Processbook by Mag

vibe

music speaks

Table Of Contents

Concept...............................................6 Logo.......................................................8 Stationary.........................................19 Image and Motion......................23 Platforms............................................29 Merchandise...................................32

the distinctive emotional quality or atmosphere that is sensed or experienced The vibe network will feature classical music in both modern day and traditional settings. Explore music from different cultures with musical performances, lessons, music production, and documentaries.

vibe.

Description

Vibe is an instrumental music network that features modern day instrumentals and the classics. Explore music from other cultures with live performances. Take a behind the scenes look at music production. Learn music lessons and get to know artists through interviews and documentaries.

Concept

Music i

Educa

Inspiring

Network Name The word “vibe” originated from the idea that music has the ability to evoke emotion from others. Music is universal and transcends language barriers. It’s a feeling one gets, a sensation or experience and when words fail, music speaks.

Possible Names melody soul tune air fantasia allegro andante animato rhapsody beat timbre cadence classic key essence zenith pitch rise

symphonic blending dulcet harmonic euphonious sonorous resounding vibrato unison stanza mélodie metronome essence zenith pitch rise

Alternative Taglines

“Tune in.” “Music to my ears.” “We hold our notes longer, better, and higher.” “When words fail, music speaks.” Branding At vibe we believe music speaks louder than words. The network will appeal to both young and older audiences. Our goal is to unite the generations to one common ground, music. The branding of the logo will change depending on the program the viewer is watching. The use of color will allow the viewer to know which program they are watching.

ational

Concept

Competitor Fuse is vibe’s main competitor. Fuse brings the audience closer to their favorite music artists and bands through exclusive interviews, live concerts, music news, photos and music videos. Fuse main audiences range from young teens to young adults. Vibe on the other hand has a wide range of viewer demograhics due to the wide range of programs shown on the network. Both old and young can enjoy the programs together.

Demographic 67.3% are between the ages of 10–19 54.5% are between the ages of 20–54 Vibe network will appeal to both younger and older audiences. The younger generation can tune in for the lessons being taught and the modern day take on classical music. Older audiences will tune in for the documentaries, interviews, and the classics.

Graphic Components Basic Animation: The bump demonstrates the classic black and white and incorporates the gradient red logo to give it a modern day feel Bug: Basic bump is found on the bottom left corner. It will appear during each show. Extended Bump: The extended bump gives the viewer a snippet of what the network offers and then transitions to the basic animation. Scheduling Lower 3rd: The lower 3rd will inform the viewer what is currently playing on the air. Scheduling Card: A scheduling card of what’s currently playing, up next, and later will be used to inform the viewer of what is to come.

Network Programs Live Music Program: Live performances will air through this program. The program will be split into classic and modern. Viewers will be able to watch orchestra performances as well as watching modern day instrumental musicians. Documentaries/Interviews: To get to know artists, viewers will have access to documentaires and interviews. Around the World: This program will feature music from other countries. Lessons: Viwers who wish to expand their musical knowlege can tune into the lesson program. Lessons range from reading notes and playing classic instruments such as the piano or violin. Music Production: This program will take the viewer behind the scenes of music production. Viewers will get an understanding of how concerts are made and how they are handled.

Logo

Initial Stages The logo had originally started off as vibrato. The word itself was difficult to work with, as a result it was shortened to vibe due to the flexiblity. Lines and shapes were used to explore the look and feel of the logo. I began to think of ways to incorperate musical elements such as notes and bars.

Final Stages The use of lines had compelled me to explore this route. The lines began to look like piano keys. They can also be in interpreted as guitar strings. I explored different line lengths as well as equal lines, but the one that had worked best was when the lines did not exactly line up.

vibrato

vibeTV

vibe

vib i e

vibe

Logo

Selected Logotype The final logo typeface chosen was Futura because it gave the network a more modern feel to a classic twist.

Futura, Book

ABCDEFGHIJKL MNOPQRSTUV WXYZ abcdefghijklmn opqrstuvwxyz 0123456789

vibe vibe vibe

vib

music speaks

logo in Futura Book typeset tagline in Futura Bold letterspacing 14.4 x height of tagline = 1/8

Logo

Color Exploration A wide range of color was explored for the final logo color.

vibe PANTONE Red #f05757 C: 0 M: 81 Y: 62 K: 0

PANTONE Green #bedea8 C: 0 M: 26 Y: 20 K: 0

PANTONE Gray #d2ced0 C: 1 M: 76 Y: 23 K: 0

PANTONE Blue #46baeb C: 2 M: 6 Y: 12 K: 1

PANTONE Purple #965aa5 C: 0 M: 86 Y: 70 K: 0

vibe PANTONE Green #26a38e C: 1 M: 6 Y: 20 K: 0

PANTONE Lime #b7c233 C: 0 M: 12 Y: 10 K: 2

PANTONE Off-White #eef3c4 C: 0 M: 6 Y: 0 K: 0

PANTONE Red #f1573e C: 0 M: 86 Y: 70 K: 0

PANTONE Navy #2e323e C: 0 M: 6 Y: 70 K: 1

vibe PANTONE Navy #153c59 C: 0 M: 6 Y: 70 K: 1

vibe

PANTONE Red #EF4B4B C: 0 M: 86 Y: 70 K: 0

PANTONE Light Blue #60c1c0 C: 0 M: 126 Y: 15 K: 0

PANTONE Orange #F9B346 C: 1 M: 33 Y: 83 K: 0

PANTONE White #eee8da C: 1 M: 0 Y: 1 K: 0

PANTONE Green #5BB946 C: 67 M: 0 Y: 100 K: 0

PANTONE Yellow #f9bc44 C: 0 M: 26 Y: 10 K: 0

PANTONE Blue #3F7CBF C: 76 M: 46 Y: 0 K: 0

PANTONE Red #ef4b4c C: 0 M: 86 Y: 70 K: 0

PANTONE Purple #F7EF70 C: 66 M: 83 Y: 0 K: 0

Logo

Selected Color Palette The color palette is used to differentiate each of the programs found on the vibe network. Viewers will know what they are watching from the change in color. Vibeâ&#x20AC;&#x2122;s logo was originally red, but a gradient was used to give it a softer look. Red represents the youth and vibrancy of music.

Primary Color R: 240 G: 75 B: 76 C: 0 M: 86 Y: 70 K: 0

Secondary Color PANTONE Black #412 R: 75 G: 65 B: 70 C: 0 M: 86 Y: 70 K: 0

Secondary Color PANTONE White #000C R: 0 G: 0 B: 0 C: 0 M: 0 Y: 0 K: 0

Secondary Color PANTONE Gray #42PC R: 16 G: 17 B: 16 C: 17 M: 16 Y: 13 K: 0

Secondary Color PANTONE #364C R: 16 G: 17 B: 16 C: 58 M: 0 Y: 48 K: 0

Tertiary Colors

vibe vibe

Live Music Performance PANTONE Red #EF4B4B R: 240 G: 75 B: 76 C: 0 M: 86 Y: 70 K: 0

Documentaries/ Interviews PANTONE Orange #F9B346 R: 248 G: 179 B: 70 C: 1 M: 33 Y: 83 K: 0

Lessons

vibe

PANTONE Green #5BB946 R: 91 G: 186 B: 71 C: 67 M: 0 Y: 100 K: 0

Music Production

vibe vibe

PANTONE Blue #3F7CBF R: 65 G: 125 B: 192 C: 76 M: 46 Y: 0 K: 0

Around the World PANTONE Purple #F7EF70 R: 114 G: 76 B: 159 C: 66 M: 83 Y: 0 K: 0

Logo

Stationary

Letterhead

vibe

music speaks

vibe Network 909 Walnut St. Philadelphia, PA 19097 www.vibetv.com

mwu@vibetv.com

t: 215. 517. 8373

February 21, 2015

Mr. John Taylor Director of Operations ABC Corporation 100 E Main Street Vancouver, WA 98086

Dear Mr. Taylor,

The vibe network will feature classical music in both modern day and traditional settings. This classical music program will air live orchestra performances and modern day classical music from the younger generations. Throughout the day, the network will allow viewers to travel to different countries and explore their style of classical music. Not only will the network air live performances throughout the day, but we also incorperate a history lesson to allow viewers to understand where classical music began. The network will allow users to sream the content, that way viewers can tune in anytime.

Cordially,

Maggie Wu Senior Designer

Stationary

vibe

music speaks

vibe Network 909 Walnut St. Philadelphia, PA 19097 www.vibetv.com

Cordially,

Maggie Wu Senior Designer

mwu@vibetv.com

t: 215. 517. 8373

Envelope & Business Card

vibe

music speaks

vibe

vibe Network 909 Walnut Street, Philadelphia, PA 19097

music speaks Maggie Wu Senior Designer mwu@vibetv.com 215. 517. 8373 909 Walnut St. Philadelphia, PA 19097 Pennsylvania, PA 19097

www.vibetv.com

Stationary

Image and Motion

Image Palette

Motion Graphics A series of motion graphics were made to give the network an idenity. Each of these motion graphic videos have a

Basic Animation: The bump demonstrates the classic black and white and incorporates the gradient red logo to give it a modern day feel

Bug: Basic bump is found on the bottom left corner. It will appear during each show.

Extended Bump: The extended bump gives the viewer a snippet of what the network offers and then transitions to the basic animation.

Scheduling Lower 3rd: The lower 3rd will inform the viewer what is currently playing and whatâ&#x20AC;&#x2122;s next.

Scheduling Card: A scheduling card of whatâ&#x20AC;&#x2122;s currently playing, up next, and later will be used to inform the viewer of what is to come.

Image and Motion

Platforms

Desktop / Laptop On the desktop and laptop, viewers will have the the ability to watch any show they have missed. The front page will feacture recently aired shows. When the user clicks on the menu button, there will be categories for the user to choose. They are broken into home, performances, lessons, music production, documentaries, and around the world.

Platforms

Platforms 20

Tablet The vibe network transitions to the tablet by having one video shown at a time on the screen. For the mobile, you can use infinite scroll to view videos one at a time. On both platforms, users have the ability to choose the most popular or most recent videos from the front page.

Lindsey Stirling 1 hour ago

Following the Heart 5 hours ago

The color palette for the tablet and mobile changes because it gives the network a more trendy feel. Our network embraces the classics, but with a modern day twist.

Platforms

Mobile

When the menu bar is clicked on, the user can navigate around the app and watch videos from the categories of their choice. A search menu is another option to navigate around the site and to search for an area of interest.

Trending Home Home Performances Performances Lessons Lessons Music Production Music Production Documentaries Documentaries Around the World Around the World 1 hour ago

Lindsey Stirling

Following the Heart 5 hours ago

Merchandise

vibe Merch The vibe network sells a variety of merchandise. Our items range from music sheet books to pens, pencils, and CDs. We provide anything a music lover can dream of.

Keyboard Vibe is not just a network, but vibe sells a variety of musical instruments and headphones.

Headphones

Merchandise

vibe

music speaks