Is a three-part virtual series that explores the intersections of urban life, placemaking, and artistic expression Hosted by placemaking leader Madeleine Spencer, you’ll hear from nationally-acclaimed creative placemakers and Portland area placemaking grantees who will share their inspirations, artistic journeys, and the unique challenges of working within community spaces In collaboration with Placemaking US, Gathering Places is co-presented and sponsored by the Community Placemaking program of Metro – the greater Portland, area ’ s regional government that serves 24 cities and three counties in Oregon.
Our esteemed guests come from diverse disciplines within the creative placemaking realm, including arts federations, urban design, community arts, and more. The Gathering Places: Creative Conversation Series not only celebrates the vast spectrum of artistic practices but also aims to demystify the creative process in placemaking for the audience, offering a deep dive into the dedication required for a life in the realm of creative placemaking. The series shines a spotlight on Portland's flourishing creative community, fostering a deeper appreciation for centering the arts within its urban landscape
Each event concludes with a lively question and answer session and is free and open to the public
More information about Metro’s Community Placemaking grant program can be found at www.oregonmetro.gov/placemaking.
Speakers
�� VIDEO ARCHIVE: Theatre and immersive art honors Black history and culture
LeJuano Varnell; Executive Director of Sweet Auburn Works| Atlanta, GA
Clarice Bailey, PhD; PassinArt's Managing Director| Portland, OR
�� VIDEO ARCHIVE: Building community through culturally specific marketplaces
Alexis Garcez; Founder Santanera Living, Gente Market | Santa Ana, CA
Lluvia Magali Merello; Founder Portland Indigenous Marketplace | Portland, OR
�� VIDEO ARCHIVE: Generational community building through food, festivals and dance
Amy Tanaka; Creative Placemaker and Muralist | Long Beach, CA
Angeles Godinez Valencia; Education Director at Centro Cultural | Cornelius, OR
THEATRE AND IMMERSIVE ART HONORS BLACK HISTORY AND CULTURE
Images: PassinArt Theater
Images: PassinArt Theater
THE IMPORTANCE OF CULTURAL IDENTITY AND PLACE ATTACHMENT
Placemaking, in relation to cultural identity and place attachment, is a powerful tool in fostering community cohesion, preserving history, and celebrating cultural heritage The examples of "PassinArt" in Portland and "The Hero's Walk" in Atlanta illustrate how creative placemaking can deeply impact Black communities by nurturing a sense of belonging and pride
PassinArt: Black-Owned Theater in Portland
Cultural Identity and Place Attachment:
Cultural Expression: PassinArt serves as a vital cultural hub where Black art, history, and stories are showcased This expression of cultural identity through theater helps to solidify and celebrate the community's unique heritage
Intergenerational Connection: By passing on art, culture, and history from one generation to another, PassinArt fosters a deep sense of place attachment among its community members. It creates a shared space where different generations can connect, learn, and grow together
Community Empowerment: The theater empowers the Black community by giving them a voice and a platform to tell their stories This empowerment strengthens cultural identity and reinforces a collective sense of belonging
The Hero's Walk: Tactical Urban Development in Atlanta
Cultural Identity and Place Attachment:
Historical and Cultural Narratives: The Hero's Walk uses the theme of “Prisms” to weave together the rich history and culture of the corridor. By incorporating elements inspired by stained-glass windows and the multifaceted history of the area, it creates a visually and symbolically rich pathway that honors the contributions of African Americans
Public Art and Reflection: The inclusion of large pillars with silhouettes of African Americans and written stories offers moments of reflection and learning along the walk. This not only educates visitors about the history of the place but also strengthens the community's connection to their cultural heritage
Engagement and Activation: Short-term and long-term tactical urbanism projects along The Hero's Walk create dynamic public spaces activated by art and history This engagement transforms the urban environment into a lively, inclusive space that encourages interaction and fosters a sense of community.
THE IMPORTANCE OF CULTURAL IDENTITY AND PLACE ATTACHMENT
Importance of Creative Placemaking
Preservation of History: Both PassinArt and The Hero's Walk play crucial roles in preserving and celebrating the history and cultural contributions of Black communities They ensure that these stories are remembered and honored
Community Identity: By creating spaces that reflect and celebrate cultural identity, these projects strengthen the community's sense of self and pride. They provide tangible connections to the past and present, fostering a deep sense of place attachment
Inclusive Spaces: Creative placemaking projects like these promote inclusivity by creating spaces that welcome and celebrate diversity They encourage interaction and dialogue, which can lead to greater understanding and cohesion within the broader community
In summary, placemaking in the context of PassinArt and The Hero's Walk demonstrates how creative initiatives can profoundly impact cultural identity and place attachment By celebrating and preserving the rich heritage of Black communities, these projects not only honor the past but also inspire future generations
Relationships between people, place, and place identity.
The neighborhood's iconic John Lewis mural Courtesy of Sweet Auburn Works
.
PLACEMAKING PROJECT LEAD
Clarice Bailey, PhD
PORTLAND, OR
PLACEMAKING TYPE
Community Theater, Cultural Preservation, 3rd Space, Cultural Voices
INTERVENTION
Creative Placemaking
YEARS
1982-2024
STAGE
By addressing these characteristics, communities can foster a sense of belonging, celebrate cultural heritage, and ensure spaces for critical conversations about race and identity
KEY PROJECT CHARACTERISTICS
Visibility and Ownership
Community Belonging
Theater of the Oppressed Celebration of Black Culture
Inclusive Land Us
Community Resilience
Images: Passin Art ,Clarice Baily
PLACEMAKING PROJECT LEAD
LeJuano Varnell
ATLANTA, GA
THE HEROES WALK
PROJECT SCOPE
1 1 MILES
PLACEMAKING TYPE
Walkability, Cultural Preservation, Memorial
Space
INTERVENTION
Tactical Urbanism
YEARS
Early 1960s
STAGE
“Heroes Walk ”The idea, per SAW officials, is to tell “a compelling story of Atlanta’s Black heroes past and present,” while using the walking route to weave together BeltLine and PATH Foundation trails near John Lewis Freedom Parkway, Martin Luther King Jr. National Historical Park, the historic cemetery, and the planned Memorial Drive Greenway.
KEY PROJECT
CHARACTERISTICS
Iterative Design
Community Engagement
Permitting Process and Bureaucracy
Collaborative Partnerships
Public Right of Way Project
Storytelling and Branding
Historical Documentation and Awareness
Empowering Residents
Images: Sweet Auburn, LeJuano Varnell
Key points along the planned 1.1-mile Hero Walk route. Courtesy of Sweet Auburn Works
GATHERING PLACES by Metro LESSONS LEARNED
Placemaking Process and Features:
Iterative Design:
The Heroes Walk project involved iterative design from 2018-2019
Phase one included installing lights along the street, described as "lighter, quicker, cheaper "
Community Engagement:
Involving community members and politicians to help bring awareness and support for the project
Emphasis on the community's ability to guide and incite action from political figures
Permitting and Bureaucracy:
Navigating the permitting process and overcoming red tape
The project was managed outside the city's functions, involving the Downtown Improvement District and other partners
Public Right of Way Projects:
Roadway, sidewalk improvements, and installation of approved street furniture and light posts.
Allowing murals and the wrapping of fences to enhance the visual appeal and cultural expression
Importance of Storytelling:
Historical Documentation:
Telling the community's stories and branding the area through a marketing program
Uncovering the historical baseline and documenting the harm caused by infrastructure like a "racist highway "
Community Empowerment:
Residents should have the ability to share and be informed about their history.
Emphasizing participatory action research and youth storytelling to ensure community histories are not erased
Cultural Heritage and Community Resilience:
Highlighting Cultural Heritage:
The significance of cultural heritage and personal connections to the South
Emphasis on Black-owned businesses and institutions in the district, maintaining Black ownership and control.
Future Imaginary:
Communities having the agency to chart their course on their terms
Aspiration for neighborhoods to become the best they can be, with ownership and control
GATHERING PLACES by Metro LESSONS LEARNED
Placemaking Process and Features Cont.:
Addressing Racism and Encouraging Courageous Conversations:
Visibility and Ownership:
Importance of having a place and ownership in producing art and culture. Theater as a tool for discussing race issues and stabilizing community feelings of belonging
Celebration of Black Culture:
Showcasing the beauty in Black culture, stories, artwork, and history. Recognizing the struggles of other marginalized communities like indigenous people and the Japanese
Challenges and Resilience:
Sustaining Efforts Amid Challenges:
The struggle of resisting and sustaining efforts in the face of exhaustion and challenges.
The importance of continuous fight for future generations, especially children
Balancing Between Locations:
The personal experience of balancing activism between cities (Philly and Portland) for mental and emotional resilience
Vision for the Future:
Freedom, Safety, Autonomy, and Sovereignty:
A vision for a place where people are not hungry, can read freely, live on the land or in structures as they wish Children playing outside safely and without fear
BUILDING COMMUNITY THROUGH CULTURALLY SPECIFIC MARKETPLACES
Public Markets stand as one of the rare public gathering spaces where individuals from diverse ethnic, cultural, and socioeconomic backgrounds converge. In our increasingly polarized and segregated urban environments, markets serve as vibrant hubs of interaction, fostering a sense of community and mutual understanding. Here, amidst the hustle and bustle, people of varying walks of life engage with one another, bridging divides and celebrating the rich tapestry of our shared humanity.
LESSONS LEARNED
LEARN MORE ABOUT THE BENEFITS OF PUBLIC MARKETS*:
Provide Economic Opportunity
Link Urban & Rural Economies
Strengthen Social Cohesion
Promote Public Health
Create Active Public Space
Renew Downtowns & Neighborhoods
*RESOURCES LINKED TO THE SIX BENEFITS ABOVE CAN ALSO BE FOUND IN THE MARKET CITIES RESOURCE LIBRARY.
(PROJECT FOR PUBLIC SPACES.)
THE IMPORTANCE OF PUBLIC MARKETS
At PlacemakingUS we recognize that successful public markets help build communities rooted in well-being and equitable opportunity
Public markets have been a part of civilization for thousands of years and continue to play a significant role in shaping cities In the modern era, public markets come in various forms, from traditional open-air markets to permanent market halls and street vendors They offer a wide range of goods, including fresh food, crafts, and antiques Public markets not only contribute to culture and a sense of place but also serve as important public spaces that support local businesses and economies They promote community and economic development by keeping money circulating within the neighborhood and offering opportunities for vendors, including those from vulnerable populations Public markets also have numerous spin-off benefits, such as increasing access to fresh food and providing revenue streams for local businesses and governments Above all, public markets serve as vital public gathering places that bring together people from diverse backgrounds and play a central role in the life of neighborhoods
Public markets play a crucial role in practicing inclusion, equity, and diversity by providing a platform for diverse communities to showcase and celebrate their products and talents They serve as spaces where individuals from diverse backgrounds can come together, fostering social interactions and cultural exchange. Public markets often prioritize supporting local, minority-owned businesses, creating economic opportunities for historically marginalized groups By offering accessible and inclusive spaces for vendors and customers alike, public markets help promote equity and diversity within communities These markets serve as important hubs where people from different ethnic, cultural, and socioeconomic backgrounds can connect, share their stories, and celebrate their unique identities Overall, public markets play a significant role in fostering a more inclusive, equitable, and diverse society
The Portland Indigenous Marketplace and the Latinx-led Gente Market in Santa Ana, CA both serve as vital platforms for supporting local artists and entrepreneurs within their respective communities The Portland Indigenous Marketplace focuses on supporting Indigenous artists and entrepreneurs by creating barrier-free, culturally respectful spaces that promote cultural resilience and economic sustainability They prioritize public education through cultural arts to showcase the rich heritage and creativity of Indigenous communities
On the other hand, the Latinx-led Gente Market in Santa Ana, CA is a community-led initiative that empowers Latinx vendors and entrepreneurs to showcase their products and connect with customers The market serves as a cultural hub that celebrates Latinx heritage and fosters economic opportunities for the community Through events and activities, the Gente Market promotes community engagement and supports the local economy, contributing to the vibrancy and diversity of Santa Ana
PLACEMAKING PROJECT LEAD
Lluvia Magali Merello
PORTLAND, OR
PLACEMAKING TYPE
Public Vendors Market,
INTERVENTION
Cultural Specific Public Market Cultural Space, Economic Development, Product Replacement
YEARS
2018-2024
STAGE
Between 3 & 4
KEY PROJECT CHARACTERISTICS
Indigenous Marketplace
- Focus on handmade products such as beaded cords, pottery mugs, and painted canvases
- Culturally inclusive space for Indigenous people to celebrate their heritage
- Platform for artists and vendors to share their stories and creativity
- Emphasis on cultural appreciation rather than appropriation
- Partnership with community organizations to host events
- Support for Indigenous art and products from the public
- Commitment to creating a welcoming and appreciative space for Indigenous cultures
Portland's Indigenous Market is located in Portland, Oregon, while Santa Ana's Gente Market is located in Santa Ana, California
The geographical location of the markets influences the demographics, cultural influences, and community dynamics that shape each market
2. Cultural Focus:
Portland's Indigenous Market specifically focuses on showcasing and supporting indigenous artists and entrepreneurs from Native American communities The market aims to provide a platform for indigenous vendors to share their cultural heritage and products
Santa Ana's Gente Market, on the other hand, emphasizes inclusivity and diversity by welcoming artists, entrepreneurs, and community members from various backgrounds and cultures. The market aims to create a melting pot that represents all cultures and economic backgrounds.
3. Community Engagement:
Portland's Indigenous Market may have a stronger focus on supporting and empowering indigenous communities, providing opportunities for cultural expression and economic growth within these communities.
Santa Ana's Gente Market, while also prioritizing community engagement and empowerment, aims to create a space where people of all backgrounds can come together, connect, and share their talents and products
4. Event Programming:
Portland's Indigenous Market may feature programming and events that specifically highlight and celebrate Native American cultures, traditions, and art forms
Santa Ana's Gente Market may offer a more diverse range of events and activities that cater to a broader audience, including cultural festivals, pop-ups, and community gatherings that reflect the vibrant and inclusive nature of Santa Ana
5. Vision and Mission:
The vision and mission of each market may differ based on the unique needs, values, and goals of the communities they serve. Portland's Indigenous Market may prioritize indigenous representation and cultural preservation, while Santa Ana's Gente Market may focus on building bridges between diverse communities and fostering inclusivity
GATHERING PLACES by Metro LESSONS LEARNED
6. Personal Connection and Cultural Identity:
The journey began from a place of personal connection and pride in being from Santa Ana, despite negative perceptions of the community
Recognizing the lack of representation and resources, the initiative started with sharing images of the community on Instagram and creating products to change the narrative to something positive.
The vision of the community as a caring, vibrant woman reflected in the imagery used to fight negative perceptions
7 Community Engagement and Empowerment:
Creating a brand and community market provided an opportunity to connect with and empower the community
Recognizing the need for spaces for women to connect, the initiative started pop-ups and events to bring the community together
The market became a hub for artists, entertainers, and entrepreneurs to showcase their talents and products, creating opportunities for economic growth and community building
8. Inclusivity and Diversity:
Embracing diversity and inclusivity, the market welcomed people of all backgrounds, cultures, and abilities.
Events such as drag shows were welcomed, and the market became a place where different cultures could come together and celebrate their heritage
The focus on equity and inclusion allowed for opportunities for all, whether they wanted to build a business or simply share their talents.
9. Resilience and Adaptability:
Adapting to challenges such as the COVID-19 pandemic, the initiative pivoted to virtual events to continue providing a platform for vendors and artists
The ability to pivot and continue serving the community during difficult times demonstrated resilience and commitment to the mission
GATHERING PLACES by Metro LESSONS LEARNED
10. Future Vision and Growth:
The initiative's success led to plans for a permanent location, solidifying the community market's presence in Santa Ana
The focus on indigenous representation and culture will continue to be a core aspect of the market's mission, providing a platform for artists and entrepreneurs from diverse backgrounds
The importance of defining success through community feedback, vendor experiences, and partnerships highlights the impact and growth of the project.
Citation: Gente Market Frida Festival Film, Alexis Garcez
PLACEMAKING PROJECT LEAD
Alexis
Garcez
SANTA ANA, CA
PLACEMAKING TYPE
Pubic Vendors Market Culturally
Specific Public Market
INTERVENTION
Culturally Specific Public Market,
Economic Development,
YEARS
2018-2024
STAGE 3
KEY PROJECT CHARACTERISTICS
LatinX Lead Marketplace
- Focus on local products
- Culturally inclusive space for all local BIPOC vendors focused on elevating the local lifestyle and brand and celebrate the city
- Platform for artists and vendors to share their stories and creativity
- Emphasis on cultural appreciation rather than appropriation
- Partnership with community organizations to host events
- Support for Latinx art and products from the public
- Commitment to creating a welcoming and appreciative space for all cultures
Images: Gente Market, Alexis Garcez
Food Preparation at El Mercado
GENERATIONAL COMMUNITY BUILDING THROUGH FOOD, FESTIVALS AND DANCE
Immigrant families who want to stay in a new country often face numerous challenges and barriers, especially if they lack adequate support systems Without proper support, these families may experience marginalization, discrimination, and difficulties in accessing essential services, which can ultimately impact their well-being and ability to thrive in their new environment.
1. Economic Challenges: Immigrant families may struggle to find stable employment opportunities due to language barriers, limited education or job skills recognition, and discrimination in the job market This can lead to financial instability, poverty, and difficulty in meeting basic needs such as housing, food, and healthcare
2. Legal Barriers: Immigrant families without proper documentation or legal status may live in constant fear of deportation, family separation, or detention They may be hesitant to seek out essential services or report incidents of abuse or exploitation for fear of retaliation or deportation
3. Social Isolation: Immigrant families often face social isolation and feelings of loneliness due to language barriers, cultural differences, and lack of social support networks. This can impact their mental health and overall sense of well-being
Wrap Around Community Support
4 Access to Healthcare: Immigrant families may encounter challenges in accessing affordable and culturally competent healthcare services Without proper healthcare coverage or resources, they may delay seeking medical treatment, leading to worsened health outcomes
5 Education and Integration: Children in immigrant families may face obstacles in accessing quality education, language support, and integration services Without adequate support in schools and communities, these children may struggle academically and socially, hindering their longterm success and integration into society.
6. Discrimination and Xenophobia: Immigrant families often face discrimination, racism, and xenophobia in their new communities, which can negatively impact their sense of belonging and safety This can lead to heightened levels of stress, anxiety, and trauma
El Centro Cultural in Corvalis Oregon provides this support for immigrant families who want to stay in Oregon and support through wrap around services those who may find it challenging to navigate these complex issues and build a stable and fulfilling life for themselves and their children It is crucial for communities, organizations, and policymakers to provide comprehensive support services, resources, and advocacy for immigrant families to ensure their well-being, integration, and success in their new home and this case study in placemaking is a amazing example.
PLACEMAKING PROJECT LEAD
Angeles Godinez Valencia
CORNELIUS, OR
PLACEMAKING TYPE
Community Cultural Center
INTERVENTION
Wrap Around Community Services
Support YEARS
1972-2024
STAGE
Between 4 to 5
KEY PROJECT CHARACTERISTICS
Demonstrate a commitment:
- Community engagement, - Cultural celebration, - Accessibility, - Collaboration, - Empowerment, and sustainability.
By incorporating these elements into their projects, they create vibrant, inclusive, and impactful spaces that enrich the lives of community members and strengthen the sense of belonging and pride in the community.
Images: Centro Cultural de Washington County
GATHERING PLACES by Metro LESSONS LEARNED
Understanding how Metro’s Grantee “El Centro” Showcases an Inclusive Community Intervention in Placemaking
Angeles at El Centro truly provides the community with wrap-around services by offering a comprehensive range of support programs and resources that cater to the diverse needs of the residents. Through a holistic approach, El Centro ensures that individuals and families are not only provided with basic necessities but also with opportunities for personal growth, education, and empowerment.
One key aspect of El Centro's wrap-around services is its focus on health and wellness By offering programs such as Saturday Saludables, which combines health and education initiatives, community members are able to access vital information and resources to improve their well-being. Additionally, through the provision of culturally specific grocery stores and meals, El Centro ensures that individuals have access to foods that are familiar and nourishing to them, promoting a sense of comfort and belonging.
In addition to health and wellness support, El Centro places a strong emphasis on education and youth development. By offering programs such as digital literacy, academic support, and college readiness initiatives, El Centro equips young people with the skills and resources they need to succeed academically and professionally. The organization also provides opportunities for cultural enrichment, such as Baile Folklorico programs and Dia de los Niños festivals, allowing youth to connect with their heritage and build a sense of pride in their cultural identity.
Furthermore, El Centro's commitment to creating inclusive public spaces and fostering community engagement is evident in its efforts to provide cultural performances, events, and activities that bring people together. By offering spaces for individuals to express themselves, share their traditions, and connect with one another, El Centro promotes a sense of unity and belonging within the community.
Overall, Angeles at El Centro truly provides the community with wrap-around services by addressing a wide range of needs, from health and wellness to education and cultural enrichment. Through its comprehensive approach to community support, El Centro plays a vital role in empowering individuals, strengthening families, and fostering a sense of belonging and pride within the community.
PLACEMAKING PROJECT LEAD
Amy Tanaka
LONG BEACH, CA
PLACEMAKING TYPE
Public Space Visibalization, Cultural
Preservation
INTERVENTION
Creative Placemaking Signage and Murals
KEY PROJECT CHARACTERISTICS
Placemaking Signage, Way Finding, Murals and more. Artful Abundance: Depicting Filipino Culinary Culture on Long Beach’s
Westside/Ancestral Markings The mural is now on the wall of A&F Market, a Cambodian-owned business that supports the area's significant Filipino population with fresh, culturally relevant foods. Japanese Artist Amy collaborated with Filipino Artist Jamuna Priti and they expanded it tp 10x the concept size!
Images: Ancestral Markings, Amy Tanaka
GATHERING PLACES by Metro LESSONS LEARNED
1. Community involvement is crucial in creating spaces that cater to the needs and desires of the residents By listening to the community and providing services and events that they value, such as seasonal festivals, cultural celebrations, and access to traditional foods, a sense of pride and belonging can be fostered.
2. Wrap-around services are essential in supporting the holistic well-being of a community. Providing resources such as health and education programs, digital literacy, youth development, and housing stability can help individuals and families thrive and feel supported in their environment
3. Intentionally fostering inclusivity and trust in public spaces is key to building a sense of ownership and belonging among community members. By creating spaces that reflect the diversity and culture of the population, individuals are more likely to feel comfortable, respected, and empowered to express themselves
4. Bridging generational gaps and building relationships between elders and youth can contribute to a stronger sense of community and shared heritage. By incorporating intergenerational activities and events, such as cultural performances and traditional dance programs, connections can be formed that transcend age barriers.
5. Providing culturally representative food and snacks can further enhance the sense of home and comfort within a community. By offering familiar and traditional dishes, individuals can feel nourished, connected to their heritage, and valued in their cultural identity.
Overall, the lessons learned from these placemaking projects highlight the importance of listening to community needs, providing wrap-around services, fostering inclusivity and trust, bridging generational divides, and offering culturally relevant experiences to create thriving and empowered communities.
