NARS LIP AND CHEEK HOLIDAY COLLECTION
TABLE OF CONTENTS • ABOUT NARS • WORKS CITED • ABOUT SEPHORA • SALES PLAN • PRODUCT LAUNCHES • PROMOTIONS • PLAN-O-GRAMS • ESSAY
ABOUT SEPHORA •
Founded in France by Dominique Mandonnaud in 1970
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Classic and emerging brands
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Skincare, color, fragrance, body, smilecare, and haircare
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Sephora's own private label.
To build the most knowledgeable and professional team of product consultants in the beauty industry, Sephora developed "Science of Sephora." This program ensures that our team is skilled to identify skin types, have knowledge of skin physiology, the history of makeup, application techniques, the science of creating fragrances, and most importantly, how to interact with Sephora's diverse clientele.
ABOUT NARS •
Founded by François Nars in 1994.
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Inspires self expression and imaginative artistry through an unexpected, no-rules philosophy of beauty.
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Acquired by Shiseido in 2000.
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Currently available in about 30 countries and regions.
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Marketed in the prestige market segment centered on department stores
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The products accentuate a unique and fashionable view of the world combined with artistic features and functionality for the trend-conscious.
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"Don’t hold back. Be bold. It encourages others to do the same.”
SALES PLAN Sales Plan/Budget
NARS
KPI
Make-up
OH
Max
MYD Min
OO
Unit Cost
Total Cost
MSR
TY Budget
LY
Act
% Change
Radiant Creamy Concealer
20
50
35
15
14.5
290
29
300
400
428
7
Sheer Glow Foundation
10
45
25
15
22.5
225
45
500
350
374.5
7
7
40
20
13
22
154
44
710
650
695.5
7
Highlighter Blush (new)
75
90
50
0
15
1,125
30
1,300
0
0
0
Highlighter Blush mini (new)
75
90
50
0
7
525
14
550
0
0
0
Larger than Life Eyeliner
10
40
30
20
12.5
125
25
415
520
556.4
7
Audacious Mascara
22
40
25
3
13
286
26
575
590
631.3
7
Narsissist L'amour Eyeshadow Pallet
17
50
25
8
29.5
501.50
59
1,200
840
898.8
7
Brow Perfector Pencil
17
30
18
1
11.5
195.5
23
230
355
379.85
7
Velvet Glide Liquid Lipstick (new)
75
90
50
0
13
975
26
1,150
0
0
0
Velvet Glide Liquid Lipstick mini (new)
75
90
50
0
6
450
12
540
0
0
0
Velvet Lip Liner
16
50
25
9
12
192
24
475
360
385.2
7
Aqua Gel Oil Free Moisturizer
20
90
70
50
0
0
0
0
0
0
Makeup Remover Water
20
90
70
50
0
0
0
0
0
0
Mini Audacious Mascara
90
100
10
0
0
0
0
0
0
0
Mini Larger Than Life Eyeliner
90
100
10
0
0
0
0
0
0
0
Mini Radiant Creamy Concealer
90
100
10
0
0
0
0
0
0
0
Mini Dual Intensity Eyeshadow
90
100
10
0
0
0
0
0
0
0
Mini Smudge Proof Eyeshadow Base
90
100
10
0
0
0
0
0
0
0
11,290
4065
Velvet Matte Skin Tint SPF 30
Samples
Gift With Purchase $50
Totals:
5,044.00
4349.55
With a GWP, two new products & holiday collection launches, and Sephora’s Color IQ shade matching service (including free samples) NARS will increase their profits by 7% from last year.
PRODUCT LAUNCHES NARS HIGHLIGHTING BLUSH Full size: $30 0.16 oz Mini size: $14 0.08 oz
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14 new shades for warm and cool skin tones.
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Formulated with NARS’ exclusive Translucent Prismatic Technology.
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Infused with finely milled transparent pigments to deliver a multidimensional, luminescent glow that’s never too heavy. François' Insight: Highlighters are a great way to subtly contour but creating the illusion or light hitting the top-most part of your cheeks.
PRODUCT LAUNCHES NARS VELVET LIP GLIDE Full size: $26 0.2 oz Mini size: $12 0.1 oz
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Semi-matte liquid lipsticks
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Developed with Oil Infusion Complex, an innovative concentration of precious oils, fused to create a smooth-glide effect that will keep lips hydrated from day to night
36 new shades for cool and warm skin tones that correspond with our new Highlighting Blush collection.
François' Insight: “Velvet Lip Glide is soft yet strong. Effortless and intense. Polished and provocative. It encourages you not to compromise.”
PROMOTIONS Small Makeup Bag
Gift With Purchase:
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A bag with 5 minis of NARS’ Bestsellers and Cult Classics ($75 Gift Value)
Mini Audacious Mascara in black
Qualifier:
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A NARS Highlighting Blush or Velvet Lip Glide Liquid Lipstick (full size or mini) purchase of $50 or more, before tax.
Mini NARS Dual Intensity Eyeshadow in Telesto
Mini Smudge Proof Eyeshadow Base
Mini NARS Radiant Creamy Concealer in medium
Mini NARS Larger Than Life LongWear Eyeliner in black
Promotions: Free Samples •
110 skin tones in the Pantone library.
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The surface of the skin is scanned and assigned a Color IQ.
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This number reveals scientifically precise lip, foundation, and concealer matches for each individual.
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Get matched with Color IQ and receive 2 free samples of NARS Makeup Removing Water and NARS Aqua Gel Luminous Oil-Free Moisturizer.
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Clients can be matched anywhere in the store thanks to Sephora’s portable Color IQ technology.
PLAN-O-GRAMS: FLOOR LAYOUT Tools & Brushes
Hair
Cash Wrap 4 L J O $ B S F
Bath and Body
Nails NARS
Laura Mercier
Mens
Tart
$ P T N F U J D T
IMPULSE BUYS/TRAVEL SECTION
Makeup Station 2
Becca
Makeup Forever NARS End Cap
Urban Decay
' S B O H S B O D F
Makeup Station 1
Hourglass
Benefit
Smashbox
Kat Von D
STORE ENTRANCE
$ P T N F U J D T N A R S
PLAN-O-GRAMS: WALL UNIT •Wall unit will be located on right side in the
NARS N N N N A A A A R R R R S S S S
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FIND YOUR PERFECT MATCH WITH COLOR IQ AND GET 2 FREE SKINCARE SAMPLES! ASK AN ASSOCIATE TO GET MATCHED!
NARS NARS NARS NARS NARS NARS NARS NARS NEW HIGHLIGHTING BLUSH-WARM TONE
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EYELINER
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MASCARA
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VELVET LIP LINER
displayed on 2nd middle shelf in a glass case, along with promotional signage for the GWP. •Samples promotion signage will be displayed on 1st middle shelf, urging clients to get matched.
NEW HIGHLIGHTING BLUSH-COOL TONE
FREE 5 piece gift! Yours with any NARS Velvet Lip N N N N N N N N N N N N N N N N N N Glide or NA NA NA NA NA NA NA NA NA NA NA NA NA NA NA NA NA NA A A AR R AR AR AR AR AR AR R Highlighting AR AR AR AR AR AR AR AR AR RS RS RS RS RS RS RS RS RS RS RS RS RS RS RS RS RS RS Blush purchase S S S S S S S S S S S S S S S S S S of $50 or more. *Gift Value $75 EXCLUSIVE AT SEPHORA NEW VELVET GLIDE LIQUID LIPSTICK-COOL TONE
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N A R S
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VELVET MATTE SKIN TINT SPF 30
EXCLUSIVE AT SEPHORA
NEW VELVET GLIDE LIQUID LIPSTICK-WARM TONE N N N N N N N N N N N N A A A A A A A A A A A A R R R R R R R R R R R R S S S S S S S S S S S S
•Promotional gift with purchase will be
SHEER GLOW FOUNDATION
RADIANT CREAMY CONCEALER
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n n a a r rs s
front of the store.
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NARS NARS NARS NARS NARS NARS EYESHADOW
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P.O.P Signage on middle shelves: FIND YOUR PERFECT MATCH WITH COLOR IQ AND GET 2 FREE SKINCARE SAMPLES! ASK AN ASSOCIATE TO GET MATCHED!
EYEBROWS
FREE 5 PIECE GIFT SET! YOURS WITH ANY FREE 5 piece gift! Yours with any NARS Velvet Lip Glide or Highlighting Blush purchase of $50 or more. *Gift Value $75
PLAN-O-GRAMS: END CAP • Located in between Makeup Stations in Middle • •
of Store GWP displayed in glass case P.O.P signage displayed next to GWP
P.O.P Sign on End Cap: FREE 5 PIECE GIFT! YOURS WITH ANY NARS VELVET LIP GLIDE OR HIGHLIGHTING BLUSH PURCHASE OF $50 OR MORE! *GIFT VALUE $75* GRAB A MINI SIZ LIPSTICK AND BLUSH IN THE TRAVEL SECTION!
PLAN-O-GRAMS: IMPULSE BUYS NEW N N NAA AR R RS S S
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NEW NARS Semi-Matte Velvet Lip Glide $12
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NARS NARS NARS NARS NARS NARS NARS NARS NARS NARS NARS NARS NEW NARS Highlighting Blush $14
• Located in front of cash register. • Small signage above indicating the products are new
WORKS CITED • Cheo, Joyce. "5 Lip Colours For Instant Disco Queen Glam." Harpers Bazaar Singapore. N.p., 03 Oct. 2016. Web. 12 Oct. 2016. <http:// www.harpersbazaar.com.sg/54992/nars-beauty-showcase-2016/>.
• "Cosmetics, Beauty Products, Fragrances & Tools | Sephora." Sephora. Sephora Inc USA, n.d. Web. 10 Oct. 2016. <http://www.sephora.com/>.
• NARS Cosmetics. "NARS Cosmetics | The Official Store | Makeup and Skincare." NARS Cosmetics | The Official Store | Makeup and Skincare. NARS Cosmetics, n.d. Web. 13 Oct. 2016. <http://www.narscosmetics.com/>.
• "Shiseido Group Website." Shiseido Group Website. Shiseido Group, n.d. Web. 14 Oct. 2016. <http://www.shiseidogroup.com/>.