M.ROCKWOOD
CONTENT
1 TA M I N G T H E B U L L AD DESIGN
2 CONTRA MAGAZINE DESIGN
3 KNIT OR DIE BRANDING / PACKAGING
4 TAY LO R’S ROA D T R I P APP / UI
5 COOKIE CAMPER BRANDING
6 I N S TA S A F E AD DESIGN
7 M A M A’ S S O U P S U R P R I S E BRANDING
8 P E N G U I N C LA S S I C S BOOK COVER DESIGN
11
TA M I N G T H E B U L L AD DESIGN Ta m i n g T h e B u l l i s a R e d B u l l A d v e r t i s e m e n t C a m p a i g n t a r g e t i n g co l l eg e s t u d e n t s n a t i o n w i d e . T h i s c a m p a i g n ’s focus
was
to
grab
the
consumers
attention
and
entice them with the chance to win a year of your college tuition paided by Red Bull. Elements created for this project Include: Campaign Logo, Magazine A d , Pr o m o t i o n a l Ve h i c l e a n d We b s i te La n d i n g Pa g e .
2
CONTRA
CONTRA MAGAZINE DESIGN Contra is a magazine founded in Boston. It showcases current trends in art and food, thereby changing the perspective and expectations of the readers.
The
branding of the magazine focuses on unique content and page layout to reinforce the “Contra� name.
The main
tool in constructing this magazine was Adobe InDesign.
3
KNIT OR DIE PACKAGING & BRANDING DESIGN The goal of this project was to create a knitting brand
that
appealed
to
a younger
demographic of
the knitting world. For this branding, packaging and web
design
project
I
choose
to
created, KNIT OR
DIE, a yarn shop that sells knitting supplies. The components for this project are packaging for knitting needles
and
yarn, as
well
as
the
s h o p’s
website.
4
TAY LO R’S ROA D T R I P AD DESIGN T h i s p r o j ec t i s a n e d u c a t i o n a l c h i l d ’s a p p t h a t fo l l ow s Ta y l o r o n a c r o s s c o u n t r y a d v e n t u r e . K i d s w i l l b e learning about the 50 states in the U.S.A., including the location, the capital and fun facts about each state. The target audience is children and teachers in the 4th grade.
This is an app that will provide
the children a fun and interactive tool to learn about t h e 5 0 s t a t e s . Te a c h e r s a n d p a r e n t s h a v e t h e a b i l i t y to b e a u s e r o n t h e c h i l d ’s a cco u n t s o t h ey c a n t r a c k e a c h c h i l d ’ s p r o g r e s s o n t h e “ R o a d Tr i p “.
Elements
created for this project Include: the logo/app icon, app
design,
flash
cards,
and
walk-through
video.
5
THE COOKIE CAMPER BRANGING DESIGN This project was for a local St. Augustine business c a l l e d T h e Co o k i e Ca m p e r. T h ey s p ec i a l i ze i n m a k i n g custom cookies from scratch that are fun and creative. The objective was to create a logo, business card, p a c k a g i n g s t i c ke r s a n d we b s i te to r e f l ec t t h e co m p a n y ’s vintage
and
eclectic
presence
in
the
market. The
logo combines the iconic vintage camper with the classic mixer to create this whimsical illustration. Design work made while an intern at SpaceCamp Co.
6
#I N S TA S A F E AD DESIGN #InstaSafe is a design for an Ad Campaign
sponsored
b y T h e A d C o u n c i l a n d Te e n S a f e . T h e g o a l o f t h i s campaign was to focus on educating teens and parents the
importance
of
making
your
account
private. The components of this project include a magazine ad, subway billboard, an Instagram animated p o s t o r a d v e r t i s e m e n t s , a n d a M a l l a n i m a te d p o s te r.
7
M A M A’ S S O U P S U R P R I S E AD DESIGN This project was a branding of a new soup restaurant in downtown Chicago. The objective was to have a c o h e s i v e l o g o , m e n u s , To - G o p r o d u c t s a n d e x t e r i o r design that expressed a modern, yet a comfortable casual setting. Programs that where used to create t h i s b r a n d a r e A d o b e P h o to s h o p a n d A d o b e I l l u s t r a to r. The end result of the components are a modern twist of a comfort meal that is inviting and appealing.
8
P E N G U I N C LA S S I C S BOOK COVER DESIGNS This is a three novel collection that focuses on the classic 18th century romance novel. These include Wuthering
Heights
by
Emily
Bronte,
Jane
Eyre
by
Charlotte Bronte, and Pride & Prejudice by Jane Austen. The objective for the cover design was to keep it classic but not dated. Inspiration came from William Morris pattern work. Complementary colors were chose so that they pop and give it a-
small modern twist.I
primarly used Abode Illustrator to create these covers.