PAPER CHASE

ARJOWIGGINS LAUNCHES ‘I AM RIVES / JE SUIS RIVES’

Arjowiggins has launched a dynamic global campaign to spotlight Rives: its classic world renowned paper range whose raison d’être is the pleasure of touch and texture. Created with design agency BVD of Stockholm, the ‘I am Rives/ Je suis Rives’ campaign sheds fresh light on the exceptional quality and printability of both Rives and Rives Sensation, as well as the French paper making heritage of the collection. The campaign features a bespoke pack of printed samples, a new visual campaign, and a suite of digital assets bringing the tactility of the collection to life.

Jose-Anne d’Auvergne, Head of Marketing at Arjowiggins stated: “With digital communication dominating our lives, high quality paper — whether it’s used in books, packaging, or stationery — is uniquely placed to satisfy people’s hunger for tactility. Our customers increasingly seek paper products with a memorable tactile twist and Rives presents the perfect antidote to intangibility.”

The new ‘I am Rives’ sample book features a set of ten cards demonstrating the striking results of an array of print processes — offset, digital, embossing/ debossing, hot-foil, and silkscreen — on the full range of Rives textures. French/English bilingual quotes linking back to the name of each paper, such as ‘I am all dressed up in Tweed’; ‘I am Laid back’; ‘I am into Design’, suggest that Rives is so much more than just a paper range; it’s a whole persona.

“We decided to make the textures the heroes of the campaign,” says Rikard Ahlberg, design director and partner at BVD. “The combination of these with different printing techniques and unique typesettings and layouts for each card within the sample book gives each paper its own character within the visual persona of Rives.”

Two foldout posters feature stunning high resolution photography of a light splitting prism to display the superior print performance of Rives Sensation’s gloss and ultra-matt finishes. The campaign also uses super close up imagery to make the paper live in the digital space, for example, two motion clips, for use on social media that take viewers on a journey across the surface of each of Rives’ eight textured surfaces. All in all the campaign reveals the many facets and supreme versatility of Rives and Rives Sensation.

Jose-Anne d’Auvergne at Arjowiggins added: “We always aim to make paper that appeals to the senses. We believe that a sheet of paper between the fingers should evoke feelings, inspire and ultimately unlock creativity— and Rives does this so well. We hope that the new campaign conveys all the attributes of this unique paper range and appeals to designers, brand owners and printers worldwide in a new way.” www.arjowigginscreativepapers.com

PAPERGRAPHICS NEW DIGIMURA DESIGN COLLECTION

Papergraphics has launched its brand new range featuring 26 beautiful digitally printable wallcoverings: The Design Collection. This new collection is a revelation to the digital print market for interiors. It includes a series of coloured base wallcovering materials, as well as a host of new intricate textures, metallic and glitter flecked finishes, beautiful pearlescent sheens and even luxurious suede textile surfaces. With the addition of these 26 new wallcoverings, the new offering doubles Papergraphics’ range of world renown Digimura wallcoverings, meaning even greater design and specification choice for printers and their client to choose from!

Papergraphics has long spoken about the importance of the substrate complimenting and adding to the printed design for interior wallcoverings; now the design possibilities are even greater, with the name of this new collection highlighting exactly where they see these wallcoverings shine!

Papergraphics held an exclusive launch event at their large, purpose built exhibition facility in Crawley, inviting digital interior print customers as well as guest speakers, John Amabile (interior designer and famed for his work on ITV’s ’60 Minute Makeover’) and professional designers Annette TaylorAnderson (ATADesigns) and Katja Behre (Elli Popp).

Papergraphics’ exhibition space was transformed into a series of exquisite room sets, featuring some of the new wallcoverings, printed with Annette and Katja’s designs.

John, Annette and Katja spoke at the event about working with Papergraphics, the new wallcoverings being launched, as well as current trends within interiors now.

Annette said, (of the event and her designs on the new wallcoverings) “They just look fantastic. Thank you for inviting me to show my work on your wonderful new substrates. Your experience and knowledge is amazing and thank goodness we have industry experts like you among us”.

Katja commented “I’d never thought to use the texture or finish of a substrate as part of my design before. It looks truly amazing, and I can’t wait to show my clients my designs on these new wallcoverings.”

The new range boasts the same quality and durability standards expected of all Papergraphics’ Digimura wallcoverings, and they meet all of the relevant fire regulations and legal specification requirements for domestic and contract interiors. The wallcoverings really speak for themselves — to find out more about the new collection, or about how Papergraphics can support you in your digital interiors business, visit: www.paper-graphics.com