INNOVATING COMMERCE

Our Regional Town Centers are composed of hundreds of independent businesses, large and small, local and national, each with its own unique mix of goods and services. Macerich works closely with our retailers to align our business priorities. This includes using our center events and digital channels to promote philanthropic alliances, social goals and sustainable practices.

Our dedicated teams support retail brands, restaurants and entertainment concepts by developing programs and providing important resources to help build connections with shopping and communities, driving traffic and sales. The synergies developed by our Company, our properties and our retailers create a robust and holistic experience for our visitors that embodies our Regional Town Centers.

Quikspace Opens Access For Small Businesses

As one example of this approach, consider our leasing innovation, QuikSpace. In 2022, Macerich launched this digital platform to help small business owners easily find retail space that suits their unique product. The goal was to make short-term leasing of retail space (one day through 12 months) as frictionless as booking a hotel room, renting a vacation home or securing a storage facility — with just the click of a button.

A first in the industry, this groundbreaking initiative digitizes all aspects of short-term leasing — from lead generation and online site tours for prospects from the comfort of home to lease execution. Plus, tenants can pay rent, upload sales data and connect with management, all online. During its first year, more than 4,000 leads were secured, resulting in 102 short-term and two permanent deals.

And, while QuikSpace @ Macerich is a B2B idea that just clicks, it makes sense from an environmental as well as social perspective. Being able to shop for retail space via 360-degree video minimizes the environmental impact of excessive travel to multiple locations. Producing leases and other business documents digitally lessen paper waste. And, most importantly, it enables smaller mom-and-pop businesses with local flair and following to easily open within a Regional Town Center and quickly get into business.