Media Kit

Madison Bryan Spring 2013 SC 3353 Section 003

MEDIA KIT EXAM

Pitch Letter To: Scott.Carlson@chronicle.com Subject: Buildings & Grounds: Oklahoma State University to unveil building Dear Mr. Carlson, We have the greatest homecoming in the nation, the brightest school colors and a topnotch education system. Oklahoma State University has taken every step possible to make its campus the leader in student opportunity. But things are getting even better at OSU. Learning facilities and technology systems throughout the campus are slowly being enhanced to give students everything they need to learn.

After a $20 million donation to OSU from T. Boone Pickens, a well-known oil and gas executive and alumnus from OSU, the university is officially unveiling a state-of-the-art building for the School of Media and Strategic Communications. The building development has been hidden from the public since construction began in May 2012, and will be unveiled on June 3. With the excitement this unveiling brings, a story of its opening would be ideal for The Chronicle of Higher Education. Your stories have been consistently great, which includes the coverage of other university’s architecture and building additions. Covering the building unveiling would be a natural fit in the Buildings & Grounds section as well as in the Events section on your website. The content could be uploaded as soon as the building is unveiled.

If you are interested in writing about the new School of Media and Strategic Communications building, I can assure you that my team would cooperate with any writers or photographers that cover the event. I can also arrange interviews with Burns Hargis, OSU’s president, as well as T. Boone Pickens. Please let me know how I could be of help. My direct phone line is 405-627-0722.

I will call you on Friday, March 29, to discuss this story. Thank you for your time and consideration.

MADISON BRYAN

OSU Media Relations Director Madison.bryan@okstate.edu

OKLAHOMA STATE UNIVERSITY 123 College Ave. Stillwater, Okla. 74078 405-744-6678

News Release FOR IMMEDIATE RELEASE May 27, 2013

FOR MORE INFORMATION, CONTACT: Madison Bryan Media Relations Director 405-627-0722 madison.bryan@okstate.edu

OSU media and strategic communications school unveiling STILLWATER, Okla. – Oklahoma State University is to unveil a new state-of-the-art building for the School of Media and Strategic Communications.

The building, which has been hidden behind a tarp since May 2012, will be unveiled to the public on Monday, June 3, at 8 a.m.

The Pickens Building, as it has officially been named, will offer students a two-story commons area with a coffee shop, Apple iPad rental center, and a computer lab with more than 400 Apple computers.

T. Boone Pickens, a well-known oil and gas executive and alumnus of OSU, donated $20 million to the SMSC for the new building.

According to Burns Hargis, OSU’s school president, the new school will boast many technological features that will allow students to be creative.

“We could not be more thankful for Pickens’ donation,” Hargis said. “The money has allowed us to create a unique environment for students to learn in.”

The new building is located south of the Student Union. Free parking is available in the Student Union garage. For more information, please visit http://cas.okstate.edu/ ###

OKLAHOMA STATE UNIVERSITY 123 College Ave. Stillwater, Okla. 74078 405-744-6678

Fact Sheet FOR IMMEDIATE RELEASE May 27, 2013

FOR MORE INFORMATION, CONTACT: Madison Bryan Media Relations Director 405-627-0722 madison.bryan@okstate.edu

Oklahoma State University to unveil Pickens Building What:

Oklahoma State University will unveil the state-of-the-art School of Media and Strategic Communications Building.

Who:

Boone Pickens

Where:

The Pickens Building on the OSU-Stillwater campus

When:

The building will be unveiled Monday, June 3, at 8 a.m.

How:

T. Boone Pickens, an oil and gas executive and alumnus of OSU, donated $20 million to the School of Media and Strategic Communications for building development. ###

Oklahoma State University School of Media and Strategic Communications

Pickens Building Gallery New photos of the Pickens Building development.

Above: OSU students will be able to rent Apple iPads to use for SC3353, a persuasive writing course.

Above: The original sketch for the Pickens Building that was created by Ethan Walker, an OSU architecture student.

Above: Conference-style classrooms will simulate a real work environment for students in SMSC courses.

Above: The Pickens Building will house more than 400 Apple computers for student media use.

Above: A two-story commons area equipped with a coffee shop will let students relax while studying.

For more information, please visit http://cas.okstate.edu/ For press inquiries, please contact Madison Bryan at 405-627-0722

Oklahoma State University

School of Media and Strategic Communications Unveiling We have waitedBuilding long enough. Oklahoma State University is finally unveiling the

state-of-the-art School of Media and Strategic Communications. The new development has been hidden from the public, and now it is time to unwrap the newest addition to the OSU family. Please join us on Monday, June 3, at 8 a.m. to see what all the fuss is about.

For more information, please visit http://cas.okstate.edu/ For press inquiries, please contact Madison Bryan at 405-627-0722

References Hargis, B. (personal communication, March 4, 2013)* Inhispania. [Photo of classroom]. Retrieved March 4, 2013 from: http://www.inhispania.com/Premium/EN/School/school.html Interior Mags. [Untitled photograph of commons area]. Retrieved March 4, 2013 from: http://interior magz.com/architecture/cafe-designs/modern-coffee-shop-design/ Marsh, C., Guth, D.W., & Poovey Short, B. (2012). News release guidelines. In Strategic writing:

Multimedia writing for public relations, advertising, and more (3rd ed. pp. 43-75). Boston: Pear

son.

NB Architects. [Sketch of school]. Retrieved March 4, 2013, from: http://www.nickbakerarchitects. co.uk/project/st-bedes-school/ Oklahoma State. [Photo of library lawn]. Retrieved March 5, 2013 from: http://www.glassdoor.com/Re views/Oklahoma-State-Reviews-E27523.htm [Untitled photograph of computer lab]. Retrieved March 4, 2013 from: http://www.altajus.net/zvilgsnis- i-mano-ateities-mokykla/ [Untitled photograph of iPad]. Retrieved March 4, 2013, from: http://flosse.blogging.fi/2010/01/28/ ipad-non-distractive-technology-for-schools/

*as per assignment instructions, this source was fabricated.