Quarterly Downtown BID Report
January - March 2018 | Issue 2 Report by Madeleine Spencer Executive Director Santa Ana Business Council
THE B.I.D. QUARTERLY REPORT 1
THE B.I.D. QUARTERLY REPORT
SECOND QUARTER IN REVIEW JAN-MAR 2018
IN THIS ISSUE
Nov. 2017
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THE B.I.D. QUARTERLY REPORT | Issue # 2 MAR 2018
2013 Rondalla and Clowns come back to make music in the streets 2014 Wellness Resolution was passed 2014 Street and Plaza Designation of Calle Cuatro was given 2014 I Love Calle Cuatro Campaign Begins 2014-18 Begin efforts on Mitigation Strategies for the Streetcar that will begin construction in 2015 Cooperative Ordinance was Passed to assist in legitimating the work of undocumented workers to legitimate and create inclusive local economies 2015 Begin to build a partnership with Downtown Inc. 2015 Downtown Newsletter starts creating a platform for transparency and communication
2015 Photography and videography to overcome invisibilization
2016 Begin work on Parking Oversight
2015 Storytelling Recording “Merchants American Dream Stories”
2017 Fight for Regional Strategy first win when Anaheim Opens a Homeless Shelter
2015 Establish new relationship to the Santa Ana Unified School District bringing youth back into the downtown
2017 Establish First Regional Art and Literature Festival in Orange County
2016 Mitigating displacement of OC Fine Art Group from Downtown 2016 Begin working with Developers on Affordable Housing for Artists 2016 First Annual Media Summit “Changing the Narrative” 2016 Community Street Breakfast 2016 Emergency Shelter called the Courtyard for the Homeless is Opened. Business Sector begins advocacy for Regional Strategy 2016 In collaboration with community building our first artist registry to build the creative economy
2017-18 Public Place Making – Zoning Pilots 2017-18 796 Campaign Getting to know our merchants 2018 Working on a Small Business Ordinance 2018 Working on a Mobil Vending Ordinance 2018 Second Boca de Oro Annual Art and Literature Festival is Accomplished 2018 Presenting a fresh view on Demographic Inversion at International Downtown Association in Walnut Creek CA
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OUR LATINO MARKET has products with unique characteristics, distinct customers, distinct pricing, and even specialized retailers. Though we are a smaller and more defined sector of an overall market, which has a number of differing marketing and structural features, including distinct distribution channels, price elasticity, competitive sets, and effective promotional methods.
We recognize that the Latino collective consumer buying power in the U.S. was a staggering $1.3 trillion in 2015 – more than the annual GDP of nations like Spain, Australia, Russia and Mexico. There are also more than four million Hispanic-owned businesses in the U.S., generating combined yearly revenues of $660 billion, according to government and private-sector data. Clearly, on many levels, Hispanics and Latinos are a burgeoning force in our society. Meanwhile many in OUR INDUSTRY have failed to take
notice – or at the very least have failed to capitalize on the tremendous potential the Latino Market offers. This is an area our group can lead in. A new ASI survey shows only 4% of distributors currently have reps focused on selling specifically to the Latino market. Among firms that do actively target Latino’s for business, just 9% of their total promo product sales are to Hispanic/Latino clients. Areas that are typically weak include marketers facing language challenges and dealing with nationality and acculturation levels
For example: Latino millennial who was born and raised in the U.S. and is English-dominant probably won’t be the same as how you relate to a Latino baby boomer who was born and raised in Mexico and is Spanishdominant. Our ability as insiders to embrace the cultural sensitivity that others typically lack is critically important & the know how we have to satisfy the culturally relevant needs of consumers is higher than most since there is an direct understanding in SABC about cultural characteristics and values within this population and what it takes to create trust in a brand.
Qualitative research on how each generation relates to a company or product show us that
body language matters because it forms a basis of trust and mutual understanding. The necessity of showing that we are receptive to our customer’s needs in a way that’s authentic and culturally fitting give us an edge. Even if you don’t speak Spanish, we know that it helps that we know if and when you should shake someone’s hand, kiss someone on the cheek, make ample or limited eye contact, or proceed with other gestures and courtesies. We understand the need to pay for translation services at our Media Summits and other events. We know that in the struggle to earn loyalty and trust from our local consumer base that it all about branding that is culturally sensitive the particular needs and how we communicate with consumers that we understand these needs.
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the knowledge about our consumer base.
Remarkably, very few brands have yet defined and consistently supported a strong enough narrative that speaks specifically to Latino consumers and having a real knowledge of Latino lifestyles, religious and political beliefs, cultural values and nuances of the culture is a great advantage because we know the everyday things that shape and define the mindsets of our consumer base. If more brands valued “cultural ingredients” and began to invest more heavily in Latino consumers in the right ways, we know that the regular tension points would begin to dissipate and revenue streams from this market would grow in Downtown. New recipes to unlock the Latino market would emerge and begin to generate favorable ROI – and mainstream businesses would become more comfortable about investing in this “superconsumer” opportunity. But for now, brand marketers still have a lack of confidence in the Latino market that is in direct proportion to their lack of knowledge about the community so we will continue to move forward armed with
We know that using “Total Market Strategies” do not work. Despite the vast potential inherent in this opportunity, it’s easier for companies to steer away from the community and simply bundle the Latino consumer with their general market approach. While “Total Market” is a safe strategy, it is not the one that will earn loyalty and trust
with Latino consumers. In many respects, not getting to know the local market is an insult that creates new tension points and widens the gap between our natural Latino consumers and businesses from all industries across the county and region. Total Market is a strategy that attempts to force Latino consumers to assimilate to “general market messaging.” Though this strategy is mindful of integrating Latino cultural sensitivities, it doesn’t take it far enough. Latino consumers are skeptical to begin with, so they know when a brand is not speaking specifically to them. One thing that brands in America and the OC Region
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must realize is that Latino’s see things that others don’t.
For example, because many in the Latino Community have faced corruptions in their mother countries, they know when someone is trying to sell them something without first earning a trustworthy relationship. As outside marketers continue to look for “short-cuts” – forgetting that converting Latino’s into loyal buyers is a marathon, not a sprint – the tension points will mount and the opportunity will languish. In Downtown Santa Ana a natural turnover occurring as our second generation of Latino Merchants take up the work that elder merchants have taken before them. With small businesses like Downtown Sugar, Café Calacas, American Barber Shop and Elite Fitness and more we see emerging Latino Brands that are going global like Suavacito Pomade. We can rest assured in knowing that our Latino market in Downtown Santa Ana and its stream of assured and loyal followers are slowly but surely emerging to take over and continue to build our brand where the first generation left off.
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SANTA ANA REPRESENTS AT 2018 WEST COAST FORUM IDA Santa Ana Business Council joins Walnut Creek Downtown Business Association, the California Downtown Association and IDA for the 2018 West Coast Urban District Forum on March 13-15, 2018. SABC was invited to present in a Master talks and breakout sessions exploring Demographic Inversion and Ethnic Sub-Markets. In the Domain of Economic Development Michael J. Berne, President, MJB Consulting, Berkeley, CA and Jeremy Liu, Senior Fellow for Arts, Culture and Equitable Development, Policy Link, Oakland, CA along with Madeleine Spencer were on the panel that Drew on case studies from across California and the West Coast. This master talk explored in detail the kinds of business districts and retail mixes that appeal to different sorts of ethnic and immigrant submarkets. The phenomenon of “demographic inversion� was unpacked and its impacts on such settings and populations were analyzed. Finally, specific roles and responsibilities for urban place management organizations in mitigating such effects were proposed.
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CHART OF THE ORGANIZATIONAL STRUCTURE
4TH INDUSTRIAL ART ROUNDTABLE IS A SUCCESS
ON FEBRUARY 9TH 2018 Santa Ana Business Council Led us into the new year with our 4th Industrial Arts Roundtable. With a $5000.00 sponsorship from the city of Santa Ana and In-Kind Sponsorship of Over $5000.00 from the Heritage Museum of Orange County who
donated their space for the exhibitions along with 4 local Craft Breweries who donated tasting and other services for the event. Over 30 volunteers. Santa Ana Business Council was able to outreach to over 900 Industrial Arts businesses, award 3 Outstanding Industrial Arts Leaders, Chiarini Marble, Stacy Dukes Design and Orion Lighting Co. the group was able to engage over 20 Industrial artists, educators and the School District to display work and share TedX style talks. After a series of our first three Art Round Tables SABC, DTI & SAUSD were able to connect art to industry to define pipelines
between education and local workforce and show where art meets design and why it is important to recognize our industrial base in a city that still makes things.
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SECOND ANNUAL BOCA DE ORO FESTIVAL TAKES OFF
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Our second annual Boca de Oro Literature Festival and Almas Sonadoras Art Festival bringing in over 7,000 people into downtown for a second year was a great success.
Santa Ana Business Council lead our downtown in welcoming a diverse mix of some of the finest writers, poets, thinkers and artists to come out and perform. Hosting over 100+ authors as well as 500+ home grown emerging visual and performing artists, this fascinating festival appealed to readers, writers and thinkers and anyone who loves the arts. Boca de Oro is an enticing mixture of keynote At Alta Baja Market Author Jose Lozano speaks to Local Resident Jackie presentations, literary reading, poetry slams, panel discussions, author Cordova workshops, book signings, and more. ON MARCH 3RD 2018 Downtown Santa Ana received its first Honorary Poet Laureate Luis J. Rodriguez setting the stage the whole literary and art event, featured a beautiful range of diverse and evocative artists of authentic self-expression in its rawest form, it offered an eclectic, dynamic and diverse menu of literary readings, poetry, spoken word styles and artists At Avantgarden Gallery Children’s of all kinds, and in the evening, it was Story Time told by Award winning heightened by live events throughout children’s authors. the downtown with music, performance, and titillating visual art Distinct from 2017 Festival we opened experiences. the festival leading a line-up of over 35 events with special guest and Poet Laureate and presenter, Luis J. Rodriguez, an author who has won national recognition as a poet, journalist, fiction writer, children's book writer, and critic. Currently working as a peacemaker among gangs on a national and international level, Rodriguez helped create Tia Chucha's Café & Centro Cultural, a multiarts, multimedia cultural center in the Northeast San Fernando Valley and At Chapter One’s Red Room the group continues to influence, inspire and of authors in a section called “Breaking delight writers, readers and poets both young and old. Tables” With Curator Darlene Kriesal
At the 4th Street Maket’s Alta Baja Market group enjoys reading from book El Otro Lado de Pared. This second Art and Literary Festival had a packed program confirming the OC Registers 2017 question affirmatively since it asked whether Santa Ana can become a literary hotspot within the OC region. Organizer, Robyn MacNair stated: " Santa Ana is not only a hotspot but is fast becoming one of the most significant, cultural and authentically talented urban spaces in all of Orange County."
Dance troupe in Almas Sonadoras performing at Plaza Calle Cuatro Some highlights of this year’s lineup included: Historical Fiction which you will find it at Fourth Street’s Alta Baja Market where an amazing group of authors celebrating “Women’s Voices” curated by Diana Giovinazzo Tierney host of the popular online podcast Wine, Women and Words, with
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establish strong resilient communities that are spread throughout Orange County.
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demonstration and workshop on Son Jarocho.
At Avantgarden Gallery we had prize winning children’s authors Meadow Griffen, A.J. Cosmo, Romina Ramirez as well as emerging author Mitch Robinson and more who will present a fun filled experience for the little ones in event called “Children’s Storytime."
Good Beer Company workshop “Image The 4th Street Paseo where SAUSD Bands performed their Golden Notes series at the Paseo award winning and emerging authors Jennifer Laam, Holly Kammier, Christina Cigala, Rolonda Watts, J.J. Gesher, Christina Julian, publicist Heather Reinhardt.
the Body” by Author Natalie Graham For poetry lovers, the Festival was jam packed with everything from spoken word to poetry slams taking place all over Downtown from East to West and North to South from the Frida Art House Cinema on the east side of La Chapman’s El Centro Communitario Cuatro, to our local de Educacion Presentation on Son Jarocho
For All Time – the program also took a refreshing look with local historians at Chapman University's Centro the legacy of the Orange County’s Comunitario de Educacion located in barrios in an” Downtown Santa Ana focused on connecting with the community in a shared space for cultural and literary exchange and celebration. Curated by Anaida Colon-Muniz and Jorge Rodriguez, Chapman University faculty and student authors joined community artists to link the arts and literature with community education. Performances included moving bilingual readings in English and Spanish book and poetry readings, Academic authors Mildred Lewis and Gerri McNenny; community authors Juan Farias, Maricela Loaeza, Ulises Rodriguez, and children's author Mac Best Selling Children’s Author Morante. Then, renowned artist, Fino shares her book at Avantgarden Ortiz kicks off a series of community Gallery performances that help us connect the literary world with the visual and event called “La Gloria de Nuestro performing arts, including the smooth Pueblos/ The Glory of our Towns to jazz sounds of saxophonist Joaquin discuss how Orange County’s where Martinez, folclórico and Jorge early Latino families were spatially Rodriguez will present a segregated into barrios yet thrived to
The Gypsy Den SAUSD’s SAHS troupe perform Viva la Improv for the crowd Good Beer Brewing Co. on the West end of 4th street and from South Broadway’s Gypsy Den to North Main Streets Makara Center for the Arts. Here we found amazing groups like The Poetic Reform Party with Marcus Omari, Pillowtalk with Sara Armstrong, Tongue and Groove with Conrad Romo and more. With over 21 Venues and 40 events we drew thousands of people to our event and this was on a rainy Saturday. The event left our performers and curators and venues excited and ready for more. Authors are already booking hoping to be included again next year.
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CURRENT AREAS OF WORK FOR THE BID
Securing Continuous Funding for the First Saturday Artwalk On the first Saturday of each month, the streets of Downtown Santa Ana come alive for a casual evening of experiencing art in all forms. Local Residents and Visitors explore galleries, studios, and artist collectives; roam through shops hosting open houses and local artist exhibits; enjoy performance art and live music in the streets and a variety of venues; drop in restaurants along the way and treat themselves to drinks and great food. This program is currently hosted by Downtown Inc. who pays a total of 64,000. 00 each year to keep this Artwalk event which is the best promotion of Downtown Santa Ana going. Every month – year-round – the DTI crew at 2nd Street Plaza as well as the East End group led by Konsept at Calle Cuatro Plaza bring fresh new exhibits, performances, dining opportunities, and special events for guests and locals to enjoy. Schedules and maps vary from month to month and from place to place and are updated the before
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the Art Walk of each month. Starting in April Santa Ana Business Council will begin activating the Sycamore Paseo with 10 new vendors and a Dancing in the Streets program of Salsa on the Paseo. SABC will be sponsoring the Art Alley hosted and activated by Artist Moises Camacho to continue building our Artwalk throughout the district Downtown. It is well understood that the thriving arts community is one of the things loved most about Downtown Santa Ana and these anchor events are very important in building our downtown, building community and connecting. For the past 3 years the city arts commission has opened the opportunity for arts grants to be given to subsidize great programming with art event like the Artwalk. The Grant amount has been in the amount of $10,000.00 per year and Downtown Inc has been the top recipient of this award two years in a row. Unfortunately, due to changes in the grant process the loss of these funds threatens the groups capacity. These funds regularly pay local artists to perform, assist with social media and cover administrative costs of the event. Therefore, SABC is working with DTI to make sure this source of funding is secured beyond a revolving and changing grant process. It is important that the city understand that the Artwalk is one of the largest revenue generators in downtown and its continued investments in this project is key to its success.
Securing Matching Funding for the Weekly Farmers Market The Farmers’ Market Matching Grant Program is a reimbursement grant program which BID groups SABC and DTI are asking the City of Santa Ana to match. Each group is putting forward $5000.00 and asking the city to match the funds with $10,000 for a total allocation of $20,000 to assist in the sustainability of the weekly market in downtown. Currently funded through the Farmers Market Board in order to build the market and sustain it more funding is required. This grant awards would make up for reimbursement of expenses associated with promoting Santa Ana’s farmers’ markets, paying vendors and creating workshops to engage customers. Projects will promote the farmers’ market throughout the local community and improve understanding, perception, knowledge of and location, time and offerings of the market. Examples of market expenses include: Signage, Billboards, Advertisement and Marketing – digital, radio or print advertising, Graphic Design, Salaries/payroll for employees, Donationscontributions to fundraisers, Infrastructure equipment/etc., Reprinting of existing promotional
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materials or labels already utilized by the farmers’ market, Clothing.
networking opportunities for newer businesses to meet older businesses and a place to connect the SBDC to our merchants in need of assistance. We are dedicated to continuing to secure this funding so that our capacity can grow in Downtown and we can continue to build the downtown economy.
Secure funding packages like an annual Event Sponsor packet for our other programs/events Every year Downtown BID groups put on a Series of Events that which are greatly assisted through city sponsorships. Typically, our Downtown Liaison has a set aside of funds for assisting in these sponsorships. Some of the events have some sponsorship in the form of grants already applied but others do not. Even the ones with applied funds can be greatly advanced through further sponsorship. All are important to building our Downtown. As described earlier it is important to continue to support our regular Art Walk which is being built up, our Farmers Market and different Downtown Associations as these sectors are important to building up our opportunities which is the foundation of pulling our downtown restaurant and retail partners together in an annual open forum events where we can build acknowledgment of key players and help create
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this program has raised downtown-wide awareness and brought over 10,000 visitors to downtown from the Civic Center, we feel that the investment should be spread more effectively throughout many forms of transit and circulation in 2018. We have discontinued the contract with James Dulac for the current lunchtime downtown circulator in favor of a more diverse portfolio of transportation incentives and options to build our multi-modal approach and maximize the benefit to downtown. Please see some ideas and estimated costs associated with this full plan.
Securing funding of the MultiModal plan, etc.
Downtown Santa Ana is a lively, diverse area accessible by car, public transit, rideshare, bike and walking. To enhance business and community connectivity, we’ve collaboratively invested in regional and downtown circulators (the ART Bus and DTSA Lunchtime Trolley), distributing educational materials like maps and guides and have co-hosted walk audits, walkability education events and placemaking activities. Last year, approximately $93,000 of parking revenues were invested in a downtown circulator, the DTSA Lunchtime Trolley. While
Funding District enhancements including banners and Edison lighting (increase walk ability in day/night). This downtown district is intended to protect and promote the aesthetic character and functionality of a capitol city securing both local and tourist access leading into the designated Orange County Transit District, Civic Center and Historic District of the city center. Such entryways
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warrant special attention and controls because they promote the general welfare of the community by hosting local audiences and attracting visitors while generating business through shopping corridors, food, and heritage tourism-based economic development. Enhancement will occur through regulation and guidance of site development including, but not limited to: lighting, better sidewalks, offstreet parking, signage, landscaping, mechanical unit placement, as well as building materials and architectural features such as roof pitch, broken wall planes, façade enhancements, and porches, thereby enhancing the overall appearance of the BID district, while improving access along the corridor through increased walkability and interconnectivity
Securing Sponsorships from corporate stewards. Today, corporations play central roles in communities, cities, nations, and the world, and their unprecedented access to resources and power position them to become “stewards of the future of communities, humanity and the earth,” and ethically obligated to act as such. Stewards not only make responsible use of that which they hold in trust, they
leave it in an enhanced condition for future generations. But to become responsible stewards, profound changes in the way business executives and their corporation act are required. Orange County is home to some of the world’s largest companies.
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relationship only strengthens the BID and makes it easier for us to navigate the system so that we are an effective and growing body within the Downtown. Continuing to look at effective collaborations is key to our success.
The following is a list of Orange County’s top 25 employers. Walt Disney Co/University of California, Irvine/ St. Joseph Health/ Allied Universal. Kaiser Permanente/ The Boeing Company/Wal-Mart Stores Inc/California State University, Fullerton/Bank of America Corp/Target Corp/ Hoag Memorial Hospital /Presbyterian/Memorial Care Health System/Wells Fargo & Co/Tenet Healthcare Corp/The Irvine Company/Home Depot Inc/Albertsons/Cedar Fair LP/ UnitedHealth Group Inc/ Edwards Life Sciences/ Kroger Co/Costco Wholesale Corp/ Automobile Club of Southern California/CVS Health/AT&T Inc.
Growing the BID down S. Main and/or merging to create a joint BID org. to strengthen our relation with the city. In the past 3 years our 2 Downtown BIDs have worked together in partnership which has stabilized our relations with the city. Continuing to build this
Looking at ways to tax property owners for negligence through extended vacancies downtown When the BID recognizes and identifies that there is vacant or empty space that could potentially be used for business, apartment living space or even shops and restaurants especially when the vacancies are in key areas of downtown it is very harmful to the circulation within the specified district. One example of a space that has had a vacancy for over two years is at the Santora where Memphis used to be and the underutilized space adds to the lack of flow through the 2nd Street Promenade area. The feeling is that the city should aid in incentivizing property owners to fill the space even with pop ups while it is vacant and beyond longer periods the property owner ought to be taxed for the vacancy as it causes further losses to the surrounding businesses in the district. This proposal is to look at this problem and ways to work with vacancies and their property owners in the future.
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BEST OF DOWNTOWN Publication Award Category Business OC Weekly Readers' Choice 2017 Food Hall 4th Street Market OC Weekly Staff Pick 2017 Bar for Dancing Original Mike's OC Weekly Readers' Choice 2017 Best Fries Wursthaus
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OC Weekly Staff Pick 2017, Reader's Choice Best Indie Film Theatre The Frida Cinema
OC Weekly Staff Pick 2016, Readers' Choice 2016Best Gay Bar VLVT Lounge
OC Weekly Staff Pick 2017 Best Bookstore LibroMobile
OC Weekly Staff Pick 2016 Best Rock Club Diego's Rock-nRoll Bar & Eats
OC Weekly Staff Pick 2017 Best Arcade Mission Control OC Weekly Readers' Choice 2017 Best Downtown DTSA OC Weekly Readers' Choice 2017 Best Record Store Left of the Dial Records
OC Weekly Staff Pick 2016 Best Signature Cocktail Lola Gaspar OC Weekly Staff Pick 2016 Best Beer Selection Chapter One: The Modern Local
OC Weekly Staff Pick 2017 Best Used Clothing Store DeeLux
OC Weekly Staff Pick 2016, Readers' Choice 2016 Best Indie Film Theatre The Frida Cinema
OC Weekly Readers' Choice 2017 Best Vintage Store DeeLux
OC Weekly Staff Pick 2016 Best Butcher Electric City Butcher
OC Weekly Staff Pick 2017 Best Barbershop El Catrin Barbershop
OC Weekly Staff Pick 2016 Best Store for Border Stuff Alta Baja Market
OC Weekly Staff Pick 2017 Best Place to Play Pool Mission Bar
OC Weekly Staff Pick 2016 Best Hair Removal Downtown Sugar
OC Register Critic's Choice 2017 Best Pizza Jinny's Pizzeria
OC Weekly Staff Pick 2016 Best Clothing Boutique DeeLux
OC Weekly Staff Pick 2017 Best Day Drinking Bar Recess
Orange Coast Best New Restaurant Mix Mix Kitchen Bar
OC Weekly Staff Pick 2017 Best Steak Electric City Butcher
LA Times Jonathan Gold 101 Best Restaurants The Playground
OC Weekly Staff Pick 2016 Best Free/Pro Bono Legal Services Public Law Center
OC Weekly Staff Pick 2017, Reader's Choice Best Deli C4 Deli: Cure for the Common
LA Times Jonathan Gold 101 Best Restaurants Irenia
OC Weekly Reader's Choice 2016 Best Hot Dogs/Brats Wursthaus
OC Weekly Staff Pick 2016 Best Electronic Gaming Center ESports Arena
OC Weekly Reader's Choice 2016 Best Bakery Blackmarket Bakery
OC Weekly Staff Pick 2016 Best Filipino Restaurant Irenia
OC Weekly Reader's Choice 2016 Best Bar to Dance At The Copper Door
OC Weekly Staff Pick 2017 Best Craft Cocktails El Mercado Modern Cuisine OC Weekly Staff Pick 2017 Best Micheladas Alta Baja Market OC Weekly Readers' Choice 2017 Best Bar in OC Mission Bar OC Weekly Staff Pick 2017 Best Gay Bar VLVT Lounge OC Weekly Staff Pick 2017 Best Neighborhood Bar, Central OC Mission Bar
OC Weekly Staff Pick 2017, Reader's Choice Best Wine Bar The Robbins Nest OC Weekly Readers' Choice 2017 Best Art Gallery CSUF Grand Central Art Center OC Weekly Staff Pick 2017 Best Festival East End Block Party OC Weekly Staff Pick 2017 Best Movie Theatre The Frida Cinema
OC Weekly Staff Pick 2016 Best Bar in Orange County Playground OC Weekly Staff Pick 2016 Best Bartender Cesar Cerrudo (El Mercado)
OC Weekly Reader's Choice 2016 Best Coffeehouse Portola Coffee Lab OC Weekly Reader's Choice 2016 Best Art Gallery Santa Ana Artwalk
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400 East 4th Street Santa Ana, CA 92701
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