THE MAEMAE
Wedding Stationery C ATA LO G
MAEMAECO.COM
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W E D D I N G C ATA L O G
Hi there! Welcome to the W E DDI N G C ATA L O G
where we
chat about our process, explain how we we’ll work together over the next few weeks, and basically do everything besides braid your hair* while getting to know you better.
W E D D I N G C ATA L O G
*I mean, we are pretty good at braids if you do need help in that department. See our
A B O U T PAG E
for a sneak peek of our locks...
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W E D D I N G C ATA L O G / U S
M A E M A E & C O . is a studio of
ladies who delight in bringing your daydreams to life. Our versatile and textured style is built on the foundation of custom illustrations, fun patterns, and original type combinations. We believe people always come before paper and strive to give our clients an unparalleled experience where they are cared for in every step of the process and walk away with a true treasure.
U S / W E D D I N G C ATA L O G
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You might know these people. They love our style and think you should work with us, too.
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W E D D I N G C ATA L O G / YO U
You are a S T Y L I S H B R I DE who is looking for fashion-forward wedding stationery. You believe paper should not be stressful, and your guests should be well informed yet slightly envious of the wedding pieces they receive from you.
YO U / W E D D I N G C ATA L O G
Well, would you look at that! Looks like we’re a perfect paper match!! Keep reading, you stylish bride, you.
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W E D D I N G C ATA L O G / P R O C E S S
To make our stationery collaboration easy, we’ve come up with the MaeMae P R O C E S S that maximizes the fun and eliminates the stress.
P R O C E S S / W E D D I N G C ATA L O G
Here’s our MaeMae process: YO U ’ R E H E R E
PHASE
read catalog meet with MaeMae order pieces receive proof approve pieces print pieces ship to you mail to guests!
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W E D D I N G C ATA L O G / T I M I N G
“Help! I’ve never done this before! How do I fit stationery design into my wedding planning C A L E N DA R ?”
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T I M I N G / W E D D I N G C ATA L O G
Don’t worry. We’ve got you. Here’s what you should do...
...this much time before the wedding... ...if it’s a destination custom & BYO
Determine the general size of guest list Finalize stationery budget
Meet with Team MaeMae! Start designing save the date Gather final guest list & addresses
Address and mail save the date Gather important details for formal invitations
Start designing formal invitations
Address & assemble formal invitations Gather and deliver reception info to stationer Start designing reception pieces
Mail formal invitations Finalize reception pieces
RSVP date Receive reception pieces
collection
...if it’s in town custom & BYO
collection
16+
15+
13+
11+
MONTHS
MONTHS
MONTHS
MONTHS
9-16
8-15
7-13
6-11
MONTHS
MONTHS
MONTHS
MONTHS
13-16
11-15
10-13
8-11
MONTHS
MONTHS
MONTHS
MONTHS
9-12
9-12
6-9
6-9
MONTHS
MONTHS
MONTHS
MONTHS
9
8
7
6
MONTHS
MONTHS
MONTHS
MONTHS
5
5
3
3
MONTHS
MONTHS
MONTHS
MONTHS
4
4
2
2
MONTHS
MONTHS
MONTHS
MONTHS
4-6
4-6
4-6
4-6
WEEKS
WEEKS
WEEKS
WEEKS
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W E D D I N G C ATA L O G / A P P O I N T M E N T
Time to M E E T with Team MaeMae! This is a phone or in studio meeting (we’re in Minneapolis!) where we learn about you two and your wedding, answer all your paper questions and help you decide on your stationery details. After this meeting you’ll receive an order form where you can approve your official pricing proposal and submit your *wording, contract, and payment. After submitting your order we will begin designing your wedding stationery! * Need help with wording? The order form has suggestions and we can help you too!
A P P O I N T M E N T / W E D D I N G C ATA L O G
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Oh, wait! Hold on. There’s a homework assignment!! Please read the rest of the catalog and make sure you can answer the following three questions during our meeting: 1 . W H AT ’ S YO U R QUA N T I T Y ?
Don’t think about how many guests you’re inviting, but about how many ADDRESSES are on your mailing list. 2 . W H AT ’ S YO U R B U D G E T ?
The sky’s the limit—so we need to know your budget to create a realistic list of items for you to order. Check out our pricing calculator to play around with options. 3 . W H E N D O YO U WA N T T O M A I L YO U R I N V I TAT ION S?
We suggest mailing your invitations 8 weeks before your wedding. Please let us know if you need more time!
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W E D D I N G C ATA L O G / C U S T O M I Z AT I O N
Three levels of C U S T OM I Z AT ION
allow
us to fit your taste with your budget. Which is right for you?
C U S T O M I Z AT I O N / W E D D I N G C ATA L O G
options
$
collection
$$
collection PLUS!
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$$$
custom
choose one suite to customize
blend 2-3 suites together to customize
start from scratch. the ultimate customization!
see designs
see here!
coming soon!
see here!
this option is perfect for the bride who...
...knows what she
what is it?
wants when she sees it.
...can mix and match her statio-
...loves the word
nery like she does
“couture.�
a great outfit.
you can customize these things:
wording colors paper color & weight print methods
wording colors any paper print methods mix & match suites custom illustrations
average cost*
$1500-$4500
$2500-$6500
$4500-$8500
8-10 weeks
10-12 weeks
14-16 weeks
1
2
3
timing ** proofs
The sky is the limit. Seriously.
* Based on quantity 100 for our essential suite (pg. 21). See the pricing calculator (pg. 31) to create your own quote. ** Time from when you sign our contract to when you receive your printed pieces.
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W E D D I N G C ATA L O G / I N S P I R AT I O N
HOL D
your ponies
Gathering inspiration is the fun part of any creative endeavor and we’re all for secret Pinterest boards and tearing through wedding magazines - BUT - once we solidify your style direction, we ask that you hold your ponies on the late-night pinning.
I N S P I R AT I O N / W E D D I N G C ATA L O G
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If you’re collection…. Use your inspiration to help narrow down which character you are. Is your Pinterest board overflowing with tropical art deco? You’re definitely leaning Bev. Getting married at the Museum of Modern Art? Well then you’re Oswald all the way.
If you’re custom… Share your inspiration with us and together we’ll determine the style of your stationery. Trust your gut, show us what you love. Then hand over the reigns and trust us to transform your inspiration into a stationery suite that suits you, your event, and your guests perfectly. Then once you’ve signed the contract, we ask that you pump the brakes on the wedding magazine subscriptions and know that you’ve made the right decisions for your stationery* - I mean, you hired us, right?
*Think of it like your wedding gown - just like you don’t go searching for gowns after you’ve bought THE dress, don’t go searching for more stationery inspiration after you’ve signed the contract. In our experience, we see time and time again that brides are happier when they go with their initial instincts.
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W E D D I N G C ATA L O G / P I E C E S
A S TAT ION E R Y S U I T E is not just an invitation and reply card. Let’s talk options. What stationery PIECES
do you need?
P I E C E S / W E D D I N G C ATA L O G
When picking and choosing your pieces, consider what information you need to share with guests. Do you need a map? What about a ceremony program? The following pages demonstrate popular combinations, but you can also see the full list of options by requesting our pricing calculator INSIDER TIP:
Most of our brides order The Signature Suite. It’s what the cool kids are doing.
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W E D D I N G C ATA L O G / P I E C E S
The Essential Suite
standard formal invitation
standard reply card
blank reply envelope blank formal envelope
small extra info card* *this size is best for sharing website information etc.
return address stamp w/ wood handle
Pricing for qty 100, collection design with f lat printing for the above Essential Set is $1535. Cost of addressing and postage not included. See all pricing information on Page 31.
P I E C E S / W E D D I N G C ATA L O G
The Signature Suite standard reply card standard formal invitation
flat escort card printed return address on the front of the formal envelope
standard ceremony program
formal envelope liner
standard extra info card*
printed return address
on the back of the formal envelope
*extra info might be a welcome party invitation, website information, driving directions, maps, etc.
Pricing for qty 100, collection design with f lat printing for the above Signature Set is $3590. Cost of addressing and postage not included. See all pricing information on Page 31.
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W E D D I N G C ATA L O G / P A P E R
Our HOU S E PA PE R is made from the same material as your favorite t-shirt: C O T T ON .
Our house paper is tree-fee,
luxuriously soft, and comes in three gorgeous tones and four weights. Which papers do you want to use?
P A P E R / W E D D I N G C ATA L O G
f lo
weight
perfect for
a super warm creamy white
a warmer white
$$
$
$
$
thickest
thicker
thick
thin
220lb
110lb*
90lb
32lb
special pieces
all pieces
folded pieces
liners
save the dates we like to use them on these pieces
ecru
pearl
a true bright white
formal invitations reply cards extra info cards coasters
anything and everything
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accordion save the dates or extra info cards belly bands
envelope liners
folded: - thank yous - programs - escort cards
* This is our standard weight paper that we use for almost everything. Of course, we love working with new papers and colors, and can explore other options at an additional cost. Just ask us if you want to jump in on this option.
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W E D D I N G C ATA L O G / P R I N T I N G
MPLS USA
We work with the top PRINTERS
in the world and
use both vintage and modern methods and machines to bring our designs to life. Which print method(s) do you want to use?
P R I N T I N G / W E D D I N G C ATA L O G
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$
$$
$$
$$$
flat*
letterpress
engraving
foil
unlimited colors for the same price
priced by how many colors you use
priced by how many colors you use
priced by how many colors you use
1993
1440
1796
1892
21 years old
574 years old
218 years old
122 years old
perfect for
lots of color, f loods of color
textured, more vintage mood
crisp printing on colored paper
a shiny POP!
what does it feel like?
liquid ink rests smoothly on the paper
liquid ink pressed into the paper
opaque liquid ink raised on surface of paper
shiny foil sheets stamped onto paper
print method
pricing
historical birth date
what does it look like?
* Our flat printing is above and beyond the industry standard. It is the highest quality digital printing and is more akin to the more expensive offset print method. The ink in our flat printing is liquid (vs. toner) and soaks beautifully into our house cotton papers. Of course, we love working with new print methods, and can explore other options at an additional cost. Just ask us if you want to jump in on this option.
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W E D D I N G C ATA L O G / A D D R E S S I N G
The F I N I S H I N G touches... As a courtesy, we like to ensure that every couple is aware of which pieces in their stationery suite need A DDR E S S I N G A N D P O S TAGE ,
and how much those
finishing touches cost. Here’s what you need to know:
A D D R E S S I N G / W E D D I N G C ATA L O G
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STEP 1:
STEP 2:
STEP 3:
Gather your guest addresses.
Address your envelopes.
Purchase and apply postage.
A month before sending out your save the date cards and/or invitations, request current addresses from your guests.
Before ordering stationery, consider how (or who) is going to address your envelopes and how much you want to budget for this process.
Before ordering your stationery, consider how you plan on sourcing postage and how much you want to budget for stamps.
how
Compile in a spreadsheet for easy updating and sharing.
If budget is a concern, ask your friend or aunt with nice hand writing to help you out if not, go with a calligrapher for a special touch!
USPS (aka the Post Office) is best option for the bride on a budget, while custom and vintage options via Zazzle and Etsy provide more personalization.
cost
$0 (usually!)
$0 - $500+
$0.49-$3/envelope (rates vary)
ask us if you have questions!
our favorites: Plurabelle Nancy Hopkins
USPS, Etsy, Zazzle
THE FINISHING TOUCHES STEPS
when & why
resources
note well
We are more than happy to answer questions and provide suggestions when it comes to addressing and sourcing postage for your stationery, but we do not manage any of these processes in-house.
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W E D D I N G C ATA L O G / A D D R E S S I N G
The F I N I S H I N G touches...continued
These pieces need addressing & postage:
save the date
reply card
formal invitation
thank you card
A D D R E S S I N G / W E D D I N G C ATA L O G
Addressing & postage for formal invitations, save the dates and thank you cards: envelope front
envelope back
MAE MAE & CO. 5 21 S . 7 T H S T. # 6 2 4 MINNEAPOLIS, MN 5 5 415 Q U I M BY K E N T 5 0 8 N . 4 T H S T. MINNEAPOLIS, MN 5 5 4 01
guest address
postage
return address
Addressing & postage for reply cards: envelope front
envelope back (blank)
MAE MAE & CO. 5 21 S . 7 T H S T. # 6 2 4 MINNEAPOLIS, MN 5 5 415
your return address
postage
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W E D D I N G C ATA L O G / P R I C I N G
Use our Pricing Calculator to create an order estimate. We will assess your customization fee after we meet together and we can also provide any additional pricing for piece, printing, and paper not listed.
P O S TA G E / W E D D I N G C ATA L O G
Download the Pricing Calculator PDF on our wedding page
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W E D D I N G C ATA L O G / M O T T O
People before paper.
M O T T O / W E D D I N G C ATA L O G
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Our motto is always “ P E OP L E B E F OR E PA P E R .” Here’s the skinny on what that means: we totally support following tried-and-true etiquette rules, but if adhering to tradition means somebody’s feelings might get hurt, it’s okay to make your own rules. Seriously. If picking between Sky Blue and Robin’s Egg Blue is hurting your head – just close your eyes and pick. The world will keep spinning. We promise. And if you find yourself having to choose between inviting a few more friends to cut a rug at your reception, or creating a super customized set of three color letterpress menus, we say, invite the people! Hands down. We’ll help you find menus that fit your budget so you’re friends can be there to read the menu, enjoy dinner, and then cut that rug with you.
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W E D D I N G C ATA L O G
The easiest way to get this ball rolling? Fill out our C ON TAC T F OR M 6 1 2-3 5 3 - 5 7 11 .
or call us at
We are available
Mon – Fri, 11am to 5pm CST on the phone or in the studio.
W E D D I N G C ATA L O G
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We’ve got you! As you navigate the wild world of weddings, let Team MaeMae be your go-to resource for all things stationery related. Not sure when to send your save the date? Confused about wording your invitation or what kind of calligraphy suits your style? We have you covered. Once you sign on the dotted line with us, you’ll be guided through our process where we’ll share stationery tips, tricks, to-dos — and more importantly — what-not-to-dos — along the way. For now we’ve compiled some FAQs on the following pages.
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W E D D I N G C ATA L O G / F A Q
Your Questions Answered TIMING
Q. How long will my order take to design, print and ship? A. Typically, a collection order takes 8 weeks and a custom order takes 14-16 weeks.
Q. My tasting is a month before my wedding, can we still design a menu? A. We totally understand that some menus are determined by seasonal ingredients and therefore tastings cannot occur any earlier than a month or even a few weeks before the wedding. If that’s the case, we recommend you print a menu that has more generic wording. For example, say “salmon with seasonal vegetables” instead of “salmon with roasted red beets, orange carrots and lava bean grilled sweet corn.” Then request that your wait staff explain each dish in more detail to your guests.
DESIGN PROCESS
Q. Can you send me samples of your work? A. Yes! We send complimentary samples after discussing your wedding at the consultation meeting.
F A Q / W E D D I N G C ATA L O G
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Q. If I order the collection, can I change the design? A. We allow for minimal design changes to our collection (think color, fonts, etc). If you’re looking to customize a collection suite, we are more than happy to do so, but please note each element you customize incurs a $75 fee (minimum).
Q. How does the proofing process work? A. Clients typically receive 1 - 3 proofs, depending on the contract. We will send you a PDF of your suite with instructions on how to provide feedback. Each round of proofs typically takes a week. Additional proofs beyond the scope of your contract are $50 for text changes and $75 for design and text changes.
Q. How does the approval process work? A. Once you no longer have any changes, we’ll send you a digital print approval form that shows an image of each piece and details the quantity, size, paper and print method. Once you review and approve, we send everything off to print!
Q. Can I change the design, wording, quantity, or paper after I approved my pieces? A. Yes, but changes after pieces are approved incur an $75 fee. We will also need to send you a new print approval form for you to sign.
more on the next page...
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W E D D I N G C ATA L O G / F A Q
PRINTING
Q. Can you print in white ink? A. Yes! Note that certain types of paper are required, and additional fees for specialty printing are applied.
Q. Can you print in gold on the digital press? A. Technically yes, but it is a matte finish. See our Beverly suite for an example of how this looks. For a shiny gold look, an engraving or gold foil print process is required, which costs more than flat printing.
Q. Can you send me the files to my stamp/ monogram so I can DIY print some items at home? A. Yes, in some cases we will provide artwork for an additional fee.
Q. Can you print my guest addresses on my envelopes? A. Yes! We can flat print your guest addresses. Alternatively we can work with a calligrapher to address your invitations or save the date cards. Pricing for both options live in our Pricing Calculator (Page 31).
F A Q / W E D D I N G C ATA L O G
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E N V E L O P E S / A D D R E S S I N G I N V I TAT I O N S
Q. Can I order square envelopes? A. Of course! Please note that postage is more expensive for square envelopes.
Q. Can I order colored envelopes? A. Yes! They may cost extra.
Q. Do you work with calligraphers? Yes, we are more than happy to coordinate the addressing of your pieces with the calligrapher of your choice. We also have a recommended list of calligraphers available - just ask!
Q. My friend addressed my envelopes and the ink she used bled through the envelopes you provided, will you send me more? Bummer! We guarantee that our recommend calligraphers will have zero trouble addressing the envelopes provided, but since we don’t know what type of pens you, your friend, your mom, etc are using to address your envelopes, we cannot guarantee perfect execution. If you have trouble with bleeding, inks not showing up well, etc, we recommend you try out a couple different types of pens. more on the next page...
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W E D D I N G C ATA L O G / F A Q
SHIPPING / MAILING
Q. Will you assemble and mail my invitations? A. Yes, we can for an additional fee - please inquire for a quote.
Q. How much will it cost for you to ship me my suite? A. We provide complimentary USPS Priority shipping on all orders. If you require expedited shipping, we ask that you cover the entire shipping cost.
Q. How much will the postage cost to mail my invitation? A. It depends! Postage depends on the size of your envelope, weight of the pieces being mailed and where they are being mailed to. We can provide an estimate for postage based on these factors, but we highly encourage you to visit your local post office for an in-person estimate. Please note that square envelopes always cost more.
F A Q / W E D D I N G C ATA L O G
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R U B B E R S TA M P S
Q. How long do stamps take to design, print, & ship? Designs from our collection take one to two weeks for design, print and shipment time. Custom stamp designs can take up to six weeks.
Q. Can I make design / size changes to the stamps? Yes! Please inquire for a precise quote.
H AV E S O M E MORE QUESTIONS? Set up a consultation and we can answer them all during our meeting!
THANKS FOR READING!
Let’s chat soon!
MAEMAECO.COM