BRAND ADVOCATES WHAT THEY CAN DO FOR YOUR BUSINESS Presented by MACsWomen’s Group
DO BRAND ADVOCATES AFFECT YOUR BUSINESS? Brand advocates are people who talk favorably about a brand or product on their own accord. They are generally customers who were highly satisfied with a product or who’ve experienced excellent service from a company. Advocates pass on positive word-of-mouth about the brand to people they know. As an entrepreneur, it is crucial that you identify the brand advocates in your network and understand why connecting with them is important. Anyone not actively identifying and engaging advocates is missing out on a lot of potential sales and business opportunities.
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WHAT CAN BRAND ADVOCATES DO FOR MY BUSINESS? Give you referral sales through direct word-ofmouth advertising Write glowing testimonials about your business Help you expand your brand reach by sharing your content with their own set of social networks Help you launch new products or services
MACsWomen’s Group | Where Women in Business Succeed
http://www.macswomenonline.com
WHAT CAN BRAND ADVOCATES DO FOR MY BUSINESS? Help strengthen your brand reputation by writing highly positive reviews Alert you of bad reviews and possible brand reputation detractors Inspire you to create better products by providing you with honest, constructive feedbacks
MACsWomen’s Group | Where Women in Business Succeed
http://www.macswomenonline.com
3 WAYS TO IDENTIFY BRAND ADVOCATES 1. Ask people in your network or your existing customers this question: On a scale of 1 – 10, how likely are you to recommend our brand? You can consider those who answered 9 or 10 to be your advocates. 2.
Monitor your online mentions and find that follower or friend who frequently mentions or retweets you. Here are some online brand mention monitoring tools to help you get started.
3. Check out referrals. Look at your analytics data and find where regular traffic is coming from. It may be coming from a customer who made a positive blog about your business or one who created a video explaining how happy he/she was with your product or service. MACsWomen’s Group | Where Women in Business Succeed
http://www.macswomenonline.com
CONNECT WITH US! Were you able to identify your brand advocates? How did you go about identifying them? Tell us about your entrepreneurial ventures! Visit us at http://www.macswomenonline.com