B-CORP

Sustainability is an essential pillar of our strategy here at Mademoiselle Desserts. We have taken a proactive approach to CSR for over 15 years and, in April 2022, we obtained our B Corp™ certification. We have been saying for years that the result matters as much as how it is delivered but actions are worth more than words. This is why the Group modified its core values to generate a positive impact on Society and the Environment. This B Corp™ certification is the culmination of all our efforts, we are very very proud of it, and yet we see it as a first step in our never-ending quest for sustainable business practices.

THE HOLY GRAIL OF RESPONSIBLE COMPANIES

It is vital to accelerate the move towards a more inclusive, contributory, and regenerative economy. B Corp™ is an international community for businesses which provide a commitment to their people and our Planet; a free and accessible impact management and measurement tool for all. It is incredibly hard to obtain: organisations need to go above and beyond to be awarded a certification which demonstrates an adherence and commitment to the highest social and environmental standards. Today companies of all sizes, across multiple sectors are putting their social, societal and environmental impact at the heart of their core values and their business models.

OVERALL B IMPACT SCORE

Based on the B Impact assessment, Mademoiselle Desserts International earned an overall score of 81.1. The median score for ordinary businesses who complete the assessment is currently 50.9.

81.1

•81.1 Overall B Impact score

•80 Qualifies for B Corp

Certification

•50.9 Median Score for Ordinary Businesses

For more information: https:// bcorporation.uk/ For the past three years, Mademoiselle Desserts have been working to obtain this recognition. It represents the Group’s activities among all sites based across France, the UK and the Netherlands.

HEALTH, SAFETY AND QUALITY OF LIFE AT WORK

The group makes the health and safety of its employees its number one priority. Thus, the Valade production site has successfully passed the ISO 45001 certification audit. This international standard aims to improve Occupational Health and Safety (OSH). After a test phase launched in 2018 on several production teams, muscle warm-up workshops were set up. Objectives: To reduce Musculoskeletal Disorders, but also to strengthen group cohesion and improve the integration of new recruits. Mademoiselle Desserts UK sites won a silver and two golds at the RoSPA (Royal Society for the Prevention of Accidents) Health & Safety Awards, one of the most prestigious and recognised schemes in the world. The award recognises best practice and helps the business focus on areas for improvement. Within the “Safety M” collective, all safety managers develop and apply a homogeneous OSH management policy: internal audits on all sites, sharing of good practices, joint actions, etc.

OPTIMIZATION OF THE ENVIRONMENTAL IMPACT

Mademoiselle Desserts is implementing an action plan to reduce its energy consumption and limit its carbon footprint: freight optimisation waste reduction, investment in more environmentally friendly equipment, water management, purchases of raw materials, reduction of packaging. To go further, the group has launched the PACK M program, an initiative that aims to reduce the amount of plastic packaging and make greater use of recycled materials. In 2021, Mademoiselle Desserts reduced its plastic consumption by 10 tons by reworking the thickness and weight of its packaging. The group’s carbon impact decreased by 8% compared to 2019.

GLUTEN FREE, VEGAN, ORGANIC RANGES... AND INCREASINGLY SIMPLIFIED LABELS

To meet the growing demands of consumers, Mademoiselle Desserts have evolved perfectly by focusing on the vegan and gluten free market. Its range of certified desserts has won several awards (6 Great Taste Awards over the last 3 years) and continues to grow: Caramel Shortcake, Carrot Cake, Brownie, Vegan Traybakes, Gluten Free Chocolate Fondant and many more. In 2021, sales increased by 11% on gluten-free and 7% on vegan products. Also, to boost the category and bring out the Organic Pastry segment, Mademoiselle Desserts have had 4 of its French production sites certified as Organic, guaranteeing traceability in its manufacturing processes. Its ambition: to offer a range of organic pastries composed of everyday consumer products, simple and good, favoring locally sourced raw materials.

Contents

04 B-CORP 08 COMPANY HISTORY 10 CATEGORY MANAGEMENT 16 RESTAURANT DEEP DIVE 18 CHEESECAKES 36 BILLIONAIRES CLUB 38 TARTS & PIES 52 TIRAMISU 56 COFFEE SHOP DEEP DIVE 58 TRAYBAKES 80 CAKES 106 PUB DEEP DIVE 108 PUDDINGS & ROULADES 114 GETTING CHRISTMAS RIGHT 130 MINI BEIGNETS & SINGLE SERVE 132 FOOD TO GO 142 GATEAUX 148 SCONES 150 LOAF CAKES 152 GLUTEN FREE 160 PLANT BASED 166 INDEX