TORT
MATTE TORT
MATTE TORT
SMOKESCREEN
OHM GREY
OHM POLARIZED GREY
OHM+ POLARIZED BLUE
OHM+ ROSE
OHM BRONZE
OHM POL ARIZED BRONZE
OHM+ POL ARIZED BRONZE
OHM PL ASMA CHROME
Nº EE15201020
Nº EE15201042
Nº EE15201065
Nº EE15201084
Nº EE15213939
Nº EE15213943
Nº EE15213966
Nº EE15262863
6 base mold injected Grilamid frame. 3 barrel hinge. Stainless steel Monel eye-wire.
MATTE BLACK
GLOSS BLACK
GLOSS BLACK
VINTAGE TORT
OPTICS:
OHM GREY
OHM GREY
OHM POLARIZED GREY
OHM BRONZE
Nº EE11501020
Nº EE11501620
Nº EE11501642
Nº EE11547139
6 base Melanin infused Polycarbonate lens. 100% UV protection. Up to 98% Blue Light protection.
ZOMBIE S
6 base mold injected Grilamid frame in feather weight construction with performance grip nose bridge and temple tips. Innovative double action hinge system.
MATTE BLACK
MATTE BLACK
MATTE BLACK
MATTE TORT
MATTE TORT
OHM GREY
OHM POLARIZED GREY
OHM+ ROSE
OHM BRONZE
OHM POL ARIZED BRONZE
Nº EE16801020
Nº EE16801042
Nº EE16801084
Nº EE16813939
Nº EE16813943
OPTICS: 6 base Melanin infused Polycarbonate lens available with performance coatings. 100% UV protection. Up to 98% Blue Light protection.
FRAME:
MATTE BLACK
MATTE BLACK
MATTE BLACK
MATTE TORT
MATTE TORT
MATTE TORT
SMOKESCREEN
OHM GREY
OHM POLARIZED GREY
OHM+ POLARIZED BLUE
OHM+ ROSE
OHM BRONZE
OHM POL ARIZED BRONZE
OHM+ POL ARIZED BRONZE
OHM PL ASMA CHROME
Nº EE15101042 XLS Nº EE16001042
Nº EE15101065 XLS Nº EE16001065
Nº EE15101084 XLS Nº EE16001084
Nº EE15113939 XLS Nº EE16013939
Nº EE15113934 XLS Nº EE16013943
Nº EE15113966 XLS Nº EE16013966
Nº EE15162863 XLS Nº EE16062863
6 base Melanin infused Polycarbonate lens available with performance coatings. 100% UV protection. Up to 98% Blue Light protection.
FRAME:
47h-139w-128l, 32grams
6 base mold injected Grilamid frame in feather weight construction with performance grip nose bridge and temple tips. Innovative double action hinge system.
OPTICS:
49h-140w-139l, 28grams
MEASUREMENT/WEIGHT:
KNOXVILLE S + XLS
6 base mold injected Grilamid frame in feather weight construction with performance grip nose bridge. Innovative double action hinge system.
MEASUREMENT/WEIGHT:
FRAME:
Nº EE15101020 XLS Nº EE16001020
6 base Melanin infused Polycarbonate lens. 100% UV protection. Up to 98% Blue Light protection.
FRAME:
KNOXVILLE UNION
MATTE BLACK
OPTICS:
MEASUREMENT/WEIGHT: 52h-144w-151l, 31grams
DUDE
OPTICS: 6 base Melanin infused Polycarbonate lens available with performance coatings. 100% UV protection. Up to 98% Blue Light protection.
MEASUREMENT/WEIGHT: 48h-139w-132l, 26grams 51h-147w-158l, 31grams XL
KNOXVILLE PRO
FRAME: 4 base mold injected Grilamid frame. 3 barrel hinge.
MATTE BLACK
MATTE BLACK
MATTE BLACK
GLOSS BLACK
MATTE TORT
MATTE TORT
GLOSS TORT
OHM GREY
OHM POLARIZED GREY
OHM GREY BLUE CHROME
OHM GREY
OHM BRONZE
OHM POL ARIZED BRONZE
OHM BRONZE
Nº EE16701020
Nº EE16701042
Nº EE16701062
Nº EE16701620
Nº EE16713939
Nº EE16701043
Nº EE16710639
OPTICS: 4 base Melanin infused Polycarbonate lens. 100% UV protection. Up to 98% Blue Light protection.
MEASUREMENT/WEIGHT: 52h-143w-146l, 33grams
FRAME:
MATTE BLACK
MATTE BLACK
MATTE BLACK
MATTE BLACK
MATTE TORT
MATTE TORT
MATTE TORT
OHM GREY
OHM POLARIZED GREY
OHM+ POLARIZED BLUE
OHM+ ROSE
OHM BRONZE
OHM POL ARIZED BRONZE
OHM+ POL ARIZED BRONZE
Nº EE16101020
Nº EE16101042
Nº EE16101065
Nº EE16101084
Nº EE16113939
Nº EE16113943
Nº EE16113966
BL ACK TOP
6 base mold injected Grilamid frame in feather weight construction with performance grip nose bridge and temple tips. Innovative double action hinge system.
FRAME: 6 base mold injected Grilamid frame. 5 barrel hinge.
OPTICS: 6 base Melanin infused Polycarbonate lens available with performance coatings. 100% UV protection. Up to 98% Blue Light protection.
MEASUREMENT/WEIGHT: 48h-141w-156l, 27grams
MATTE BLACK
MATTE BLACK
MATTE TORT
MATTE TORT
DARKSIDE TORT
OHM GREY
OHM POLARIZED GREY
OHM BRONZE
OHM POL ARIZED BRONZE
OHM GREY
Nº EE12801020
Nº EE12801042
Nº EE12813939
Nº EE12813943
Nº EE12862320
OPTICS: 6 base Melanin infused Polycarbonate lens. 100% UV protection. Up to 98% Blue Light protection.
MEASUREMENT/WEIGHT: 52-140-134, 33grams
L A TXOKO
BA CKBONE S FRAME:
FRAME:
8 base mold injected Grilamid frame in feather weight construction with performance grip nose bridge and temple tips. Innovative double action hinge system.
6 base mold injected Grilamid frame. 3 barrel hinge.
MATTE BLACK
MATTE BLACK
MATTE SPOTTED TORT
MATTE SPOTTED TORT
OHM GREY
OHM POLARIZED GREY
OHM POL ARIZED BRONZE
OHM BRONZE
Nº EE13501020
Nº EE13501042
Nº EE13553443
Nº EE13553439
OPTICS: 6 base Melanin infused Polycarbonate lens. 100% UV protection. Up to 98% Blue Light protection.
MATTE BLACK
MATTE BLACK
MATTE BLACK
MATTE TORT
MATTE TORT
MATTE TORT
OHM GREY
OHM POLARIZED GREY
OHM+ POLARIZED BLUE
OHM BRONZE
OHM POL ARIZED BRONZE
OHM+ POL ARIZED BRONZE
Nº EE14701020
Nº EE14701042
Nº EE14701065
Nº EE14713939
Nº EE14713943
Nº EE14713966
OPTICS: 8 base Melanin infused Polycarbonate lens available with performance coatings. 100% UV protection. Up to 98% Blue Light protection.
MEASUREMENT/WEIGHT:
TECH ONE
48h-141w-142l, 31grams
MEASUREMENT/WEIGHT: 50h-142w-120l, 38grams
FRAME: 8 base mold injected Grilamid frame. 5 barrel hinge.
MATTE BLACK
MATTE BLACK
MATTE BLACK
MATTE BLACK
GLOSS BLACK
GLOSS BLACK
GLOSS BLACK
GLOSS BLACK
OHM GREY
OHM POLARIZED GREY
OHM GREY FIRE CHROME
Nº EE11601020
Nº EE11601042
Nº EE11601058
OHM GREY BLUE CHROME
OHM GREY
OHM POLARIZED GREY
OHM+ POLARIZED BLUE
OHM+ ROSE
Nº EE11601062
Nº EE11601620
Nº EE11601642
Nº EE11601665
Nº EE11601684
MATTE TORT
GLOSS TORT
GLOSS TORT
GLOSS TORT
GLOSS TORT
OHM POL ARIZED BRONZE
OHM BRONZE
OHM POL ARIZED BRONZE
GL ASS POL ARIZED BRONZE
OHM+ POL ARIZED BRONZE
Nº EE11613939
Nº EE11613943
Nº EE11610639
Nº EE11610643
Nº EE11610624
Nº EE11610666
6 base mold injected Grilamid frame in feather weight construction with performance grip nose bridge and temple tips. Innovative double action hinge system. ANSI Certified frame.
8 base Melanin infused Polycarbonate lenses. 100% UV protection. Up to 98% Blue Light protection. 45h-142w-123l, 28grams
MATTE TORT
FRAME:
OPTICS:
MEASUREMENT/WEIGHT:
OHM BRONZE
FADE MATTE BLACK
MATTE BLACK
MATTE BLACK
MATTE TORT
MATTE TORT
OHM+ GREY
OHM+ POLARIZED BLUE
OHM+ ROSE
OHM+ BRONZE
OHM+ POL ARIZED BRONZE
Nº EE14601071
Nº EE14601065
Nº EE14601084
Nº EE14613981
Nº EE14613966
OPTICS: 8 base Melanin infused Polycarbonate lenses. 100% UV protection. Up to 98% Blue Light protection. ANSI Certified lenses.
MEASUREMENT/WEIGHT: 50h-141w-138l, 28grams
STACKER
TECH ONE PRO
FRAME: FRAME:
MATTE BLACK
MATTE BLACK
MATTE BLACK
MATTE BLACK
MATTE TORT
MATTE TORT
MATTE TORT
OHM GREY
OHM POLARIZED GREY
OHM+ POLARIZED BLUE
OHM+ ROSE
OHM BRONZE
OHM POL ARIZED BRONZE
OHM+ POL ARIZED BRONZE
Nº EE16201020
Nº EE16201042
Nº EE16201065
Nº EE16201084
Nº EE16213939
Nº EE16213943
Nº EE16213966
8 base mold injected Grilamid frame in feather weight construction with performance grip nose bridge and temple tips. Innovative double action hinge system.
MATTE BLACK
MATTE BLACK
MATTE BLACK
MATTE BLACK
MATTE TORT
MATTE TORT
STONE TORT
TRANS BLACK
OHM+ GREY
OHM+ POLARIZED BLUE
OHM+ ROSE
OHM+ POL ARIZED ROSE
OHM+ BRONZE
OHM+ POL ARIZED BRONZE
OHM+ GREY
OHM+ ORANGE
Nº EE15001071
Nº EE15001065
Nº EE15001084
Nº EE15001091
Nº EE15013981
Nº EE15013966
Nº EE15062971
Nº EE15063083
OPTICS: 8 base Melanin infused Polycarbonate lens available with performance coatings. 100% UV protection. Up to 98% Blue Light protection.
MEASUREMENT/WEIGHT:
ROAD GL A CIER
50h-140w-120l, 33grams
8 base mold injected Grilamid frame. 5 barrel hinge.
FRAME: 6 base mold injected Grilamid frame. Innovative double action hinge system. Leather eye shields & mesh eye shields. Custom case and sunglass leash.
OPTICS: MATTE BLACK
MATTE BLACK
GLOSS TORT
GLOSS TORT
OHM GREY
OHM POLARIZED GREY
OHM BRONZE
OHM POL ARIZED BRONZE
Nº EE04101020 XL Nº EE10401020
Nº EE04101042 XL Nº EE10401042
Nº EE04110639 XL Nº EE10410639
Nº EE04110643 XL Nº EE10410643
8 base Melanin infused Polycarbonate lenses. 100% UV protection. Up to 98% Blue Light protection.
MEASUREMENT/WEIGHT: 43h-138w-121l, 26grams 46h-140w-121l, 31grams XL
MUDSLINGER
6 base Melanin infused Polycarbonate lenses. 100% UV protection. Up to 98% Blue Light protection. ANSI Certified lenses.
PERFORMANCE:
46h-144w-161l, 27grams
FRAME:
OPTICS:
Directiflow Hidden Lens ventelation system,and removeable Eye Mask for reduced exposure to wind and elements exposure.
MEASUREMENT/WEIGHT:
CHARGE + XL
6 base mold injected Grilamid frame in feather weight construction with performance grip nose bridge and temple tips. Innovative double action hinge system. ANSI Certified frame.
MATTE BLACK
MATTE BLACK
MATTE BLACK
OHM GREY
OHM POLARIZED GREY
OHM+ POLARIZED GREY
Nº EE14401020
Nº EE14401042
Nº EE14401069 KIT ONLY Nº EE14461700
OPTICS: 6 base Melanin infused Polycarbonate lens. 100% UV protection. Up to 98% Blue Light protection.
MEASUREMENT/WEIGHT: 50h-146w-107l, 38grams
FRAME: 8 base mold injected Grilamid frame. Innovative double action hinge system. Unique mold injected logo.
MATTE BLACK
MATTE BLACK
MATTE TORT
MATTE TORT
STONE TORT
OHM GREY
OHM POLARIZED GREY
OHM BRONZE
OHM POL ARIZED BRONZE
OHM GREY
Nº EE13701020
Nº EE13701042
Nº EE13713939
Nº EE13713943
Nº EE13762920
OPTICS: 8 base Melanin infused Polycarbonate lenses. 100% UV protection. Up to 98% Blue Light protection.
MEASUREMENT/WEIGHT: 46h-141w-119l, 37grams
SELF ASSURED, blunt, adventurous, shamelessly sexy and driven to achieve describe the women that inspire our latest collection. Whether it be fighting the man, escaping from society, conquering fears or just planning the conquest we have sunglasses that can keep up with the journey. Classic rebellious styling and color inspiration from our travels around the globe combine to complete our favorite line ever.
CONTENTS COLOR STORIES HONEY BEE LUNAR
pg.06
pg.14
pg.16
MIX TAPE
pg.18
DANGER CAT + LX
pg.20
ENCELIA
pg.21
CRASHER
pg.22
REPRISE
pg.23
BENGAL WIRE LA TXOKO
pg.24
pg.25
LUNAR NUDE TORT
DANGER CAT NUDE TORT
DANGER CAT LX NUDE TORT
OHM SKY BLUE CHROME
OHM SKY BLUE CHROME
OHM SKY BLUE CHROME
Nº EE16658296
Nº EE14358296
LX Nº EE13858296
ENECLIA NUDE TORT
CRASHER NUDE TORT
BENGAL WIRE NUDE TORT
OHM SKY BLUE CHROME
OHM SKY BLUE CHROME
OHM SKY BLUE CHROME
Nº EE12058296
Nº EE14058296
Nº EE14158296
SKY BLUE CHROME Earth and sky collide in this collection of inspiration from mother earth. Based on a contrast enhancing, soothing melanin infused rose tint, the sky blue flash lens mirrors atmospheric hues with a hint of pink star power.
6
7
DANGER CAT DARKSIDE TORT
ENECLIA DARKSIDE TORT
OHM BLACK GRADIENT
OHM BLACK GRADIENT
Nº EE14362394
Nº EE12062394
DARKSIDE TORT Sophistication doesn’t have to be soft. Smooth whiskey, a comfortable chair, the feel of woodgrain, and someheavy fucking metal combine as inspiration for thismodern classic.
8
9
CALAFIA ROSE
LUNAR CALAFIA ROSE
MIX TAPE CALAFIA ROSE
HONEY BEE CALAFIA ROSE
O H M C H A M PA G N E C H RO M E
O H M C H A M PA G N E C H RO M E
O H M C H A M PA G N E C H RO M E
Nº EE16662186
Nº EE16462186
Nº EE16562186
DANGER CAT CALAFIA ROSE
DANGER CAT LX CALAFIA ROSE
ENECLIA CALAFIA ROSE
O H M C H A M PA G N E C H RO M E
O H M C H A M PA G N E C H RO M E
O H M C H A M PA G N E C H RO M E
Nº EE14362186
LX Nº EE13862186
Nº EE12062186
CRASHER CALAFIA ROSE
REPRISE CALAFIA ROSE
LA TXOKO CALAFIA ROSE
O H M C H A M PA G N E C H RO M E
O H M C H A M PA G N E C H RO M E
O H M C H A M PA G N E C H RO M E
Nº EE14062186
Nº EE12462186
Nº EE13562186
We’ve seen the floral trend migrate from loud, to ditsy but we are most inspired by the demure hues of a dusty rose. Paring perfectly with neutrals and monochrome kits and perfect to match a lip, with Calafia Rose you can live in bloom all year long.
10
11
MIX TAPE PINEAPPLE TORT
HONEY BEE PINEAPPLE TORT
DANGER CAT PINEAPPLE TORT
OHM GREEN CHROME
OHM GREEN CHROME
OHM GREEN CHROME
Nº EE16463535
Nº EE16563535
Nº EE14363535
PINEAPPLE TORT Sometimes it seems that not everything happens for a reason…take pineapples for instance. For the last 2 years this hospitable and tropically inspiring fruit has adorned just about every piece of clothing and jewelry imaginable. We aren’t quite sure why or how these things happen. You would think that we would be sick of it by now, but nope we’re not…here we are with a slightly
DANGER CAT LX PINEAPPLE TORT
ENECLIA PINEAPPLE TORT
CRASHER PINEAPPLE TORT
OHM GREEN CHROME
OHM GREEN CHROME
OHM GREEN CHROME
LX Nº EE13863535
Nº EE12063535
Nº EE14063535
less literal take on the trend with a very classy combination. Every bit as fun, but not quite as done, this collection is the perfect compliment to your pineapple pen.
12
REPRISE PINEAPPLE TORT
BENGAL WIRE PINEAPPLE TORT
OHM GREEN CHROME
OHM GREEN CHROME
Nº EE12463535
Nº EE14163535
13
THE
HONEY BEE
NEW
Sweet, sultry, strong and sexy…The Honey Bee captures the glamour of a forgotten era combined with the style and sophistication of today.
14
GLOSS BLACK
ROSE TORT
CALAFIA ROSE
OHM BLACK GRADIENT
OHM BRONZE
O H M C H A M PA G N E C H RO M E
Nº EE16501694
Nº EE16556802
Nº EE16562186
SKYLINE
PINEAPPLE TORT
OHM PL ASMA CHROME
OHM GREEN CHROME
Nº EE16562710
Nº EE16563535
15
THE
LUNAR
NEW
Inspired by those who wear their cool on their sleeves, the music festival ready Lunar is ripe for rockstars and those who listen to them. Style meets bold personality, ashamed of nothing. Love and be loved in the Lunar.
16
GLOSS BLACK
GLOSS BLACK
GLOSS TORT
GLOSS TORT
OHM GREY
OHM POLARIZED GREY
OHM BRONZE
OHM POL ARIZED BRONZE
Nº EE16601620
Nº EE16601642
Nº EE16610639
Nº EE16610643
NUDE TORT
CALAFIA ROSE
OHM SKY BLUE CHROME
O H M C H A M PA G N E C H RO M E
OHM ROSE
Nº EE16658296
Nº EE16662186
BUBBLE GUM Nº EE16663274
17
THE
MIX TAPE
NEW
A little bit yesterday, a little bit tomorrow, a little bit rock and roll and a little bit of sorrow. The Mix Tape is the soundtrack of now; play and repeat.
18
GLOSS BLACK
CRYSTAL
CALAFIA ROSE
PINEAPPLE TORT
OHM BLACK GRADIENT
O H M G R E Y S I LV E R C H RO M E
O H M C H A M PA G N E C H RO M E
OHM GREEN CHROME
Nยบ EE16401694
Nยบ EE16404314
Nยบ EE16462186
Nยบ EE16463535
THE
THE
DANGER CAT LX
ENCELIA
+
Elegant and sophisticated, the Encelia draws inspiration from the fashion and freedom of the 1970’s. From the streets of Haight-Ashbury to the stunning sunsets of California’s high desert, the Encelia’s smooth sculptural lines & unique colors make this frame the perfect accessory.
Bring out the claws in this luxurious cat eyed frame. The Danger Cat and Danger Cat LX elevates fierce.
GLOSS BLACK
GLOSS BLACK
GLOSS TORT
NUDE TORT
CALAFIA ROSE
DARKSIDE TORT
PINEAPPLE TORT
GLOSS BLACK
GLOSS BLACK
GLOSS TORT
NUDE TORT
OHM GREY
OHM POLARIZED GREY
OHM BRONZE
OHM SKY BLUE CHROME
O H M C H A M PA G N E C H RO M E
OHM BLACK GRADIENT
OHM GREEN CHROME
OHM GREY
OHM POLARIZED GREY
OHM BRONZE
OHM SKY BLUE CHROME
Nº EE14301620
Nº EE14301642
Nº EE14310639
Nº EE14358296
Nº EE14362186
Nº EE14362394
Nº EE14363535
Nº EE12001620
Nº EE12001642
Nº EE12010639
Nº EE12058296
GLOSS BLACK
20
ROSE TORT
CALAFIA ROSE
NUDE TORT
PINEAPPLE TORT
CALAFIA ROSE
DARKSIDE TORT
PINEAPPLE TORT
OHM GREY
OHM BRONZE
O H M C H A M PA G N E C H RO M E
OHM SKY BLUE CHROME
OHM GREEN CHROME
O H M C H A M PA G N E C H RO M E
OHM BLACK GRADIENT
OHM GREEN CHROME
LX Nº EE13801601
LX Nº EE13856802
LX Nº EE13862186
LX Nº EE13858296
LX Nº EE13863535
Nº EE12062186
Nº EE12062394
Nº EE12063535
21
22
THE
THE
CRASHER
REPRISE
Born from the spirit of the first days of rock and roll, the Crasher turns up the volume on a familiar tune.
This round frame has just the right edge. The timeless appeal of the Reprise is a nod to fashion icons past and present.
GLOSS BLACK
NUDE TORT
CALAFIA ROSE
GLOSS BLACK
ROSE TORT
CALAFIA ROSE
OHM GREY
OHM SKY BLUE CHROME
O H M C H A M PA G N E C H RO M E
OHM GREY
OHM BRONZE
O H M C H A M PA G N E C H RO M E
Nº EE14001601
Nº EE14058296
Nº EE14062186
Nº EE12401601
Nº EE12456802
Nº EE12462186
SKYLINE
PINEAPPLE TORT
SKYLINE
PINEAPPLE TORT
OHM PL ASMA CHROME
OHM GREEN CHROME
OHM PL ASMA CHROME
OHM GREEN CHROME
Nº EE14062710
Nº EE14063535
Nº EE12462710
Nº EE12463535
23
24
THE
THE
BENGAL WIRE
LA TXOKO
Transcend boundaries. Thinned out & lightened up with a metal brow, the Bengal Wire takes the universal appeal of its beach family to the city lights.
Much like its collaborative creator, La Txoko stands unassisted through style. Craig Anderson’s elegance on water welds seamlessly through La Txoko’s timeless lines and curves.
GLOSS BLACK
GLOSS BLACK
GLOSS TORT
GLOSS TORT
MATTE BLACK
MATTE BLACK
MATTE SPOTTED TORT
OHM GREY
OHM POLARIZED GREY
OHM BRONZE
OHM POL ARIZED BRONZE
OHM GREY
OHM POLARIZED GREY
OHM BRONZE
Nº EE14101620
Nº EE14101642
Nº EE14110639
Nº EE14110643
Nº EE13501020
Nº EE13501042
Nº EE13553439
SMOKESCREEN
NUDE TORT
PINEAPPLE TORT
MATTE SPOTTED TORT
CALAFIA ROSE
OHM PL ASMA CHROME
OHM SKY BLUE CHROME
OHM GREEN CHROME
OHM POL ARIZED BRONZE
O H M C H A M PA G N E C H RO M E
Nº EE14162863
Nº EE14158296
Nº EE14163535
Nº EE13553443
Nº EE13562186
25
LUNAR
ENCELIA
GLOSS BLACK
GLOSS BLACK
GLOSS TORT
GLOSS TORT
NUDE TORT
CALAFIA ROSE
BUBBLE GUM
OHM GREY
OHM POLARIZED GREY
OHM BRONZE
OHM POL ARIZED BRONZE
OHM SKY BLUE CHROME
O H M C H A M PA G N E C H RO M E
OHM ROSE
Nº EE16601620
Nº EE16601642
Nº EE16610639
Nº EE16610643
Nº EE16658296
Nº EE16662186
Nº EE16663274
FRAME:
FRAME:
4 base mold injected Grilamid frame. Innovative double action hinge system.
6 base mold injected Grilamid frame. 5 barrel hinge.
OPTICS: 4 base Melanin infused Polycarbonate lens. 100% UV protection. Up to 98% Blue Light protection.
GLOSS BLACK
GLOSS BLACK
GLOSS TORT
NUDE TORT
CALAFIA ROSE
DARKSIDE TORT
PINEAPPLE TORT
OHM GREY
OHM POLARIZED GREY
OHM BRONZE
OHM SKY BLUE CHROME
O H M C H A M PA G N E C H RO M E
OHM BLACK GRADIENT
OHM GREEN CHROME
Nº EE12001620
Nº EE12001642
Nº EE12010639
Nº EE12058296
Nº EE12062186
Nº EE12062394
Nº EE12063535
OPTICS: 6 base Melanin infused Polycarbonate lens. 100% UV protection. Up to 98% Blue Light protection.
MEASUREMENT/WEIGHT:
MEASUREMENT/WEIGHT:
56h-143w-149l, 28grams
55h-144w-130l, 27grams
MIX TAPE
CRASHER
GLOSS BLACK
CRYSTAL
CALAFIA ROSE
PINEAPPLE TORT
OHM BLACK GRADIENT
O H M G R E Y S I LV E R C H RO M E
O H M C H A M PA G N E C H RO M E
OHM GREEN CHROME
Nº EE16401694
Nº EE16404314
Nº EE16462186
Nº EE16463535
FRAME:
FRAME:
4 base Mazzucchelli Acetate frame. 5 barrel hinge. Sculpted metal brow and temples with Acetate tips.
6 base Mazzucchelli Acetate frame. 5 barrel hinge. Heat tempered wire temple inserts.
OPTICS: 4 base Melanin infused CR39 lenses. 100% UV protection. Up to 98% Blue Light protection.
GLOSS BLACK
NUDE TORT
CALAFIA ROSE
SKYLINE
PINEAPPLE TORT
OHM GREY
OHM SKY BLUE CHROME
O H M C H A M PA G N E C H RO M E
OHM PL ASMA CHROME
OHM GREEN CHROME
Nº EE14001601
Nº EE14058296
Nº EE14062186
Nº EE14062710
Nº EE14063535
OPTICS: 6 base Melanin infused CR39 lenses. 100% UV protection. Up to 98% Blue Light protection.
MEASUREMENT/WEIGHT:
MEASUREMENT/WEIGHT: 55h-141w-147l, 32grams
HONEY BEE GLOSS BLACK
ROSE TORT
CALAFIA ROSE
SKYLINE
PINEAPPLE TORT
OHM BLACK GRADIENT
OHM BRONZE
O H M C H A M PA G N E C H RO M E
OHM PL ASMA CHROME
OHM GREEN CHROME
Nº EE16501694
Nº EE16556802
Nº EE16562186
Nº EE16562710
Nº EE16563535
56h-146w-144l, 45grams
REPRISE
FRAME:
FRAME:
4 base Mazzucchelli Acetate frame. 5 barrel hinge. Heat tempered wire temple inserts.
6 base Mazzucchelli Acetate frame. 5 barrel hinge. Heat tempered wire temple inserts.
OPTICS: 4 base Melanin infused CR39 lenses. 100% UV protection. Up to 98% Blue Light protection.
GLOSS BLACK
ROSE TORT
CALAFIA ROSE
SKYLINE
PINEAPPLE TORT
OHM GREY
OHM BRONZE
O H M C H A M PA G N E C H RO M E
OHM PL ASMA CHROME
OHM GREEN CHROME
Nº EE12401601
Nº EE12456802
Nº EE12462186
Nº EE12462710
Nº EE12463535
OPTICS: 6 base Melanin infused CR39 lenses. 100% UV protection. Up to 98% Blue Light protection.
MEASUREMENT/WEIGHT:
MEASUREMENT/WEIGHT:
50h-139w-161l, 28grams
52h-139w-138l, 36grams
DANGER C AT
BENG AL WIRE
GLOSS BLACK
GLOSS BLACK
GLOSS TORT
NUDE TORT
CALAFIA ROSE
DARKSIDE TORT
PINEAPPLE TORT
OHM GREY
OHM POLARIZED GREY
OHM BRONZE
OHM SKY BLUE CHROME
O H M C H A M PA G N E C H RO M E
OHM BLACK GRADIENT
OHM GREEN CHROME
Nº EE14301620
Nº EE14301642
Nº EE14310639
Nº EE14358296
Nº EE14362186
Nº EE14362394
Nº EE14363535
FRAME:
FRAME:
6 base Mazzucchelli Acetate frame. 5 barrel hinge.
6 base mold injected Grilamid frame with wire brow and temple detail. 5 barrel hinge.
OPTICS: 6 base Melanin infused Polycarbonate lenses. 100% UV protection. Up to 98% Blue Light protection.
GLOSS BLACK
GLOSS BLACK
GLOSS TORT
GLOSS TORT
SMOKESCREEN
NUDE TORT
PINEAPPLE TORT
OHM GREY
OHM POLARIZED GREY
OHM BRONZE
OHM POL ARIZED BRONZE
OHM PL ASMA CHROME
OHM SKY BLUE CHROME
OHM GREEN CHROME
Nº EE14101620
Nº EE14101642
Nº EE14110639
Nº EE14110643
Nº EE14162863
Nº EE14158296
Nº EE14163535
OPTICS: 6 base Melanin infused Polycarbonate lens. 100% UV protection. Up to 98% Blue Light protection.
MEASUREMENT/WEIGHT:
MEASUREMENT/WEIGHT:
51h-148w-139l, 33grams
51h-141w-137l, 31grams
DANGER C AT LX
L A TXOKO
GLOSS BLACK
ROSE TORT
CALAFIA ROSE
NUDE TORT
PINEAPPLE TORT
OHM GREY
OHM BRONZE
O H M C H A M PA G N E C H RO M E
OHM SKY BLUE CHROME
OHM GREEN CHROME
LX Nº EE13801601
LX Nº EE13856802
LX Nº EE13862186
LX Nº EE13858296
LX Nº EE13863535
FRAME:
FRAME:
6 base Mazzucchelli Acetate frame. 5 barrel hinge. Sculpted metal temples with Acetate tips.
6 base mold injected Grilamid frame. 3 barrel hinge.
OPTICS: 6 base Melanin infused CR39 lenses. 100% UV protection. Up to 98% Blue Light protection.
MEASUREMENT/WEIGHT: 54h-150w-143l, 51grams
MATTE BLACK
MATTE BLACK
MATTE SPOTTED TORT
MATTE SPOTTED TORT
CALAFIA ROSE
OHM GREY
OHM POLARIZED GREY
OHM BRONZE
OHM POL ARIZED BRONZE
O H M C H A M PA G N E C H RO M E
Nº EE13501020
Nº EE13501042
Nº EE13553439
Nº EE13553443
Nº EE13562186
OPTICS: 6 base Melanin infused Polycarbonate lens. 100% UV protection. Up to 98% Blue Light protection.
MEASUREMENT/WEIGHT: 48h-141w-142l, 31grams