Size does matter

It could ensure we’re even more successful

Acampaign to raise awareness about parcel size will help us improve revenue and keep our business thriving.

New ‘recruits’ have arrived at sites in the shape of two large cardboard cut-outs, ‘briefed’ with the job of making colleagues think twice about parcel size.

Each time we fail to scan an item that could be oversized, we miss out on an average of 24p in revenue. Multiply that by the number of sites across the business and it’s money we can easily save.

Head of Operational Support Richard Wenham who noticed parcels weren’t being check-weighed on his trips to sites. So he alerted our Marketing Team of Amy Britton and Lucy Oakes who came up with a Make Measuring Matter campaign to drive home the Every Scan Counts message.

“Our customers have agreed to pay higher prices when sending large parcels, but if we don’t check the parcel’s length and weight we can’t charge them the correct amount,” says Amy.

The two new visible ‘recruits’ will be placed in colleagues that the length and weight of what they’re handling really does matter. to explain how awareness of correct measuring could boost our revenue.

Two-metre-long tape measure stickers have also been created to go on or near sorting machines to give teams an at-aglance way of checking a parcel’s length.

Richard, who is targeting a 100% checkweigh performance now the campaign is fully rolled out, says: “As this year unfolds it’s important that this remains at the forefront of our minds. That’s why Amy and Lucy have created these brilliant eye-catching materials.”

Lucy says: “The visuals are fun, friendly and easy to follow. We know it’s an extra step for people but if it protects revenue and jobs it has to be a good thing.”

A pleasure to measure 1

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Barcode facing upwards: The parcel barcode should face the cameras as it goes through the check-weigh machine.

One parcel at a time: Only one parcel should go through the check-weigh machine at a time.

Missing barcode: If a parcel is missing a barcode or is damaged, contact the customer.

Alternative Collection Location: Ensure customers with Alternative Collection Location have it set up in Opsys.

Share process: Make sure everyone in the team knows the process and that it’s being followed at all times.