Craft Cluster (Cane and bamboo) by Madhu Singh

A Cane & Bamboo Craft Company

FASHION COMMUNICATION DEPARTMENT

A Cane & Bamboo Craft Company

CERTIFICATE This is to certify that the cluster research project on “ Cane and Bamboo Craft” submitted by the students for the fulﬁllment of Cluster report for the Bachelors of Fashion Communication Program offered by National Institute of Fashion Technology (NIFT) Patna, during the academic year 2017, is an original work carried out by the students. No part of the project has been copied from any other report or any other work carried by someone else which has been submitted for any other report or any other work/ degree. However, any material sourced by any other published source has been suitably referred to and acknowledged in various places.

Aditya Wadher

Atul Kumar

Aakanksha Vats

Deepanshi Awasthi

Rajeeta Prasad

Madhu Kumari

Vikash Kumar

ACKNOWLEDGEMENT We express our deep sense of gratitude to all our faculties who guided and encouraged us at each step of this craft cluster project and helped us to bring out our best. We would like to thank our mentor Mr. Deepsagar Verma for his intellectual and practical assistance which helped us to improve our performance and knowledge, since the very beginning of the project. Special thanks to the workers of SRI Agency for their cooperation and help throughout the primary research. Angara Cluster Team

CONTENTS OUR OBJECTIVES ............................................................................................................................... 01 ABOUT THE PROJECT.......................................................................................................................... 02 SECONDARY RESEARCH................................................................................................................. 03-04 ABOUT THE CLUSTER.......................................................................................................................... 05 ABOUT THE CLUSTER - CANE AND BAMBOO CRAFT......................................................................... 06-09 THE PROCESS ................................................................................................................................ 10-12 TOOLS ............................................................................................................................................... 13 RAW MATERIALS.......... ...................................................................................................................... 14 ABOUT ANGARA CLUSTER ............................................................................................................. 15-18 ABOUT SRI ................................................................................................................................... 18-19 ARTISANS .................................................................................................................................... 20-21 SWOT ANALYSIS ........................................................................................................................... 22-24 PRODUCTS .................................................................................................................................... 25-40 GOVERNMENT SUPPORT................................................................................................................ 41-44 PROMOTIONAL TOOLS................................................................................................................... 45-46 BIBLIOGRAPHY.......................................................................................................................................

OUR

OBJECTIVES To observe the complete existing communication system of product communication and to record the methods, message, media and inculcate possible product communication system. The regional essence and the feel of cluster to build and promote the craft product and service identity.

ABOUT

THE PROJECT The study would will help to get basic information about the cluster including the exact location of the cluster, age of the cluster, cluster products, number of micro and small units together along with the average investment, employment level, level of technology, turn-over, exports and institutional supports available in the cluster. The demography of the cluster will also be assessed. The proper intervention plan will be worked out in different areas like marketing, technology upgradation, credit,

institutional capacity building etc. after making a need based analysis. It would also provide a means for assessing the feasibility of interventions, enhancing cooperation among the cluster actors and most importantly involve all the units irrespective of their size of business operation in the cluster development programme. The study would also come in handy in the identiďŹ cation of major associates to bring out proper implementation of the entire programme.

SECONDARY RESEARCH BAMBOO BAMBOO GROWS ABUNDANTLY in the region and has been traditionally used to fashion utility articles of all kinds. In the tribal way of life, bamboo finds versatile expression—from storage containers of all kinds to bows for hunting, from fine combs to tappa, huge baskets, for carrying hens. People walking on roads carrying fish in a kumni, fish net, is a common sight in these parts. Entire villages in this region are made of bamboo craftspersons—the men usually cut the bamboo and split the stalks, while women weave mats and baskets. Traditional items adhere to basic designs, and are generally devoid of ornamentation. Local knowledge is exploited to maximize the potential of the material. For instance, the length between two nodes determines the quality of bamboo—greater lengths are preferred for basketry. Two qualities of bamboo are used: ropa with longer fibres is more pliable and is used for baskets and containers; while lathi with short, strong fibre

goes into making skeletal structures and armatures for products. Bamboo answers all the modern concerns for eco-friendly material. Voluntary organisations are now trying to create a market for contemporary products in bamboo, like wellﬁnished modular furniture. Local craftspersons are being trained to use mechlnized equipment, and explore possibilities in design. Lampshades and such items that would be of use in modern urban homes are being developed, too. Bamboo has the potential to fuel the economy of the region and beneﬁt those who dwell on the periphery of development. Traditional items of everyday use are perennially in demand in the local market, especially in the bi-weekly haats, market. Sales also increase during festivals and the wedding season. Production clusters Ranchi district: Ranchi, Soso, Chelagi, Khunti, Bamahani

PRODUCTS TRADITIONAL Dawra — container Soop — used to clean rice Cholla — used to clean wheat crops Tokri — basket Kacha — big containers to store rice Kumni — used to catch ﬁsh Chakli-bhar — container to carry mud Bena — hand fan Dhanush — bow Tappa — a huge basket to carry hens Hair combs

Lampshades Magazine holders Other decorative items

TOOLS Kattu — a tool to take off the skin of bamboo sticks Hexo — ﬁle Kulhari — axe Churl — knife Hammer Screwdriver Wooden ﬁle Try square Leather punch Sandstone Baby vice

CONTEMPORARY Sofa sets Dining tables Side tables

ABOUT

THE CLUSTER CULTURE

CUISINE

RELIGION

Ranchi basically has a tribal culture however there are some speciﬁc districts where most of the population belongs to the tribal groups and therefore those areas are often highlighted for a particular culture commonly practised by majority of the people. Seraikella-Kharsawan, Godda, Dumka, Shahibganj are among those districs where a person can ﬁnd people following a particular culture and tradition as well. Other than these, districts such as East Singhbhum and Ranchi have a diverse culture because of the industrialisation, which eventually made people from all over India to migrate to these areas and now everyone follow and preach their own culture.

The cuisine of Ranchi may be similar to the cuisine styles of other nearby areas, yet also has dishes that are traditional to the region. The cuisine has both vegetarian and non-vegetarian dishes. Common meals often consist of vegetables that are cooked in various ways, such as curried, fried, roasted and boiled. Sattu is a common dish prepared with roasted chickpea ﬂour that is prepared in various manners. A common food in Ranchi is dhuska, which are deep fried rice ﬂour pancakes that may be served with gram curry and potato. A potato meat dish includes meat salaan, which consists of lamb curry and diced potato. Spicy chicken is another common meat dish. Tilkut is a sweet prepared with seseme seeds. Thekua is also prepared. Thekua is prepared and consumed during the Chhath festival, which celebrates the Sun God.

The religion which is maojrly followed in ranchi is Hinduism. But there also exists a diversity in the religion like according to the census of 2011, there is about 55.32% of hindus, 14.09% of muslims and about 6.66 % of Christians. The population of sikh is about 0.17% with that of 0.03% of Buddhists, 0.09% of Jains and 23.25% of other religions.

TRANSPORT The people in Angara district mainly use 2 wheelers like bikes, cycles and scooty for travelling. Other than that they also use Auto Rickshaws and Bus for travelling far distances. Convenient places there are also travelled by foot.

CANE & BAMBOO CRAFT HAZARIBAGH CLUSTER

MANDAL BLOCK CLUSTER

Falls under Jharkhand State in Hazaribagh district. The Hazaribagh cluster is able to form 200 plus Artisans & 12 SHGs supporting the strong work force.The mobilisation gains momentum day by day.

Mandal Block Cluster falls under Jharkhand State in Hazaribagh district. The Mandal Block cluster is able to form 377 plus Artisans & 26 SHGs supporting the strong work force.The mobilisation gains momentum day by day.

GHAGHRA CLUSTER

LOHARDAGA CLUSTER

Falls under Jharkhand State in Ranchi district.

Lohardaga Cluster falls under Jharkhand State in Ranchi district. The Lohardaga cluster is able to form 137 plus Artisans & 20 SHGs supporting the strong work force.The mobilisation gains momentum day by day.

The Ghaghra(Bisnupur) cluster is able to form 509 plus Artisans & 30 SHGs supporting the strong work force.The mobilisation gains momentum day by day.

CANE & BAMBOO CRAFT BARHI CLUSTER Falls under Jharkhand State in Hazaribagh district. The Barhi cluster is able to form 302 plus Artisans & 21 SHGs supporting the strong work force.The mobilisation gains momentum day by day.

ANGARA CLUSTER Angara Cluster falls under Jharkhand State in Ranchi district. The Angara cluster is able to form 92 plus Artisans & 6 SHGs supporting the strong work force.The mobilisation gains momentum day by day.

ANGARA CLUSTER

TERRAIN & CLIMATE Angara is located in the southern part of the Chotanagpur plateau. It has a hilly topography and also has dense tropical forests. The type of soil found there is red soil. It has a subtropical climate but the forests contribute to a pleasant climate.

ABOUT

THE CLUSTER

DEMOGRAPHY According to the 2011 census, Ranchi had a population of 1,120,374. The male constitute 51.3% of the population and the females 48.7%. The cityâ&#x20AC;&#x2122;s average literacy rate is 87.68%.

CLIMATE The district experiences pleasant climatic condition though tropic of Capricorn passes over it due to higher elevation. Relative humidity also remains low, so summer season is also not uncongenial. December is the coldest month with minimum temperature of 10.30 C and May is the hottest month with maximum temperature of 37.20 C.

CANE & BAMBOO CRAFT The cane and bamboo handicraft is one of the oldest craft practiced in India. The products made from these have a good functionality and are aesthetically appealing. Though the making of the product is time taking, a variety of utilitarian products are made not only because of the easy availability of the raw materials, but also because they are easier to work with and do not require any specially designed tools. The cane and bamboo craft has generally been carried out by different tribes. They mainly use this craft as a way of living and earning. The Material:

which is sometimes used in whole or as a split form. The main problem which is faced by the craftsmen is the susceptibility of the material to attacks by termites and moulds which destroy the material and also weakens it.

Cane Cane are slender and long stems of palm trees. Around 30 species of cane are found in India. Canes have been used by man since ages and its properties like strength, ďŹ&#x201A;exibility; toughness has made it useful in many ways. These are mainly used for furniture, baskets, hats etc.

Bamboo Bamboo is a perennial grass found in the tropical and sub tropical regions. There are about 136 species of bamboo found in India and their characteristic varies from species to species. Majority of bamboo have hollow stems, but a few are fully solid. The craftsmen have a deep understanding of the varied structural properties of the bamboo

THE PROCESS SELECTION

Production Chart :-

There is not much problem in selecting the cane & bamboo for the work by the handicraft people. Bamboo is easily available in the market & in many forests in Assam. For making different furnishing & decorative items different types of bamboo are used. For making items like japi, saloni, dala, duli, tukuri etc different bamboos are used. By using cane many furniture are made with the combination of bamboo.

1. Selecting of Cane & Bamboo. 2. Cutting as per required size. 3. Drying. 4. Framing & binding as per design (Shape). 5. Surface decoration.

CUTTING The bamboo are cut into different shapes & sizes as per required designs. The bamboo is ďŹ rst selected and then it is cut into sizes which is required by the workers to make different items from it. The workers used to cut the bamboo in reqd. length needed by them.

6. Application of polish.

Drying- After the bamboo and canes are selected then it is ďŹ rst dried in the sun. As there is moisture present in the bamboo so it is dried for a period and then the actual work is carried out. If the bamboo are not dried properly then it may get damaged by some insects, so ďŹ rst of all this must be properly dried.

Application of polishing- Polishing is an important application which is required to give to the ďŹ nished goods. After polishing the product gives a bright look. When the product is prepared then it is sent for polishing, then it can be sent for marketing. After polishing the furniture or decorative items become more smooth.

Framing & binding as per design (shape)- To make a product it is very important to cut the bamboo & cane into required size & shapes as per the design of the product. The bamboo is cut into pieces reqd. by thse workers & then the different sizes of bamboos are joined or bind together by the means of nails or some adhesive. Surface decoration- Surface decoration is very important for bamboo products. After the product is completed the surface is decorated which gives a attractive look to the product. The surface is decorated by various means like burning the sides of a bamboo item & colouring it to give a fascinating look. All these ways helps to attract the eyes of the customers.

TREATMENT OF BAMBOO Water treatment is given to a bamboo, where bamboo is soaked in water for 30 days. As it removes oil from the bamboo, which helps in preserving the bamboo. Bamboo is taken out from water 24 hours before cutting the bamboo. Secondly, drain pipes are used to drain out excess amount of water from the bamboo. Thirdly, bamboo is kept in shade so that they dry slowly and does not tear off. Fourthly, bamboo is rubbed with sand paper to scrap off its upper layer and make its surface smoother. Lastly , bamboo is polished with herbal polish which is odorless and baby proof and then dabbed with a coat of varnish .

TOOLS Big knife Used to peel the skin before immercing the bamboo in water Small knife Used to cut extra bamboo sticks during making process Measuring tape Used to measure the length of the bamboo while cutting it to desired pieces Hacksaw blade Used to cut bamboo into pieces Chisel used to peel the skin of the bamboo to make the outer surface smooth Thread Used to the bamboo during mat weaving

RAW MATERIALS Raw material is easily available at the area. It is said that 50% of Mizoramâ&#x20AC;&#x2122;s indigenous bamboo plants grows in this Bairabi area. Since the Forest department protects the riverine areas, people have to pay forest royalties and transit permit fees to the Forest department wheras in the case of private land, only transit permit fee is to be deposited to the Forest department. The Forest Department has its own approved mahaldars who supplies raw bamboo to the units. The units in the cluster area paying Rs2/per bamboo if purchased from private planters Rs.3/- to Rs.5/- if purchased from mahalders.

ABOUT ANGARA CLUSTER SOURCE : ( http://www.craftclustersoﬁndia.in/site/index.aspx?Clid=607 )

Angara Cluster falls under Jharkhand State in Ranchi district. The Angara cluster is able to form 92 plus Artisans & 6 SHGs supporting the strong work force.The mobilisation gains momentum day by day. Cane and Bamboo:The Chota Nagpur plateau region is thickly populated with bamboo grooves and the tribes of the region are masters in making exquisite baskets, cane products and other utility items. The tropical climate of this region has a tradition of bamboo craft and the availability of abundant raw material has enabled the locals to master this ancient craft. Cane and bamboo have multiple uses. While the thick bamboo stem is used in building, cut-bamboo is used as water-containers. Other uses are woven mats for ﬂoors, baskets etc. Furniture of cane and bamboo of this region is classic. Cane and bamboo are the two most

commonly-used materials in daily life in Jharkhand. Products ranging from household implements to construction of dwelling houses to weaving accessories to musical instruments are made in bamboo. No mechanical devices are used in the craft, which is mainly a household industry. Besides basket-weaving, bamboo is used chieﬂy in the construction of houses and fencing. The craft traditionally provides part-time employment to cultivators in the lean season, although, increasingly, full-time artisans engaged in commercial activity can be found now. Bamboo products are in evidence everywhere in Jharkhand. There are innumerable types and shapes of the bamboo basket, varying with the use to which they are put. The men of the household usually weave the bamboo baskets. Each district has its own distinctive style. In general, conical baskets are used as carrying baskets and square or round bottomed ones are used for storage.

An example is the Jharkhand bamboo basket from Ranchi. This has a square base that is capped inwards so that the corners of the square act as a support and it has a wide mouth. It is used for storing betel nuts. The Bodo bamboo basket is made with the help of a mould, which is used to get the shape of the neck and the mouth. From the neck to the bottom, brown paper is made into a cone and put into the basket so that its tip touches the bottom. Sand is ﬁlled inside to retain the shape of the cone and the weaving follows the shape of the cone.

the plain people, each have their own styles & designs. Apart from making baskets, cane & bamboo are also turned into furniture items, comparatively more modern innovation. Materials made of Cane and Bamboo are one of the very oldest of men creations, done by joining grass with grass and interlacing leaves with the minimum tools. It was considered clean for religious purposes. One of the ﬁnest examples of craft skills in Jharkhand is its cane work. The raw material, profusely available in its lush forests, provides the industry with its strength and sustenance. Process:-

Dolls and toys are also made with cane and bamboo. Apart from human and animal ﬁgures, toy shotguns and musical instruments are crafted. Umbrella handles made of bamboo are a speciality and have designs of leaves, creepers, plants, rings, and crosses etched on them. A special variety of bamboo known as the muli is used for the handles. Raw materials:Jharkhand being rich in raw materials has a large variety of beautiful products. The hill and

The whole stem of cane and bamboo is cut with a hacksaw and split longitudinally into various sizes by a billhook. The cane is heated on a slow fire, generally with a kerosene lamp for flexibility. The objects can be made in two different forms: coiling for baskets; and weaving for mats. In coiled basketry, foundation of the basket is built first by coiling a cane round a central core. It is built up spirally and gradually the width is increased until desired height is attained.

The coils are joined together by sewing strips which can be attached in two ways: each stitch passed over the new portion of the foundation coil. Figure of eight is made i.e., the stitch passes behind up, over and under the preceding coil and right over the new coil. Thus coil material is sewn with the strips and a basket is made. The ornamentation of the baskets can be done with attaining lace, paper and shells. The craftsmen cut the bamboo into sizes of desired length with the help of cutting tools called Dao. Bamboo length cut as per thickness with the help of different kinds of knives. The material thus ready is used for making frame of an article or furniture where as pencil cane is used for designing and binding purpose. The thick cane is used for making frame of an article or furniture where as pencil cane is used for designing and binding purpose. The cane is bend in the desired shape for a furniture or article by process of heating with blow lamp. The ends are joined with adhesive and nail and the joints are binded with strips of pencil cane. The items produced in cane & bamboo are cleaned with sand-paper and polished with

varnish. The production of cane and bamboo articles involves the cutting of whole stems with a hack saw and slicing them into splits of various sizes using a bill hook or dao. Slicing is done longitudinally along the length of the densely packed ďŹ bres and a fairly smooth operation, requiring only the requisite amount of moisture in the culm. A kerosene lamp is used to heat the cane before it can be bent into shape. Techniques:There are various stages that go in the production of cane products, beginning with the collection of raw material from the forests. To obtain a smooth surface, the upper layer of raw cane is scraped off. The long cane sticks are cut into smaller pieces that are followed by splitting the cane to obtain thin strips. Cane can be further split, making it as thin as required. The split cane is now bent using a blowlamp that may cause some burns on the surface; these are removed by rubbing with sandpaper. Following this, the cane can be woven based on the design of the articles being fashioned from it.

After the ﬁnishing touches have been provided, the products may be dabbed with a coat of varnish before being dispatched to the market.

ABOUT SRI

How to reach:-

Society for Rural Industrialisation (SRI) is a national level voluntary organization. SRI is committed to render scientific and technological support for rural development, based on present and emerging global knowledge. The relevant knowledge bank is identified and the most potential one adopted. It is then converted into technology which villagers can adopt, own and manage. Through a scientifically planned training and post training support, the technology is transferred to become a part of rural life. Thus SRI endeavors to change the role of the marginalized community from that of a mere recipient of welfare measures to that of a responsible partner in the development process. The aim is to go beyond livelihood security in order to introduce a system that ensures sustained growth and improvement in the quality of life of the rural poor in general and tribal community in particular in and around Jharkhand. Linkage and networking with various state governments, community based organizations and industries facilitate the interventions. Thus the innovations of SRI find extensive application, covering different states and communities

The nearest Railway Station is Baidyanath Dham (Deoghar) which is a terminal station of a 7 kms branch line orignating from Jasidih Jn. By road Baidyanath Dham (Deoghar) to Calcutta 373 kms, Giridih 112 kms, Patna 281 kms, Dumka 67 kms, Madhupur 57 kms, Shimultala 53 kms etc.Long distance buses connect Baidyanath Dham with Bhagalpur, Hazaribagh, Ranchi, Tatanagar, Gaya etc.

MAIN BUILDING OF SRI

History of SRI SRI was mandated to innovate and transfer technology, as well as to create competent manpower at different levels, for managing new and emerging challenges and opportunities. This historic convergence was the culmination of collective developmental activities undertaken by the founders of SRI. They had ceaselessly strived towards this goal for previous five years in some of the most difficult locations for the weakest sections of the society. The founders of SRI developed a philosophy of working, terming it “Philosophy of 3 Cs”Competence, Confidence and Comprehension and declared Vision and Mission statements. Even, after 25 years, they remain unaltered. The tasks before SRI were to: Bring in new technologies for rural use. Train rural youth to manage the technology. Infuse the spirit and strength of entrepreneurship to meet the challenges of time. The first requirement for undertaking the tasks was to create an institutional

infrastructure. Personal intervention by the then Prime Minister, Sri Rajiv Gandhi, active support from government of Bihar and generosity of several European donors helped to establish India’s ﬁrst Resource Centre of Rural Technology in the outskirts of Ranchi in 1987. It was soon realized that in addition to Technical Feasibility and Economic Viability, the Technology Management Package (TMP) requires a third component i.e. Social Acceptability in the rural context. This required a closer interaction between the innovators and users. To facilitate this process and urged by the then Prime Minister, Sri P. V. Narsimha Rao, SRI built the ﬁrst Rural Technology Park in India at Angara block, 30 Km from Ranchi city. The visit of Dr. A. P. J. Abdul Kalam in April, 1998 followed by his constant inspiration led to Changes in the program strategy. SRI brought in unique human faces in its technology functions and organized itself into three thematic areas; each is a cluster of technology.

THE ARTISANS

Name - Munshi Devi Gender - Female Age - 44 Total Family Member - 7 Work experience - 10-12 year Total income per month- (no proﬁt) 10,000 Professional / Un-Professional

Name – Jeeta Devi Gender – Female Age Group – 46 Total Family Member - 3 Work experience - 15-16 years Total income per month - 11,000/Professional / Un-Professional

Name – Paro Devi Age - 45 Gender - Female Total Family Member - 5 Work experience - 5 years Total income per month- 14,000/Professional / Un-Professional

Name – Nirakha Devi Age Group – 30 Gender – Female Total Family Member - 3 Work experience - 6 to 7 years Total income per month- 12,000/Professional / Un-Professional

SWOT ANALYSIS STRENGTH : Raw materials are easily available. Availability of Human Resources. Linked with a proper training organisation called SRI. Need low capital investment. Located near the capital city of Jharkhand. WEAKNESS : Lack of well developed transport facility Lack of infrastructure and communication facilities. Unhealthy competition among the units. Design and quality of products are unable to meet the increasing demands. Out dated machinery and technology. Absence of proper storage facility for raw materials and ﬁnished products Workers are not well trained. Products are not durable due to the absence of seasoning of the raw bamboo. Unawareness about international requirements and market. Inadequate information about current market trends. Lack of potential customers. Lack of promotion of products. Lack of product varieties. Backward mindset of the artisans

Introducing products with modern design and development. Possibility of capturing the export market. Scope for technology up gradation. Rising demand for handicraft products. Ecommerce & internet as distribution channels. Government handicraft fairs

THREAT : High competition with other cluster unit outside the region. Emergence of substitutes of the products. The irregular bamboo ﬂowering is posing a threat to the raw material availability. Very less involvement of second generation Lack of satisfaction among the artisans Migration to other occupations for better life condition

OPPORTUNITY : Better link with ﬁnancial institutions and other supporting institutions

STRENGTHS & OPPORTUNITIES

Weakness and Threats:

There is an easy availability of raw materials and human resources which readily caters to the sourcing and making of the products. The Angara craft cluster is also linked with the Society of Rural Industrialization (SRI) which provides them training to make new varieties of products of bamboo and cane. Since there is an easy availability of raw material ( bamboo and cane), the prices of the same are quite low. Also, the…. of human resources contributes to the low capital investment in the process of making the products. Moreover, it is located nearby the capital city of Jharkhand I.e. Ranchi.

There is a severe of developed transport facility in the Angara Region. Underdeveloped infrastructure leads to the worsening of communication channels between the people and nearby areas. There also arises an issue of unhealthy competition among the fellow units for selling and the proﬁts. The increasing demand of the product results in the degradation of the quality and design of the products. The artisans mainly use traditional techniques and outdated technology of practicing crafts and which increases the time taken to make a product. There is no proper storage facility for storing the products. The training given to the artisans is very inadequate and irregular which hampers them to give their maximum potential and bring the best works out of them. Being in a small village, they are unaware of the status of the international market and so have no idea in which direction they should work. Also, they have no idea about the latest market trends and the designs so they continue making the same old products. Being in an interior area and having no social exposure leads to the lack of potential buyers of their innovative products. And so they just make the

There is a better established link with ﬁnancial institutions and supportive institutions. Varieties of products have been introduced to the artisans with modern designs. This also opens up to the possibility of capturing the export markets. There is also a scope of up gradation of technology which would contribute to the rising demand of the craft products. E-commerce and internet can be used as distribution channels as it is exposed to a wider base of population. Organizing Government handicraft fairs would provide them platform to showcase their craft and earn proﬁts.

traditional products which are in demand of the villagers. As they do not have a platform to showcase themselves and have also very less social out standings, there comes a very less chance of promoting their craft and their work. Due to limited demand in product category, there is a lack in making of variety of products. As the people are not socially involved, they have a very backward thinking and do not accept the modern thinking readily.

they have taken up other occupations like of drivers and laborers. The satisfaction gained by the artisans is comparatively less to the amount of handwork they put into making the bamboo and cane products. People have migrated to other occupations for a better lifestyle that they are not able to attain while practicing the craft.

As there are so many other clusters involved in the bamboo and cane craft making and some of them are even well established in the market, so this cluster would be facing competition from those clusters. There are so many substitutes available in the market for their products and now that the customers are moving towards the latest technologies and trends it would be tough for them to maintain their position in the market. The irregularity in the ďŹ&#x201A;owering of the bamboo plant poses a threat to the craft as the availability of raw materials becomes uncertain which in turn affects the making of the products. The involvement of the second generation of the artisans is less and comparatively less due to the less income generation through the craft production. Also,

PRODUCTS

TOKRI

CONTAINER

BOAT

SOONP

MUG

TRAY & MUG

TRAY

TOY

HOLDER

DOLL

BIRD

LAMP

BOAT

STAND

MIRROR WITH SMALL BASKET

PEN STAND & CARD HOLDER

PHOTO FRAME

BASKET

BIRD HOUSE

TOKRI

COVER

WALL HANGING WITH CONTAINER

SMALL STOOL

LAMP SHADE

TABLE LAMP

SMALL CHAIR

STOOL

STOOL WITH BAMBOO MAT

STOOL

WALL HANGING

TOY SNAKE

WALL HANGING

BANGLE HOLDER

SHIP

PHOTO FRAME

TABLE LAMP

Imitation of YAKSHI kept in Patna Museum

SOONP WITH A DIETY

SMALL CHAIR

SMALL CHAIR WITH MODEL TO SHOW PROPORTION

ROUND STOOL

ROUND STOOL WITH MODEL TO SHOW PROPORTION

EASY CHAIR

EASY CHAIR WITH MODEL TO SHOW PROPORTION

EASY CHAIR

EASY CHAIR WITH MODEL TO SHOW PROPORTION

GOVERNMENT SUPPORT USTTAD (Upgrading the Skills and Training in Traditional Art ) OBJECTIVES – (1) To build capacity of master craftsmen/artisans and training of young generation through the master craftsmen/ artisans for traditional arts/crafts. (2) Set up standards of identiﬁed arts/ crafts and their documentation. (3) To establish linkages of traditional skills with the global market. (4) To improve employability of existing workers, school dropouts etc. (5) To generate means of better livelihood for marginalized minorities and bring them in the mainstream. (6) To enable minorities to avail opportunities in the growing market. (7) To ensure dignity of labour. (8) Design development and Research in traditional arts/crafts.

SCOPE OF THE SCHEME (1) The scheme will aim at capacity building and updating the traditional skills of master craftsmen/artisans.These trained master craftsmen/artisan will train the minority youths in various speciﬁc traditional arts/crafts. (2) Ministry of Minority Affairs will take up this skill development program for all important traditional arts/crafts being practiced by minority communities, for their development and market linkages.

The Craft Development Institute (CDI) is focused on the integrated development of the Indian handicrafts sector. By providing relevant craft education to young people and envisioning employment opportunities that will make it an attractive career option, CDI endeavours to renew the promise of hand-made crafts, give it new direction and drive the handicrafts industry towards inspired change.

NATIONAL HANICRAFT DEVELOPMENT PROGRAM 1 The ambedkar hastshilp vikas yojana (AHVJ) mainly targets the integrated development of the society and aimed to promote the handicrafts by creating the artisans who have the capability to manage things professionaly . Now they form a group with 242 women artisans which are administered and managed by the mahila bunkari sahakari samiti limited . this community has run its production unit in order to develop the beautiful durries *(i) Dastkar Shashktikaran Mobilization of the beneﬁciaries shall be undertaken in the clusters which needs to be taken up for development. The Geographical identity of such clusters should be clearly mentioned and limited to a village in Rural Areas or a ward in the Municipal areas. In special cases a cluster may contain adjoining villages within a span or diameter of three kilometers. This activity shall include mobilizing the artisans into SHGs, thrift and credit, training of SHGs on various aspects of forming and running the community business enterprise. With introduction of economic reforms through liberalization, privatization and globalization, India has entered into a new era of economic

development and therefore, Community Empowerment programme for handicrafts sector/ cooperative/ SHGs is a must to empower the artisans by making them active entrepreneurs-cumprimary stake holders of development and bringing them to a visible platform which will help enhance their operational efﬁciency and competitiveness to face the new challenges and make them viable and self-supporting economic entity. While undertaking mobilization, care should be taken to leverage upon the SHGs already formed under various programmes being implemented by Government. Only where it is not feasible to do so, new SHGs, federation etc., should be formed. 2 Bima Yojana for Handicrafts Artisans (Aam Admi Bima Yojana (AABY) The objective of “Aam Admi Bima Yojana (AABY) for Handicrafts Artisans” is to provide life insurance protection to the Handicrafts Artisans. All crafts persons will be eligible to be covered under the “AAB “Yojana for Handicrafts artisans subject to the conditions laid down by LIC from time to time. The present age between 18-59 years living below & marginally above the poverty line were provided insurance cover in the erstwhile JBY as well as in the newly merged AABY

3 Baba Saheb Hastshilp Vikas Yojana (BSHVY) is a cluster specific scheme, the remaining schemes cut across clusters dealing with specialized interventions. Further, a synergy is missing between the various schemes which results in overall dilution in expected outcome. Under the existing format, the AHVY scheme envisaged sanctioning of a project to one implementing agency and it was entrusted with the responsibility of undertaking all the specialized interventions. Experience shows that one implementing agency normally does not have the expertise to execute the various specialized interventions such as design development, skill upgradation, technology support, marketing and infrastructural support. Furthermore, there is another basic flaw in the scheme as it envisages 'one shoe fits all' approach which is not in sync with reality as the needs and strengths of each cluster are unique.

AMBEDKAR HASTSHILP VIKAS YOJNA I

III

SOCIAL INTERVENTION

TECHNOLOGICAL INTERVENTION

MARKETING INTERVENTION

FINANCIAL INTERVENTION

CLUSTER SPECIFIC INFRASTRUCTURE INTERVENTION

Diagnostic Survey and empowerment of artisans into Self Help Groups and Issuance of Identity cards to the artisans.

Supply of improved modern tools and Design Development Workshops and project. Training of artisans. Technological status and need based study and research provision.

Exhibitions ans Publicity through printing and electronic mode and brand building. Handicrafts emporia. Exposure tours for artisans and other stake holders tour Establishment of warehousing cum Common work shed.

Margin Money support Wage compensation. Agencies. Engagement of expert/consultants/ institutions, etc., for providing need based assistance including guiding and monitoring. Credit Guarantee (Departmental activity)

Establishment of Resource Centre and kiosks for major crafts. Raw Material Banks. Technological assistance by setting up of Facility Centres by Exporters/ Entrepreneurs, etc.

SRI

MARKETING TOOLS

MOT

PROMOTIONAL TOOLS Failed Due To Lack Of Artisan Participation

Failed Ass The Operations are Unorganised

(MINISTRY OF TEXTILE)

BIBLIOGRAPHY Web: www.jharcraft.in www.craftclustersoďŹ ndia.in www.craftandartisans.com www.sriranchi.org

Book: Crafts of India