PART EIGHT:

The elements of styling.

Clothing is a major aspect of a person’s identity and is used for self-expression and conformity in social situations (Mair, 2018). Fashion theorists break down the elements of styling into two general categories: personal and professional styling (Parkko, 2019).

The study revealed that one of the key functions of styling was using fashion for self-expression and personal well-being. This feature is under the concept of appearance and that clothing is used to represent the wearers sense of self in different situations. Similarly, the study showed that styling is used as a tool to conform into certain groups, whether this being social groups or due to the pressure of society and media messages. Both of these categories are personal choices, and impact how a person chooses to style themselves.

On the other hand, styling is typically understood as a wardrobe stylist, being someone who works for a client to create a particular look with clothing and accessories. This is typically for fashion related activities and used to sell products. This element of styling may include a larger team of artists to create a particular image for a brand or occasion. Professional styling is highly regarded as the most influential aspect of styling as it plays a part in the ‘image making process’ that is shown in digital media to the public.