ZUZANA
LICKO
THE WOMAN WHO DOTTED YOUR
Z
uzana Licko was the first type designer to put down the first dots, first bytes that is, and take advantage of the potential of digital typefaces. The advances in type and technology parallel each other. The era of American decorative type came form the abundance of wood as a resource to create type out of. Unlike stone or metal the wood allowed intricate carvings which gave birth to a whole new style of type. Just how typographers work evolved based on the technology of their time, Zuzana was a modern pioneer. When the Macintosh computer came out someone was going to have to make the conversion for our letters to be reproduced on this new format. Licko was the typographer that exploited these pixel possibilities.