JON KAWA
DESIGNER
GRAPHIC DESIGN • PHOTOGRAPHY • VIDEO
WHO IS THIS GUY? |
WHEN I STARTED OUT IN THIS BUSINESS MY VERY FIRST EMPLOYER SAID TO ME, “JON, THE JOURNEY IN THIS FIELD WILL BE FILLED WITH UPS AND DOWNS. WHEN IT’S HOT IT’S HOT, AND WHEN IT’S NOT IT’S NOT. BUT IF YOU HAVE THE PASSION FOR COMMUNICATING WITH THE WORLD, YOU’LL DO JUST FINE AND IN THE END, YOU’LL LOVE EVERY MINUTE OF IT.” THANK YOU FOR TAKING THE TIME TO VIEW MY JOURNEY. ALTHOUGH IT STARTED A WHILE BACK BEFORE THE DAYS OF COMPUTERS, IT STILL CONTINUES TODAY WITH MORE EXCITEMENT AND PASSION THEN EVER BEFORE. A HUSBAND, A FATHER, A TEACHER, A GRAPHIC DESIGNER AND PHOTOGRAPHER, LIKE MY FORMER BOSS ONCE SAID, I’VE LOVED EVERY MINUTE OF IT. THROUGHOUT MY CAREER I’VE ALWAYS TRIED TO BLEND FORM WITH FUNCTION. FOR WITHOUT A PURPOSE AND A GOAL, AESTHETICS ALONE CAN NEVER ENDURE. AS YOU JOURNEY THROUGH THE PAGES OF MY PORTFOLIO I WILL EXPLAIN THE PURPOSE AND THE PROBLEMS I’VE TRIED TO SOLVE BEHIND THE PRETTY PICTURES WE SEE EVERY DAY.
MY WORK |
MacVideography Video production company specializing in corporate, educational and event videography. • Branding, Advertising, Web Design
University of Riverside Educational Institution offering Bachelor, Masters, and Doctorate degrees in business management. • Print Graphics, Still Photography, Video
Urban Living Magazine Southern California Inland Empire publication focusing on local business and community activities. • Branding, Editorial Design
San Bernardino Valley College and District Southern California Inland Empire Community Colleges serving San Bernardino and Yucaipa, CA. • Advertising, Print Graphics, Video
Boeing | Rebuilding Together Pro-bono charitable project involving home improvement and repair in Santa Ana, CA. • Video, Print Graphics
Jon & Karlie Photography Freelance wedding and landscape photography business in Rancho Cucamonga, CA. • Wedding and Landscape Photography
Branding | Identity The Kawa Mon. A brief explanation on the evolution of my company logo and personal identity. • Branding, Identity, Digital Illustration
To see additional samples of my work please feel free to contact me at 909 | 437 | 5427 or email me at secretasianman 6@gmail .com.
MACVIDEOGRAPHY MACVIDEOGRAPHY PROVIDES VIDEO AND STILL PHOTOGRAPHY SERVICES FOR A VARIETY OF BUSINESS AND CONSUMER NEEDS. AS A STARTUP COMPANY ENTERING A HIGHLY COMPETITIVE INDUSTRY, THEIR PRIMARY GOAL WAS TO ESTABLISH A PROFESSIONAL AND MEMORABLE IDENTITY THAT SHOWCASED THE QUALITY OF THEIR WORK AND THEIR TECHNOLOGICAL EXPERTISE. A NUMBER OF COLLATERAL MATERIALS NEEDED TO BE DESIGNED AS WELL AS A WEBSITE AND SOCIAL MEDIA MARKETING STRATEGY. THE VISUAL LOOK OF THE COMPANY NEEDED TO BE CONSISTENT IN ALL FORMS OF MEDIA AND PRINT GRAPHICS RANGING FROM VIDEO TITLES, CALLING CARDS, APPAREL AND BUSINESS COMMUNICATIONS.
MacVideography Brand Identity The essence of the company is represented by the lens of a camera. The typography was chosen for it’s contemporary feel and font name “techno.”
Brand Collateral The logo had to be used in a variety of applications including offset lithography, vinyl stickers, silk screening and embroidery. All corporate stationery, invoices, estimate confirmation forms and rate sheets maintained the graphic standards established from the beginning.
Commercials Product Demos Customer Testimonials Employee Testimonials New Product Announcements News and Press Releases
The most effective marketing tool of the 21st century is…
11260 Terra Vista Parkway Unit Seventy Six Rancho Cucamonga, CA 91730
Video. If you’re not using video on your website you might be missing out on one of the most effective marketing tools of our time. A video revolution is taking place and MAC Videography is here to help you change the way people experience your website. We can drive more viewers to your website with content they can experience rather than just read about. Whether it’s product demos, customer testimonials, commercials or even web TV episodes, MAC Videography can create video that will maximize your viewers experience. For a free consultation on how you can increase your website traffic, call us at 909-266-9244 and visit our website at www.macvideography.com.
909.266.9244
Magazine Advertising Full-page, 1/2-page and 1/4 page advertisements as well as web banners, postcards, coffee mugs and t-shirts were designed to supplement the print marketing strategy.
Video Links | University of Riverside Global Conference on Education Six String Connection Music Seminar and Concert Event Platt College Visual Communication Department Infomercial
MACVIDEOGRAPHY
Social Media Marketing A “Pro” account on Vimeo as well as a channel on YouTube were set up for viewer access to video content. A Facebook business page was established for fans which included blog posts on each company project. MacVideography Website Due to budgetary constraints, a simple website was designed using Apple’s iWeb to display the company’s sample projects. Links to off-site servers were used to optimize website performance.
Design Considerations Consistent layout, color and typographic style were vvvmaintained across all pages for more efficient communication and navigation
UNIVERSITY OF RIVERSIDE UNIVERSITY OF RIVERSIDE IS A PRIVATE INTERNATIONAL UNIVERSITY LOCATED IN SOUTHERN CALIFORNIA THAT OFFERS VARIOUS ACADEMIC PROGRAMS FROM THE BACHELOR TO DOCTORATE DEGREE LEVELS, THROUGH THE SCHOOL OF BUSINESS AND THE SCHOOL OF EDUCATION. THE INSTITUTION CONDUCTS 4-6 INTERNATIONAL CONFERENCES PER YEAR AND WANTED TO CREATE AWARENESS BY HAVING THEM FILMED, EDITED AND DEVELOPED INTO DVD SETS TO SUPPLEMENT THEIR MARKETING STRATEGY. THE CONFERENCES WOULD REQUIRE TWO FULL DAYS OF FILMING ALONG WITH INDIVIDUAL INTERVIEWS OF EACH PARTICIPANT TO BE CONDUCTED AFTER THEIR PRESENTATION. FOOTAGE WOULD
Global Participation These two day international conferences feature presenters representing countries from the Middle East, Africa, China, India and Asia. All presenters were filmed with DSLR cameras and lenses with their final lectures edited and color corrected in Final Cut Pro.
THEN BE EDITED, COLOR-CORRECTED AND SYNCED WITH HIGH QUALITY AUDIO FOR FINAL DELIVERY. GRAPHICS WOULD BE CREATED FOR DVD AUTHORED INTERFACES AS WELL AS DISC LABELS AND DVD PACKAGING AND WOULD BE DUPLICATED FOR SALE TO THE PARTICIPANTS OF THE CONFERENCE. CONFERENCE ATTENDANCE WAS INCREASED AS A RESULT OF THE PROJECT ENABLING THE UNIVERSITY TO SUCCESSFULLY BRING AWARENESS TO GLOB-
Video Interviews and Testimonials. In addition to the filming of presentations, individual interviews were conducted with each participant and used for the university’s marketing efforts.
AL ISSUES IN BUSINESS AND EDUCATION. Click here to watch video
URBAN LIVING MAGAZINE URBAN LIVING MAGAZINE IS A PUBLICATION THAT TARGETS RESIDENTS AND BUSINESSES IN THE INLAND EMPIRE OF SOUTHERN CALIFORNIA. IT’S PRIMARY GOAL IS TO BRING AWARENESS TO THE COMMUNITY THROUGH CONTENT AIMED AT BUSINESS, EDUCATION, ARTS, ENTERTAINMENT AND CHARITABLE ORGANIZATIONS. ONCE THE BRAND WAS CREATED, MOCK-UPS WERE DESIGNED TO SECURE ADVERTISING INVESTMENTS FROM THE BUSINESS COMMUNITY. A CONTEMPORARY LOOK WAS REQUESTED IN ORDER TO REFLECT THE CHANGING DEMOGRAPHIC OF THE SURROUNDING COMMUNITIES.
URBAN LIVING MAGAZINE
Magazine Nameplate Typography was chosen to reflect the modern “urban living” of a once rural area. Bold strokes with modern serifs characterize the forward-thinking attitudes of a developing community living in the 21st. Century.
Design Strategy High quality photography was a main consideration in the cover designs of each quarterly publication. A consistent look in photographic style was needed to maintain brand awareness to an audience new to the publication. Video Link | Urban Living Magazine In this video, owner and founder Bill Martinez discusses the importance of a solid graphic design education in order to work for a magazine publication.
SAN BERNARDINO VALLEY COLLEGE & DISTRICT UPON COMPLETION OF THE NEW ART FACILITIES AT SAN BERNARDINO VALLEY COLLEGE, THE DEAN OF WERE LOOKING TO RE-DESIGN COLLATERAL MATERIAL FOR THE GRAPHIC AND WEB DESIGN PROGRAMS. BROCHURES, BUS AND BILLBOARD ADVERTISING AS WELL AS A SUPPLIMENTARY DEPARTMENTAL WEBSITE WERE DEVELOPED TO REVITILIZE THE VOCATIONAL ARTS PROGRAM AT THE SCHOOL. VIDEOS WERE ALSO PRODUCED TO HIGHLIGHT ARTISTS SHOWCASING THEIR WORK IN THE NEWLY CONSTRUCTED ALAN AND CLARA GRESHAM ART GALLERY. IN ADDITION TO GRAPHIC DESIGN AND VIDEO SERVICES PROVIDED FOR THE ART AND HUMANITIES DEPARTMENT, I HAVE SERVED AS AN ADJUNCT INSTRUCTOR FOR COMPUTER GRAPHICS AND DIGITAL PHOTOGRAPHY COURSES FOR SEVERAL YEARS.
C
The new Visual, Performing, and Media Arts Division offers technical training, aesthetic development, and historical, theoretical, and critical studies in art, dance, theatre, radio, TV, film and music. We offer exciting classes for everyone--not just arts majors.
HUMANITIES AND DISTRICT MARKETING DIRECTOR
Come Create With Us
Our main focus is on helping you celebrate human achievements--yours and the achievements of others--through new ways of understanding, expressing, and creating. In the Graphic Arts program, you’ll see that new technologies have profoundly changed contemporary culture and altered the role of the arts in society. You’ll be immersed in a real-world atmosphere, doing graphic design the way that paid professionals do it. Our talented faculty bring cutting-edge expertise to your learning experience, having worked professionally for some of the biggest names in the graphic arts and advertising industries. We want you to ask lots of questions, imagine yourself creating something new, work hard and play hard while in school, and take risks to push the envelope of your own talents. Come on... nurture your creative streak and Come Create with Us!
2-Fold Brochure Individual brochures were designed for specific certificate programs so students could easily distinguish course requirements from the main catalog.
Graphic Design Certificate Program
Required Courses: ENGL 015 ENGL 101
Preparation for College Writing Freshman Composition
ART 100 ART 102 ART 105
Art History The Stone Age to the Middle Ages Art History The Renaissance to the Present History of Modern Art
ART 120 ART 145 ART 148 ART 149 ART 161 ART 185
Two-Dimensional Design Graphic Design Beginning Computer Graphics Intermediate Computer Graphics Digital Photography Beginning Web and Multimedia Design
Units 4 (4)
(choose one)
3 (3) (3)
(choose one)
3 3 3 3 3 3
Total Units
Web/Multimedia Certificate Program
THE NEW VALLEY COLLEGE
Imagine Take Risks
25
Required Courses: ENGL 015 ENGL 101
Preparation for College Writing Freshman Composition
ART 100 ART 102 ART 105
Art History The Stone Age to the Middle Ages Art History The Renaissance to the Present History of Modern Art
ART 120 ART 148 ART 161 ART 180 ART 185 ART 186
Inquire
Units
(choose one)
(choose one)
Two-Dimensional Design Beginning Computer Graphics Digital Photography Beginning Computer Animation Beginning Web and Multimedia Design Intermediate Web and Multimedia Design
Total Units
4 (4) 3 (3) (3) 3 3 3 3 3 3 25
Work Hard Play Hard
Graphic Design Web/Multimedia Certificate Programs
The New Valley College 701 South Mount Vernon Ave. San Bernardino, CA 92410, 909 384-4400
Proposed Website Proposed website design for the Graphic Design and Web Design Certificate Program. The website would provide quicker access to course requirements and provide a clearer understanding of vocational outcomes.
SAN BERNARDINO VALLEY COLLEGE & DISTRICT
Bus Tailgate Advertisements Bus tailgate advertisements as well as community billboards containing the new Valley College logo promoted the importance of education in one’s future. Several ideas were generated using the headline “Your Future Starts Here.” In addition to taligate ads, bus shelter ads and course catalog covers were also designed to supplement the campaign.
A photo of my digital photography class at San Bernardino Valley College.
Spring 2013 Catalog Proposed photography for the cover of the Spring 2013 schedule of classes. The photo depicts the ethnic diversity of the campus student body.
BOEING | REBUILDING TOGETHER EVERY YEAR BOEING, IN PARTNERSHIP WITH REBUILDING TOGETHER (ORANGE COUNTY) PROVIDE VOLUNTARY SERVICES TO HELP REBUILD COMMUNITIES IN SURROUNDING ORANGE COUNTY AREAS. A VIDEO WAS CREATED DOCUMENTING THE HIGHLIGHTS OF THE PROJECT AND HOW, WITHIN 10 HOURS, A FAMILY’S LIFE WAS CHANGED FOREVER. THE VIDEO WAS CAPTURED AND EDITED AS A “PRO-BONO” CONTRIBUTION TO THE BOEING CORPORATION AND REBUILDING TOGETHER ORANGE COUNTY. DVD DISCS AND PACKAGING WERE DESIGNED AND DISTRIBUTED TO ALL VOLUTEERS OF THE PROJECT.
Click here to watch video
DVD disc label and insert brochure
JON & KARLIE PHOTOGRAPHY AS A GRAPHIC DESIGNER FOR OVER 25 YEARS, I HAVE SPENT A MAJORITY OF MY TIME STUDYING THE ART OF VISUAL COMMUNICATIONS. DURING THESE YEARS I HAVE WORKED WITH MANY TALENTED PROFESSIONALS IN THE FIELD OF PHOTOGRAPHY AND VIDEO THAT HAVE TAUGHT ME HOW TO RECOGNIZE THE CRAFT OF CAPTURING AND EDITING HIGH QUALITY IMAGES. ALL OF THE STILL IMAGES AND VIDEO PRESENTED IN THIS PORTFOLIO ARE IMAGES I HAVE CAPTURED AND EDITED FOR VARIOUS CLIENTS. TOGETHER WITH MY WIFE KARLIE, WE HAVE PROVIDED STILL PHOTOGRAPHY AND VIDEO SERVICES TO CLIENTS FOR THE PAST 8 YEARS. ALTHOUGH WEDDING PHOTOGRAPHY IS OUR PRIMARY FOCUS, WE ARE ALSO VERSED IN LANDSCAPE, PRODUCT AND CORPORATE PHOTOGRAPHY AND VIDEO AS WELL.
Wedding Albums Once photos have been chosen and edited, wedding album design and layouts are created for the bride and groom using Adobe software. Online albums are also uploaded for family and friends to enjoy. Click here to see full wedding album.
JON & KARLIE PHOTOGRAPHY MY CURRENT PASSION LANDSCAPE PHOTOGRAPHY HAS ALWAYS BEEN A LOVE OF MINE EVER SINCE MY FATHER LET ME SHOOT WITH HIS SLR FILM CAMERA BACK IN THE DAYS. ALTHOUGH I’VE BEEN A GRAPHIC DESIGNER ALL MY LIFE, BEING A PHOTOGRAPHER HAS EXPANDED MY SKILL SET AND ALLOWED ME TO CAPTURE IMAGES AS THEY RELATE TO THE PROJECTS I DESIGN . I HAVE ALWAYS BELIEVED THAT A PORTFOLIO SHOULD CONTAIN SAMPLES OF YOUR BEST WORK AND THESE DAYS, TAKING PHOTOS IS WHAT I HAVE BEEN ENJOYING MOST. MY FAVORITE PASTIME IS TRAVELING THROUGH THE STATE OF CALIFORNIA AND PHOTOGRAPHING EVERYTHING AND ANYTHING ALONG THE WAY. HOWEVER, IF AN OCCASIONAL PRODUCT HAS TO BE SHOT, I AM EQUIPPED TO LIGHT, CAPTURE AND POST PROCESS IMAGES FOR COMMERCIAL USE. The Carousel at Pier 39 A wonderful combination of graphics and color that definitely caught my eye. Upon closer examination one will find beautifully hand-lettered typography integrated within the ornate designs of the inside panels. Canon 70D 17-55mm 2.8
Cherry Blossoms The cherry blossoms at the Japanese Tea Gardens in Golden Gate Park represent just a tiny snippet of the beauty that surrounds the city of San Francisco. Canon 70D 85mm 1.8
The Sausalito Houseboats As you walk the docks around the houseboat community you realize that you are experiencing art in living form. A haven for artists and painters in the 60s, the houseboat community continues to thrive and absolutely amaze people like me. Canon 70D 70-200mm 2.8
PLATT COLLEGE (LOS ANGELES, ONTARIO, RIVERSIDE) LIVING THE DREAM VIDEO TO HELP BOOST ENROLLMENT IN THE VISUAL COMMUNICATIONS PROGRAM A VIDEO WAS DEVELOPED FOR THE COLLEGE WEBSITE. THE VIDEO SHOWCASES THE SCHOOL’S PAST GRADUATES GIVING TESTIMONY TO THEIR SUCCESS IN THE GRAPHIC DESIGN INDUSTRY AS A RESULT OF THEIR EDUCATION AT PLATT COLLEGE. SEVERAL GRADUATES WERE CONTACTED WITH INTERVIEWS BEING ARRANGED AT VARIOUS LOCATIONS. THE THEME OF THE VIDEO FOCUSED ON HOW THESE EXPLATT COLLEGE STUDENTS WERE NOW “LIVING THE DREAM” IN THEIR CHOSEN PROFESSIONS. CREATIVE STRATEGY, SCRIPTING, VIDEO CAPTURE, EDITING AND FINAL DELIVERY WERE ACCOMPLISHED WITHIN SIX WEEKS OF THE INITIAL PROJECT LAUNCH.
Click here to watch video
Platt College, Riverside CA campus
BRANDING | IDENTITY THE KAWA MON “MON” IS A JAPANESE EMBLEM USED TO DECORATE OR IDENTIFY AN INDIVIDUAL OR FAMILY. IT CAN ALSO BE COMPARED TO THE TRADITIONAL EUROPEAN FAMILY CREST. THE KAWA MON (MY LAST NAME) IS SYMBOLIC OF TWO CROSSED HAWKS FEATHERS WITHIN A CIRCULAR SHAPE. THE HAWK IS THE EMBODIMENT OF BOLDNESS AND BRAVERY WHILE THE CIRCLE EMCOMPASSES THE FEATHERS AND KEEPS IT INTACT. WHEN I WAS IN COLLEGE, I WAS GIVEN A ROUGH PENCIL SKETCH OF OUR FAMILY “MON” FROM MY UNCLE. FOR ONE OF MY GRAPHIC DESIGN ASSIGNMENTS IN COLLEGE, I RE-DESIGNED THE SYMBOL AND CONTINUE TO USE IT TODAY.
JON & KARLIE
JON & KARLIE
PHOTOGRAPHY
WEDDING PHOTOGRAPHY INVESTMENT
PHOTOGRAPHY
PREMIUM WEDDING PACKAGE $5,000
W W W.JO NANDK AR LIE.CO M
Our Premium Package begins with an initial consultation and portfolio presentation to our clients. In this presentation we will also discuss photographic style options, (i.e. tradional, artistic, documentary) as well as photographic techniques. We will discuss your wedding theme and give suggestions on how a particular style might compliment that theme. We also suggest creating a Pintrest board so that we have a better idea of what you are looking for. In addition to the full day coverage of the ceremony and reception, this package also includes a full day engagement shoot at up to three locations of your choosing. We recommend booking the engagement shoot three months prior to the wedding date. Included Services and Products: Full day engagement shoot Full day ceremony/reception coverage 2-experienced photographers 2 photo assistants DSLR cameras. lenses, flash units and lighting 1 - large wedding book 12”x12” approximately 50 pages Issuu.com online digital photo album Photos on flash drive (print quality-high resolution)* Online proofing
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INCLUDED HIGH QUALITY INJET PRINTS:
JON | 909.437.5427 KARLIE | 909.268.1450
• 2 - 12x18* • 4 - 11x14s* • 8 - 8x10s* • 10 - 5x7s* Additional prints available upon request
JON | SECRETASIANMAN6@GMAIL.COM KARLIE | KARLIE33@GMAIL.COM
• Estimated delivery: 6-8 weeks
* All photos cropped and color corrected
909-437-5427 | secretasianman6@gmail.com
Design Applications The Kawa Mon has always been the focal point of my graphic identity. From business cards, invoices, proposals and watermarks, the symbol has been prominent and recognizeable. The logo was designed in black and white and remains as a single color mark that represents simplicity and strength. The mark was drawn by hand and then constructed in Adobe Illustrator.
JON KAWA
DESIGNER
THANK YOU FOR VIEWING