simply clever food

Our values

Together as family

It is not simply ‘a’ family business, it is ‘our’ family business. We all have ownership and we must understand our role in achieving the bigger picture. Attack each day with energy and passion because teamwork makes the dream work.

Trusted to deliver

We’re relied on by one another and customers, to do what we say, when we say we’re going to do it. Remember, being trusted and dependable never goes out of fashion.

Creativity stands out

Since our origins we’ve stood out in the industry because of our innovation, imagination and invention. It’s what makes us different, it’s why customers come to us. The possibilities are only defined by us so challenge the norm and break down barriers.

Quality shines through

The quality of our products, our processes, our support, everything we do should be underpinned by this. Let it show at every opportunity, go that extra mile and add a little bit more value.

Built-in sustainability

Our approach, our processes, and our thinking have always been based on the principles of sustainability. We want to make a positive impact on both our local and wider environment, both now and in the future.