Contents Business fundamentals
PAGES 6–9 Industry groups, company types and structure Business and investment cycles
About business
Vocabulary
Grammar
1.1 Developing your career
1.2 Behavioural competencies and setting goals
1.3 Tense, aspect and voice
Skills and qualities SMART objectives
Tense and aspect Passive and active voice
2.1 Corporate image
2.2 Corporate social responsibility CSR initiatives Corporate PR
2.3 The future, tentative and speculative language
PAGE 22
Reading: The big McMakeover Discussion: McDonald’s image
Reviews 1 and 2
PAGES 34–35
3 Supply chain
3.1 Outsourcing
3.2 Logistics
3.3 Noun phrases
Reading: The Indian machine Discussion: the benefits of outsourcing
Supply chain Strategic decision stages Reverse logistics
Building noun phrases Defining relative clauses
4.1 Management style
4.2 Managing conflict
4.3 Conjunctions
PAGE 48
Reading: Managers from hell Discussion: management styles
Office conflicts Conflict management strategies
Subordinators Coordinators
Reviews 3 and 4
PAGES 60–61
5 Marketing and sales
5.1 Strategic marketing and partnering
5.2 Marketing
5.3 Prepositions
Collocations with brand Brand strategy Marketing collocations
Dependent prepositions Prepositional phrases
6.2 Risk management and digital risk
6.3 Perspective and stance
Describing risk Litigation
Perspectives Expressing stance
7.3 Inversion and emphasis
1 Personal development PAGE 10
2 Corporate image
PAGE 36
4 Managing conflict
PAGE 62
6 Risk management PAGE 74
Reading: Top tips for getting on in the workplace Discussion: advice on career development
Reading: A recipe for success Discussion: successful marketing
6.1 Crisis management Reading: Damage control Discussion: ethics of crisis management
Future forms Tentative language
Reviews 5 and 6
PAGES 86–87
7 Investment
7.1 Investment banks
7.2 Investment choices
Reading: Investment banks – heroes or zeroes? Discussion: investment banks and the free market
Types of investment Investment jargon
8.1 Free trade
8.2 Forming new words
PAGE 100
Reading: The price of being a fortress Discussion: for and against free trade
Acronyms and affixes Blending and ‘raiding’ Combining words
Reviews 7 and 8
PAGES 112–113
PAGE 88
8 Free trade
Additional material PAGES 114–121 Grammar and practice Glossary PAGES 152–159
4
Fi
PAGES 122–137
Sentence stress Inversion and reformulating Emphatic structures
Recordings
8.3 Phrasal and prepositional verbs Most common phrasal verbs Focus on frequent particles
PAGES 138–151
The Business 2.0
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