Flora & Fauna Spring 2019 Collection Madison Todd FASM 310 Fall 2018 Professor Donald Levy
Table of Contents 01. ModCloth x Flora & Fauna 02. ModCloth Mood Board 03. Flora & Fauna 04. Fashion Inspiration 05. Mood Board 06. Color Swatches 07. Spring 2019 Prints 08. Collection Lineup 09. Detailed Shots of Pieces 10. Sources
Modcloth x Flora & Fauna “Vintage Made Modern� Modcloth began when Susan Gregg Koger had too many thrifted finds in her tiny dorm room. She started an online shop in 2002 called ModCloth. The brand has become a truly innovative fashion retailer with a huge e-commerce following and designs made specifically for its consumers. The company has styles that range from dresses and tops to home and wedding. They also feature a size range from XXS - 4X, and prices from $5 for a card case to $755 for a fancy shift dress. Modcloth is the perfect retailer for Flora & Fauna because they understand what it is like to start out small, but also to work hard and know what your end game is. ModCloth understands the customer that wants a different look while still keeping the basics in mind, and that is why Flora & Fauna believes that ModCloth is the correct retailer to partner with.
ModCloth Mood Board
Flora & Fauna Flora: flo·ra - the plants of a particular region, habitat, or geological period. Fauna: fau·na - the animals of a particular region, habitat, or geological period. “One cannot live without the other” Flora & Fauna believes that beautiful prints and eye - catching designs should not be difficult to wear. Just like the ecosystem, we believe that one cannot do without the other. That is why we created seperate classic pieces that match perfectly with each of our prints. Each of these seperates are super versastile and made of many different types of fabrics and fits, to encourage inclusivity and body positivity throughout the brand. Flora & Fauna began in 2018 by a young girl who believed that every beautiful print should have a staple piece to pair with it. After countless tries and efforts, we are excited to announce that Flora & Fauna’s first collection for Spring 2019 will be launched at ModCloth.
Fashion Inspiration
Mood Board
beautiful is the woman who: leads her own path, protects those she loves, works hard, and is unapologetically herself. V.M. Enriquez
Color Swatches
Pantone 3556 - C
Pantone 14 - 1323 - TC
Pantone 14 - 0952 - TCX
Pantone 13 - 1308 - TCX
Pantone 19 - 3911 - TCX
Pantone 2435 - C
Pantone 3466 - C
Flats & Swatches sourced from WGSN.com
Spring 2019 Print
Flora & Fauna Spring 2019 Collection
Flats & Swatches sourced from WGSN.com
Paloma Blouse Color: Bright Orange Fabric: Linen Occasion: Love this to throw on for a day at the park Add Ons: Easily throw this on with jeans & sandals, or take it up a notch and add a fun pair of pants like the Daphne and some simple earrings.
Color: Black floral print Fabric: Silk Occasion: Networking with local consumers Add Ons: Paired with a basic tee for a casual look or a white sleek button down for a more dressy occasion! Match with black sandals or heels, respectively.
Daphne Pant
Jemima Pant Color: Khaki Fabric: Cotton & Elastane Occasion: Quick errands around town Add Ons: Love these paired with a tennie and some fun earrings. They make the perfect transition pant from winter to spring.
Color: Jade with Floral print tie Fabric: Wool, elastane, nylon Occasion: Perfect top for a casual work day Add Ons: Paired with the Jemima Pant, this top is unstoppable! The fabric is heavy enough to not give the wearer a peplum look, but also not too hot for spring!!
Hazel Wrap Top
Tabitha Pant Color: Blush Fabric: Wool / Spandex. Provides comfort while not sticking to the body. Occasion: From work wear to dinner with friends. Add Ons: Pair with a muted top for a darker look, or something brighter during the spring. Perfect for wedges and a simple earring.
Color: Cream with Floral print Fabric: Polyester Occasion: Brunch with friends Add Ons: Pair with a light wash denim or the Tabitha Pant in blush, add a pair of dark wedges and simple pearl earrings, and you’re set!
Lillian Wrap Top
Leona Bodysuit Color: Salmon / Jade floral print Fabric: Rayon & Elastane / Cotton Poplin Occasion: Out to dinner & a movie with friends Add Ons: Pair them together!! Add on a sparkly stud earring, simple wedges or sandals, and a pink lip and you are good to go!
Sage Tie-Waist Short
Color: Black with floral tie Fabric: Polyester Occasion: Date night Add Ons: Pair with a sleek black heel, some red lipstick, and a small clutch.. nothing can beat simplicity.
Primrose Jumpsuit
Sources https://www.lulus.com/products/saffron-bloom-mustard-yellow-floral-print-wrap-dress/ https://www.anthropologie.com/shop/floral-patchwork-wrap-top https://i.pinimg.com/564x/64/a1/8a/64a18ab9983d30710e4681c024d69872.jpg https://www.pinterest.com/ https://www.modcloth.com/ https://www.youtube.com/watch?v=73GSaOdQBDo https://www.youtube.com/watch?v=QFV68tAi88k https://0-www.wgsn.com.library.scad.edu/library/results https://www.babble.com/baby-names/animal-names/ https://www.babble.com/baby-names/flower-names/ https://www.conserve-energy-future.com/what-are-flora-and-fauna.php
Thank You