M A R I A N A A LVA R E Z S I E R R A
MADELEINE GREEN
NICOLE NG
FASM 210
F A S H I O N A D V E R T I S E M E N T C A M PA I G N | F A S M 2 1 0
F A S H I O N ADVERTISEMENT CAMPAIGN P ROFESSOR OSCAR BETAN CUR M AR I ANA ALVAR E Z SI E R R A M AD E LE I NE GR E E N NI CO LE NG
O S C A R B E TA N C U R
M A R I A N A A LVA R E Z S I E R R A
MADELEINE GREEN
NICOLE NG
F A S H I O N A D V E R T I S E M E N T C A M PA I G N | F A S M 2 1 0
O S C A R B E TA N C U R
M A R I A N A A LVA R E Z S I E R R A
MADELEINE GREEN
NICOLE NG
F A S H I O N A D V E R T I S E M E N T C A M PA I G N | F A S M 2 1 0
P R O C E S S
BOOK
O S C A R B E TA N C U R
S C H E D U L E
M A R I A N A A LVA R E Z S I E R R A
19 B ra n d R e s e a rc h M o o d B o a rd s Mock Ads
P R O D U C T I O N
S ch e d u l i n g S ta te m e n ts A rt Di re ct i o n Shooting Ta l e n t Editing Final Ads P re s e n ta t i o n
20
21
22
MADELEINE GREEN
23
24
NICOLE NG
25
F A S H I O N A D V E R T I S E M E N T C A M PA I G N | F A S M 2 1 0
26
27
28
29
30
O S C A R B E TA N C U R
M A R I A N A A LVA R E Z S I E R R A
MADELEINE GREEN
NICOLE NG
F A S H I O N A D V E R T I S E M E N T C A M PA I G N | F A S M 2 1 0
O S C A R B E TA N C U R
M A R I A N A A LVA R E Z S I E R R A
MADELEINE GREEN
NICOLE NG
F A S H I O N A D V E R T I S E M E N T C A M PA I G N | F A S M 2 1 0
S P A I N
INDITEX GROUP
15.6M
I N S TA G R A M F O L L O W E R S
PRODUCT
FA S T FA S H I O N S O L U T I O N S F O R W O M E N , M E N A N D C H I L D R E N , A N Y W H E R E FROM CLOTHES, ACCESSORIES, TO FRAGRANCES
TA R G E T
T H O S E W H O A R E P R I C E A N D FA S H I O N C O N S C I O U S , S E E K I N G T H E L AT E S T T R E N D S
O S C A R B E TA N C U R
M A R I A N A A LVA R E Z S I E R R A
MADELEINE GREEN
NICOLE NG
F A S H I O N A D V E R T I S E M E N T C A M PA I G N | F A S M 2 1 0
O S C A R B E TA N C U R
M A R I A N A A LVA R E Z S I E R R A
WE
AIM
TO
THAT
CREATE
CARRIES
CLOTHING
FOR
PLACED
A
IN
A
ZARA
THE
EVERY
MADELEINE GREEN
F A S H I O N A D V E R T I S E M E N T C A M PA I G N | F A S M 2 1 0
ADVERTISING
ESSENCE
MODERN
MINIMAL,
NICOLE NG
CLEAN,
OF
THE
CAMPAIGN BRAND.
FASHIONABLE AND
EDGY
WOMAN,
AESTHETIC
O S C A R B E TA N C U R
M A R I A N A A LVA R E Z S I E R R A
MADELEINE GREEN
NICOLE NG
F A S H I O N A D V E R T I S E M E N T C A M PA I G N | F A S M 2 1 0
O S C A R B E TA N C U R
M A R I A N A A LVA R E Z S I E R R A
MODEL:
MADELEINE GREEN
ALESSA
UP
FIBERS
F A S H I O N A D V E R T I S E M E N T C A M PA I G N | F A S M 2 1 0
FRANCISCO
ARTIST:
LEXYS
302
SCHEDULED:
W.
JULIANA
BOUNDARY
JANUARY
BETANCOURT
VALARDE
C O L L A B O R AT I O N :
L O C AT I O N :
O S C A R B E TA N C U R
REUFFURTH
PHOTOGRAPHER: MAKE
NICOLE NG
27,
VARGAS
STREET
1:30PM
M A R I A N A A LVA R E Z S I E R R A
MADELEINE GREEN
NICOLE NG
F A S H I O N A D V E R T I S E M E N T C A M PA I G N | F A S M 2 1 0
O S C A R B E TA N C U R
M A R I A N A A LVA R E Z S I E R R A
OUTFIT 1 (VEST)
S H O T
L I S T
Ful l body wal king Close ups Product shots Creat ive shots OUTFIT 2 (BLACK SKIRT) Sit t ing on wal l (ful l body) Med ium shot leaning against wal l Product shots Creat ive shots OUTFIT 3 (KIMONO) Ful l body wal king Ful l body sit t ing on floor Med ium shots sit t ing on floor Ful l body stand ing against wal l Close ups Close ups wit h furry jacket Product shots Creat ive shots
MADELEINE GREEN
NICOLE NG
F A S H I O N A D V E R T I S E M E N T C A M PA I G N | F A S M 2 1 0
O S C A R B E TA N C U R
M A R I A N A A LVA R E Z S I E R R A
MADELEINE GREEN
NICOLE NG
F A S H I O N A D V E R T I S E M E N T C A M PA I G N | F A S M 2 1 0
O S C A R B E TA N C U R
M A R I A N A A LVA R E Z S I E R R A
MADELEINE GREEN
F I N A L
NICOLE NG
F A S H I O N A D V E R T I S E M E N T C A M PA I G N | F A S M 2 1 0
A D V E R T I S E M E N T
O S C A R B E TA N C U R
M A R I A N A A LVA R E Z S I E R R A
MADELEINE GREEN
NICOLE NG
F A S H I O N A D V E R T I S E M E N T C A M PA I G N | F A S M 2 1 0
O S C A R B E TA N C U R
M A R I A N A A LVA R E Z S I E R R A
MADELEINE GREEN
NICOLE NG
F A S H I O N A D V E R T I S E M E N T C A M PA I G N | F A S M 2 1 0
O S C A R B E TA N C U R
M A R I A N A A LVA R E Z S I E R R A
MADELEINE GREEN
NICOLE NG
F A S H I O N A D V E R T I S E M E N T C A M PA I G N | F A S M 2 1 0
O S C A R B E TA N C U R
M A R I A N A A LVA R E Z S I E R R A
MADELEINE GREEN
R O M E , I T A L Y INDEPENDENT
1 2 3 K
I N S TA G R A M F O L L O W E R S
P R O D U C T
A P PA R E L F O R M E N , W O M E N A N D C H I L D R E N
T A R G E T ELITE CLIENTELE
NICOLE NG
F A S H I O N A D V E R T I S E M E N T C A M PA I G N | F A S M 2 1 0
O S C A R B E TA N C U R
M A R I A N A A LVA R E Z S I E R R A
MADELEINE GREEN
NICOLE NG
F A S H I O N A D V E R T I S E M E N T C A M PA I G N | F A S M 2 1 0
O S C A R B E TA N C U R
M A R I A N A A LVA R E Z S I E R R A
WE
AIM
TO
CREATE
A
CUTTING
CAMPAIGN
FOR
STELLA
NOT
THE
BRAND’S
O N LY
INNOVATION COLORS,
AND
MADELEINE GREEN
RISING
PAT T E R N S ,
NICOLE NG
EDGE
JEAN.
AND
ADVERTISING
REPRESENTING,
STYLE
AIR
F A S H I O N A D V E R T I S E M E N T C A M PA I G N | F A S M 2 1 0
THAT
BUT
ALSO
THE
ACCOMPANIES
D R A M AT I C
MAKEUP
I T.
O S C A R B E TA N C U R
M A R I A N A A LVA R E Z S I E R R A
MADELEINE GREEN
NICOLE NG
F A S H I O N A D V E R T I S E M E N T C A M PA I G N | F A S M 2 1 0
O S C A R B E TA N C U R
M A R I A N A A LVA R E Z S I E R R A
MODEL:
MADELEINE GREEN
LAUREN
NICOLE NG
UP
FIBERS
ARTIST:
FRANCISCO LEXYS
TOMOCHICHI
SCHEDULED:
JANUARY
BETANCOURT
VALARDE
C O L L A B O R AT I O N :
L O C AT I O N :
O S C A R B E TA N C U R
HUDSON
PHOTOGRAPHER: MAKE
F A S H I O N A D V E R T I S E M E N T C A M PA I G N | F A S M 2 1 0
JULIANA
ROOM
25,
3:00PM
VARGAS
M A R I A N A A LVA R E Z S I E R R A
MADELEINE GREEN
NICOLE NG
F A S H I O N A D V E R T I S E M E N T C A M PA I G N | F A S M 2 1 0
O S C A R B E TA N C U R
M A R I A N A A LVA R E Z S I E R R A
S H O T
L I S T
OUTFIT 1 (PINNED FLOWERS) Ful l body shots on sofa Sit t ing in t he midd le Sit t ing in t he corner Lying down Rest ing on armrest Product shots Creat ive shots OUTFIT 2 (SCARF SHIRT) Straight up med ium shots Posing wit h chair Sit t ing/lying down on table Close ups to show necklace and headscarf Product shots Creat ive shots
MADELEINE GREEN
NICOLE NG
F A S H I O N A D V E R T I S E M E N T C A M PA I G N | F A S M 2 1 0
OUTFIT 3 (SCARF) Close ups Med ium shots Ful l-body against bookshelves Creat ive shots
OUTFIT 4 (BLACK FLOWERS) Ful l body shots in front of fireplace Sit t ing on chair Close ups Product shots Creat ive shots
O S C A R B E TA N C U R
M A R I A N A A LVA R E Z S I E R R A
MADELEINE GREEN
NICOLE NG
F A S H I O N A D V E R T I S E M E N T C A M PA I G N | F A S M 2 1 0
O S C A R B E TA N C U R
M A R I A N A A LVA R E Z S I E R R A
MADELEINE GREEN
F I N A L
NICOLE NG
F A S H I O N A D V E R T I S E M E N T C A M PA I G N | F A S M 2 1 0
A D V E R T I S E M E N T
O S C A R B E TA N C U R
M A R I A N A A LVA R E Z S I E R R A
MADELEINE GREEN
NICOLE NG
F A S H I O N A D V E R T I S E M E N T C A M PA I G N | F A S M 2 1 0
O S C A R B E TA N C U R
M A R I A N A A LVA R E Z S I E R R A
MADELEINE GREEN
NICOLE NG
F A S H I O N A D V E R T I S E M E N T C A M PA I G N | F A S M 2 1 0
O S C A R B E TA N C U R
M A R I A N A A LVA R E Z S I E R R A
MADELEINE GREEN
NICOLE NG
F A S H I O N A D V E R T I S E M E N T C A M PA I G N | F A S M 2 1 0
O S C A R B E TA N C U R
M A R I A N A A LVA R E Z S I E R R A
MADELEINE GREEN
NICOLE NG
F A S H I O N A D V E R T I S E M E N T C A M PA I G N | F A S M 2 1 0
P A R I S , F R A N C E RICHEMONT GROUP
3 . 8 M
I N S TA G R A M F O L L O W E R S
P R O D U C T
A P PA R E L , B A G S , S H O E S , A C C E S S O R I E S , A N D F R A G R A N C E F O R W O M E N AND CHILDREN-WEAR
T A R G E T
WOMEN, CHLOE GIRL, WHO SEEKS FOR LUXURY GOODS WITHOUT AN OBVIOUS LOGO, DISCRETE LUXURY (#CHLOEGIRLS)
O S C A R B E TA N C U R
M A R I A N A A LVA R E Z S I E R R A
MADELEINE GREEN
NICOLE NG
F A S H I O N A D V E R T I S E M E N T C A M PA I G N | F A S M 2 1 0
O S C A R B E TA N C U R
M A R I A N A A LVA R E Z S I E R R A
WE
AIM
FOR
TO
CREATE
CHLOÉ.
WOMEN
FEMININE
TRANSMITTING
THROUGH
ALWAYS
A
ROMANTIC
KEEPING,
MADELEINE GREEN
THE
THE
NICOLE NG
F A S H I O N A D V E R T I S E M E N T C A M PA I G N | F A S M 2 1 0
ADVERTISING MESSAGE
OUTFITS
AND
REPRESENTATIVE
OF
O S C A R B E TA N C U R
CAMPAIGN LIBERATED
OPEN PINK
FIELDS.
AURA.
M A R I A N A A LVA R E Z S I E R R A
MADELEINE GREEN
NICOLE NG
F A S H I O N A D V E R T I S E M E N T C A M PA I G N | F A S M 2 1 0
O S C A R B E TA N C U R
M A R I A N A A LVA R E Z S I E R R A
MODEL:
MADELEINE GREEN
GABRIELLE
PHOTOGRAPHER: MAKE
NICOLE NG
UP
ARTIST:
L O C AT I O N :
5321
SCHEDULED:
F A S H I O N A D V E R T I S E M E N T C A M PA I G N | F A S M 2 1 0
O S C A R B E TA N C U R
MALATE
FRANCISCO LEXYS
VALARDE
OGEECHEE
JANUARY
BETANCOURT
28,
ROAD
9:00AM
M A R I A N A A LVA R E Z S I E R R A
MADELEINE GREEN
NICOLE NG
F A S H I O N A D V E R T I S E M E N T C A M PA I G N | F A S M 2 1 0
O S C A R B E TA N C U R
S H O T
L I S T
M A R I A N A A LVA R E Z S I E R R A
OUTFIT 1 (DRESS) Ful l body shots Upper-body Closeups: glasses Closeups: sunglasses Product shots Creat ive shots OUTFIT 2 (PANTS) Med ium shots Wal king ful l to med ium shots Product shots Creat ive shots
MADELEINE GREEN
NICOLE NG
F A S H I O N A D V E R T I S E M E N T C A M PA I G N | F A S M 2 1 0
O S C A R B E TA N C U R
M A R I A N A A LVA R E Z S I E R R A
MADELEINE GREEN
NICOLE NG
F A S H I O N A D V E R T I S E M E N T C A M PA I G N | F A S M 2 1 0
O S C A R B E TA N C U R
M A R I A N A A LVA R E Z S I E R R A
MADELEINE GREEN
NICOLE NG
F A S H I O N A D V E R T I S E M E N T C A M PA I G N | F A S M 2 1 0
O S C A R B E TA N C U R
F I N A L A D V E R T I S E M E N T
M A R I A N A A LVA R E Z S I E R R A
MADELEINE GREEN
NICOLE NG
F A S H I O N A D V E R T I S E M E N T C A M PA I G N | F A S M 2 1 0
O S C A R B E TA N C U R
M A R I A N A A LVA R E Z S I E R R A
MADELEINE GREEN
NICOLE NG
F A S H I O N A D V E R T I S E M E N T C A M PA I G N | F A S M 2 1 0
O S C A R B E TA N C U R
M A R I A N A A LVA R E Z S I E R R A
MADELEINE GREEN
NICOLE NG
F A S H I O N A D V E R T I S E M E N T C A M PA I G N | F A S M 2 1 0
O S C A R B E TA N C U R
M A R I A N A A LVA R E Z S I E R R A
MADELEINE GREEN
NICOLE NG
F A S H I O N A D V E R T I S E M E N T C A M PA I G N | F A S M 2 1 0
L O N D O N , U K INDEPENDENT
8 . 5 M
I N S TA G R A M F O L L O W E R S
P R O D U C T
CLOTHING, BAGS, SCARVES, ACCESSORIES, SHOES, AND BEAUTY FOR W O M E N , M E N , A N D C H I L D R E N . K N O W N F O R T H E I R T R E N C H C O AT S A N D S I G N AT U R E P L A I D “ F U N C T I O N A L L U X U R Y ”
T A R G E T
MILLENNIALS AND MORE. PEOPLE WHO ARE LOOKING FOR TIMELESS L U X U R Y T H AT I S F U N C T I O N A L .
O S C A R B E TA N C U R
M A R I A N A A LVA R E Z S I E R R A
MADELEINE GREEN
NICOLE NG
F A S H I O N A D V E R T I S E M E N T C A M PA I G N | F A S M 2 1 0
O S C A R B E TA N C U R
M A R I A N A A LVA R E Z S I E R R A
WE
AIM
THAT
IS
TO
CREATE
ABLE
FEELINGS.
TO
A
PAT T E R N
AND
BURBERRY
SHOWCASE
FOCUSING
MADELEINE GREEN
ON
SENSUALITY
OF
F A S H I O N A D V E R T I S E M E N T C A M PA I G N | F A S M 2 1 0
ADVERTISING
TRADITIONAL
THE
TRENCH
NICOLE NG
HOUSE
C O AT S , BEING
CAMPAIGN
YET
ICONS
LIKE
EXPRESSING E L E G A N T.
MODERN THE
THE
O S C A R B E TA N C U R
M A R I A N A A LVA R E Z S I E R R A
MADELEINE GREEN
NICOLE NG
F A S H I O N A D V E R T I S E M E N T C A M PA I G N | F A S M 2 1 0
O S C A R B E TA N C U R
M A R I A N A A LVA R E Z S I E R R A
MADELEINE GREEN
NICOLE NG
MODEL
A:
ELISA
MODEL
B:
CRISTINA
LONDONO
PHOTOGRAPHER: MAKE
UP
ARTIST:
L O C AT I O N :
LONDONO
JAVIER
ASTURIAS
JULIANA
BERGEN
SCHEDULED:
F A S H I O N A D V E R T I S E M E N T C A M PA I G N | F A S M 2 1 0
MUNERA
HALL
WEDNESDAY
25,
6:30PM
O S C A R B E TA N C U R
M A R I A N A A LVA R E Z S I E R R A
MADELEINE GREEN
NICOLE NG
F A S H I O N A D V E R T I S E M E N T C A M PA I G N | F A S M 2 1 0
O S C A R B E TA N C U R
M A R I A N A A LVA R E Z S I E R R A
MADELEINE GREEN
S H O T
L I S T
MODEL A Close ups wit h jacket Close ups jack + scarf Ful l body (shower sneakers) Ful l body sit t ing down Creat ive shots MODEL B Pose wit h umbrel la Close ups wit h sunglasses Close ups wit h sunglasses wit h l ight from bot tom Grey scarf close ups Grey scarf med ium shots Creat ive shots MODEL A+B Close up of model A and model B Bot h sit t ing on stools, model A arm around model B Model A hugs model B from behind Creat ive shots x10
NICOLE NG
F A S H I O N A D V E R T I S E M E N T C A M PA I G N | F A S M 2 1 0
O S C A R B E TA N C U R
M A R I A N A A LVA R E Z S I E R R A
MADELEINE GREEN
NICOLE NG
F A S H I O N A D V E R T I S E M E N T C A M PA I G N | F A S M 2 1 0
O S C A R B E TA N C U R
M A R I A N A A LVA R E Z S I E R R A
MADELEINE GREEN
NICOLE NG
F A S H I O N A D V E R T I S E M E N T C A M PA I G N | F A S M 2 1 0
O S C A R B E TA N C U R
F I N A L A D V E R T I S E M E N T
M A R I A N A A LVA R E Z S I E R R A
MADELEINE GREEN
NICOLE NG
F A S H I O N A D V E R T I S E M E N T C A M PA I G N | F A S M 2 1 0
O S C A R B E TA N C U R
M A R I A N A A LVA R E Z S I E R R A
MADELEINE GREEN
NICOLE NG
F A S H I O N A D V E R T I S E M E N T C A M PA I G N | F A S M 2 1 0
O S C A R B E TA N C U R
M A R I A N A A LVA R E Z S I E R R A
B E H I N D
MADELEINE GREEN
T H E
NICOLE NG
F A S H I O N A D V E R T I S E M E N T C A M PA I G N | F A S M 2 1 0
S C E N E S
O S C A R B E TA N C U R
M A R I A N A A LVA R E Z S I E R R A
E N D
O F
MADELEINE GREEN
C R E A T I V E
NICOLE NG
F A S H I O N A D V E R T I S E M E N T C A M PA I G N | F A S M 2 1 0
P R O C E S S
O S C A R B E TA N C U R