Art InDesign by magallanes.marcos99

MARCOS A. MAGALLANES

ART INDESIGN

“A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.” -Antoine de Saint Exupéry-

Rendering letter forms and creating creatures as a child while growing up in sunny California, provided me with hours of entertainment and joy. During my duration in the military, a pen and paper were my outlet of choice to escape the daily life of a submariner. Now my life revolves around branding and logotypes. In my opinion art has a way of changing every aspect of life.

TABLE OF CONTENTS TIM BURTON

006

BIO TECH

020

LE BOUTON

030

SAN GIOVANNI

044

PLAYGROUND DAYZE

054

ARISTO HOTEL

066

DIABLO SKIN

082

ALEXANDER CALDER

096

CHARACTER CONCEPT

108

LOGO PAGE

118

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TIM BURTON

Course Portfolio Building Instructor Sean Bacon Typefaces Trade Gothic LT Std

Task A collection of Tim Burton’s early cinematographic work is commissioned to be made into a DVD boxed set. Illustrations for the individual movies along with the packaging and DVD menu user interface will need to be created.

Strategy Individual movie covers were illustrated in a minimalist manner. The color scheme varied from cover to cover to match the feel of the movie it represents; Illustrations are basic and relevant to movie subject as well. “Trade Gothic” is the typeface used to identify the pertinent information for each movie, its clean condensed forms allowed the focus to be on the illustrations. The typeface “Trade Gothic” is used as the menu user interface; navigation and legibility are able to be read from across the room. The color scheme used in the DVD menu user interface takes the multiple forms of color blindness into consideration by separating colors that may blend together.

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Color Palette C - 26% M - 0% Y - 3% K - 6%

C - 65% M - 26% Y - 86% K - 8%

C - 23% M - 11% Y - 17% K - 0%

C - 70% M - 50% Y - 30% K - 100%

C - 0% M - 0% Y - 0% K - 0%

C - 0% M - 98% Y - 98% K - 0%

Patters

Typography Trade Gothic LT Std - Condensed No. 18

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4567890

Trade Gothic LT Std - Bold No. 2

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0

Trade Gothic LT Std- Bold Extended

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0

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BIO TECH

Course Graphic Design Instructor Candice LĂľpez Typefaces Agenda

Task Bionuclie, a biotech company is starting up in the Carlsbad area and requires a corporate identity. Four key brand requirements must be followed when creating Bionuclieâ&#x20AC;&#x2122;s corporate identity: differentiation, relevance, coherence and esteem.

Strategy The logo needed to be conservative and reflect an ecoconscious look to connect with shareholders and the community. The font Agenda was selected for its wide stems and round shapes that communicate a friendly and approachable environment. The cool blue and green color scheme mimics nature and cleanliness as well as relating to life and biotechnology. A mass to mole converter application was created for Bionuclie employees to use on mobile devices and desktop computers when making DNA or RNA calculations.