THE
we asked our community of made in the u.s.a. enthusiasts a few questions to better understand the obstacles and motivations surrounding buying american-made products. here is what we found out.
O CTO BER ,
made in usa enthusiasTs demographic breakdown:
%
of products owned are made in the u.s.a.
52
THE 1,603 PEOPLE THAT RESPONDED TO OUR SURVEY LOOKED AN AWFUL LOT LIKE THIS.
%
64.5%
9% 2.4%
39.8%
.03% ≥18 18-24 25-44 45- 64 65 ≥
60.2%
woman / man?
(note, the majority of levi’s are made overseas.)
how old are you?
what does buying american-made mean to you? buying made in u.s.a. products is now a personal endeavor, with job creation the primary motivation for purchase. HELPING TO CREATE JOBS
4.37
BUYING BETTER QUALITY GOODS
4.0
HELPING THE ENVIRONMENT VIA SHORTER SUPPLY CHAIN
%
3.98 3.2
MORE INNOVATIVE PRODUCTS
2.86
TRENDSETTER
%
always check the label to see where a product is made.
%
would commit to buying a product upfront if a company promised to bring the manufacturing back to America.
2.22
SAVING MONEY 1
85
3.77
BEING PATRIOTIC
wish that apple would bring its manufacturing to the u.s.a.
45.8
THE TOP 3 AMERICAN-MADE BRANDS
23.8%
topline
have bought a product on impulse just because it was made here.
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SAMPLE SIZE: 1,603 collection
meet our community:
THE STATS
25
2 0 12
2
3
4
5
innovation ranking japan, germany and china were seen as the most innovative makers, with the u.s.a. coming in fourth.
CHINA
JAPAN
false purchase have you ever bought something that you thought was made in the u.s.a. to discover later that it wasn’t? no cats were part of this survey.
62.8% YES 37.2% NO
GERMANY
SO WHAT’S STOPPING YOU? made in u.s.a. has a reputation for being hard to find and expensive
71.9%
HARD TO FIND
63.6% EXPENSIVE
62.8%
NOT ENOUGH SELECTION
13.1%
WEAK BRANDS
www.madecollection.com
9.8%
POOR DESIGN
9%
POOR QUALITY