PG Alok Thakurdesai Divyashree CS Muzammil Hussain Rachana Saha
Alok Thakurdesai alok.thakurdesai@gmail.com +919850913777
Faculty Guide: Asst. Prof. Harshit Desai Industry Guide: Ar. Sandeep Mistry Sponsor: Worksmith Design Consultants Royal Enfield is a 2 wheeler manufacturer with a rich historical background based in England. The showroom is the first touch point for customer experience so I completely redesigned the showroom design to offer a completely new experience to the customers.
Diploma Project
PG
Course: Entrepreneurship Faculty Guide: Mr. Manish Gosalia The topic was to study how people balance their expectations between basic necessities in life and the aspirational luxuries. Our initial study showcased that the students showed great inclination towards Spaces more than Products. But the Spaces always ended up extending to assistive products within the Space. The result was a Mini Automated House that would be pre-engineered and assembled on-site in a short time span including the luxuries of modern living with a smaller carbon footprint.
Classroom Project
Divyashree CS rs.divyasree@gmail.com +919843583759
Faculty Guide: Prof. Sanjay Jain Industry Guide: Mr. Arjun Sahdev Sponsor: Brand Daddies, New Delhi The objective was to provide complete business development solution for a multi-brand / multi-utility store (Elite Haat) in Raipur, India. The project deliverable includes Market Research & Documentation, Business Plan, Marketing & Financial Strategies, Branding, Design for Marketing & Promotional Collateral, Interior Space and Graphics. The time period for the completion was 6 months.
Diploma Project
PG
Course: Business Studies Faculty Guide: Asst. Prof. Harshit Desai The objective was to provide Marketing Solutions and Design Deliverables along with being a part of the Organization. This voluntary Organization’s priority was to initiate more funds from the socialites of the city through subtle publicity and marketing through various media. During the tenure, I had also worked on a set of creative which were used by the mentally challenged children of the organization to make some of the Marketing deliverable. Key learning from this project was Networking, Concept Pitching / Selling the Concept and Use of Design as a tool for Marketing.
Classroom Project
Muzammil Hussain muzammil05@gmail.com +918826375457
Faculty Guide: Prof. Sanjay Jain Industry Guide: Ms. Namrata Mehta Sponsor: Center For Knowledge Societies With a mission for “Shaping Demands and Practices for family health in Bihar”, BBC World Service Trust (BBC-WST) developed an IVRS based mobile training course called “Mobile Academy” and a job aid tool called “Mobile Kunji” for Female Frontline Health Workers (FLHWs) in rural Bihar.
Diploma Project
PG
Course: Self Initiated Project Faculty Guide: Asst. Prof. Harshit Desai The Hand Hygiene Project aimed to develop a new affordable hand cleansing product (for community toilets) and deliver it to low income consumers in developing countries via a sustainable, scalable social business. The learning from this project was the importance of holistic thinking in design; macro level understanding of the society, demographics, culture & lifestyle and systems as well as micro level understanding of perception of clean & dirty, usage & buying behaviour.
Classroom Project
Rachana Saha rsaha19@gmail.com +919930858522
Faculty Guide: Asst. Prof. Harshit Desai Industry Guide: Mr. Vaibhav Bhandari Sponsor: UBM Index Tradefairs Pvt. Ltd, Mumbai. The objective of my project IDB (Index Design Boulevard) was to create experience Design Zones at the UBM Index Tradefairs, held at Bandra Kurla Complex, Mumbai, in October 2012. It went from being a simple spatial design project for UBM Index Tradefairs, to a Corporate Identity (CI), to experience design at the tradefair. UBM Index Tradefairs wanted design Zones for the brand..
Diploma Project
PG
Course: Entrepreneurship Faculty Guide: Mr. Manish Gosalia A online portal, to help seek school admission. The portal was specially designed for parents with transferable jobs, to select the right school for their kid’s admission, in the city where were being transferred to. vidya.in also helps in seeking vocational training course admission, for students after their 10+2.
Classroom Project