THE BIG CAT SANCTUARY

The Big Cat Sanctuary in Smarden, Kent is home to over fifty big cats. The charity’s core objectives are welfare, breeding, education and conservation and they offer exclusive experiences at the sanctuary to help support their fundraising.

They had two strong identities, their founding name The Wildlife Heritage Foundation (WHF) and The Big Cat Sanctuary; created to provide a more approachable, public facing name. The two logos were in conflict with each other and did not give the Sanctuary a clear, defined brand with which they could grow their outreach and fundraising.

It was important to create an icon that would be instantly recognisable and incorporate both identities into one graphic that could be used for all their marketing collateral. We achieved this through the subtle inclusion of ‘WHF’ within the shape of the tiger, ensuring their heritage is still proudly included in the new brand, but keeping The Big Cat Sanctuary as the public identity, so people in an instant would know who they are and what they do.

We produced print collateral, exhibition graphics and park signage to support their new branding.

The new brand gives The Big Cat Sanctuary an identity to be proud of. They have since been the focus point of BBC documentary ‘Big Cats About the House’ and are splashed across Formula E racing cars. Developments that didn’t seem possible just a few short years ago.

• Creative Support

• 3D Visualisation

• 1:1 Customer Support

• Nationwide Installation

• Fully Insured

• Fast Turnaround

• Non-Standard Specifications

• Over 40 Years of Excellence (since 1976)

• Total Satisfaction Guaranteed