The Do's & Don'ts Of Vehicle Wrap Design
1 DO SIZE UP THE JOB AND TAKE PHOTOS Size up the vehicle by taking photographs and measurements of the sides, hood, rear, and bumpers before starting the designing process. Try to take direct photographs of the brakes, rivets, door handles, and other parts. While taking pictures you can plan for any customization or paint and body issues which is vital for quoting and planning a wrap.
2 DON’T RELY SOLELY ON DIGITAL TEMPLATES WITHOUT SEEING THE VEHICLE A template can provide you a dimensional outline of the vehicle and a digital canvas to work on but won’t alert you to the unique problems which you may encounter. After cutting and printing a wrap, if you find out that your client has attached a custom bumper, then it can cost you valuable time and money.
3 DO RESEARCH YOUR CLIENT AND CREATE A PLAN OF ACTION Knowledge is always important for any great design and so it is better to talk with your client about what design, color, message, and composition they like. Research other design ideas currently in the marketplace and bring all the information in one place to create a proper plan-of-action.
4 DON’T OVERCROWD YOUR DESIGN Avoid overcrowding your vehicle wrap with imagery and design templates even though they are traditionally very colorful and eye-catching. Try to make your designs simple and obvious with high-level of sophistication. This will make your vehicle wrap message stand out from noisy backgrounds and unnecessarily clutters.
5 DO USE BOLD COLORS AND BOLD DESIGN Vehicle wraps are always big, bold, and exciting so that it gets easily noticed. While creating your design, think larger-than-life graphics which people will remember after watching. Having such a large canvas to work on, it always provides an opportunity to be bold.
6 DON’T PUT TOO MUCH ADVERTISING COPY IN YOUR DESIGN Advertising copy should be kept to a minimum as too much of it can be distracting on a vehicle wrap. A web or social address, a phone number, a short message and a strong brand identity is all you need to make a good advertising copy in your design.
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