MADARA Cosmetics History Timeline

Page 1

2005

2006

2007

2008

2009

MILESTONES

2010

2011

2012

2014

2013

2015

2014

2009 opening of MÁDARA brand cosmetic shops in Riga

2016

A NEW MASS MARKET SKINCARE BRAND MOSSA IS BORN

DEFINING MOMENTS IN THE HISTORY OF MÁDARA ORGANIC SKINCARE BRAND.

2015 annual turnover of the company reaches EUR 3,9 million

REACHES A RECORD EXPORT TURNOVER THAT CONSTITUTES 87 % OF THE TOTAL COMPANY TURNOVER

2015 has grown to about 78 employees

2005 creation of the new cosmetic brand MÁDARA

2011 launch of MÁDARA international online store. There are 3000 purchases during the 1st day of campaign

2012 new approach in organic cosmetics – in vitro and in vivo research reveals rejuvenating effects of birch water and Northern plant extracts. A new antiageing line TIME MIRACLE developed based on these results.

2014 Concept store-salon SKIN CAFÉ is born to celebrate a completely new beauty care concept

2012 receives certificate of good manufacturing practice (GMP) ISO 22716:2007

2011 packaging design included in the Japanese New Eco-Style Graphics design book

AUGUST 2006

MADARA COSMETICS LTD. IS ESTABLISHED 2008 leader of natural/organic cosmetics in Latvia 2008 new factory and ECOCERT certification

2006-2007 brand launch and new products in local market

2017

2016

2008–2009 products launched in 20 countries – Belgium, Switzerland, Germany, the UK, Japan, etc.

2012 Lotte, the founder of MÁDARA, included in the list of the 25 most successful business women by Forbes Latvia and chosen to be on the cover of the magazine. She is also seen on the cover of the largest financial magazine in the Nordic countries – Optio

2018

2019

2018 following nearly 5 years of R&D, MÁDARA launches its long-awaited, innovative sunscreen range. One of the most successful launches in recent years. «SUN30 Plant Stem Cell Antioxidant Body Sunscreen, the best natural sunscreen in 2018.» – L’Officiel Beauy Awards 2018 Innovation Awards 2018, Recognition: MÁDARA sunscreen range (Category: Product Innovations) – Investment and Development Agency of Latvia (LIAA)

2015 acquires and develops new manufacturing and office spaces opening up potential to become one of the most advanced cosmetics manufacturers in Northern Europe

2018 European Small & Mid-Cap Awards 2018, Nomination: AS MADARA Cosmetics IPO (Category: Rising Stars) 2016 MÁDARA awarded the No. 1 Greenest Brand at the annual Most Loved Brands in Latvia ranking 2016

2019

2016 Lotte and MADARA Cosmetics Ltd. ranked 4th and 7th in the annual Corporate Reputation Awards 2016 by the Latvian Investment and Development Agency (LIAA), Nords Porter Novelli and Dienas Bizness magazine

2014 Harper’s Bazaar praises MÁDARA brand as ‘Natural cosmetics for Aesthetes’

MÁDARA – THE LEADING ORGANIC SKINCARE BRAND IN LATVIA AND FINLAND

2017 MADARA Cosmetics is ranked the No. 2 most reputable enterprise in Latvia, the No. 1 industry reputation leader, with the No. 1 export potential and No. 3 most reputable CEO at the Corporate Reputation Awards 2017!

2012 MADARA Cosmetics honored to receive an invitation from the Prime Minister of the Republic of Latvia to represent Latvia at the international conference Northern Future Forum 2012 in Stockholm

2013 MÁDARA team goes on a challenging trip to Lapland to test the effectiveness of our new DD cream 2013 proud to be one of the 25 best exporting brands from Latvia

2013 starts a new, successful collaboration with Finnish blogger Noora Shingler launching custom-made products for Finnish market

2014 launches its superhero and luxury product line SUPERSEED discovering new channels for possible points of sale

2014–2015 secures its positions in the following markets: the UK, the Netherlands, Denmark, Sweden, Germany, Switzerland

2016 MÁDARA celebrates its 10th anniversary

2019 the team has grown to 125 employees

2019 in Spring 2019, MÁDARA is about to launch its expertise, fungi-based hair care range of 5 unique hair and scalp care solutions, 2 additional sunscreens, plus a long-awaited self tan milk. First presentation – VIVANESS 2019. 2018 SME Star Awards 2018 by the SME Europe, the Role Model Award: AS MADARA Cosmetics for standing out with sustainability and innovation

2016 MÁDARA officially opens its new factory – one of the most advanced organic skincare factories in Northern Europe

2013 Becomes the 3rd best known organic cosmetics brand in Finland

TO BE CONTINUED

MADARACOSMETICS.COM

2017 MADARA Cosmetics is listing on the Nasdaq Baltic First North market

2018 Green Excellence Prize 2018 by the State Environmental Service of the Republic of Latvia: AS MADARA Cosmetics

@madaracosmetics #madaracosmetics #deeperthanskin


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