MARCO
CORPORATION
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Profile
MARCO
CORPORATION
About Marco Corporation Marco Corporation was founded in 2006 as a holding company for our family-focused retail subsidiaries and is proud to be a Florida based business. Our goals is to enrich the lives of our customers by offering brand name products at fair prices that center around the health and well-being of their family. With the help of our China office we are able to develop and manufacture the newest and coolest products in the industry and adding them to our proprietary brand line and selling to the biggest retailers such as Walmart, Amazon US and Canada. Macrobaby, the fastest growing specialty baby store in the nation with over 400,000 visitors a year and incredible market share with its On-line operation, is the head company of our subsidiaries. The Macrobaby brand holds a huge presence in South America and it is a destination for baby shopping by many celebrities every year as well as regular customers from Brazil, Argentina, Colombia, Venezuela, Chile and many others. Its 22,000 sqft retail store based in the heart of Orlando and across from the Florida Mall became a reference to city residents as a one stop shop for baby items by offering to its customer over 45,000 different items coming from all over the world, nearly double of the selection of its competitors. To fulfill the operation of its retail store, Macrobaby is supported by a 40,000sqft distribution center warehouse just 5 min away, over 900 different active vendors and near 100 people directly employed by the company. Our customer philosophy is to treat everyone like family, providing exceptional and very personalized service among a sea of big box retailers where a customer is a dollar sign. It is our vision and founders believe that we can be the best of what we do.
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MARCO
CORPORATION
Our Subsidiaries Marco Corporation diversify its subsidiaries businesses into proprietary brands for family, business and health related goods and also operates in the service industry as well with its on line payment platform Prudential Pay and retail focused sign company OSC.
D i s t r i b u t i o n
PARIS
Scan
S H I P P I N G
Prudential
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MARCO
CORPORATION
CEO with Marco Corp Staff
General Manager
Accountant and CFO
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MARCO
CORPORATION
Web Master
Buyer
Project Manager
In-House Technology Programmer
Customer Service
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MARCO
CORPORATION
About MacroBaby MacroBaby’s style, high-end product lines, and one-on-one customer experience sets us apart from all other baby stores in the country. Our beautiful, large retail store located across from Orlando’s Florida Mall opened in 2010. MacroBaby was founded after our CEO had his first child and was frustrated with buying baby products in big box stores that didn't have sales associates who knew much about the baby products they were selling, and because of the lack of trust and lack of customer service he found with the websites from which he tried to purchase baby products online. Part of a larger corporation with interests in other big retail baby stores, MacroBaby was created to provide clients with a different kind of shopping experience. Through a joint venture in 2010, MacroBaby of Orlando was selected to be the test market for a new retail baby concept with these goals: • Create a unique feeling when shopping for baby products • Carry the best brands in the industry, including high-end baby brands that most retail locations do not stock • Bringing the newest and coolest baby products into the Orlando market, from European brands not carried elsewhere • Provide a large store to offer a wide selection that feels like a boutique shop
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MARCO
CORPORATION
Florida Mall Store
macrobaby.com
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MARCO
CORPORATION
Largest Baby Products Warehouse in the Southwest
Fleet
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MARCO
CORPORATION
Marketplace MacroBaby.com has continued to grow over the past year, averaging 5,000 visits daily! We understand that the evolving and changing demands of online shopping have shaped the retail industry of today. Because of this, MacroBaby has partnered with two other leading E-Commerce Marketplace Services, Amazon and Walmart. Being able to sell our products in their online stores has allowed us to remain competitive in the baby industry while reaching a greater customer audience. From Amazon alone, MacroBaby is averaging over 3,000 orders a month!
macrobaby.com
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MARCO
CORPORATION
Future expansion
Opened Future stores
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MARCO
CORPORATION
Published articles in major websites
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MARCO
CORPORATION
Editorial published in magazines and newspapers
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MARCO
CORPORATION
Celebrities
ida Goveernor
Rich Scott - Flor
Ivete lo Sanga
Amauri Jr.
Michel Telรณ
Debora Sec
co
Laura Fernan
des and Pre
ta Gil
Bruna Di Tullio
Carla Perez
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MARCO
CORPORATION
Communicate and Grow The focus of our strategy is to make sure that our products and services meet customer needs, developing long-term and profitable relationships with those customers. To achieve this, we have created a flexible strategy that responds to changes in customer perceptions and demand. It also help to identify whole new markets that can become a successful targets. In order to communicate with our customers effectively, locally and internationally we partner with several media outlets to expose our brand. Current, Macrobaby has its brand on: - 12 Billboards in key points of the Orlando Metro Areas, - Ads in 8 magazines - 3 local newspaper - Advertisement in hotels and highway service areas - Radio and tv insertions and product placements Along with the traditional media, Macrobaby has found its space and built a loyal and strong audience of near 1.6mm subscribers, likes and followers distributed on its social media pages and on line channels. We are also recognized in the industry for our continuos and innovative content development and distribution to educate new parents around the world to make educated decisions regarding the purchase of their baby related items.
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MARCO
CORPORATION
Performance Macrobaby Retail Sales Macrobaby sales increased by 52.77% from 2016 to 2017 and is expected to grow 7.31% in 2018 above the industry growth prejections. While Macrobaby acummulates growth year after year, the company is proud to carry zero debt evidencing its strong operation system and financial strategy. 19 18
+52.77% Sales growth
SALES IN MILLIONS
17 16 15 14 13 12 11 10 2013
2014
50
,0 00
3,4
$1
2015
68
,7 43
6,3
$1
2016
58
,1 97
0,8
$1
2017
35
29
,9 68
0,8
$1
,3 05
6,6
$1
2018
0 ,00 0 2 ed 7,8 ject 1 $ ro p
The global baby product market is expected to reach USD 121.0 billion by 2025, according to a new report by Grand View Research, Inc. Rising spending capability in matured economies of North America and Europe will augment industry growth over the next nine years. Increasing birthrate in emerging economies of Asia Pacific including India and China and South America is anticipated to drive the demand for infant items over the forecast period. Rising awareness among the customers about infant nutrition, hygiene, and safety in the region will fuel demand over the forecast period. Continuous innovation among manufactures is expected to propel industry growth over the forecast period. Baby product market is expected to witness growth at a CAGR of 6.9% from 2016 to 2025 owing to increased female working population resulting in higher demand for ready-to-use items.
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Subsidiary
MARCO
CORPORATION
Brand Introduction Owned and operated by Marco Corporation, Primo Passi was founded to be a baby line that caters to the needs of babies, moms and parents, by offering them top-quality products at affordable prices. Quality. Safety. Affordability. With these three attributes in mind, our team of experts are developing and marketing baby products that truly make a difference and that are changing the way we look at baby lines for the better. Using top-of-the-line technologies, our team of experts and professional in the industry can no design, develop and market the best products for babies, at affordable costs. Primo Passi works closely with moms and parents and has also donated hundreds of products to families that needed them. Primo Passi, more than just another baby line – a way of life, for us and for the happy babies enjoying our products!
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Subsidiary
MARCO
CORPORATION
• Extensive experience in the field of infant, toddler, and maternity products • Well-known and highly influential in the South American market, especially in Brazil • Specially trained, multi-lingual staff • Established relationships with several influential marketing contacts • Expansive facilities with automated inventory fulfillment system • Well-established infrastructure • Steadily growing company with expanding reach in several markets
Celebrities endorsement
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Subsidiary
MARCO
CORPORATION
Licensing Proposal Marco Corporation has been successfully managing a wide range of brands, such as Macrobaby, Baby Jolie and Primo Passi, which cater to the infant and juvenile market. Primo Passi mission is to expand the brand nationally and bring to the market quality, affordable products.
The U.S. dominated the North America Baby products market accounting for over 70% on account of availability of high value items. The online availability of baby items is expected to boost sales over the forecast period. The U.S. manufacturers are engaged in innovation to produce technologically advanced items at competitive prices.
Cosmetics & toiletries was the largest segment accounting for more than 48% of the global share in 2015. Major players have been innovating to manufacture enhanced baby products in terms of design, composition and performance with improved technology. Governments in emerging economies are expected to promote baby care programs which will help educate parents about benefits of using these products. These factors are expected to positively impact the industry over the forecast period.modification, to suit local needs, is expected to have a positive impact on the industry over the next nine years.
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Subsidiary
MARCO
CORPORATION
Market trend and needs • Rising consumer confidence and falling inflation means parents can afford to spend more on their babies, as suggested by GFK research earlier this year. • Although the overall prices continue on a downward trend, the last 12 months have seen a growth of 7.7% in the sector. • Items big and small appear to have contributed to this positive trend, from bibs and thermometers to high value items, such as furniture. • The figures suggest that baby hygiene products such as nail clippers, grooming kits, brush and comb sets, wash mitts and baby sponges grew by about 40% in value over the last 12 months.
Marketing Programs Increase Consumer Awareness: • Newsletters • Printed Ads for the local and tourist market • Established website • Strong SEO • Interactive social media accounts in English and Portuguese • Featured store display • Participation in local, national and international tradeshows • Celebrity endorsements
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Subsidiary
MARCO
CORPORATION
Performance Offline Sales Our target is to penetrate even further into the baby industry starting with baby specialty stores and gift shops, then expading the distribution to big box stores nationwide and the South America market focusing in Brazil.
Online Sales We will use our existing expansive facilities to handle all the distribution for the products and use sales reps to cover the different states also partnering with online market place leaders expanding product access by our customers.
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Subsidiary
MARCO
CORPORATION
Conclusion In this way, knowing the opportunities are still unexplored within the baby industry, it is the desire of Marco Corporation and Primo Passi to partner with the renown and prestige. We are very confident that with partnership we would build a premium product line that will become a reference to our customers. We look forward to working with you.
MARCO
CORPORATION
7524 Currency Dr Orlando, FL 32809 Phone 407.964.1508 www.marcocorp.com