Meet the Future of FlatIron

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F I C S

L R R I

A T O N O S N G



M e e t T h e F utur e o f F l at i ro n FlatIron Crossing is ready to serve the rapidly growing 36 Corridor between Denver and Boulder as the ultimate multi-use destination. We’re transforming 24 acres into a vibrant community with new residential and office spaces, as well as an additional 50,000 square feet of shopping and best-in-class dining.

Beyond its unbeatable location, our community-

focused approach means we’re creating an unrivaled gathering place and thriving hub for the city and surrounding areas for years to come.

M E E T O U R S H O PPE R



My busy lifestyle informs my chic yet laid-back style. I want quietly luxurious clothes that make me look fabulous and feel confident in any situation. I find joy in both the great outdoors and spending time with my family, including my sweet pup Bailey. With family, career, friends, and hobbies vying for my attention, I’ve never been busier than I am today. Because my time is finite, I need a one-stop destination where I can do it all: Shop my favorite brands, stumble upon new favorite stores, and enjoy a great meal with loved ones. I’ve found my place and I’m ready to meet you. See you there.


F L AT I RO N W HO S HE I S

In my mid-thirties, and now a MOM, I have finally zeroed in on my personal style, a mix of elevated classics and athleisure wear. I’ve also finessed my home aesthetic. I take pride in making my home a sanctuary that embodies the natural beauty that is NORTHERN COLORADO.


O p po r t u n i s t i c M ar k e t

The FlatIron Crossing shopper lives in nearby luxury neighborhoods, has plenty of discretionary income, and spends more than the U.S. average. She craves anything new and fresh, looking for more brands, more options, and more on-trend places where she can treat both herself and family.

6.5m

$1.3m

Shopper Visits Annually

Average Net Worth (U.S. Average is $961K)

$152k

$634K

Average Household Income Within 7 Miles

Average Home Value in Broomfield

82%

UP TO 54%

Of Shopper Draw is Within 30 Miles

Higher Shopper Spend in All Categories Than the U.S. Average


F L AT I RO N W HE R E S HE L I VE S

I love having space to grow, to breathe, to get back to nature... but still cherish modern day comforts.


F l o u r i s h i n g Tale nt H ub

“The Silicon Valley Of The Rockies”, Broomfield’s Interlocken Technology Park stands as an epicenter of Colorado’s technology industries, nestled between Boulder and Denver. This desirable location, adjacent to FlatIron Crossing, continues to draw more & more big businesses to the area.

fastest growth

7.3m sq. ft.

Of Any Metro County in Colorado

Of Planned Commercial and Mixed-Use Development Within a 5-Mile Radius

top 20

47%

Places to Live

Growth in Jobs for the Next 10 Years (14% Higher Than U.S.)

32%

76K

Increase in Population in Past 10 Years

Employees Within a 5-Mile Radius


F L AT I RO N W HAT S HE L OVE S

I paddle, I hike, I crush my daily step count. And I do it all while forging my own path and looking effortlessly chic.


A p p e t i t e f o r G rowth

Locals enjoy a bustling food scene, spending more time and money than the U.S. average at breweries, wine bars, and buzzy eateries. This sets the stage for our vision of endless opportunity and growth in the dining category.

23% more

Spent at Restaurants Than the U.S. Average

44%

2X

More Likely to Eat at a Full-Service Restaurant 2X a Month

More Likely to Enjoy Wine at a Sit-Down Restaurant

73%

19%

More Likely to Enjoy a Beer at a Sit-Down Restaurant

More Spent on Entertainment and Recreation Than the U.S. Average



A P l ac e to Gath e r Increased density and layers of service promote traffic and frequency, creating a lively town center enjoyed by residents, hotel guests, and office professionals throughout the day.

Activated green spaces complement the shopping experience by providing ample opportunity for spontaneous gatherings — lounging with friends, playing with kids — and experiential opportunities like al fresco movies, concerts, yoga classes and more.


F L AT I RO N W HAT S HE W E AR S

I lean into trends and love to put my own spin on them. For me, a great outfit is the ultimate confidence-booster.


E vo l v e w i th Us

Some of the country’s most productive, sought-after brands are at FlatIron Crossing. They’re one of the reasons why our discerning clientele is so loyal. Today, our center evolves to meet the demand of our high-end shopper who wants all her fashion, dining, and entertainment needs met at a single location. That location? The newly reimagined FlatIron Crossing.




Now that you know me, I’d love to meet you. I am here. I am ready.


I will wait.

All Research provided by: CoStar, Placer.ai, Esri and Scarborough.


MACERICH (NYSE: MAC) O N E O F T H E N AT I O N ’ S L E A D I N G O W N E R S , O P E R AT O R S & D E V E L O P E R S O F M A J O R R E TA I L P R O P E R T I E S I N AT T R A C T I V E U . S . M A R K E T S , I N C L U D I N G C A L I F O R N I A , T H E PA C I F I C N O R T H W E S T, P H O E N I X / S C O T T S D A L E , A N D T H E M E T R O N E W YO R K T O WA S H I N G T O N , D . C . C O R R I D O R


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