Memphis A Type Specimen Rudolf Weiss Madeleine Russo Typography I Text fromWikipedia 2011
EMIL RUDOLF WEISS: born 12. 10. 1875 in Lahr, Germany, died 7. 11. 1942 in Meersburg, Germany – graphic artist, painter, typographer, type designer, poet, teacher. 1893–96: studies at the art academy in Karlsruhe, from 1896–97 at the Académie Julian in Paris and from 1897– 1903 at the art academies in Karlsruhe and Stuttgart.
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Egyptian, or slab serif, typefaces surged to popularity in the early 1800s. Memphis was the first Egyptian revival, designed by Dr. Rudolf Weiss in 1929 for the Stempel foundry. The letter shapes are geometric and stems and serifs have the same weight values. Use Memphis for display applications such as packaging, advertising, and headlines, or for short text blocks.
LIGHT MEDIUM
BOLD EXTRA BOLD
Wild Positive Deluxe Healthy Medium, 22 pt
Vivacious Playful Fun Medium, 30 pt
Exciting Clean Medium, 43 pt
Jovial Silly Medium, 59 pt
Bold Big Medium, 78 pt
Sound Medium, 103 pt
LEADING
10/12 The modern city of Memphis was founded in 1819, the city was named after the ancient capital of Egypt on the Nile River. In the early 20th century, Memphis grew into the world’s largest spot cotton market and the world’s largest hardwood lumber market.
10/16
10/20
The modern city of
The modern city of
Memphis was founded in
Memphis was founded in
1819, the city was named after the ancient capi-
1819, the city was named
tal of Egypt on the Nile
after the ancient capi-
River. In the early 20th
tal of Egypt on the Nile
century, Memphis grew
River. In the early 20th
into the world’s largest spot cotton market and
century, Memphis grew
the world’s largest hard-
into the world’s largest
wood lumber market.
spot cotton market and the world’s largest hardwood lumber market.
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Memphis’ first inhabitants were Native American Indians who lived along the Mississippi River for 10,000 years along the wooded river bluffs. A thousand years before foreign explorers entered the region, Chickasaw Indians controlled the bluffs. These Indians came to be known as Mound builders, for the massive mounds they built that now overlook the Mississippi River by DeSoto Park. Memphis’ first inhabitants were Native American Indians who lived along the Mississippi River for 10,000 years along the wooded river bluffs. A thousand years before foreign explorers entered the region, Chickasaw Indians controlled the bluffs. These Indians came to be known as Mound builders, for the massive mounds they built that now overlook the Mississippi River by DeSoto Park. Memphis’ first inhabitants were Native American Indians who lived along the Mississippi River for 10,000 years along the wooded river bluffs. A thousand years before foreign explorers entered the region, Chickasaw Indians controlled the bluffs. These Indians came to be known as Mound builders, for the massive mounds they built that now overlook the Mississippi River by DeSoto Park. Memphis’ first inhabitants were Native American Indians who lived along the Mississippi River for 10,000 years along the wooded river bluffs. A thousand years before foreign explorers entered the region, Chickasaw Indians controlled the bluffs. These Indians came to be known as Mound builders, for the massive mounds they built that now overlook the Mississippi River by DeSoto Park.
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The first European to view the river from Memphis was the Spaniard explorer Hernando DeSoto, in 1541. A hundred years later French explorers Fathers Marquette and Joliet sailed down the river through Memphis. Sieur de LaSalle would later follow and build Fort Prudhomme around 1682. In 1739 the French built a garrison, Fort Assumption.
Fresh Quality
Scientist Marathon Americans
Dramatization pt size, from top, 90, 66, 58, 51, 46, 35.
Bind Gallop Vitamin Sequester Benevloent
Contemporary pt size, from top, 110, 73, 64, 49, 43, 33.
LIGHT ITALIC
LIGHT
General/President Andrew Jackson, General James Winchester and Judge John Overton were considered the “founders” of Memphis. The city was surveyed and designed in 1819. At the time Memphis was only four blocks wide and had a population of around fifty people. Marcus Winchester, the General’s son, was made the first mayor.
General/President Andrew Jackson, General James Winchester and Judge John Overton were considered the “founders” of Memphis. The city was surveyed and designed in 1819. At the time Memphis was only four blocks wide and had a population of around fifty people. Marcus Winchester, the General’s son, was made the first mayor.
MEDIUM ITALIC
MEDIUM
General/President Andrew Jackson, General James Winchester and Judge John Overton were considered the “founders” of Memphis. The city was surveyed and designed in 1819. At the time Memphis was only four blocks wide and had a population of around fifty people. Marcus Winchester, the General’s son, was made the first mayor.
General/President Andrew Jackson, General James Winchester and Judge John Overton were considered the “founders” of Memphis. The city was surveyed and designed in 1819. At the time Memphis was only four blocks wide and had a population of around fifty people. Marcus Winchester, the General’s son, was made the first mayor.
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MEMPHIS Tracking: 0
MEMPHIS Tracking: 25
MEMPHIS Tracking: 50
MEMPHIS Tracking: 75
M EM PHI S Tracking: 100
MEMPHIS Tracking: 200
The City of Memphis is located on the eastern bank of the Mississippi River in the southwest corner of Tennessee. It is the regional hub for a tri-state area of Arkansas, Mississippi and Tennessee. Memphis has a humid subtropical climate, with four distinct seasons. The summer months are persistently hot and humid due to moisture encroaching from the Gulf of Mexico. Tracking: 0
The City of Memphis is located on the eastern bank of the Mississippi River in the southwest corner of Tennessee. It is the regional hub for a tri-state area of Arkansas, Mississippi and Tennessee. Memphis has a humid subtropical climate, with four distinct seasons. The summer months are persistently hot and humid due to moisture encroaching from the Gulf of Mexico. Tracking: 20
The City of Memphis is located on the eastern bank of the Mississippi River in the southwest corner of Tennessee. It is the regional hub for a tristate area of Arkansas, Mississippi and Tennessee. Memphis has a humid subtropical climate, with four distinct seasons. The summer months are persistently hot and humid due to moisture encroaching from the Gulf of Mexico. Tracking: 40