GREEN ISSUES

PERSPEX PALIGHT® RE-NU, THE UKS FIRST 100% RECYCLED PVC FOAM

Perspex Distribution has increased its growing range of recycled substrates with the launch of the Palight Re-NU, a 100% recycled PVC Foam in a first for the UK print market. Palight Re-NU is manufactured by Palram in their County Durham manufacturing plant and has been developed to utilise recycled waste from their end users and production line.

Palight Re-NU is produced as a co-extruded PVC providing a constantly reliable white surface allowing print professionals to get the best image quality and colour accuracy from their printers. The 100% recycled content contains a mixture of post consumer waste recycled from end users, as well as preconsumer waste processed via Palram’s own in-house recycling centre.

The lightweight foamed substrate is ideal for varied projects including retail POS, exhibition stands and general signage seeking a greener solution for customers.

Palight Re-NU is available in thicknesses of 3mm, 5mm & 10mm in a sheet size 3m x 2m.

PDL Marketing Manager Luke Martyn commented, “We have been working with Palram to develop Palight Re-NU and introducing a 100% recycled option for our PVC Foam customers. We tested the product at Sign & Digital UK this year and visitors were really excited to share this product with their own customers and delighted with the quality of the print tests taking place at the show. This new range demonstrates the strength of Palram’s UK manufacturing R&D being the first to offer a 100% recycled PVC Foam solution. ”

Tom Rose, Palram UK & Ireland Sales Manager comments “Developing a wider range of recycled substrates is a key target for Palram. We grind up and reuse production scraps reducing production waste to under 1%. Cuttings and scrap are also collected from our customers, end users and external suppliers throughout Europe to create enough raw material to feed new products such as Palight Re-NU. Our in-house recycling plants and product development teams are a key provider in helping Palram deliver new and sustainable products to the market. “

Over 80% of products available from Perspex Distribution are made in the UK including Palight PVC Foam and Palsun Polycarbonate manufactured by Palram. www.perspex.co.uk

ELMA JOINS TWO SIDES TO PROMOTE SUSTAINABLE DOORDROP SOLUTIONS

Two Sides, the print and paper advocacy group, has announced its newest member, ELMA, the European Letterbox Marketing Association.

ELMA is the leading European organisation for door drop solutions which include the distribution of any print media, such as; leaflets, flyers, catalogues, brochures, free newspapers and product samples. ELMA selects its members carefully to represent the best in class in each market ensuring quality and professionalism for clients looking to use this channel.

“Door drop, or unaddressed mail, is a highly effective and popular media to promote products and services as it directly engages the consumer in the relaxed environment of their homes. They are accountable and integrate wonderfully with other in-home media, such as television and the internet.” says Mark Davies, Chairman for ELMA.

ELMA’s vision is to be Europe’s centre of excellence and innovation for letterbox marketing and provide clients with superior resources, experience and knowledge, all in a sustainable format.

“We are delighted to become a member of Two Sides. As a letterbox marketing association, it is important to highlight the sustainability of our products. By joining Two Sides, we have access to a range of resources and facts that are great to help us communicate sustainability within our own business and to our customers.” says Mark Davies.

“Our partnership with ELMA will help us tell the great sustainable story of door drop mail, to consumers, to inform them about the environmental merits of print and paper. Welcoming new members on board is always a pleasure and we look forward to working with ELMA,” says Jonathan Tame, Managing Director of Two Sides UK.

By joining Two Sides, ELMA has access to a large library of co-brandable communications tools, consumer research, industry-leading information, sustainability advice, and events.

For more information about the many benefits of joining Two Sides, please visit: www.twosides.info/ why-join-two-sides www.elma-europe.com