Madison Layman #44 Leesburg 08.14.14 College of William and Mary Marketing Incredible Service Since 2009
2 out of 10
12-18 year olds consume NO Whole Grains
Only 4 out of 100
Adults and children over 12 DO consume 3 servings a day
What is a Whole Grain?
Bran Endosperm Germ
Types of Whole Grains A to Z‌ Amaranth Barley Buckwheat Corn Millet Oats Quinoa
Rice Rye Sorghum Teff Triticale Wheat Wild Rice
Why Refine? Longer Shelf Life Better Texture
Heart Disease
Digestive Cancer
Stroke
• Project Summary • Alignment with the Wegmans values and company priorities • Research • Project Analysis • Project Results • Future Recommendations
Through expert KBS and Selling Skills, we will educate our customers on the benefits of Whole Grains, which will positively impact their lives as well as increase sales.
Who We Are • We
about the well being...of every person
What We Believe • We pledge
What We Measure
...
• Sales Opportunity • Increased Education • Introduction of Production Guides
• Increased Sales
Julie Grimsley
W.I.S.E
Bakery Manager (Trainer)
Nicole Bottego
M.O.R.I.S
Bakery TL
Kaitlin Faraone Bakery TL
Jim Stevenson “Mr. Whole Grain�
Tim Berggren Meat Manager (Mentor)
The Whole Grain Council (www.wholegrainscouncil.org)
Wegmans.Com
Education • KBS through Demos • CBT
Sales • Reset • Production Guides
• Who? – Mr. Whole Grain
• When? – Saturday, July 26th – Saturday, August 2nd
• What? – 7 Grain (9 Grain) Bread
• Whole Grain Computer Based Training • 100% Completion in Bread
• One and Two Day Production Guide • After 5PM Program • Full Loaves and Half Loaves
!
• Increase in sales • Increase in Education of Employees and Customers
• #1 sales Increase in Whole Grains in the VA Division YTD • #2 sales Increase in Whole Grains in the Company YTD*
Dollars Quantity
2014
Refresh
Weight % Sales
D PD-54-01-00, Net Sales Dollars for WTD, 2014, - by Weeks
Week03
Rows 14,829 Departments
Week04
Week05
Organization 15,660 Leesburg
Zones Districts
Week07
P&L Dept 15,076
Account 14,684
I S Bakery
Net Sales
Product Dept
Period
TOTAL
15,367
404,047
2014
Data
Trend
AVERAGE Show: 31 13,034 Value
W eeks
120,106
Dollars 3,874
1
124,782
4,025 Quantity 5,134 Weight
1
159,159
WHOLE GRAIN BREAD PD-54-01-00 2014 Search WTD x
Stores Compare
Week06
1
Refresh
% Sales
Leesburg, I S Bakery, WHOLE GRAIN BREAD PD-54-01-00, Net Sales Dollars for WTD, 2014, - by Weeks
7,000
Week01 Years 6,500
Week02
15,370
Week03
13,871
Week04
14,829
Week05
15,660
Week06
15,076
Week07
14,684
TOTAL
15,367
2012 6,000
2013 2014
Week31
Week30
Week29
Week28
Week27
Week26
Week25
Week24
Week23
Week22
Week21
Week20
Week19
Week18
Week17
Week15
5,000
Week16
5,500
4,500
4,000
st044dpm 3,500
3,000
WISE_TREND
Version: Aug 2012
8/4/2014 08:40:19 AM
AVERAGE
Key13,034 120,106 § 20143,874 124,782 4,025 § 20135,134 159,159 § 2012 404,047
1
1
1
Rows Organization Rows Organization Departments Leesburg Departments Leesburg Zones
P&L Dept
Account
I S Bakery
Net Sales
View MTD
Net Sales
Product Dept
MTD
QTD
QTD
Account
Product Dept
Districts
YTD
Account
YTD
WHOLE GRAIN BREAD PD-54-01-00 Know n Shrink
Districts
Search Search x
Stores
Ending:
Ending:
July Range July Range WTD
WHOLE GRAIN BREAD PD-54-01-00 Know n Shrink
Stores
Sales SalesShrink ShrinkTimeframe Timeframe
Account
I S Bakery
Zones
View
P&L Dept
x
Compare
Value
Compare Prior Prior Year 2014 Year Range 2014 Range
Value Dollars Dollars
Quantity
Quantity
Weight
Weight
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Show All
Show All
WTD
Leesburg I S Bakery, WHOLE GRAIN BREAD PD-54-01-00, Net Sales Dollars - Known Shrink vs Net Sales MTD - July 2014 vs Prior MTD Leesburg I S Bakery, WHOLE GRAIN BREAD PD-54-01-00, Net Sales Dollars - Known Shrink vs Net Sales MTD - July 2014 vs Prior MTD
Net Net Sales Sales
Net Net Sales Sales
Net Net Sales Sales
Current Current ($) ($)
Variance Variance ($) ($)
% % Change Change
Known Shrink Shrink Known Known Shrink Shrink Known KnownShrink Shrink Known Current ($) ($) Current
Variance($) ($) Variance
Change %%Change
KnownShrink Shrink Known Known Shrink @ % of Sales Known Shrink @ % of Sales Current($) ($) %%Current
RateVar Var %%Rate
WHOLE WHOLEGRAIN GRAINBREAD BREADPD-54-01-00 PD-54-01-00
17,505 17,505
3,127
21.75%
1,862 1,862
785 785
72.87% 72.87%
10.64% 10.64%
3.15% 3.15%
GRAINPD-54-01-01 PD-54-01-01 77GRAIN
2,702 2,702
842
45.27%
115 115
22
1.35% 1.35%
4.25% 4.25%
(1.84)% (1.84)%
MARATHONBREAD BREADPD-54-01-03 PD-54-01-03 MARATHON
2,257 2,257
515
29.56%
126 126
76 76
150.13% 150.13%
5.60% 5.60%
2.70% 2.70%
MULTIGRAINBREAD BREADPD-54-01-05 PD-54-01-05 MULTIGRAIN
1,858 1,858
346
22.85%
162 162
143 143
740.22% 740.22%
8.73% 8.73%
7.46% 7.46%
PANEITALIAN ITALIANPD-54-01-07 PD-54-01-07 PANE
4,613 4,613
253 253
5.80% 5.80%
281 281
165 165
143.51% 143.51%
6.08% 6.08%
3.44% 3.44%
603 603
(80) (80)
(11.72)% (11.72)%
141 141
68 68
94.91% 94.91%
23.34% 23.34%
12.77% 12.77%
733 733
158 158
27.48% 27.48%
157 157
55
3.49% 3.49%
21.37% 21.37%
(4.95)% (4.95)%
11.92%
84
(7)
(7.32)%
7.12%
(1.48)%
259
84.09%
123
38
45.55%
21.62%
(5.73)%
(109)
(13.36)%
166
73
77.52%
23.50%
12.03%
35.00%
142
(46)
(24.63)%
16.68%
(13.20)%
98
50.00%
23
3
14.83%
7.85%
(2.40)%
(209)
(32.92)%
26.19%
13.86%
32.49%
32.49%
FOCACCIAPD-54-01-09 PD-54-01-09 FOCACCIA 100%WHOLE WHOLEWHEAT WHEATPD-54-01-10 PD-54-01-10 100% RAISIN WALNUT PD-54-01-11 RAISIN WALNUT PD-54-01-11 ARTISAN MICHE PD-54-01-12
ARTISAN MICHE PD-54-01-12
ANCIENT GRAIN CRANBERRY PD-54-01-14
1,183
1,183
567
(5) (5)
(100.00)% (100.00)%
126
11.92%
126
ANCIENT GRAIN CRANBERRY PD-54-01-14
567
CINNAMON RAISIN PD-54-01-16
707
(109)
ORG MULTIGRAIN BAGUETTE PD-54-01-18
851
221
PUMPERNICKEL PD-54-01-20
294
CORN BREAD PD-54-01-22 SEASONAL PD-54-01-26
426 713
CINNAMON RAISIN PD-54-01-16
ORG MULTIGRAIN BAGUETTE PD-54-01-18 PUMPERNICKEL PD-54-01-20 CORN BREAD PD-54-01-22
SEASONAL PD-54-01-26
707 851 294 426
713
259
221
98
(209) 713 713
84.09%
(13.36)% 35.00% 50.00%
(32.92)%
84
123 166 142 23
(7) 38 73
(46) 3
112
33
232
232
112
232
33
232
(7.32)% 45.55% 77.52%
(24.63)% 14.83%
42.48%
42.48%
7.12%
21.62% 23.50% 16.68% 7.85%
26.19% 32.49%
(1.48)%
(5.73)%
12.03%
(13.20)%
(2.40)%
13.86%
32.49%
KBS/ Education
• Dedicated Seller • Focus on Opportunity Areas • Target the Food Enthusiast
Production Guides • Labor Efficiency • Improved Freshness • Whole and Half Loaves
$262,668 21.75% Potential Sales for the Company $18,762 21.75% Potential Sales for the VA Division
$3,127 21.75% Increase MTD at Leesburg
Caring • Healthier, better lives for our Employees • Healthier, better lives for our Customers • Eat Well Live Well
• Literature • Wellness Key
4 out of 100
Raise the 4% Adults and children over 12 DO consume 3 servings a day
#44 Leesburg melayman@email.wm.edu 703-297-7729
http://www.health.state.mn.us/divs/hpcd/chp/cdrr/nutrition/facts/wholegrains.html
https://www.google.com/search? q=shelf&es_sm=119&tbm=isch&source=lnms&sa=X&ei=DNrgU4G6GNbLsASMnoLICw&ved=0CAYQ_AUoAQ&biw=978&bih=592#facrc=_&imgdii=_&imgrc=ZIIw %3Budf5zuqgFG2_1M%3Bhttp%253A%252F%252Fwww.clker.com%252Fcliparts%252F3%252Fx%252FW%252FC%252FY%252Fz%252Fshelves-md.png%3B %252Fwww.clker.com%252Fclipart-shelves-1.html%3B300%3B267 (shelf image)
https://www.google.com/search?q=shelf&es_sm=119&tbm=isch&source=lnms&sa=X&ei=DNrgU4G6GNbLsASMnoLICw&ved=0CAYQ_AUoAQ&biw=978&bih=59 +cartoon&tbm=isch&facrc=_&imgdii=_&imgrc=AO8LfW-KQTckLM%253A%3BumvN19860Pl5fM%3Bhttp%253A%252F%252Fwww.hasslefreeclipart.com%252Fcl %252Fbread_loaf.gif%3Bhttp%253A%252F%252Frofl-lol.com%252Fbread-cartoon%252F%3B362%3B267 (loaf of bread)
https://www.google.com/search?q=broccoli+cartoon&espv=2&source=lnms&tbm=isch&sa=X&ei=bt3gU-_NZKhyASMloDADw&sqi=2&ved=0CAYQ_AUoAQ&biw=978&bih=592#facrc=_&imgdii=_&imgrc=M6BB8BksgQ_rcM%253A%3BtoDuDA4v8o2lLM%3Bhttp%253A %252Fwww.clipartlord.com%252Fwp-content%252Fuploads%252F2013%252F03%252Fbroccoli.png%3Bhttp%253A%252F%252Fwww.clipartlord.com%252Fca art%252Fvegetables-clip-art%252Fbroccoli-clip-art%252F%3B582%3B598 (broccoli)
https://www.google.com/search?q=broccoli+cartoon&espv=2&source=lnms&tbm=isch&sa=X&ei=bt3gU-_-NZKhyASMloDADw&sqi=2&ved=0CAYQ_AUoAQ&biw= %20of%20vegetables%20cartoon&tbm=isch&facrc=_&imgdii=_&imgrc=AbFrsyfO1yqb5M%253A%3BGArpzMuip52c-M%3Bhttp%253A%252F%252Finteriordesig content%252Fuploads%252F2014%252F04%252Fvegetable-basket-drawing-t1xpjs3p.jpg%3Bhttp%253A%252F%252Finteriordesignsid.com%252Fvegetable-ba %3B480%3B480 (basket of vegetables
https://www.google.com/search?q=cartoon +book&espv=2&source=lnms&tbm=isch&sa=X&ei=f_LgU6joK_PesASjoYD4BA&ved=0CAYQ_AUoAQ&biw=1133&bih=616#facrc=_&imgdii=_&imgrc=oBnMhTaN %3Bn_3m7BG5c3Ya3M%3Bhttp%253A%252F%252Fwww.clipartbest.com%252Fcliparts%252FnTE%252F5X6%252FnTE5X68TA.png%3Bhttp%253A%252F%2 %252Fcartoon-stack-of-books%3B583%3B385 stack of books
http://www.google.com/imgres?imgurl=&imgrefurl=http%3A%2F%2Fyourbusinesscoachingclub.com%2Fsmall-business-coaching-for-entrepreneurs%2Fincrease%2F&h=0&w=0&tbnid=IchcZVwdZDBEgM&zoom=1&tbnh=194&tbnw=259&docid=e3nmGvVAdvAf0M&tbm=isch&ei=DPPgU7-LMs6nyASG_oLYBA&ved=0CAsQ sales pic) http://www.health.state.mn.us/divs/hpcd/chp/cdrr/nutrition/facts/wholegrains.html http://wholegrainscouncil.org/whole-grains-101/definition-of-whole-grains http://dictionary.reference.com/browse/phytochemical
Percentage of ½ Loaf Sales July 7 Grain: 34% Marathon: 42% Cinnamon Raisin: 56% 100% Whole Wheat: 28% Purple Wheat: 73% Week Ending 8/2 7 Grain: 46% Marathon: 38% Whole Wheat: 41% Cinnamon Raisin: 74% Ancient Grain: 60% Highest Gross Profit Whole Grain Bread