BRAND BOOK & STYLE GUIDE
“
Everything I learned I learned from the movies. - Audrey Hepburn
OUR STORY
4
WHO WE ARE
6
T Y P E FA C E S
8
COLOR
10
LOGOTYPES
14
NO, NO’S
18
OUR STORY The Sun Theatre first opened its doors in 1927. It was built on top of the Cresent Theatre which burned down in 1924. The theatre was renovated in recent years and now seats 275 people. The Sun Theatre is listed as a State Historic Site while it proudly serves Holdrege and the surrounding areas. 4
WE ARE
FUN AND LIVELY MOVIE ENTHUSIASTS CONSUMER DRIVEN A COMMUNITY
6
WE ARE NOT
SILLY AND CHILDISH NETFLIX BINGERS PUSHY AND SELF-INTRESTED A CORPORATE UPHOLD
8
VORTI THE QUICK BROWN FOX JUMPED OVER THE LAZY DOG. 0 1 2 3 4 5 6 7 8 9 HEADERS ONLY
ICE
THE QUICK BROWN FOX TRADE GOTHIC BOLD NO. 2 OBLIQUE JUMPED OVER THE TRADE GOTHIC BOLD NO. 2 LAZY DOG. TRADE GOTHIC LIGHT OBLIQUE TRADE GOTHIC OBLIQUE 0 1 2 3 4 5 6 7 8 9 TRADE GOTHIC REGULAR
PARAGRAPH AND SUB HEAD ONLY
TRADE GOTHIC
HEX RGB CMYK PANTONE
#D6A34A 214, 163, 74 16, 36, 83, 0 49 - 15 C
Here’s JOHNNY!
10
DOMINANT
- Jack Nicholson “The Shining”, 1980
ROSEBUD.
- Orson Welles “Citizen Kane”, 1941
HEX RGB CMYK PANTONE
ACCENT
#9E2626 158, 38, 38 25, 96, 93, 21 11 - 6 C
HEX RGB CMYK PANTONE
#2B2929 43, 41, 41 69, 65, 64, 67 179 - 15 C
FRANKLY, MY DEAR I Don’t give a damn. - Clark Gable
“Gone With the Wind”, 1939
BASE
LOGOTYPE
14
E
BRANDMARK
WORDMARK
SECONDARY
PRIMARY
GRAYSCALE
REVERSE
The purpose of the wordmark is to be used on items that will be used in outsourcing to other businesses. The purpose of the secondary logo is for cases where the logo is being used in an artistic direction that requires one strong piece of copy with a graphic. Both the secondary and wordmark are to also be used when scaling the primary leads to unlegible copy. The purpose of the alternative primary is for use on shirts or other promotional items where it would be difficult to screenprint a gradient.
ALTERNATIVE PRIMARY
DON’T CHANGE COLORS OR ADJUST GRAIDENTS
DON’T STETCH OR DISTORT
DON’T PLACE ON HARD TO READ BACKGROUNDS
SUN DON’T TILT
18
DON’T ALTER THE TYPEFACES
DON’T APPLY EFFECTS
“
The stuff that dreams are made of. - Humphrey Bogart “The Maltese Falcon”, 1941
SWAG
STICKER
CONCESSIONS NAME HERE
SHIRT
NAMETAG
WHERE MOVIES SHINE.
HOLDREGESUN.COM