Kia Motors Brand Audit

Kia Motors Brand Audit

Mackin Bannon, Liz Gibbons, Rachel Greenberg, Meredith Starrs, Michelle Werner

Brand Audit

Contents

1

2

Kia Motors

Industry and Brand Assessment

Brand Audit

Overview and Brief History of the Brand

3

4

Kia Motors

Industry Size and Revenue Trends for Major Product Segments

Source: www.ibisworld.com

Brand Audit

Major Trends Affecting the Automotive Industry

5

6

Kia Motors

Brand Audit

7

8

Customer Wants and Needs at the Category Level

Kia Motors

Brand Audit

Key Competitors and Their Brand Positioning

9

10

Kia Motors

Source: www.toyota.com

Brand Audit

11

12

Market Share Trends for Key Competitors

Kia Motors

Brand Audit

Category Profitability

13

14

Kia Motors

Brand Audit

Recent or Anticipated Product Innovations

15

16

Kia Motors

Brand Audit

Other Recent News of Note

17

18

Kia Motors

Customer-Based Brand Equity Assessment

Brand Audit

Secondary Research Market Research Reports

Customer-Generated Online Reviews

19

20

Blogs

Kia Motors

Brand Audit

21

22

Other Social Media

Kia Motors

Brand Audit

23

24

Kia Motors

Brand Audit

Reports in the Business Press

25

26

Kia Motors

Brand Audit

Primary Research Study Sample

27

28

Brand Awareness

Kia Motors

Brand Audit

Brand Associations

29

30

Kia Motors

Brand Audit

Customer-Based Brand Equity

31

32

Kia Motors

Source: Keller

Brand Audit

33

34

Kia Motors

Brand Audit

Brand Elements

35

36

Conclusion

Kia Motors

Brand Audit

37

38

Kia Motors

Brand Portfolio Analysis

Brand Audit

Brand Portfolio Structure

39

40

Kia Motors

Figure 1

Hyundai Kia Luxury

Sedan

Compact

SUV & Crossover

K900

Forte

Forte Koup

Sportage

Cadenza

Optima

Forte5

Soul

Rio

Rio 5door

Sorento

Portfolio Roles Strategic Brands

Minivan Sedona

Hybrid Optima Hybrid

Electric Soul EV

Features UVO Warranty

Brand Audit

41

42

Silver Bullet Brands

Kia Motors

Brand Audit

Cash Cow Brands

Product-Market Context Roles

43

44

Kia Motors

Figure 2

Source: Kia Motors America

Brand Audit

45

Portfolio Brands’ Aesthetics

Visual Identity

Kia

Hyundai

46

Kia Motors

Brand Audit

Verbal Identity

47

Kia

Hyundai

48

Kia Motors

Brand Audit

Brand Portfolio Assessment

49

50

Kia Motors

Brand Audit

51

Strategic Recommendations

52

Brand Portfolio Analysis

Kia Motors

Brand Audit

53

54

Marketing Strategy & Brand Differentiation

Kia Motors

Brand Audit

55

56

Kia Motors

Brand Audit

Current Marketing Program

57

58

Kia Motors

Brand Audit

Strategic Recommendations

59

60

Kia Motors

Brand Audit

61

62

Customer Activation

Kia Motors

Brand Audit

63

64

Kia Motors

Brand Audit

Conclusion

65

66

Kia Motors

Appendix and References

Brand Audit

67

Appendix I

1. When you think about affordable, mid-size cars, which brands come to mind?

Text Response

Honda Toyota, Buick, Honda, Ford Toyota Mazda, Chrysler Toyota, Honda, Ford Honda, ford Ford, Toyota, GM Toyota, Honda No idea Ford Ford, Chevy Honda, Toyota, Ford Toyota Chevy Toyota, Honda, Nissan, Ford, Chevrolet, Kia Motors, Nissan, Chevrolet, Toyota Toyota, Ford, Honda not sure Ford, Honda, Nissan Volvo, Audi, Pagani, Vauxhall, Fiat, Volkswagen, Alfa Romeo, Citrรถen, Peugeot Kia Honda, Toyota Ford, Toyota, Honda, Chevrolet Honda Toyota, Scion, Honda, Ford Kia, Honda, Toyota Toyota, Kia Toyota, Honda, Ford, Chevrolet, Kia, Ford, Hyundai, Chevrolet Ford, Honda Toyota, Chevy, Honda, Suzuki, Kia Ford Ford, Toyota Toyota, Chevy, Ford, Hyundai, Honda, Saturn Honda Accord, Toyota Camry and Chevrolet Malibu Honda Honda, Toyota, Voltswagon, Kia,Chevy ford Honda Toyota, Honda, Ford, Hyundai, Kia Toyota, Ford, Chevy, Honda Toyota, Honda, Nissan, Hyundai Toyota, Honda, Nissan

68

Kia Motors

toyota Toyota, Kia, Honda, Subaru, Nissan, Hyundai Chevy Trailblazer mazda, ford, toyota, honda Ford Toyota, ford, honda Ford toyota, honda, dors, chevy, Honda, ford, jeep, Toyota Kellog's Toyota Honda Honda toyota corolla Toyota, Nissan, Honda Ford honda Toyota, Honda, Ford, Kia, Chevy Toyota, Honda, Volkswagen Honda, Toyota, Chevrolet, Hyundai Statistic

Value

Total Responses

62

2. Have you ever heard of these brands? (Click all that apply.) #

Answer

1 2 3 4 5 6

Toyota Chevy Ford Honda Kia Hyundai

Statistic

Min Value Max Value Total Responses

Response

%

60 60 60 61 61 59

97% 97% 97% 98% 98% 95% Value

1 6 62

Brand Audit

3. What car brand do you currently drive?

Text Response

None but used to drive a Honda Lexus Kia Chrysler Town and Country Mercedes Benz Honda Ford BMW None Buick Ford Acura Kia Chevy Toyota Isuzu Toyota Honda Ford BMW Chrysler (Jeep) Toyota Volkswagen Honda Chrysler Honda Lexus none Ford Honda Ford GM Nissan Toyota Honda Accord Honda Land rover Honda Honda Lexus (Toyota) Hyundai Jeep none Toyota Chrysler n/a

69

70

Kia Motors

Jeep VW Honda jeep Ford skateboard Ford Honda Honda toyota Toyota Ford lincoln towncar Toyota Toyota Honda Statistic

Value

Total Responses

62

4. In your next car purchase, how likely are you to buy this brand again? #

Answer

1 2 3 4 5

Very Unlikely Unlikely Undecided Likely Very Likely Total

Statistic

Min Value Max Value Mean Variance Standard Deviation Total Responses

Response

%

5 6 11 14 26 62

8% 10% 18% 23% 42% 100% Value

1 5 3.81 1.70 1.30 62

Brand Audit

71

5. Rank the following attributes on how important they will be most important to your next car purchase. (Drag each attribute to the desired position, 1 through 7.) #

Answer

1 2 3 4 5 6 7

Quality Safety Performance Value Fuel Economy Design/Style Technology/Innovation Total

Statistic

Min Value Max Value Mean Variance Standard Deviation Total Responses

1

2

3

4

5

6

7

Total Responses

25 13 5 8 7 4 0 62

15 13 8 10 6 7 3 62

9 14 10 9 12 3 5 62

7 8 12 9 12 11 3 62

5 4 15 14 10 9 5 62

1 4 9 11 8 22 7 62

0 6 3 1 7 6 39 62

62 62 62 62 62 62 62 -

Quality

Safety

Performance

Value

Fuel Economy

Design/Style

Technology/Innovation

1 6 2.27 1.94

1 7 3.21 3.58

1 7 4.02 2.70

1 7 3.77 3.03

1 7 4.03 3.34

1 7 4.68 3.11

2 7 6.02 2.44

1.39

1.89

1.64

1.74

1.83

1.76

1.56

62

62

62

62

62

62

62

6. "Let's Go Places" is the slogan for... #

Answer

1 2 3 4 5 6 7

Toyota Chevy Ford Honda Kia Hyundai I don't know.

Total

Statistic

Min Value Max Value Mean Variance Standard Deviation Total Responses

Response

%

27 3 3 2 1 1 25 62

44% 5% 5% 3% 2% 2% 40% 100% Value

1 7 3.81 7.96 2.82 62

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Kia Motors

7. "Find New Roads" is the slogan for... #

Answer

1 2 3 4 5 6 7

Toyota Chevy Ford Honda Kia Hyundai I don't know.

Total

Response

%

2 12 1 2 4 1 40 62

3% 19% 2% 3% 6% 2% 65% 100%

Statistic

Value

Min Value Max Value Mean Variance Standard Deviation Total Responses

1 7 5.53 4.74 2.18 62

8. "Go Further" is the slogan for... #

Answer

1 2 3 4 5 6 7

Toyota Chevy Ford Honda Kia Hyundai I don't know.

Total

Statistic

Min Value Max Value Mean Variance Standard Deviation Total Responses

Response

%

1 5 12 3 2 2 37 62

2% 8% 19% 5% 3% 3% 60% 100% Value

1 7 5.48 4.06 2.01 62

Brand Audit

73

9. "The Power to Surprise" is the slogan for... #

Answer

1 2 3 4 5 6 7

Toyota Chevy Ford Honda Kia Hyundai I don't know.

Total

Response

%

0 0 2 1 10 6 43 62

0% 0% 3% 2% 16% 10% 69% 100%

Statistic

Value

Min Value Max Value Mean Variance Standard Deviation Total Responses

3 7 6.40 1.06 1.03 62

10. "The Power of Dreams" is the slogan for... #

Answer

1 2 3 4 5 6 7

Toyota Chevy Ford Honda Kia Hyundai I don't know.

Total

Response

%

0 2 1 5 5 4 45 62

0% 3% 2% 8% 8% 6% 73% 100%

Statistic

Value

Min Value Max Value Mean Variance Standard Deviation Total Responses

2 7 6.31 1.72 1.31 62

11. Are you familiar with the “Griffin Force� television advertisements? #

Answer

1 2

Yes No Total

Response

%

8 54 62

13% 87% 100%

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Kia Motors

Statistic

Value

Min Value Max Value Mean Variance Standard Deviation Total Responses

1 2 1.87 0.11 0.34 62

12. What brand are these advertisements promoting? #

Answer

1 2 3 4 5 6 7

Toyota Chevy Ford Honda Kia Hyundai I don't know.

Total

Response

%

2 0 0 0 3 1 2 8

25% 0% 0% 0% 38% 13% 25% 100%

Statistic

Value

Min Value Max Value Mean Variance Standard Deviation Total Responses

1 7 4.63 5.70 2.39 8

13. How much do you like this brand based on these advertisements? #

1 2 3 4 5

Answer

Strongly Dislike Dislike Neither Like nor Dislike Like Strongly Like Total

Statistic

Min Value Max Value Mean Variance Standard Deviation Total Responses

Response

%

2

25%

0

0%

3

38%

2 1 8

25% 13% 100% Value

1 5 3.00 2.00 1.41 8

Brand Audit

75

14. Are you familiar with the “Dancing Hamster� television advertisements? #

Answer

1 2

Yes No Total

Response

%

51 11 62

82% 18% 100%

Statistic

Value

Min Value Max Value Mean Variance Standard Deviation Total Responses

1 2 1.18 0.15 0.39 62

15. What brand are these advertisements promoting? #

Answer

1 2 3 4 5 6 7

Toyota Chevy Ford Honda Kia Hyundai I don't know.

Total

Response

%

2 0 1 0 38 3 7 51

4% 0% 2% 0% 75% 6% 14% 100%

Statistic

Value

Min Value Max Value Mean Variance Standard Deviation Total Responses

1 7 5.14 1.32 1.15 51

16. How much do you like this brand based on these advertisements? #

1 2 3 4 5

Answer

Strongly Dislike Dislike Neither Like nor Dislike Like Strongly Like Total

Response

%

5

10%

9

18%

26

51%

8 3 51

16% 6% 100%

76

Statistic

Min Value Max Value Mean Variance Standard Deviation Total Responses

17. What first comes to mind when you think of Kia? Text Response

Hamsters small cars The car I currently drive Cheap Korean hamsters Cheap shitbox, "throwaway" car, not quality Japan I literally know nothing about cars. cheap Kia Sephia Crappy Asian cars Reliable car Optima What comes to mind when I think of Kia is Korea, which is where Kia is headquartered.

Lime green cars hamsters Hamsters Not familiar Shit Affordable small The Kia girl ads Cheap Soul, Rio, cheap mediocre cars that don't last The improvements in the quality and design of their vehicles.

Compact cars Now it's Griffin force but before it was just another Asian car company Korean car maker My friend's dad who has a KIA dealership Hamsters small cars Small cars Used prices go down quickly. hamsters Commercials, imported Cheap quality

Kia Motors

Value

1 5 2.90 0.97 0.98 51

Brand Audit

77

Sorento Cheap, tacky, unsafe, my ex boyfriend from high school Hamsters rats Innovative small Sorenta Korea Hamsters Statistic

Value

Total Responses

18. What else comes to mind when you think of Kia? Text Response

Little cars inexpensive 5-seat car Poor quality Low price, low quality hamsters Foreign. Newer in US. Not as reputable.

Nothing Seen a commercial... cheap/shit Foreign car brand Embarrassed to drive one.

Good value Nothing What else comes to mind when I think of Kia is an SUV. Fuel economy cube car Not much cheap Poop Up and coming foreign cheap cars, buy one get one value They look decent, but their functionality is unreliable.

The hamster commercials (catchy/popular upbeat music and dancing) Hamsters Nothing Funky, eclectic, economy cars The fucking annoying hamster commercial and the weird Blake Griffin ones. Also how could anyone answer the next few questions below this without having a KIA... Dammit Mackin Shitty foreign cars

46

78

Kia Motors

hamsters Fair priced Some print advertisements make me think of Dyson. They like their cars to look "different". not much Cheap Japan Hyundai's little sister Questionable Cars shaped like refrigerators blake griffin Rebranding nothing Nothing really Low prices Junk Statistic

Value

Total Responses

46

19. Rank Kia on the following attributes: #

Question

1 2 3 4 5 6 7

Quality Safety Performance Value Fuel Economy Design/Style Technology/Innovation

Statistic

Min Value Max Value Mean Variance Standard Deviation Total Responses

Poor

Fair

Good

Very Good

Excellent

Total Responses

Mean

6 4 5 1 1 7 2

19 15 21 11 11 13 17

13 18 13 14 16 16 17

8 8 6 15 16 9 10

0 1 1 5 2 1 0

46 46 46 46 46 46 46

2.50 2.72 2.50 3.26 3.15 2.65 2.76

Quality

Safety

Performance

Value

Fuel Economy

Design/Style

Technology/Innovation

1 4 2.50 0.88

1 5 2.72 0.87

1 5 2.50 0.88

1 5 3.26 1.04

1 5 3.15 0.84

1 5 2.65 1.08

1 4 2.76 0.72

0.94

0.93

0.94

1.02

0.92

1.04

0.85

46

46

46

46

46

46

46

Brand Audit

79

20. How similar do you consider Kia to the following brands? #

Question

Not Similar

Somewhat Similar

Similar

Very Similar

Extremely Similar

Total Responses

Mean

1 2 3 4 5

Toyota Chevy Ford Honda Hyundai

7 25 25 4 3

20 10 15 20 9

16 9 6 19 18

3 1 0 3 8

0 1 0 0 8

46 46 46 46 46

2.33 1.76 1.59 2.46 3.20

Statistic

Min Value Max Value Mean Variance Standard Deviation Total Responses

Toyota

Chevy

Ford

Honda

Hyundai

1 4 2.33 0.67

1 5 1.76 0.99

1 3 1.59 0.51

1 4 2.46 0.56

1 5 3.20 1.32

0.82

0.99

0.72

0.75

1.15

46

46

46

46

46

21. To what extent do you admire and respect the Kia brand? #

Answer

1 2 3 4 5

Not at all Slightly Somewhat Very Extremely Total

Response

%

14 15 15 2 0 46

30% 33% 33% 4% 0% 100%

Statistic

Value

Min Value Max Value Mean Variance Standard Deviation Total Responses

1 4 2.11 0.81 0.90 46

22. Does the Kia brand give you a feeling of fun? #

Answer

1 2

Yes No Total

Response

%

19 27 46

41% 59% 100%

80

Kia Motors

Statistic

Value

Min Value Max Value Mean Variance Standard Deviation Total Responses

1 2 1.59 0.25 0.50 46

23. Does the Kia brand give you a feeling of social approval? #

Answer

1 2

Yes No Total

Response

%

9 37 46

20% 80% 100%

Statistic

Value

Min Value Max Value Mean Variance Standard Deviation Total Responses

1 2 1.80 0.16 0.40 46

24. Have you ever purchased a Kia? #

Answer

1 2

Yes No Total

Statistic

Min Value Max Value Mean Variance Standard Deviation Total Responses

Response

%

2 44 46

4% 96% 100% Value

1 2 1.96 0.04 0.21 46

25. Would you purchase another one? Why or why not?

Text Response

No. Cheaply made and poor technology.

Yes, have not had problems with my kia.

Statistic

Total Responses

Value

2

Brand Audit

81

26. Would you consider purchasing one? Why or why not?

Text Response

I have never purchased one.

No, because I know nothing about them. I am unsure of their safety features.

I do not know yet No No. I like Hondas so I'll stay with what I know.

No, I am a Detroiter and buying foreign is like putting my neighbors out of work. ambivalent If it's affordable I want an American-made car I would not. Several members of my family worked for Ford and I tend to like domestic car brands.

Not a brand I want to associate myself with.

No. No comment.

I wouldn't consider purchasing one because I believe that the vehicles aren't as high quality as ones made by Toyota, Honda, and Nissan.

Nah -- not my style of car.

Probably not. I like a lot of other brands better If the price and features were right I don't know much about Kia. Definitely not. Terrible brand, and terrible Blake Griffin Yes, because the cats are very affordable, but give me the impression they are safe and becoming more competitive with the bigger brands. They have sleek designs and have come a long way in recent years.

Not really. I simply have not heard that much about Kia, leaving me with pretty vague impressions.

Possibly - I can't imagine not owning a Volkwagen, but Kias are so inexpensive that I might consider.

Possibly for my kids some day, if the safety ratings are good.

No. I want more quality and brand No. I don't think it would make it to 120,000 miles I have thought about buying the Kia optima or sorento because they are nice looking vehicles for a great value but I am not sure is their resale value and fuel efficiency stack up against Toyota or Honda.

No, I have preferences for other car brands, but if I found a car with both value and quality that happened to be a Kia, I'd consider it.

Yes if it had good value No, I don't like the styling Sure. I would consider purchasing any car brand based on how good the car seemed and its cost when I evaluated it.

No. It is a foreign car. I'm an American, Living in in America. I will drive a car made in America by an American company. probably not. I've driven a couple and they aren't very fun and they are rather ugly No No, I want a fuel efficient hybrid car, not a car thats trying too hard to be stylish and has cars that don't hold value.

No junk No, No I'm not sure.

No. I know that the notion of them being unsafe is now unfounded, but regardless, they look nice on the outside but feel cheap and plastic on the inside. The people I have known who drove them always had

82

Kia Motors

problems with them. While it might be an inexpensive car, it doesn't hold value.

Maybe, if it was a match to what I wanted in a car, safety and value-wise No strictly American autos no It would depend on what other cars I was looking at and the prices of them. I wouldn't necessarily be opposed.

Yes. I think they are improving the style and performance of their product.

No. Junk Statistic

Value

Total Responses

43

27. Select your level of agreement with the following statements regarding the Kia brand: #

1

2

3

4

5

Statistic

Min Value Max Value Mean Variance Standard Deviation Total Responses

Question

Strongly Disagree

Disagree

Neither Agree nor Disagree

Agree

Strongly Agree

Total Responses

Mean

8

16

16

4

1

45

2.42

6

6

28

3

2

45

2.76

4

6

12

20

3

45

3.27

6

7

24

7

1

45

2.78

12

10

20

2

1

45

2.33

People like me admire and respect this brand.

I like people who use this brand.

This brand is a good value.

I trust the makers of this brand.

I would recommend this brand to others.

People like me admire and respect this brand.

I like people who use this brand.

This brand is a good value.

I trust the makers of this brand.

I would recommend this brand to others.

1 5 2.42 0.93

1 5 2.76 0.87

1 5 3.27 1.15

1 5 2.78 0.90

1 5 2.33 1.00

0.97

0.93

1.07

0.95

1.00

45

45

45

45

45

Brand Audit

83

28. Select your level of agreement with the following statements regarding the Kia brand: #

1

2

3

4

5

6

Statistic

Min Value Max Value Mean Variance Standard Deviation Total Responses

Question

Strongly Disagree

Disagree

Neither Agree nor Disagree

Agree

Strongly Agree

Total Responses

Mean

10

17

14

3

1

45

2.29

11

6

12

13

3

45

2.80

11

9

14

10

1

45

2.58

9

9

18

8

1

45

2.62

11

13

17

2

2

45

2.36

11

13

17

2

2

45

2.36

This brand gives me a feeling of warmth.

This brand gives me a feeling of fun.

This brand gives me a feeling of excitement.

This brand gives me a feeling of security.

This brand gives me a feeling of social approval.

This brand gives me a feeling of selfrespect.

This brand gives me a feeling of warmth.

This brand gives me a feeling of fun.

This brand gives me a feeling of excitement.

This brand gives me a feeling of security.

This brand gives me a feeling of social approval.

This brand gives me a feeling of self-respect.

1 5 2.29 0.94

1 5 2.80 1.66

1 5 2.58 1.34

1 5 2.62 1.15

1 5 2.36 1.10

1 5 2.36 1.10

0.97

1.29

1.16

1.07

1.05

1.05

45

45

45

45

45

45

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Kia Motors

29. Select your level of agreement with the following statements regarding the Kia brand: #

1

2

3

4

5

Question

If this brand were not available, it would make little difference to me if I had to use another brand.

I would really miss this brand if it went away.

This is a brand used by people like me.

I really like to talk about this brand with others.

I am proud to have others know I use this brand.

Strongly Disagree

Disagree

Neither Agree nor Disagree

Agree

Strongly Agree

Total Responses

Mean

4

1

6

9

25

45

4.11

24

11

5

5

0

45

1.80

16

13

10

5

1

45

2.16

22

9

8

5

1

45

1.98

22

7

14

1

1

45

1.93

Brand Audit

Statistic

85

If this brand were not available, it would make little difference to me if I had to use another brand.

I would really miss this brand if it went away.

This is a brand used by people like me.

I really like to talk about this brand with others.

I am proud to have others know I use this brand.

1 5 4.11 1.60

1 4 1.80 1.07

1 5 2.16 1.23

1 5 1.98 1.34

1 5 1.93 1.11

1.27

1.04

1.11

1.16

1.05

45

45

45

45

45

Min Value Max Value Mean Variance Standard Deviation Total Responses

30. What is your age? #

1 2 3 4 5 6

Answer

Younger than 18 18-22 23-27 27-36 36-45 Older than 45 Total

Response

%

0

0%

26 6 2 2 8 44

59% 14% 5% 5% 18% 100%

Statistic

Value

Min Value Max Value Mean Variance Standard Deviation Total Responses

2 6 3.09 2.50 1.58 44

31. What is your gender? #

Answer

Response

%

1 2

Male Female Total

24 20 44

55% 45% 100%

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Kia Motors

Statistic

Value

Min Value Max Value Mean Variance Standard Deviation Total Responses

1 2 1.45 0.25 0.50 44

32. What is your marital status? #

Answer

Response

%

1 2

Single Married Total

35 9 44

80% 20% 100%

Statistic

Value

Min Value Max Value Mean Variance Standard Deviation Total Responses

1 2 1.20 0.17 0.41 44

33. How many children do you have? #

Answer

1 2 3 4 5 6

0 1 2 3 4 5 or more Total

Statistic

Min Value Max Value Mean Variance Standard Deviation Total Responses

Response

%

34 1 5 3 0 1 44

77% 2% 11% 7% 0% 2% 100% Value

1 6 1.57 1.37 1.17 44

Brand Audit

87

34. What is your occupation? #

1 2

Answer

Full-time student Employed fulltime Total

Response

%

26

59%

18

41%

44

100%

Statistic

Value

Min Value Max Value Mean Variance Standard Deviation Total Responses

1 2 1.41 0.25 0.50 44

35. What is the highest level of education you have completed? #

1 2 3 4 5 6 7 8

Answer

Some high school High school diploma Some college 2 year college degree (Associates) 4 year college degree (BA, BS) Master's degree Doctoral degree Professional degree (JD, MD) Total

Statistic

Min Value Max Value Mean Variance Standard Deviation Total Responses

Response

%

0

0%

3

7%

15

34%

1

2%

20

45%

3 1

7% 2%

1

2%

44

100% Value

2 8 4.27 1.88 1.37 44

88

References

Kia Motors

Brand Audit

89

90

Kia Motors

Brand Audit

91

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Kia Motors