Humane Society of Huron Valley :
RESCUE RANCH 1
01
Introduction
The Rescue Ranch, a branch of the Humane Society of Huron Valley, is dedicated to rescuing and providing care for abused and neglected farm animals in Michigan. The spacious facilities provide a safe haven for horses, cows, donkeys, chickens, goats, and sheep among other outdoor animals. The following pages contain a designed system of directional signage and wayfinding intended to lead visitors through the space calmly and efficienlty.
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Contents
03
Atmosphere
05
Typography
07
Color
09
Iconography
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Language
13
Signage
03
Atmosphere
04
Atmosphere
The space has a fluid and everchanging visual aesthetic. Its rural, outdoorsy characteristics create a more laidback environment than the main branch of HSHV. The site features spacious outdoor pastures and various barn strucutres built from natural materials.
Keywords
Goals
Soft Engaged Warm Unique Independent Playful Fluid
Create a unique and memorable system of signage Extend the warm and inviting atmosphere into information design Clearly define visual language of signage so it is easily adaptable and can be duplicated
05
Typography
Greycliff CF Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
Greycliff CF Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
Basco Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
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Typography
Greycliff CF Bold and Greycliff CF Regular are used to express the majority of information across this system. Greycliff, a modern and timeless san-serif, is highly readable from a distance, and captures the rugged, warm, and playful qualities of the environment. Basco Bold is used limitedly across the system to draw emphasis to sounds and dates. The fluid, assymetrical, and handdrawn qualities of this serif typeface provide human counterpoints to Greycliff's geometry.
07
Color
08
Color
The color palette features vibrant farm-inspired colors to compliment the soft gentle base palette.
Grass Green (#3EB871) Pantone 142-6
Chick Yellow (#E0B03C) Pantone 10-15
Mallard Green (#2B621D) Pantone 156-16
Sawdust (#EECDB5) Pantone 31-2
Rooster Orange (#F26648) Pantone 45-6
White (#F1F7F4) Pantone 134-9
Sky Blue (#85BDE1) Pantone 112-11
Charcoal (#282829) Pantone 179-15
09
Iconography
Simple line drawings, minimal detail; Outside stroke is orange (#f26647).
10
Iconography
Animal Icons Animal-head icons are a central part of the wayfinding identity. They are personal, playful, and unique.
General Icons A more flat and generic icon style is employed for to capture universality of certain icons, such as dining and restrooms.
Volunteers
Dining
Restrooms
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Language
Volunteers
Farm Hands
Farm Hands
Restrooms
Manure Pile
Manure Pile
Dining
Feed Trough
Feed Trough
Language is themed to the environment, speaking to the animal side of the audience.
Volunteer Station
Restrooms
Cafe / Dining
12
Language
Animal Sounds Animal calls expressed typographically add a playful tone to our wayfinding and speak to our animal-centric mission. These should be rendered in Basco Bold, with an offset, crooked exclamation point.
neigh
oink
heehaw cluck
02
mooo
baa
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Directional Signage
Sheep Pastures
baa
Greycliff Bold & Regular
Basco Bold Positioned at eye-level of relevant animal with relevant "call"
Sawdust (tint:71) signs Rooster Orange accents Charcoal pole Charcoal type
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Directional Signage
Outdoor Space Directional Signs These outdoor signs exist across the property, and serve to guide visitors to various animal enclosures. The animal-head icon allows for quick visual recognition, and nods to the visual form of a weathervane. These signs speak to the human and animal audience.
Cattle Corral
mooo
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Directional Signage
Farm Hands Volunteer Station
Manure Pile Restrooms
Feed Trough Cafe / Dining
Greycliff Bold & Regular
Grass Green (tint:27) signs & feet Rooster Orange accents Charcoal pole Charcoal type
16
Directional Signage
Main Facilities Directional Signs These signs exist at the intersections of outdoor paths of travel, and serve to point visitors in the direction of main facilities, such as restrooms, dining, volunteer check-ins, etc.
Farm Hands Volunteer Station
Manure Pile Restrooms
Feed Trough Cafe / Dining
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Identification Signage
Rachel Carson
Cattle Corral est. 2022
Laura Sun
Pig Pens est. 2022
Jim Shepherd
Sheep Pasture
est. 2022
Greycliff Regular (32pt) Greycliff Bold (42pt) Basco Italic (21pt)
Sky Blue sign & feet Charcoal & White accents Charcoal text
18
Identification Signage
Outdoor Space Identification Signs These outdoor signs serve to identify the various pastures, pens, huts, etc. that the animals inhabit across the site. They feature their relevant icon, name, and naming year.
Jim Shepherd
Sheep Pasture est. 2022
19
Additional Signage
Farm Hands
Volunteer Station
Manure Pile Restrooms
Restrooms
Millie
Greycliff Bold & Regular Grass Green (tint:27) sign Rooster Orange accents Charcoal type
Greycliff Bold White background Charcoal type
Greycliff Bold Sawdust (tint:71) sign Rooster Orange accents Charcoal type
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Additional Signage